Association of European Cartonboardand Carton Manufacturers

Categories• Beverages• Confectionery• Beauty & Cosmetics• Food• Non-food• Pharmaceuticals• Shelf Ready & Display• Volume Markets

Special awards• Carton of the Year• Most Innovative• Sustainability Award

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Invitationto the Award for thebest carton packagingof the year 2014

2014

Car

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6tHJune

2014

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2014

Introduction by Andreas Blaschke, President ECMA

The Pro Carton ECMA Award offers all partners in the Packaging Supply Chain the opportunity of showing a wide audience what they can do and howmuch creativity is involved in carton packaging. Enter your best solutions andparticipate in one the most important competitions of the year for the entirepackaging industry.

The more magnificent the solutions we can present to the public in September, the better we can convince brand owners and the retail trade ofour promotional ideas. The award brochure will not only cover all important information on the award winners and finalists, but will also provide the success stories on the creation of the best packaging – important Best Practiceexamples for everyone involved in packaging. All prize winning packaging willalso go on tour to the most important packaging events throughout Europe.

Make the most of the opportunity of presenting your work to the Europeanpublic – for you, your project partners and our entire business sector! As ofnow at www.procartonecmaaward.com

See you at the ECMA Pro Carton Congress!

Andreas Blaschke, President ECMA

Introduction by Roland Rex, President Pro Carton

The Pro Carton ECMA Award is the most significant award for cartonboardpackaging – an annual highlight for the packaging industry. We all greatly appreciate the aesthetics and functionality of the most attractive and successfulcartons that are new on the market.

This year there is another reason for joy: the Award Gala will be the highlight of the first joint congress by ECMA and Pro Carton. So use this opportunity to enter your best creative designs and become one of the award winners or finalists. All partners in the supply chain of carton packaging can participate –the cartonboard and carton industry, as well as designers, brand owners andthe retail trade.

Participation pays dividends: all important European trade media report on thecompetition every year. With our E-News we reach well over 10,000 interestedparties in the fields of design, branded goods and the retail trade. In additionPro Carton provides all participants with a variety of marketing tools for theirown communication purposes.

We look forward to your entries!

Roland Rex, President Pro Carton

The Pro Carton marketing activities

Marketing ideas for: Pro Carton ECMA Award winners and finalists

• National celebrations at events, meetings, etc. for your associations

• Company events with your team and packaging supply chain partners

• National / local press activities

• Promote your successful carton with the Award logo

• Use Award logo as link to www.procartonecmaaward.com

• Use Award logo for any publication material

• Add your successful carton with Award logo to your sales presentations

• Mailing of the Award brochure to your customers, etc.

• Printing and mailing of “your” page from the brochure

• Winner cartons available for exhibitions at fairs, congresses, events, etc.

Pro Carton ECMA Award-Marketing

• Award ceremony at the ECMA Congress 18th September 2014 in Sorrento, Italy

• High quality photography of all entries

• Videos of the judging for each category

• E-news to over 10.000 European contacts: brand owners, retailers and designers

• Press releases to key supply chain media in 22 countries

• Website publication on www.procarton.com, www.ecma.orgwww.procartonecmaaward.com

• Winning cartons are included in the rotating presentations on www.procarton.com and www.ecma.org

• Award brochure, including all winners, finalists and entrants, printed in English- All winners with success stories and jury comments- All finalists with short descriptions

• All news and Award brochure report published on www.procartonecmaaward.com in 5 languages: English, French, Italian, German and Spanish

• Awards for winners, certificates for finalists

• Roadshows with winner cartons at fairs, congresses, events, etc., throughout Europe

Rules for entry, procedure for entry

Rules for entry

• All entries must be manufactured for sale

• Entries may be submitted by anyone but all entries must have been printed and converted by an ECMA or Pro Carton member

• All entries must be produced predominantly from cartonboard or cartonboard laminated to microflute (with a depth of 1mm or less)

• All entries must have been produced and sold in 2012, 2013 or 2014

• Promotional cartons either for carton makers or cartonboard manufacturers cannot be entered

• If entries need to be returned, this will be at the cost of the entrant

• All entries should wherever possible contain the product for judging purposes. This is not essential for perishable goods

• Each entry will be judged on the merits of the carton only

• Entrants may submit unlimited entries

• The carton manufacturer’s name should not appear on the carton if possible. If it does, it will be hidden from the judges

• Three examples of each entry should be submitted

• All entries should be submitted under one of the categories. Entries may be reclassified at the judges’ discretion

• The results will be announced at the ECMA Pro CartonCongress: 18th September in Sorrento, Italy www.ecmaprocartoncongress.com

• Pro Carton and ECMA reserve the right to use all entries for publicity purposes

• The entrant is fully responsible for the approval of the brand owner

• The decision of the judges will be final

Procedure for entry

• Entry forms must be signed by a representative of the company making the entry

• A minimum of three samples, preferably with contents,should be submitted for judging

• If the content is not available please replace with a dummy or a photo to give an impression of the packaging/product concept

• Entry forms should be completed as fully as possible in English or German

• A signed copy of the entry form needs to be added to each entered carton

• The completed online entry form will be used for the judging and therefore needs to be identical with the signed entry form – no additions will be accepted

• The jury will select the Carton of the Year, the Most Innovative Design as well as one for the Sustainability Award from all submitted entries. The Sustainability Award will be awarded to the entry which best demonstrates the sustainability of cartons and carton-board.

• Award winners and finalists in the volume market category will be selected from all entries manufacturedin quantities exceeding 1 million units.

• Carefully pack and send entries to:Pro Carton ECMALaan Copes Van Cattenburch 79NL-2585 EW Den Haag, Niederlande

• Entry fee/s: € 100.- per entry;Further entries per entrant/production unit: -25%;Early bird entries by 2nd May 2014: -10%The fee should be paid as per the invoice received. Entries will only be included in the competition if the full fee has been paid.

• Closing date 6th June 2014

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Association of European Cartonboardand Carton Manufacturers

Information and tips

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Information and tips for successful entries

• Focus on the main benefits of your packaging

solution so that the jury can immediately under-

stand the concept. Your concept should be

exceptional in one or more of the following criteria:

• Structural design

• Graphic design

• Marketing concept

• Innovation

• Carton manufacturing sophistication

• Packaging performance

• Machineability, processing and handling

• All entries should take into account the aspect of

sustainability in particular, as this is a fundamental

benefit of cartons.

• You can fill in the online submission form on a

preliminary basis and save it, discuss it with your

colleagues and modify it until your entry is perfect.

• Send your online submission once the information

completely meets your ambitions – later changes

will not be possible.

Professional judging of the entries is assured. As

always, the jury represents all areas of the Supply

Chain: design, brand owners and the retail trade –

and to make sure that technical innovations are

honoured accordingly, a neutral consultant to the

carton industry is available to the jury.

Details at www.procartonecmaaward.com

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1. Please complete and submit the online entry form on www.procartonecmaaward.comand do not send it until the information fully meets your wishes – later additions will not be possible.

2. Once you have submitted the online form, please print, sign and submit to Pro Carton ECMA, Laan Copes Van Cattenburch 79, NL-2585 EW The Hague, Netherlands.

3. Please ensure the accuracy of all this information. It will be published in all printed andInternet media without further checking!

www.procartonecmaaward.com

Pro Carton ECMA Carton Awards 2014 – Online entry only

Association of European Cartonboardand Carton Manufacturers

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This folder is available in PDF format on www.procartonecmaaward.com

If you need any further information please contact Pro Carton or ECMA.

Pro Carton

Suzanne McEwen – Head of Marketing & Communications E-mail: mcewen@procarton.comTel.: +43 1 218 6918Mob.: +43 676 4244637www.procarton.comwww.procartonecmaaward.com

ECMA

Barbara Ginter – Operations ManagerE-mail: bginter@ecma.org Tel.: +31 703123911www.ecma.org

Please return with entries before 6th June 2014 to Pro Carton ECMALaan Copes Van Cattenburch 79NL-2585 EW The Hague, Netherlands

This brochure is printed with mineral oil free inks:when it is recycled, it contributes to a cleaner recycling loop.

Printed on Carta Integra, 235g/m2 by