Process 21

Jan 2020

Digital Farming, Professional Markets

Camilla Nilsson

2

Overview

Digitization, Big Data, and Precision Sensors are Disrupting Agriculture

Yara Digital Farming – Building the Global Digital Leader in Crop Nutrition

Discussion – Q & A

Lean Start-Up / Agile Product Development

Digitization, Big Data, and Precision Sensors are Disrupting Agriculture

Real-time precision sensors and insights

Data science, modelling, machine learning

Automation of application and farm operations

Tailored digital two-way communication

3

4

Our Digital Aspiration

Building

the Global Digital Leader

in Crop Nutrition

Building a platform of

distinctive digital field

and farmer services

+

Digital Farming Global Presence4 digital hubs as center of gravity for our efforts

5

Africa

India TC

SEE

Digital Farming Organization

„B2F“

6

Business Line

Professional

Markets

Business Line

Ecosystem

Services

Business Line

Smallholder

Markets

Global Technology

Digital Agronomy

Strategic

Partnerships, People

& HR, Finance,

Communication

„B2B“

Synergies and overarching capabilities

Professional

Farms

Smallholder

Farms

Unlocking value

where it matters the

most

Advancing the

frontier of

agriculture

innovation

Two focus areas across the world

7

▪ Focus on Europe, NA, Latam

▪ Field-specific precision farming as the

next step-up of farm optimization

▪ Focus on Africa, Asia, Latam

▪ Drive up productivity and sustainable

farming

Digital Farming Footprint in 2019

8

Validated Solutions Launched, Launching, or with Validations in 2019

Professional Markets Digital Solutions 2020

9

Irix

“Turning your phone into

a precision sensor“

Yara Ayra

“Personalized

crop nutrition“

atfarm

“Precision

fertilization

made simple“

(VRA)

Farm

Water

Advisor

“Field specific water

demand forecast &

irrigation schedules“

Polaris

“Yara’s brain for

crop nutrition

programs“

N-sensor

“Advanced

precision

fertilization”

(VRA)

Adapt-N

“Advanced

nitrogen

application

planning“

Smallholder Markets Digital Solutions 2020

Digital value creation

Holistic value creation – evolutionary and revolutionary

Digital farm and field services business

Valorization thru core business growth

Digitally-enabled (disruptive) crop nutrition business models

Precise fertilisation made simple

Precise fertilisation made simple.

Precise fertilisation made simple.

Precise fertilisation made simple.

Precise fertilisation made simple.

Until now, performing N analysis has traditionally required expensiveequipment that restricted it to larger operators

YaraIrix allows all farmers to measure crop nitrogen needs in

different growth stages using a smartphone app and accessible hardware.

17

FREE

YaraIrix & Atfarm make precision fertilisation accessible to all farmers

18

Industry-shaping partnershipsYara and IBM partner to transform the future of farming

19

• Combining world-leading

capabilities

• Building the globally leading Digital

Farming data and services

platform

• Joint innovation teams across

Digital Hubs

• Bold ambition: reaching 100 million

ha incl. millions of smallholder

farmers

Yara enabling Farm-to-Fork Connected Digital Ecosystem

20

Farm and

Field

Food

processingFood retail

• First agricultural player to join

world leading food traceability

and food chain alliance

• Provide global coverage of the

first miles of food production on

the farm

• Farm and field-oriented solutions

for food chain optimization

THANK

YOU!

22

Overview

Digitization, Big Data, and Precision Sensors are Disrupting Agriculture

Yara Digital Farming – Building the Global Digital Leader in Crop Nutrition

Discussion – Q & A

Lean Start-Up / Agile Product Development

23

Lean Start-Up MethodologyMinimum Viable Product (MVP)

“Lean startup is a methodology for developing businesses and products

that aims to shorten product development cycles and rapidly

discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-

driven experimentation, iterative product releases, and validated

learning.”

24

Lean Start-Up MethodologyThe first scalability challenge

25