pro and consumer trends in landscaping - opeaa · • lawn and garden following similar trends to...
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Pro and Consumer Trends in Landscaping
February 2017
THE FARNSWORTH GROUP
3
RESEARCH. INSIGHTS. ANSWERS.
Providing custom research to the building products, home improvement, lawn & garden industries for 30 years to help manufacturers and retailers evaluate Consumer and Professional markets.
ON GOING RESEARCH OF DIYERS, PROS AND DEALERS…
3
TO ANSWER VARIOUS STRATEGIC QUESTIONS THROUGH OUR PRIMARY RESEARCH PROCESS.
• Market Sizing/ Brand Share• End-user usage & attitudes• Brand awareness & performance
• Product development• Customer satisfaction• Merchandising
CONSUMERS RESIDENTIAL PROFESSIONALS
COMMERCIAL/ INDUSTRIAL
PROFESSIONALS
DIFM
Light DIY
Moderate DIY
Heavy DIY
Small
Medium
Large
Specialist
Generalist
Specifier
Installer
Decision Maker
4
INDUSTRY RESEARCHER…AND CUSTOMER
LAWN & GARDEN FORECAST
3
• Near-term optimism, long-term concerns (labor, inflation, material costs, interest rates).
• Lawn and Garden following similar trends to building and home improvement growth.
• NOTE: I am not an economic, simply restate economists’ analysis and forecasts
6
LAWN & GARDEN MARKET SIZE FORECAST(excluding labor)
Inbillions
HomeImprovementResearchInstitute:SizeofMarketSeptember2016
38.08140.850
42.93744.763
46.47949.273
51.36853.798
56.49359.298
16.35617.966 18.925 19.709 20.301 21.371 22.124 23.008 23.975 24.999
21.725 22.884 24.012 25.054 26.17827.902 29.244
30.79032.518
34.299
0.000
10.000
20.000
30.000
40.000
50.000
60.000
70.000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
LawnandGardenMarketSizeEstimates:2011-2020
TotalLawn&Garden NurseryStock&SoilTreatments Lawn&GardenEquipmentandSupplies
7
LAWN & GARDEN MARKET GROWTH FORECAST(excluding labor)
Inbillions
HomeImprovementResearchInstitute:SizeofMarketSeptember2016
5.8%
7.3%
5.1%
4.3% 3.8%
6.0%
4.3% 4.7%
5.0% 5.0%
7.2%
9.8%
5.3%
4.1%
3.0%
5.3%
3.5% 4.0% 4.2% 4.3%
4.8% 5.3%
4.9% 4.3% 4.5%
6.6%
4.8% 5.3%
5.6% 5.5%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
LawnandGardenMarketAnnualRateofChange:2011-2020
TotalLawn&Garden NurseryStock&SoilTreatments Lawn&GardenEquipmentandSupplies
8Source:JointCenterforHousing,RemodelingFuturesProgram.LIRA– Q4,2016
RESIDENTIAL REMODELING FORECAST
9
RESIDENTIAL REMODELING FORECAST(excluding labor)
4.9
10.2
8.1
4.3
-2.3
-4.0
-9.6
0.0
4.1 4.95.8
4.8 5.06.0
3.74.4 4.3 4.24.5
10.4
9.0
10.6
-2.4
-8.3 -7.9
1.1
6.5
3.3
4.7
9.8
6.2 6.1
4.2
2.53.2 3.4
-12
-8
-4
0
4
8
12
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Home Improvement Products: MarketAnnual Growth (%)
Consumer Professionals
HomeImprovementResearchInstitute:SizeofMarketSeptember2016
10Source:HanleyWood,Metrostudy.MarkBoud,Jan.2017
RESIDENTIAL HOUSING FORECAST
HOMEOWNER LAWN & GARDEN ACTIVITY
11
• Homeowners will do it themselves (DIY), and many plan to.
• Increased spending on fundamental lawn & garden projects
• Home buyers remain more active with landscape projects than current home owners, which will only continue as the housing market grows.
PLANNING LAWN & GARDEN PROJECTSPlans for lawn/garden projects consistently have the highest incidence rate per quarter compared to other DIY activitieso Project plans are very seasonal, with 2Q being the highest of the yearo Nearly 80% of landscaping projects planed are DIY
78.2%
10.4%
11.4%
DIY BIY Pro
HomeImprovementResearchInstitute:ProjectandSentimentTrackingStudy1Q17
Lawn and Garden Projects completed by:
% of homeowners planning a lawn and garden project
40.70%
31.20% 28.90%
28.0%
40.8%
34.5% 27.8%
26.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
2Q2015 3Q2015 4Q2015 1Q2016 2Q2016 3Q2016 4Q2016 1Q2017
RECENT HOME BUYERSo When buying a home, landscaping projects are some of the first projects undertaken by
buy the homeownerso All landscaping projects show a consistent rate of 75%-80% of the work done as DIY,
which is lower than current home owners
HomeImprovementResearchInstitute:RecentHomeBuyerStudy2016
AmountOfWorkByPaidContractor 2016AveragePercentage: 23%
CurrentLandscaping/CementWorkImprovements 2016Added landscaping 62%Tree or shrub removal 59%Installed, repaired, or replaced landscape lighting 21%Installed, repaired, or replaced a driveway 17%Installed, repaired, or replaced a sprinkler system 15%Installed, repaired, or replaced sidewalks 13%Installed, repaired, or replaced curbing 10%Some other work 7%
PLANNED LAWN & GARDEN PROJECTSo Of those planning Lawn & Garden Projects, maintenance projects like mowing and weed trimming are
most prominent
FieldAgent:TheGreenScene2017
84% 80%
73% 69% 67% 66% 66%
58% 57%
51%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
TypesofLawn&GardenProjectsUndertaken
LAWN & GARDEN PRODUCT SPENDING
FieldAgent:TheGreenScene2017
$114.50
$103.08
$86.67
$68.52$61.84
$58.75
$35.19 $32.94
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
AVERAGEANTICIPATEDSPENDFORSPRING2017
• 93% of Lawn a& Garden DIYers are expecting to spend just as much, if not more than last year
• Nearly all (95%) of these lawn & garden purchases are expected to be in-store vs. online
• 65% of purchases are expected to be at a home improvement center (Lowe’s, Depot, Menards)
• 13% Mass• 9% Local Garden
Center
OPE PURCHASED – BY AGE
16
Of those that recently purchased: “Which type of outdoor power equipment have you purchased in the last 12 months?”
4%
18%
3%
14%
2% 7%
2% 5%
20%
2%
13%
0%
7%
1% 4%
12%
3%
9%
1% 5%
2%
Walkbehindmower(pushorselfpropelled)
Lawntrimmer/edger
Chainsaw Blower Pressurewasher Hedgetrimmer Snowthrower/blower
Ages22-36 37-51 52-70
Of those planning to purchase: “Which type of outdoor power equipment do you plan to purchase in the next 6-12 months?”
7%
14% 9%
20%
4% 10%
4% 2%
17%
7%
14%
5%
12%
0%
8% 12%
8% 15%
5% 12%
2%
Walkbehindmower(pushorselfpropelled)
Lawntrimmer/edger
Chainsaw Blower Pressurewasher Hedgetrimmer Snowthrower/blower
LAWN & GARDEN SERVICES PURCHASED
Mean(AmongPurchasers)
2013AverageAnnualSpend
2015AverageAnnualSpend
Lawn/LandscapingServices** N/A $775
Treeservice $629 $645
While the average lawn/landscaping job is less than tree service, annual homeowner spend on lawn/landscaping is higher.
2015AverageNumberofPurchases
2015AverageSpendPer
PurchaseOccasion
Lawn/LandscapingServices** 9.9 $78
Treeservice 1.9 $339
**NewLevelin2015
HomeImprovementResearchInstitute:ProjectPurchaseTrackingStudy
8.0%
8.5%
13.8%
0% 5% 10% 15% 20% 25% 30%
Treeservice
Lawn/landscapingservices**
Lawn&Garden(%ofHomeowners) 2015 2013
Lawn/Landscaping/Tree Services Purchased in 2015
LAWN & GARDEN SERVICES PURCHASED
TREE SERV ICE
LAWN/LANDSCAPINGSERV ICES
Reason For Hiring Lawn & Garden Services
TREE SERV ICE
LAWN/LANDSCAPINGSERV ICES
How They Found Lawn & Garden Services
Avoiding the work drives lawn/landscaping services hiring, while inability to do the work drives tree services
HomeImprovementResearchInstitute:ProjectPurchaseTrackingStudy
19
PROS – WHAT THEYDEFINE AS WORD OF MOUTH
HOMEOWNER – WHAT THEYDEFINE AS WORD OF MOUTH
76%
43%
13%
11%
12%
17%
7%
29%
2%
11%
14%
11%
3%
4%
*Includes top responses. May exceed 100% due to multiple responses
83%
55%
13%
9%
13%
17%
9%
17%
22%
9%
5%
12%
15%
5%
Verbal Communication
NextDoor
Home service sites/apps
Houzz
Online ads
Print ads
Manufacturer site or app
Other social site or app
Other websites
WORD OF MOUTH DEFINED
20
BATTERY POWERED OPE -HOMEOWNERS
• Light DIY Females of the Boomer generation may be more likely to consider battery based on their perceived benefits of mobility.
• Environmental friendliness follows convenience and mobility as being a major benefit of battery powered OPE.
• All ages, genders and DIY level question the battery life, which is the main hurdle preventing homeowners from buying battery powered OPE.
• Performance and power were also major concerns of battery powered OPE.
• Homeowners are not averse to the technology so long as the performance, durability and length of use equals that of gas.
• Big box retailers play a major role in education and purchasing. Online sources for reviews and online retail also has an impact.
OPE PURCHASED – BY TYPE
21
Which type of outdoor power equipment have you purchased in the last 12 months? (n=474))48%
38%
26% 21%
16% 8% 8% 5%
17%
2%
12%
1% 6%
2% 3% 10% 7%
15% 11% 13%
1%
Walkbehindmower(pushorselfpropelled)
Lawntrimmer/edger
Chainsaw Blower Pressurewasher Hedgetrimmer Snowthrower/blower
Gaspowered BatteryPowered Corded
Which type of outdoor power equipment do you plan to purchase in the next 6-12 months? (n=216)
39% 30% 28%
19% 26%
12% 16% 6%
14% 8%
16% 5%
11% 2% 1%
7% 5% 7% 10% 8% 2%
Walkbehindmower(pushorselfpropelled)
Lawntrimmer/edger
Chainsaw Blower Pressurewasher Hedgetrimmer Snowthrower/blower
AWARENESS: BATTERY POWERED OPE TYPES
22
When you think of battery powered outdoor power equipment, which types of equipment first come to mind?* (Open end response)
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
GENDER DIY LEVEL AGE
Total(n=594)
Male(n=298)
Female(n=296)
Light(n=181)
Moderate(n=288)
Heavy(n=125)
22-36(n=197)
37-51(n=199)
52-70(n=198)
Weedeater/trimmer 41% 39% 44% 49% 39% 36% 35% 45% 45%
Blower/leafblower 28% 23% 34% 34% 26% 24% 29% 32% 23%
Lawnmower 21% 22% 20% 19% 24% 15% 19% 20% 24%
Hedgetrimmer 12% 13% 12% 16% 12% 8% 10% 13% 14%
Edger 8% 7% 9% 12% 7% 6% 4% 9% 12%
Chainsaw 7% 8% 6% 6% 8% 6% 7% 7% 7%
Pressurewasher/powerwasher 3% 3% 2% 3% 3% 1% 4% 2% 3%
Saws 3% 3% 3% 2% 4% 2% 3% 2% 4%
GAS PURCHASERS: CONSIDERATION OF BATTERY OPE
23
21% 17%
27%
17% 19%
1 2 3 4 5SeriouslyconsideredNeverconsideredbatterypoweredOPE541 2 3
Meanrating– 2.95
Why was it not much of a consideration? (n=57)
7% 11% 11%
19% 23%
32%
Moreexpensive/pricePreferadifferentformofpower
ToomuchlandHassletochargethebattery
Notenoughpower/notstrong…Batterychargedoesn'tlast
Females– 24%Males– 6% 6%
12% 14%
21% 35%
Preferadifferentformofpower
Notenoughpower/notstrong…
Hassletochargethebattery
Batterychargedoesn'tlast
Moreexpensive/price
If considered, why didn’t you purchase battery powered OPE? (n=94)
(Those that purchased gas only) - How much did you consider battery powered equipment? Battery powered equipment does not use gasoline and does not use a cord plugged into an electrical outlet. (n=151)
Age:22-36– 15%37-51– 23%52-70– 24%
Age:22-36– 14%37-51– 21%52-70– 18%
Age:22-36– 31%37-51– 29%52-70– 22%
Age:22-36– 25%37-51– 13%52-70– 12%
Age:22-36– 15%37-51– 15%52-70– 26%
GAS PURCHASERS: REQUIREMENTS FOR CONSIDERATION OF BATTERY POWERED OPE
24
What would manufacturers of battery powered equipment, such as trimmers, blowers, and other equipment, have to do before you would consider using such equipment?* (n=151)
42%
19%
18%
6%
5%
5%
3%
3%
3%
3%
2%
8%
2%
Extendedbatterylife
Lowerprice
Morepowerful
Extrabatteryincluded
Lighter
Givesabrandname
Moreadvertising
Cheaperreplacementbatteries
Moreinformation/proofofperformance
Warranty
Fastercharge
None/Nothing
Don'tknow
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
OPE CONCERNS
25
(Of all OPE buyers and those that intend to buy) - When you think of battery powered outdoor power equipment, what would be your 3 biggest concerns?* (Open end response)
76%
50%
16%
13%
12%
9%
7%
6%
6%
5%
Batterylife/howlongitholdsacharge
Power/amountofpower
Price
Durability
Chargingtime
Weight/howheavy
Charging/recharging
Replacingbattery/needingextras
Costofbatteries/batteryreplacementcosts
Quality
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
26*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
GENDER DIY LEVEL AGE
Total(n=594)
Male(n=298)
Female(n=296)
Light(n=181)
Moderate(n=288)
Heavy(n=125)
22-36(n=197)
37-51(n=199)
52-70(n=198)
Batterylife/howlongitholdsacharge 76% 78% 74% 76% 75% 80% 74% 76% 78%
Power/amountofpower 50% 55% 45% 53% 50% 48% 41% 56% 54%
Price 16% 12% 20% 22% 13% 15% 14% 17% 18%
Durability 13% 17% 9% 8% 15% 14% 15% 11% 13%
Charging time 12% 11% 13% 12% 11% 16% 11% 11% 15%
Weight/howheavy 9% 5% 12% 13% 8% 5% 7% 8% 12%
Charging/recharging 7% 4% 11% 8% 8% 3% 7% 6% 9%
Replacingbattery/needingextras 6% 5% 6% 4% 8% 2% 7% 6% 5%
Costofbatteries/batteryreplacementcosts 6% 5% 6% 6% 5% 7% 5% 4% 8%
Quality 5% 7% 3% 5% 6% 5% 6% 7% 4%
When you think of battery powered outdoor power equipment, what would be your 3 biggest concerns?* (Open end response)
OPE CONCERNS
OPE BENEFITS
27
(Of all OPE buyers and those that intend to buy) - What are the biggest benefits of using battery powered outdoor power equipment?* (Open end response)
36%
33%
17%
15%
7%
6%
5%
3%
3%
Cordless/don'thavetodealwithcords
Don'thavetobuygas/nogas
Mobility/cangoanywhere
Betterfortheenvironment
Easeofuse/easiertostart
Quieter
Lightweight
Cheapertorun/nofuelcosts
Don'thavetomixgasandoil
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
28*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
GENDER DIY LEVEL AGE
Total(n=594)
Male(n=298)
Female(n=296)
Light(n=181)
Moderate(n=288)
Heavy(n=125)
22-36(n=197)
37-51(n=199)
52-70(n=198)
Cordless/don'thavetodealwithcords 36% 35% 37% 40% 32% 38% 31% 34% 42%
Don'thavetobuygas/nogas 33% 27% 39% 37% 34% 26% 36% 33% 31%
Mobility/cangoanywhere 17% 21% 12% 13% 18% 18% 17% 14% 19%
Betterfortheenvironment 15% 15% 15% 19% 15% 9% 11% 17% 16%
Easeofuse/easiertostart 7% 8% 5% 8% 4% 10% 6% 4% 10%
Quieter 6% 8% 3% 5% 7% 5% 2% 10% 6%
Lightweight 5% 6% 4% 4% 5% 6% 5% 5% 6%
Cheapertorun/nofuelcosts 3% 2% 4% 4% 3% 2% 5% 3% 2%
Don'thavetomixgasandoil 3% 3% 3% 1% 2% 8% 1% 5% 4%
OPE BENEFITS
What are the biggest benefits of using battery powered outdoor power equipment?*
29*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
32% 28% 14% 15% 11%
Batteryovergaswithoutquestion
Batteryovergas,butI’dhavetothink
aboutit
Notsure Gasoverbattery,butI’dhavetothink
aboutit
Gasoverbatterywithoutquestion
29%
20%
16%
Betterfortheenvironment
Don'thavetobuygas/nogas
Easeofuse/easiertostart
23%
20%
13%
11%
Prefer/morefamiliarwithotheroptions
Morepower
Lastlonger/batteriesdon'tlastaslong
Performance
(n=359) (n=152)
Why did you select…?*
BATTERY OR GAS PREFERENCE
If battery powered outdoor equipment and gas powered outdoor equipment had the exact same brand, specs, price and performance, which would you prefer?
30
9.21 9.11
8.19 8.187.80 7.65
7.34
8.70
7.73
8.45
7.69 7.80 7.858.30
7.26
7.95
7.18 6.947.34 7.40 7.51
Performance-doesitsjobwell
Reliability- startsupeverytime
Speed- doesthejobquickly
Competitiveprice Warranty Variousfeatures/adjustments
Well-knownbrandname
Importance Performance- Gas Performance- Battery
MEAN SUMMARIES OF IMPORTANCE AND PERFORMANCE FOR GAS AND BATTERY
How important were each of the following when you made your recent outdoor power equipment purchase OR when deciding which outdoor power equipment you plan to purchase?
How well do you think gas powered and battery powered outdoor equipment performs or will perform on each of the following?
BATTERY POWERED OPE -LANDSCAPERS
31
• Landscapers are much less likely to use battery power OPE primarily due to perceptions of short batter life.
• Landscapers frequently cited the need to run their machines for several hours at a time, and the lack of resources (time, materials) needed to regularly charge batteries.
• Landscapers, much more than homeowners, would prefer a gas powered manufacturer make battery powered equipment. This is due to a strong dealer/service relationship many have in place.
• Landscapers also see bigger benefits of noise reduction and gas savings compared to homeowners.
• Landscapers clearly expect battery OPE to become more prevalent. However, adoption will continue to be stunted until they know the batteries will last to meet their needs, and their dealer /service network will support the products.
OPE PURCHASED
32
90.0%
80.0%
75.0%
72.5%
60.0%
50.0%
42.5%
37.5%
37.5%
17.5%
Trimmer/edger
Leafblower
Chainsaw
Walkbehindmower(pushorself-propelled)
ZTRorZeroTurnRadiusMower
Rearengineridingmower
Lawntractor(frontengineridingmower)
Snowblower
Pressurewasher
Chipper,loggerorsplitter
What types of outdoor power equipment have you purchased or specified in the past 24 months for your landscaping firm?*
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
OPE PURCHASED – GAS VERSUS BATTERY
33
What percentage of the equipment you purchased in the last 24 months is gas powered and what percent is battery powered?
97%
3%
Gas
Battery
Gas v Battery Purchases What percent of all your company’s outdoor power equipment is battery powered? (n=7)
1-10% N=621-30% N=1
If using, what types of battery powered, outdoor equipment does your company use? (n=7)
Leafblowers– 3pros Hedgetrimmers– 2pros
Saws– 1pro
Backpacksprayer– 1pro
Edger/trimmer– 1pro
Pressurewasher– 1pro
BATTERY POWERED OPE – TOP OF MIND TYPES
34
When you think of battery powered outdoor power equipment, which types of equipment do you think of? (Open end response)
37.5%
30.0%
27.5%
25.0%
17.5%
17.5%
7.5%
2.5%
2.5%
Leafblower
Hedgetrimmers
Edger/trimmer
Weedwacker
Lawnmower
Saws
Backpackblowers
Backpacksprayer
Shears
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
TOP CONCERNS OF BATTERY POWERED OPE
35
What are your biggest concerns with battery powered outdoor power equipment?*
60.0%
42.5%
15.0%
10.0%
7.5%
7.5%
7.5%
Batterieschargenotlasting/Runtime
Reliablepowersource/Nodowntime
Performance/Power
Timeneededtocharge
Weightcomparedtogas
Chargingstations/Locationtocharge
Expensive/Cost
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
“Notbeingabletorebuildorrefurbishthem.Comparedtogas,wecancompletelyteartheenginesdownandrebuildthemourselves.Beingveryremote,alotoftimeswe'reoffthegridwhenitcomestolandscapejobswemaybeoutinthemiddleofnowherewithnopowersourceotherthanagenerator.”
“Convenientchargeability.Lackoftruckinversionchargingsystems,therearen'talotofthemonthemarkettomakeitwork.”
“Iwantsomethingthat'sgoingtolastandholdacharge.Price,itseemstobeexpensiveforbatteryoperatedprods,andthebatteriesdon'tlastforeversoyouhavetoreplacethebattery.”
BENEFITS OF BATTERY POWERED OPE
36
What are the biggest benefits of battery powered outdoor power equipment?*
35.0%
30.0%
17.5%
10.0%
7.5%
7.5%
7.5%
5.0%
5.0%
2.5%
Quieter
Fuelsavings/nothavingtousegas
Environmentallyfriendly
Reliable/durable
Fewerrepairproblems/lowmaintenance
Nocords
Mobility/portability
Easeofuse
Lightweight
Lesssmoke
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
“Savingsonmaintenanceandnoiseforyourcustomers.Nogas,nooil,norepairs.Lighterinweightthangaspowered.”
“Iwouldn'thavetoworryaboutOSHAstandardswhenI'mworkingonabeachfrontwhereyoureallyaren'tsupposedtousefuelorworryaboutfuelleaking.”
“Youcanuseitinsideabuildingwithoutmakingexhaust,youdon'thavetocarryaroundfuel.”
“Thequietnessaroundtheneighborhood.PeoplegotoworkatdifferenthoursofthedayandsomepeoplearetryingtosleepsotheycanworkatnightandalotofmycustomersaskforaparticulartimethatIneedtocomebybecausethey'resleepingbecauseoftheirnightwork.“
LIKELIHOOD TO PURCHASE BATTERY POWERED OPE
37
How likely is your company to purchase battery powered outdoor power equipment in the next 5 years?
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
33%
8% 13%
33% 15%
VeryUnlikely SomewhatUnlikely Neitherlikelynorunlikely
SomewhatLikely ExtremelyLikely
38%
25%
19%
Don'tneed/don'tuse
Notasmuchpowerasgas
Performance/reliability
21%
16%
11%
11%
Performance/reliability
Imaytryit
Needstobemoreenvironmentallyfriendly
Wouldbequieter
40%
20%
20%
20%
20%
Don'tknowanythingaboutthem
Toonew/needstobearoundlonger
Nooneoffershere
Imaytryit
Don'tknow
(n=16) (n=5) (n=19)
Why do you say…?*
INCENTIVES TO PURCHASE BATTERY POWERED OPE
38
What must manufacturers of battery powered OPE, such as mowers, trimmers, and blowers, do to get you to purchase more battery powered equipment?*
22.5%
15.0%
10.0%
7.5%
7.5%
7.5%
5.0%
5.0%
5.0%
22.5%
Extendthebatterylife/stamina/lastlonger
Moreavailabilityforcommercialuse/havemoredealers
Lessexpensive
Morepower
Offerdemonstrations
Offerbytopsellingbrands
Offerlocally
Havestorageforreplacementbattery/batterybackpack
Moreinformationaboutproduct
Nothing/Don'tknow
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
“Theyshouldcreateabatterybackpackwhereyoucanjustplugtheequipmentin.They'regoinghavetocreateabetterwarranty.Reducetheweightofequipmentandincreaseruntime.”
“Gettingintoalocalmarketplaceanddisplayinganddemonstratingorhavingitavailabletouse,oranotheroptionwouldbetohaveareturnpolicyifyou'renothappywithitinacertainamountoftime.“
“Tobeabletohavemoreofacommercialstancewhenitcomestotheirbatteryoperatedequipment,itfeelslikeit'smoreofaresidentialhomeowner,butwhenwe'redoing20to30yardsadaybythetimeIgettonumber15andyourbatteriesaren'tworkingrightI'mslowingdownfornoreason.“
FUTURE BATTERY POWERED OPE TRENDS
39
What outdoor power equipment product trends do you think will become more prevalent in the next 5-10 years?*
25%
20%
10%
10%
10%
5%
5%
28%
Batterypoweredequipment
Propanepoweredequipment
Productsthatarequieter
Equipmentthatismoreemissionsfriendly
Moreelectricpoweredequipment
Productsthatdon'tuseasmuchgas
Lesshorsepower
Don'tknow
*Includestopresponses.Totalsmayexceed100%duetomultipleresponses.
Contact
Grant [email protected]
317-241-5600 x.301
6640 Intech Blvd., Suite 100Indianapolis, IN 46278