Upload File

privy webinar: turn social media followers and google searchers into loyal customers

  • Home
  • Technology
  • Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers
39
Presenter: Jake Cohen, Privy Tweet me at: @jfccohen Email me at: [email protected] Learn more at: blog.getpri Turn Social Media Followers and Google Searchers Into Loyal Customers

Upload: privy

Post on 17-May-2015

335 views

Category:

Technology


0 download

Report

Tags:

DESCRIPTION

Enjoy the slides from the recent webinar we gave to the Thank You Small Business attendees.

TRANSCRIPT

Page 1: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Turn Social Media Followers and Google Searchers Into Loyal Customers

Page 2: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Webinar House Keeping

Jake CohenCo-Founder, Privy

• Long time marketer for CBS• Co-founded Privy• www.getprivy.com

• Twitter: @jfccohen• Email: [email protected]

Page 3: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Overview

1. What Consumers Want

2. How They Find You Online

3. What You Need to Do To Win Loyal Business

4. How To Take Control

Page 4: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Loyalty = TRUST

Page 5: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Impulse is Gone

People can get answers online.

Page 6: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 7: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Your Website

Page 8: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 9: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 10: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Website

Page 11: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 12: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 13: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 14: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 15: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

T(rusted) A(ffordable) C(onvenient)

Link your social media

Give people a reason to come back

Make sure you’re mobile optimized

Simple Website Tips

Pro Tips

Page 16: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Facebook

Page 17: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 18: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 19: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 20: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

P(ersonality) C(ommunity) P(hotos)

Add all relevant info!

Ask people to share/like/comment

Offer special giveaways!

Simple FacebookTips

Pro Tips

Page 21: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Twitter

Page 22: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 23: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 24: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 25: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 26: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

R(esponsive) E(xpertise) E(engaging)

Link your website

Tweet at influential people

Respond to individuals who Tweet at you

Simple Twitter Tips

Pro Tips

Page 27: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Google Search

Page 28: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 29: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 30: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

H1 tag!

Page 31: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 32: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

H2 tag!

Page 33: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

H(eader) I(intent) T(ag)

Use SEO provider (e.g. SEOMoz)

Make a blog for more links

Link your blog pages to other blog pages

Simple Google/SEO Tips

Pro Tips

Page 34: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 35: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

PRO TIPS1. Offer Specials2. Collect Email Addresses

Page 36: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 37: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Page 38: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Website

Page 39: Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: [email protected]

Learn more at: blog.getprivy.com

Thank You – Q & A!

Jake CohenCo-Founder, Privy

• Long time marketer for CBS• Co-founded Privy• www.getprivy.com

• Twitter: @jfccohen• Email: [email protected]


Privy Council Appeal No Boyce

Alan Watts - The Soul-Searchers

MARTHA (THE SEARCHERS) - Norte Maar for …nortemaar.org/wp-content/uploads/2016/06/Martha_TheProgram.pdfMARTHA (THE SEARCHERS) ... ABOUT THE SEARCHERS In The Searchers (1956), John

Soul Searchers Ayyappa Mandala Puja 2008

Spaze Privy, Sector 72, Gurgaon

Privy league Insignia

Spaze Privy At4

How Searchers Work - Lehigh CSEbrian/course/sem/notes/searcherswork.pdf · Where Searchers Look Searchers scan (not read) a search results page There are common patterns of how people

3000 Presentation 14: The Searchers

PS- How Searchers Find Websites

Spaze Privy-72

"Section 34" Privy Council judgement

Ceramics from the Ashland Privy

The Searchers

Privy project

From Searches to Searchers

Privy Magazine Portfolio

HAN FU VENTI PRIVY

Reputation Loyal by Market Loyal

Spaze Privy Sector-72 Gurgaon

The Searchers: Representation in Film

SOuL Searchers -July2011- Issue 1

Makalah Jamban Pit Privy

Spae Privy-72

The Searchers of the Unknown RPG Collection - 4plebs · PDF fileThe Searchers of the Unkown RPG Collection is a compilation of Searchers of the Unknown based games. This collection

Sanitary Vault Privy

Spaze privy the address 93

Spaze privy at4 sector 84

spaze privy Gurgaon - Houses

Build-it Yourself Backyard Privy -

Searching the Searchers with SearchAudit

7 Habits of Highly Efficient Searchers

How to make searchers better searchers Vivian Lin Dufour 21 Oct 2010

Calling All Privy Councillors!C2

Privy Pitch Deck