Proactive PR: One PR Strategy For All

Download Proactive PR: One PR Strategy For All

Post on 17-Jan-2015

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In our digital world, tactics are constantly changing, but strategy should remain constant. A PR strategy that doesn't include real-time components is like a sandwich with no meat. Presented at CASE Indiana, November 2013. Accompanying handout at http://cksyme.com/wp-content/uploads/2014/10/CASE-Indiana-presentation-notes_One-PR-Strategy.pdf

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<ul><li> 1. G O S T </li> <li> 2. Proactive PR </li> <li> 3. 1. Build your advocate armies 2. Build your tactical tool chest 3. Power to the people! </li> <li> 4. Via Hashtracking </li> <li> 5. Website: www.cksyme.org Email: chris@cksyme.org On Twitter: @cksyme On LinkedIn: chrissyme On Pinterest: cksyme On Google+:Chris Syme </li> </ul>