PRO458 Short Notes.

Personnel Short Notes

Pope Urban

The Speech that Inflamed a Continent. Declared misdeeds of the Seljuks in a speech given

in Claremont, France. He challenged Europe to send an army to protest

the holy places and Christian visitors in Palestine in the Seljuk Turks

Point:o To influence people, we must identify

sincerely with their common passions.o Clearly and publicly empress out aspirations.

Martin Luther Began the Protestant Reformation with a list of

complaints

John Locke

Concept of natural right of people oversees their rules.

Taught radical ideas that were very unpopular with European rulers but became accepted in America

Samuel Adams

The Campaigner Member of Continental Congress Initiated a sustained, public campaign to influence

American to seek independence.

Abraham Lincoln

Public Sentiment (Opinion) is everything. During Civil War. With public sentiment, nothing can failed, without

it, nothing can succeed.

Marie Curtl

Public relations came into use at this time. Business leaders recognized that new stresses on

the populace threatened production. “Corporation gradually began to realize the

importance of combating hostility and courting public favor”.

George Westinghouse Famous electrical company Hired E. H. Heinrichs to establish the 1st corporate

PR Department.

P. T. Barnum The master of press agent Owned circus Masterfully used publicity to make money

George Michaelis Established the 1st publicity agency in Boston to

PRO458 Short Notes.

serve businesses. Gathered factual info about his clients for

distribution to newspaper. His major clients were the nation’s railroads that

were seeking to head off adverse regulation being promoted by President Theodore Roosevelt.

Ivy Lee

Father of PR Made 1st move toward modern practice of

information sharing. Clients:

o Pennsylvania Railroado Johd D. Rockefellero The Colorado Fuel Strike

He convinced the corporate clients of his publicity agency to become more open and honest with the client.

Declaration of Principle becomes the forerunner to a PR Code of Ethics.

Persuaded his client American Tobacco Company to introduce profit-sharing for its employees.

Edward Bernays.

Pioneer of PR Education. Made significant contribution to equipping

practitioners for effective services. Taught the 1st collegiate public relations course at

New York University. Wrote the 1st PR textbook, Crystallizing Public

Opinion. 3 tools to influence public consent.

o Market Researcho Social Surveyso Public Opinion Polls.

Involve in Persuasion Communication Tradition

President Woodrow Wilson Turn PR from defensive tool to an offensive tool

when he set up the Committee on Public Information in 1917 to gain support in WWI.