probing our future

Presentation © 2016 The Transformation Society

@TransformSoc

Probing Our Future Ray Gallon Neus Lorenzo

http://www.historytoday.com/sites/default/files/telescope.jpg

@TransformSoc Presentation © 2016 The Transformation Society

What happens when you put 14 experts in a room and you ask them...?

What’s your superpower?

You get clever questions! And yours?

h.p://en.wikipedia.org/wiki/File:Pietro_Longhi_021.jpg


An on-going research project

Workshop

WebinarWhitePaper

Twi.erChatBlogPost


Superpowers Reveal Underlying Needs

  Organizational change – adaptation, new ways of working, institutional and industrial change, new channels for delivering information, new collaboration styles

  Simplifying – seeing beyond the obvious, solving confusion, finding the essential, desire to go farther.

  Flying – quick thinking, creativity, and adaptability, joy, fun, open space, overview.

  Time Travel – change, the ability to remake things, accuracy, catch up, quantity of work.

  Bridging or Transport – contact, mediating, helping others, mind-travel, storytelling, problem management, personal and organizational improvement.

  Mind reading – collaboration, networking, breaking down silos, understanding others, understanding, self-expression.

  Cost control – financial and social value, and temporal, personal investment and organizational efficiency.


Aligning Superpowers to Maslow’s Hierarchy

h.ps://upload.wikimedia.org/wikipedia/commons/thumb/5/58/Maslow%27s_hierarchy_of_needs.svg/800px-Maslow%27s_hierarchy_of_needs.svg.png

•  Organizational change

•  Simplifying

•  Flying

•  Time Travelling

•  Bridging

•  Mind reading

•  Cost/Value


Personal and Collective Priorities

ConnecQvityCollaboraQonCoordinaQon

AStudesEmoQonsMoQvaQons

Feedback

h.p://core0.staQcworld.net/images/arQcle/2015/12/customer-feedback-ts-100634078-primary.idge.jpg

Context sensing

GeolocationMultilingualismMotion sensingBiometric sensingAugmented RealityEmotional intelligenceEnvironmental controlsArtificial intelligenceUser communitiesEtc.

Agile workflowGroup working spacesInternationalizationNetworkingBig dataInternet of ThingsMultichannelTransmediaOrganizational cultureEtc.


Labour Market Needs

h.ps://pbs.twimg.com/media/CtYLIUtWcAEGrhx.jpg:large


Do we add cost or value to our products? How?

Hard costs/Subjective Values

h.ps://steemit.com/bitcoin/@kierkeguardian/why-bitcoin-is-not-fiat


Possible Answers   Control costs by quickly identifying and limiting

ourselves to key information

  Add social value by answering users’ most important questions and solving their problems

  Create synergy by finding patterns and relationships across the entire organization

  Improve organizational efficiency with user feedback communities


Challenges – Industry 4.0

h.ps://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Industry_4.0.png/500px-Industry_4.0.png

Collaboration:•  People-people•  People-machine•  Machine-machine


Industry 4.0 – Vision

h.p://image.slidesharecdn.com/industrie4-140923103635-phpapp02/95/industrie-40-preparing-tomorrows-digital-manufacturing-4-638.jpg?cb=1411469144

Source: Frost & Sullivan


Growing Transversal Markets

h.ps://www.tracQca.com/wp-content/uploads/2015/03/ARMD-15-chart.jpg


h.p://www.bitkom-research.de/WebRoot/Store19/Shops/63742557/MediaGallery/Press/2015/10_Oktober/20151006_Industrie_4.0_EN.jpg

Industry 4.0 is Already Here


Get ready to understand other disciplines to break down silos! Which do we need most?

Tech Comm skills/Right to privacyHeat mapping

h.ps://blog.kissmetrics.com/wp-content/uploads/2013/06/8-baby-face-eye-tracking.jpg


Mind Reading We can’t do it yet, but we do have facial recognition!

Feedback: attention and comprehension


Intensifying Human-Machine Interaction

h.ps://www.dri.co.jp/auto/report/tracQca/images/BIOE-15-chart.jpg


Context sensing

h.p://1u88jj3r4db2x4txp44yqe1.wpengine.netdna-cdn.com/

wp-content/uploads/2014/07/placeus.jpg


Hey Siri…

What if the answers weren’t canned?


How can we help users in more personalized ways?

Anticipation/Automation

h.ps://www.youtube.com/watch?v=c0nvdiRdehw


Written procedures

Web FAQ’s

Contextual Help on-click

Context Sensing and Anticipation

Artificial Intelligence & IoT

Embedded & Automatic Policies for Safety

Tech Comm Examples

Effectiveness

Excellence

Efficiency


Driverless cars

Auto companies’ own insurance

Government Regulation ?

How are you making me safer, better, or more powerful in this car?

What should the self-driving car do?translate

analyse

design

deliver


Empowering Artificial Intelligence

  Extract content from user’s environment

  Use physical detection of fatigue or other states to deliver the best content for the moment

  Include haptic feedback - how hard they push "return," for example


The role of AI in Personalization UX Persona As humans we can define a few

generalized personas for our users

With artificial intelligence, we can define thousands of specific personas defined by:•  Identified personality traits•  Geolocation•  Current emotional state•  Learning style•  Date / time / season•  Gender•  State of health•  …

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WithIBMWatsonandGoogleMind,AIbecomesa

service


From Just in Case to Just for You

USFoodandDrugAdministraQon(FDA)approvedthefirstimplantablemicrochipforhumansin2004h.p://www.nbcnews.com/id/6237364/ns/health-health_care/t/fda-approves-computer-chip-humans/#.V_C0hfCLTIU


Do Artificial Intelligence Implants Make You Uncomfortable?

2014 study


How can we optimize the information life cycle?

Remake/Catch up

h.p://www.aplaceformom.com/blog/wp-content/uploads/2014/12/8-alzheimers-behaviors-to-track.jpg


How to Do This?

  Information composting:

  More sophisticated governance

  Obsolete information is broken down

  Still-usable parts are recycled back into the system


Information Composting   A Nemetic Process

  Notice  Engage  Mull  Exchange

h.ps://s3.amazonaws.com/leafly-s3/content/compost-tea-recipe-and-benefits-for-cannabis/JSB6jLSuqKSeHiXATu3g_how-to-make-compost-tea-for-cannabis-key-ingredients.jpg


Data Collection as “Travel”

  A repository handles info composting

  Must be dynamic

  Also retains historical information


Update cycles keep getting shorter. How do we verify our information?

Think quick/Holistic view


Agile Information?   Integrated tools,

including:  Planning

  Databases

  Internal communication

  Auto-detection of obsolescence (governance)

  Automate system of needs detection

h.ps://agileinsights.files.wordpress.com/2013/08/agile_soqware_development_methodology.jpg


Nimble Information

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Flying: Holistic View, Multiple Perspectives

h.p://www.spacetoday.org/images/Sats/MilSats/DSCS_SatInSpaceLockheedMarQn.jpg

h.p://www.fodors.com/ee/files/slideshows/Asheville-Hot-Air-Balloons.jpg

Glocal - MesoGlobal - Macro


What can you do to simplify your content?

Find the essential/Go farther


Four Ways to Simplify a DVD Remote

Source:Giles ColborneCX Partnersh.p://www.slideshare.net/cxpartners/secrets-of-simplicity


How Far Can We Go?   Hand made

  Personalized

  Simple, economic, practical, low-tech

But…

  Not marketable

  Not standard

h.p://www.jasonmorrison.net/content/wp-content/uploads/2009/03/remote.jpg


How can organizations make people safer, better, or more powerful?

New ways/Adaptation

h.p://carnegiecoach.com/wp-content/uploads/2015/03/Depositphotos_15595573_s.jpg


Organizational Change 2030

Knowledgeb

uilding Communitybuilding

h.p://en.unesco.org/sdgs


Deep Content to Facilitate Structural Change


Deep Context Creates New Information Offers


Some organizations are afraid: •  Security •  Cost •  Privacy •  Legal threats

Communicators need to diversify for advancement

Practitioners want:

•  Freedom

• Connectivity & Networking

• Cloud space

•  Personal career evolution

Fluid information can change even rigid institutions


Change and Continuity

http://news.bbcimg.co.uk/media/images/65156000/jpg/_65156906_e4480077-rock_art.jpg From the tomb of Seti Ihttp://www.catchpenny.org/images/seti1a.gif

Codex Mendoza, Aztecs. http://commons.wikimedia.org/wiki/File:Codex_Mendoza_folio_67r_bottom.jpg

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What We Need… More questions?

At least until Thursday.

Real-time chat:

#AdobeChat#TechComm

Join us at 15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT


Twitter: @Transformsoc

Web: www.transformationsociety.net

Thank You! And thanks to all participants at

the TCUK workshop

Neus Lorenzo: @NewsNeusRay Gallon: @RayGallon

See you Thursday, #AdobeChat #TechComm 15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT

probing our future

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