Proceedings of the

ASME International Design Engineering

Technical Conferences and

Computers and Information in

Engineering Conference

-2011 -

Volume 9

23rd International Conference on

Design Theory and Methodology

16th Design for Manufacturing and

the Life Cycle Conference

presentedm

ASME 2011 INTERNATIONAL DESIGN ENGINEERING TECHNICAL CONFERENCES AM *

COMPUTERS AND INFORMATION IN ENGINEERING CONFEREM I

AUGUST 28-31, 2m t

WASHINGTON, IH

sponsored b#

THE DESIGN ENGINEERING DIVISION, AS\«

THE COMPUTERS AND INFORMATION IN ENGINEERING DIVISION, Asm

ASME

Three Park Avenue * New York, N.Y. 10016

CONTENTS

23rd INTERNATIONAL CONFERENCE ON DESIGN THEORY AND

METHODOLOGY

Introduction 1

CHALLENGES IN COMPLEX/SUSTAINABLE SYSTEM DESIGNDETC2011-47898 3A Hierarchical Bayesian Method for Market Positioning in EnvironmentallyConscious Design

Yuan Zhao, Jianfeng Xu, and Deborah Thurston

DETC2011-48139 17Grammatical and Semantic Disambiguation of Requirements at Elicitation and

Representation StagesFrangois Christophe, Min Wang, Eric Coatanea, Yong Zeng, and Alain Bernard

DETC2011-48306 33

Mechatronic Design - Still a Considerable ChallengeJonas M0rkeberg Torry-Smith, Sofiane Achiche, Niels Henrik Mortensen, Ahsan Qamar,

Jan Wikander, and Carl During

DETC2011-48618 45

Encouraging Environmentally Conscious Behaviour Through Product Design:The Principle of Discretization

Jayesh Srivastava and L. H. Shu

COMPLEXITY AND ADAPTABILITY IN DESIGN

DETC2011-47481 55

Complexity as a Surrogate Mapping Between Function Models and Market Value

James L Mathieson, Aravind Shanthakumar, Chiradeep Sen, Ryan Arlitt,Joshua D. Summers, and Robert Stone

DETC2011-47582 65

Variable Screening Using Restricted Maximum Likelihood Kriging Method With Applicationto Gunner Joint Stiffness Variables

Guang Dong, Zheng-Dong Ma, Gregory Hulbert, Noboru Kikuchi, Sudhakar Arepally,Madan Vunnam, and Ken-An Lou

DETC2011-48620 75

A Distributed Pool Architecture for Highly Constrained Optimization Problems in

Complex Systems Design

Vijitashwa Pandey and Zissimos P. Mourelatos

vii

DETC2011-48693 85

Lean Value Creation in the Product Development Process With the Principle of Set Based

Concurrent Engineering

Tianyi Cai and Theodor Freiheit

DETC2011-48833 95

A Behavior Based Approach to Cellular Self-Organizing Systems DesignChang Chen and Yan Jin

CREATIVITY METHODS AND STUDIES

DETC2011-47212 109

A Computer Aided Approach for Reformulating "Ill-Defined" Problems

Davide Russo and Valentino Birolini

DETC2011-47862 119

Design Fixation in Physical Modeling: An Investigation on the Role of Sunk Cost

Vimal Viswanathan and Julie Linsey

DETC2011-48256 131

A Study of the Effectiveness of Empathic Experience Design as a Creativity TechniqueNicole Genco, Danny Johnson, Katja Holtta-Otto, and Carolyn Conner Seepersad

DETC2011-48428 141

Characterizing the Effect of Domain Distance in Design-by-AnalogyRicardo Lopez, Julie S. Linsey, and Steven M. Smith

DESIGN BEHAVIOR AND ANALOGICAL DESIGN

DETC2011-47398 153

A Systematic Approach to Biologically-Inspired Engineering Design

Jacquelyn K. S. Nagel and Robert B. Stone

DETC2011-48173 165

Understanding of Emotions and Reasoning During Consumer Tradeoff Between

Function and Aesthetics in Product DesignBrian Sylcott, Jonathan Cagan, and Golnaz Tabibnia

DETC2011-48238 177

Foraging for Inspiration: Understanding and Supporting the Online Information SeekingPractices of Biologically Inspired DesignersSwaroop S. Vattam and Ashok K. Goel

DETC2011-48325 187

Form Function FidelityIan Tseng, Jonathan Cagan, and Kenneth Kotovsky

viii

DETC2011-48661 199

A Descriptive Study of Designers' Tools for Capturing, Reflecting on, and SharingUser Needs and Conceptual Designs

Lora Oehlberg, Celeste Roschuni, and Alice Agogino

DESIGN REPRESENTATIONS AND FORMALISMS

DETC2011-47079 209

An Information Technological Specification of Abstract Prototyping for Artifact and

Service Combinations

Imre Horvath, Zoltan Rusak, Eva Hernando Martin, Wilhelm F. van der Vegte,Adrie Kooijman, Eliab Z. Opiyo, and David Peck

DETC2011-47911 225

More Space to Think: Eight Years of Visual Support for Rationale Capture, Creativity and

Knowledge Management in Aerospace EngineeringNathan Eng, Marco Aurisicchio, Rob Bracewell, and Gareth Armstrong

DETC2011-48263 237

Environment-Based Design (EBD)

Yong Zeng

DETC2011-48322 251

Discovering Structure in Design Databases Through Functional and Surface Based MappingKatherine Fu, Jonathan Cagan, Kenneth Kotovsky, and Kristin Wood

DETC2011-48396 263

Towards a Formal Representation Model of Problem Formulation in DesignMahmoud Dinar, Jami Shah, Glen Hunt, Ellen Campana, and Pat Langley

FUNCTION BASED METHODS

DETC2011-47660 273

A User Study to Evaluate the Function Model and Function Interaction Model for

Concept Generation

Raveesh Ramachandran, Benjamin W. Caldwell, and Gregory M. Mocko

DETC2011-47973 285

A Function Based Approach to TRIZ

Anthony A. Nix, Ben Sherrett, and Robert B. Stone

DETC2011-48125 297

An Ontology of Classification Criteria for Functional Taxonomies

Yoshinobu Kitamura, Sho Segawa, Munehiko Sasajima, and Riichiro Mizoguchi

DETC2011-48140 307

Automated Assignment of Physical Effects to Functions Using Ports Based on Bond GraphsBergen Helms, Hansjorg Schultheili, and Kristina Shea

ix

PRODUCT FAMILY AND ARCHITECTURE DESIGN

DETC2011-47148 319

Modeling and Using Product Architectures in Industrial Mechatronic Product Development:

Experiments and Observations

Andres A. Alvarez Cabrera, Maarten J. Foeken, Krijn Woestenenk, Guy Stoot, and Tetsuo

Tomiyama

DETC2011-47889 329

Level of Modularity at Different Levels of System GranularityNoemi Chiriac, Katja Holtta-Otto, Dusan Lysy, and Eun Suk Sun

DETC2011-48448 341

Empirically Derived Heuristics to Assist Designers With Satisfying Consumer Variation in

Product DesignPhil Cormier, Brian Literman, and Kemper Lewis

DETC2011-48458 355

Identifying Enablers and Barriers to Successful Platform-Based Product Development:A Case Study from Business-to-Business Products

Jens Jorgensen, David Havens, Paul Salvatore, Alvaro J. Rojas Arciniegas, andMarcos Esterman, Jr.

QUANTITATIVE ASSESSMENT METHODS

DETC2011-47971 365

Multi-Relationship Evaluation Design: Formalizing Test Plan Input and Output Elements for

Evaluating Developing Intelligent SystemsBrian A. Weiss and Linda C. Schmidt

DETC2011-47992 375

Characterizing Modularity, Hierarchy and Module Interfacing in Complex Design SystemsSomwrita Sarkar and Andy Dong

DETC2011-48047 385

A Validation Regarding Effectiveness of Scenario GraphHiroyuki Yagita, Akira Tose, Madoka Nakajima, Sun K. Kim, and Takashi Maeno

DETC2011-48295 395

Misuse of Information-Theoretic Dispersion Measures as Design Complexity Metrics

Jami J. Shah and George Runger

DETC2011-48441 405

Towards a Tool for Characterizing the Progression of Academic Research

Ming Leong, Abdelaziz Bazoune, David R. Wallace, Victor Tang, and Warren P. Seering

UNCERTAINTY AND RISK IN DESIGN

DETC2011-47074 415

Time-Based Modeling of Linguistic Preference to Preferential ProbabilityAndy Dong, Tomonori Honda, and Maria C. Yang

x

DETC2011-47106 425

On Measuring Engineering Risk Attitudes

Douglas Van Bossuyt, Lucila Carvalho, Andy Dong, and Irem Y. Turner

DETC2011-47296 435

Probabilistic Life Prediction for High Temperature Low Cycle Fatigue Using Energy-BasedDamage Parameter and Accounting for Model Uncertainty

Shun-Peng Zhu, Hong-Zhong Huang, Victor Ontiveros, Li-Ping He, and

Mohammad Modarres

DETC2011-47675 445

Towards Failure Free Design: An Analysis of Risk Mitigation CommunicationDaniel Krus and Katie Grantham

DETC2011-48823 455

Early Design Stage Reliability Analysis Using Function-Flow Failure Rates

Bryan M. O'Halloran, Robert B. Stone, and Irem Y. Turner

UNDERSTANDING INNOVATION

DETC2011-48381 465

Rethinking Design: The Formal Integration of Engineering Innovation Into a Design Process

Aziz M. Nairn and Kemper E. Lewis

DETC2011-48387 479

Exploring Innovation Opportunities in Energy Harvesting Using Functional Modeling

ApproachesJason M. Weaver, Kristin L. Wood, Richard H. Crawford, and Dan Jensen

DETC2011-48595 491

Creativity and Long-Term Potentiation: Implications for Design

Gregory M. Hallihan and L. H. Shu

DETC2011-48741 503

Understanding Innovation: A Study of Perspectives and Perceptions in EngineeringJarden Krager, Kristin L. Wood, Richard H. Crawford, Dan Jensen, Jonathan Cagan,

Christian D. Schunn, Julie S. Linsey, and Christina K. White

USER-CENTRIC DESIGN

DETC2011-47748 515

Co-Design Methodology for the Development of Sustainable and Renewable Energy

Systems for Underserved Communities; A Case Study With the Pinoleville Porno Nation

Ryan Shelby, Yael Perez, and Alice Agogino

DETC2011-47923 527

Detecting Design Trends Using Perceptive Tests Based on an Interactive Genetic AlgorithmEmilie Poirson, Jean-Frangois Petiot, Julien Benabes, Ludivine Boivin, and

David Blumenthal

xi

DETC2011-47926 539

Formalizing User Activity - Product Function Association Based Design Rules for

Universal Products

Shraddha Sangelkar and Daniel A. McAdams

DETC2011-48712 557

A Real Options-Based Approach to Designing for Changing User Populations of

Long-Lifetime Products

Gopal Nadadur, Christopher Garneau, Charlotte de Vries, and Matthew B. Parkinson

DETC2011-48714 567

The Role of Sketch Finish and Style in User Responses to Early Stage Design Concepts

Bryan Macomber and Maria Yang

16 design for manufacturing and

the life cycle conference

Introduction 577

DESIGN FOR MASS CUSTOMIZATION, DESIGN FOR SERVICE, DESIGN

FOR LAYERED MANUFACTURING AND DESIGN

DETC2011-47309 579

Service Information Database for Consumer Acceptance

Kenji lino, Masayuki Nakao, and Tsukasa Hayashi

DETC2011-47357 587

Preventing Misuse of Consumer Products

Masayuki Nakao, Toshio Miyamura, Kensuke Tsuchiya, and Kenji lino

DETC2011-47749 593

Engineering Applicability of a Universal Design Performance Measure

Austin Talley, Richard H. Crawford, and Kimberly Talley

DETC2011-47904 605

An Analysis of Industrial Practice for Estimating the In-Service Costs of a

Product Service SystemXiaoxi Huang, Linda Newnes, and Glenn Parry

DETC2011-48032 617

A Service Structural Analysis Based on Functional Dependency

Koji Kimita, Shigeru Hosono, and Yoshiki Shimomura

DETC2011-48035 627

An Efficient Conflict Detecting Method for Service DesignTakumi Ota, Koji Kimita, Shigeru Hosono, and Yoshiki Shimomura

DETC2011-48131 635

Optimal Design for Additive Manufacturing: Opportunities and Challenges

Zjenja Doubrovski, Jouke C. Verlinden, and Jo M. P. Geraedts

xii

DETC2011 -48180 647

Service Design Methodology for Cooperative Services

Kentaro Watanabe, Satoshi Mikoshiba, Takeshi Tateyama, Yoshiki Shimomura, and

Koji Kimita

DETC2011-48461 657

A Customization Approach for Design Using Commercially Available Laminated

Composite Materials

Soumitra Nandi, Zahed Siddique, and Cengiz Altan

DETC2011-48916 669

Petri Net-Based Affective-Cognitive Modeling for Product Ecosystem DesignQianli Xu, Feng Zhou, and Jianxin (Roger) Jiao

DESIGN FOR SUPPLY CHAIN

DETC2011-47240 681

An Investigation of Product Modularity and Supply Chain Performance at the

Product Design Stage

Ming-Chuan Chiu and Gul E. Okudan

DETC2011-47241 691

An Investigation on Centralized and Decentralized Supply Chain Scenarios at the

Product Design Stage to Increase Performance

Ming-Chuan Chiu and Gul E. Okudan

DETC2011-48287 701

Design for Supply Chain Requirements: An Approach to Detect the Capabilities to PostponeMax Brosch and Dieter Krause

DETC2011-48854 711

Sustainable Manufacturing Analysis for Titanium ComponentsDane D. Eastlick, Misha V. Sahakian, and Karl R. Haapala

INTEGRATED ASSEMBLY DESIGN AND PLANNING

DETC2011-47530 721

Evaluation and Comparison of Two Design for Assembly Methods: Subjectivity of

Information InputsEric Owensby, Aravind Shanthakumar, Vikrant Rayate, Essam Namouz, and

Joshua D. Summers

DETC2011-47916 733

Bioreactor Improvement Based on Design for Assembly in Virtual Environments

Wen Li, Qingjin Peng, and Malcolm Xing

DETC2011-47958 743

Optimization of Fixture and Joint Positions in Sheet Metal Assembly: The Effect of Fixture

Numbers and Constraints

Kambiz Haji Hajikolaei and G. Gary Wang

xiii

DETC2011-48543 751

System of System Based Sociotechnical Complexity Challenges in Product and

Process DesignZulfiqar Ali-Qureshi

DETC2011-48774 763

Thermal Modeling for Control of Friction Stir Welding Process in Automated ManufacturingIraj Mantegh

INTEGRATED PRODUCT AND PROCESS DEVELOPMENT PROCESSES

DETC2011-47493 769

An Approach Toward Making a Design Decision Based on Future Demand Prediction

Shun Takai, Swithin S. Razu, and Tae G. Yang

DETC2011-47496 781

Reliability and Accuracy of Bootstrap and Monte Carlo Methods for Demand

Distribution ModelingSwithin S. Razu and Takai Shun

DETC2011-47686 789

Coupled Sequential Process-Performance Simulation and Multi-Attribute Optimization of

Thin-Walled Tubes

Ali Najafi and Masoud Rais-Rohani

DETC2011-47738 807

Functional Concept-Based Detection for Transformative Product DesignKeunho Choi and Kyoung-Yun Kim

DETC2011-47886 815

Effects of Design Parameters in Cost Estimation and Cost Uncertainty ModelingKaran Banga and Takai Shun

DETC2011-48156 827

Design Process Planning by Multi-Objective Optimization of Technical Performance and

Product IntegrityYutaka Nomaguchi, Ryousuke Matsuyasu, Takahiro Horinouchi, and Kikuo Fujita

DETC2011-48343 841

Definition and Evaluation of Modular Product Structures in the Context of

Design for AssemblyNiklas Halfmann, Steffen Elstner, and Dieter Krause

DETC2011-48348 849

A Review of Design for X Methods for Medical Devices: The Introduction of a Design for

FDA ApproachLourdes A. Medina, Richard A. Wysk, and Gut E. Okudan Kremer

xiv

DETC2011-48505 863

A New Approach for Explicit Construction of Moldability Based Feasibility Boundary fo

Polymer Heat Exchangers

Timothy Hall, Madan Mohan Dabbeeru, and Satyandra K. Gupta

DETC2011-48531 873

An Integrated Approach to Design of Enhanced Polymer Heat ExchangersJuan Cevallos, S. K. Gupta, and Avram Bar-Cohen

DETC2011-48616 885

On a Probabilistic View of Commonality for Product Evolution and Reuse

Vijitashwa Pandey, Deborah Thurston, and Zissimos P. Mourelatos

DETC2011-48652 895

Virtual Repair; Geometric Reconstruction for Remanufacturing Gas Turbine Blades

Cecil Piya, J. Michael Wilson, Sundar Murugappan, Yung Shin, and Karthik Ramani

DETC2011-48877 905

A Simplified Integration System for the Fabrication of Total Surface Bearing Transtibial

Socket by Employing Rapid Prototyping TechnologyL. H. Hsu, M, J. Tzeng, and J. T, Chen

LIFE CYCLE DECISION MAKING

DETC2011-47300 911

Sustainable Manufacturing System Focusing on the Natural Growth of Bamboo:

Life Cycle Assessment of Binder-Free Composites Made From Bamboo Fibers Extracted

With a Machining Center

Keiji Ogawa, Toshiki Hirogaki, Eiichi Aoyama, Yota Takagi,- and Sachiko Ogawa

DETC2011-47447 919

A Design Support System for Scenario-Based Lifecycle DesignShinichi Fukushige, Eisuke Kunii, Kazuhiro Yamamoto, and Yasushi Umeda

DETC2011-47593 929

A Model for Making Part Sourcing Decisions for Long Life Cycle Products

Varun J. Prabhakar and Peter Sandborn

DETC2011-47644 939

Modeling Constraints in Design Refresh Planning

Raymond Nelson, III, Peter Sandborn, Janis P. Terpenny, and Liyu Zheng

DETC2011-47879 951

A Markov Chain Model to Maximize Revenue by Varying Refurbished Product

Upgrade Levels

Sara Behdad and Deborah Thurston

DETC2011-48106 961

Uncertainty Analysis and its Application to Service Contracts

Melanie E. Kreye, Linda B. Newnes, and Yee Mey Goh

xv

DETC2011-48277

End of Life Decision Making for Used Products With Uncertain Quantity of Return

Sara Behdad, Aida Sefic Williams, and Deborah Thurston

973

DETC2011-48422 985

Challenges for Managing Component Obsolescence in Long Life Products Through the

Product Development LifecycleTravis E. Brown, Scott E. Bartholomew, Glen A. Dragon, Aaron C. Smykowski,

Alvaro J. Rojas Arciniegas, and Marcos Esterman, Jr.

DETC2011-48523 995

Evaluating Eco-Design Activities of Manufacturing Companies in a Developing CountryGulsen Akman, Hamit Piskin, and GUI Okudan Kremer

DETC2011-48920 1003

Case Study of Chinese SMEs Oriented Environmental Impact Assessment on

Refrigerator Production

Suiran Yu, Jing Tao, Qingyang Yang, Jianpu Zhang, and Fengfu Yin

MANUFACTURING COST ESTIMATION AND

TOTAL COST OF OWNERSHIP

DETC2011-47232 1011

Machining Experiments for Establishment of Parameters for Deviation-Based Cost of

Manufacturing Formulations

Nilmani Pramanik and Parikshit Deshmukh

DETC2011-47744 1019

Design for Emerging Bottom of the Pyramid Markets: A Product Service System (PSS)

Based ApproachCarson Schafer, Richard Parks, and Rahul Rai

DETC2011-47863 1033

Modeling Uncertainty in Through-Life Costing at the Early Design Stages: I

Mohammad Saravi, Yee Mey Goh, Linda Newnes, Antony Mileham, Karen Morton, and

Duncan Beedall

DETC2011 -48432 1043

Market-Driven Positioning of Remanufactured Product for Design for RemanufacturingWith Part Upgrade

Minjung Kwak and Harrison M. Kim

SUSTAINABLE DESIGN

DETC2011-47137 1057

Addressing Uncertainties Within Product Redesign for Sustainability:A Function Based Framework

Devarajan Ramanujan, William Z. Bernstein, Fu Zhao, and Karthik Ramani

xvi

DETC2011-47736 1065

Towards Sustainable Product DesignJun Liu and Qing Wang

DETC2011-48418 1075

Selecting a Design-Stage Energy Estimation Approach for Manufacturing Processes

Alexander Weissman and Satyandra K. Gupta

DETC2011-48536 1087

Sustainable Vehicle Design for Transportation System: A Technical and Social System of

System Based ApproachZulfiqar Ali-Qureshi

DETC2011-48922 1097

A Conceptual Framework for a Sustainable Product Development Collaboratory to Support

Integrated Sustainable Design and ManufacturingKyoung-Yun Kim, Karl R. Haapala, GUI E. Okudan Kremer, Ekrem Alper Murat,

Ratna B. Chinnam, and Leslie F. Monplaisir

THEORETICAL FOUNDATIONS FOR DESIGN AND

MANUFACTURING INTEGRATION

DETC2011-48096 1105

Parameters Influencing the Perception of Geometrical Deviations in a Virtual Environment

Karin Forslund, Ola Wagersten, Sebastian Tafuri, Daniel Segerdahl, Johan S. Carlsson,

Lars Lindkvist, and Rikard Soderberg

DETC2011-48275 1115

Platform Approaches in Manufacturing: Considering Integration With Product Platforms

Marcel T. Michaelis and Hans Johannesson

DETC2011-48466 1125

A Method for Evaluating Manufacturing Change in Engineering DesignChristopher Brooks and Gregory M. Mocko

DETC2011-48676 1135

The Role of Conceptualization and Design in Product Realization

Mohamed E. M. El-Sayed

Author Index -1143

xvii