process of developing, promoting, distributing and selling goods and services to satisfy customers...
DESCRIPTION
Sports marketing is using sports to market products. 3 Wheaties Air Jordan HanesTRANSCRIPT
WHAT IS SER MARKETING?
MarketingProcess of developing,
promoting, distributing and selling goods and services to satisfy customers’ needs and wants
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Goods – tangible products
Services – Intangible products
Tangible = something you
can touch
SPORTS MARKETING Sports marketing is using sports to
market products.
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WheatiesAir Jordan
Hanes
Marketing strategies for Sports
Sports Logos on Clothing
New sports, new opportunities Soccer popular during World Cup time Lacrosse growing every year
Timing New apparel coming out in preparation for the upcoming season!
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Nike logo on college jerseys!
Entertainment Marketing Influencing how people choose to use
their time and money for the purpose of entertainment!
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Entertainment Whatever people are willing to spend
their money and spare time viewing, rather than participating in
Example: TV Entertainment Over the Years○ In 1946 fewer than 7,000 TV sets were in
households○ In 1996 223 million TV sets were in households
and $42.5 billion was spent on TV advertising! ○ In 2011 98.9% of households have TVs
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Recreation Renewing or rejuvenating your body or
mind with play or amusing activity
Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions.Ex. Professional Bowlers Association
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Tourism Generally considered traveling for
pleasure whether the travel is independent or tour-based.
Ex. A trip to Disney World!
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Target Market A specific group of
people that a business wants to reach with their goods or services
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Market Segmentation
Geographics – where people live
Demographics – personal characteristics
Psychographics – lifestyle (attitudes/values)
Product Benefits – consumer wants and needs
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But….what IS a target market?Characteristic of the market you are trying to reach
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• Age
• Gender
• Ethnicity
• Occupation
• Lifestyle
• Marital Status
• Kids or no kids
• Location
• Income level
The Marketing Concept
The idea that a
business should
strive to satisfy
customers’ needs
and wants while
generating a profit
The Marketing Mix
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The 5 P’s of Marketing
PeoplePrice
Place
Product
Promotion
The 5 P’s
People – the target market
Product – what is the product – (name, packaging)
Price – what customers are willing and able to pay
Place – where is it sold and how it gets there
Promotion – how is the product marketed
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