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Global Technology Services Americas 2006 IBM Corporation Process Based Management CAM-I Conference Sept 7, 2006 Lorne McLean IBM Canada Ltd

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Global Technology Services Americas

2006 IBM Corporation

Process Based Management

CAM-I Conference

Sept 7, 2006

Lorne McLeanIBM Canada Ltd

Process Management

© Copyright IBM Corporation 2005

AGENDA

IBM BackgroundBusiness TransformationMarket Based DevelopmentProduct InnovationProcess – so what’s it about?Key Process ManagementLessons LearnedThen and NowSummary

IBM Global Services

329,373 employees

174 countries

$91B Sales

24 development labs

Research labs

8 locations / 6 countries

12th year as patent leader

Customer Satisfaction

IBM Corporation

IBM Global Services

89 year history in Canada20,000 employees2,000 Canadian Business PartnersEmployee & Corp. Donations $7M Locations – all provinces, all major cities

$1.7B in exports annuallyTop Canada R&D investor, $1B last 4 years2500 emp. 2 high tech dev. labs2700 emp. in microelectronics

WinnipegRegina

Edmonton

Victoria

Yellowknife

Ottawa

Quebec

PrinceAlbert

Churchill

Calgary

St. John's

Vancouver Thunder Bay

Toronto

Montreal

Goose Bay

Dawson

Whitehorse

Repulse Bay Frobisher

Bay

CambridgeBay

ArcticBay

Inuvik

IBM Canada and Caribbean North

Process Management

© 2005 IBM CorporationSept. 2006

CIO’s Reality

Process Management

© Copyright IBM Corporation 2005

CU

STOM

ERS

SUPP

LIER

SFulfillmentFulfillmentProductionProduction

Integrated Supply ChainIntegrated Supply Chain

Customer Relationship ManagementCustomer Relationship Management

Integrated Product DevelopmentIntegrated Product Development

ProcurementProcurement

Market PlanningMarket Planning

Human Resources/Knowledge ManagementHuman Resources/Knowledge ManagementFinanceFinance

Real EstateReal EstateITIT Call CentersCall Centers

Candidate Projects

Project Development Teams (PDT)

SatisfiedCustomers $$$$

LifeCycleLaunchQualifyDevelopPlanConcept

Integrated Portfolio Management Team (IPMT)

Understandthe

Marketplace

PerformMarket

Segmentation

PerformPortfolioAnalysis

DevelopMarket

SegmentStrategy& Plan

Align &OptimizeBusiness

Plans

Manage Market Segment and Assess Performance

Market InfoCust FeedbackCompetitor Info Technology TrendsProduct Portfolio

Core Processes

Strategy, Architecture & StandardsStrategy, Architecture & Standards

Technology DeploymentTechnology Deployment

IBM Global ServicesIBM Global Services

Bus

ines

s Pr

oces

s Ex

ecut

ives

Business Transformation ExecutivesServices Sales &

Dist.Software Personal

SystemsSystemsTechnology

CUSTOMER RELATIONSHIP MANAGEMENT

FULFILLMENT

ENTERPRISE WEB MANAGEMENT

MARKET PLANNING

INTEGRATED PRODUCT DEVELOPMENT

INTEGRATED SUPPLY CHAIN

PROCUREMENT

ENABLING PROCESSES

CUSTOMER RELATIONSHIP MANAGEMENT

FULFILLMENT

ENTERPRISE WEB MANAGEMENT

MARKET PLANNING

INTEGRATED PRODUCT DEVELOPMENT

INTEGRATED SUPPLY CHAIN

PROCUREMENT

ENABLING PROCESSES

ManagementOrganization

Management Organization & Core Processes

IBM's Business Transformation Approach

CU

STOM

ERS

SUPP

LIER

S

FulfillmentFulfillmentProductionProduction

Integrated Supply ChainIntegrated Supply Chain

Customer Relationship ManagementCustomer Relationship Management

Integrated Product DevelopmentIntegrated Product Development

ProcurementProcurement

Market PlanningMarket Planning

Human Resources/Knowledge ManagementHuman Resources/Knowledge ManagementFinanceFinance

Real EstateReal EstateITIT Call CentersCall Centers

Candidate Projects

Project Development Teams (PDT)

SatisfiedCustomers $$$$

LifeCycleLaunchQualifyDevelopPlanConcept

Integrated Portfolio Management Team (IPMT)

Understandthe

Marketplace

PerformMarket

Segmentation

PerformPortfolioAnalysis

DevelopMarket

SegmentStrategy& Plan

Align &OptimizeBusiness

Plans

Manage Market Segment and Assess Performance

Market InfoCust FeedbackCompetitor Info Technology TrendsProduct Portfolio

Core Processes

Strategy, Architecture & StandardsStrategy, Architecture & Standards

Technology DeploymentTechnology Deployment

IBM Global ServicesIBM Global Services

Bus

ines

s Pr

oces

s Ex

ecut

ives

Business Transformation ExecutivesServices Sales &

Dist.Software Personal

SystemsSystemsTechnology

CUSTOMER RELATIONSHIP MANAGEMENT

FULFILLMENT

ENTERPRISE WEB MANAGEMENT

MARKET PLANNING

INTEGRATED PRODUCT DEVELOPMENT

INTEGRATED SUPPLY CHAIN

PROCUREMENT

ENABLING PROCESSES

CUSTOMER RELATIONSHIP MANAGEMENT

FULFILLMENT

ENTERPRISE WEB MANAGEMENT

MARKET PLANNING

INTEGRATED PRODUCT DEVELOPMENT

INTEGRATED SUPPLY CHAIN

PROCUREMENT

ENABLING PROCESSES

ManagementOrganization

Management Organization & Core Processes

IBM's Business Transformation Approach

Process Management

© Copyright IBM Corporation 2005

Market Based Development

Product Objectives Business StrategyCustomer Buying BehaviorR&D Roadmap

Candidate Projects

SatisfiedCustomers $$$$

Project Management DataSegment Performance Data

Integrated Portfolio Management Team (IPMT)

MarketInformationCustomerFeedbackCompetitorInformationTechnologyTrendsCurrentProductPortfolio

Understandthe

Marketplace

performMarket

Segmentation

PerformPortfolioAnalysis

DevelopMarket

Strategy& Plan

Align &OptimizeBusiness

Plans

Manage Market Segment and Assess Performance

LifeCycleLaunchQualifyDevelopPlanConcept

Project Development Teams

Resources Allocation Project Management Data Performance Data

Fact-Based Data to Manage Your Business

Structured Product

DevelopmentIPD

Market Planning

Process Management

© Copyright IBM Corporation 2005

Transforming Core ProcessesCritical to process speed and flawless execution isthe right management structure.

Each process assigned to a member of CECMember reports regularly on:

Status of the designDeploymentImplementationBenefits realizedOwner assigned - Business Process Executive

Power shifts from unit toward Processes75% reduction in average time to marketUpswing in on-time delivery and cust. satisfactionCost savings in excess of $9B

Process Management

© Copyright IBM Corporation 2005

Management of Product Innovation Overall value-oriented Benefits

Managing Innovation in a consistent and integrated way let companies achieve evident improvements

PlatformPlatformManagementManagement

PipelinePipelineManagementManagement

Grow 2-10x faster than market

Improve profitable market share by 2x

Increase new product profitability by up to 80-90%

Reduce abandoned projects by 50%

Increase innovation by 10% in key market segments

High level requirements for technology enablers and governance to support and guide Market Planning

Lower total costs due to fewer part numbers and higher part reuse

Reduced product development schedule

Risk and complexity reduction by robust platform architecture

Quantify part data quality and redundancy reduction

Faster TTM

Improved quality and reduced rework

Reduced total development cost

Team based management

Skill Management

Fact-based decision making

Project- / Program-Management efficiency

Market Market PlanningPlanning

EngineeringEngineeringManagementManagement

Search and validate dataBuild modelsDefine needs and methodsIncrease manufacturabilityIncrease percent of time spent to design functionsReduce abandoned projectsModel reusePart number reductionPart reuseSupplier Integration

Portfolio Portfolio ManagementManagement

Process Management

© Copyright IBM Corporation 2005

Offering Information

Market Plan

by SegmentChannelManagement Segment

Plan

SolutionDesign

Customer SatManagement

Service &Support

SkillsManagement

Skills Reqts

Skill Required

Signed Contract

InstalledSolution

ActualResults Leads

Opportunities

SelectedOpportunity

TeamSupplierManagement

SharedServices

HumanResources

MarketManagement Finance &

Planning

RelationshipManagement

OpportunityManagement

ResourceDeployment

Information Management

SolutionDelivery

Pricing

OpportunityOwner

Leadership

Customer,Market,Channel

Intelligence

Strategies,Goals

SkilledResource

Team

BrandManagement

The Business Process IBM Canada

Transaction Path - CRM R1Transaction Path - OtherPlanning / Support PathInfrastructure Process

Bus. PartnerManagement

Global Technology Services Americas

2006 IBM Corporation

Process – So what’s it about?Definition: starts with, ends with, vital for clarity

Only 2 Important ElementsTime:

Process time not equal to cycle timeDefect:

Did it work?

Process Improvement (prioritize on 1 or 2 above)- mandatory to separate information from process to avoid confusion

– shorten processing time, remove white space & non- value add steps-- correct defects, improve quality

Key process management

Senior Executive sponsorship is crucial

Most importantly it’s about Value Creation:Value for all stakeholders is created by Process Improvement

1) Satisfied shareholders 2) Proud Employees3) Delighted Clients 4) Successful Partners5) Enhanced communities

Think of value as (+, -, =)

Process Management

© 2005 IBM CorporationSept. 2006

Key Business Process Management

PROCESS MAP INDICATORS BEST OFCOMPETITION

OBJECTIVE YE 1 YE 2

SKILLS F.VINCENT YES SKILLS 76 70 na TBD 78 80 VITALITY

SERVICE G.MCGEORGE YES SW PD 8 11.5 15 TBD 5 4DELIVERY

PARTS G.CAIN YES ACQUISITION 2.1 2.3 2.5 2.3 2.0 1.9DELIVERY TIME

OWNER RESULTSCURRENT C-1 C-2

Process Management

© 2005 IBM CorporationSept. 2006

Assign Ownership For Each Major Process- Executive- Operations

Identify All Major Business Processes Where The WorkProduct Impacts The Customer

Measure and Review Each Process Monthly

- Satisfaction- Compared to B.O.B.

- Service Level

Implement a Closed-Loop Management System DisciplineThat Ensures Continuous Improvement in Each Process

Establish a Management Education Plan That CoversGoals, Strategy, Common Language and an Overviewof The Available Techniques

Establish an Education Plan to Provide Managers andProfessionals With Explicit Skills / Techniques

Change Incentive System so no Less Than 20% ofVariable Compensation is Devoted to ServiceLevel or Satisfaction (ie: How Well we Have Served Our Customers)

Lessons Learned

Global Technology Services Americas

2006 IBM Corporation

Organization / Personal Transition

Shock & Denial

Anger & Blaming

Grief & Nostalgia

Acceptance of Change

Reassessment of ValuesWhy Stay?

Commitment & Adaptation

Career/ProfessionCompany/Oranization

Growth & Prosperity

IndividualCompany"Strugglers" "Thrivers"

"Survivors"Victimized Personalized

Process Management

© Copyright IBM Corporation 2005

Then & Now!

Process Management

© Copyright IBM Corporation 2005

Process Management __________________Summary