processed foods & beverages
DESCRIPTION
Processed Foods & Beverages industry of Pakistan.TRANSCRIPT
Asima Umar Khizer Iqbal Madeeha Naseem M. Yousuf Makba
Sector Profile
Considered Pakistan’s Largest industry Accounts for 27% of its value addition 16% of employment in manufacturing sector 80,000 small businesses, 2 million micro-
enterprises 75% of the rural-based manufacturers are
informal sector
Conducive agro-climate and a largeproduction base in areas of concentratedproduction:
Low labor costs:
Strong trading links in some markets:
There is differentiation between product andpackaging between domestic and exportmarkets:
There are potential niche markets:
The government actively supports measuresto enhance the Country's SPS capability:
Limited producer capacity to implement GAP:
Pakistani produce is in the lower price rangein most export markets:
Supply chain fragmentation, with poorvertical integration, leading to limitedproduct traceability:
Absentee landowners and the MarketCommission Agents compound weak valuechain linkages:
Over reliance an government to supportexport activities:
Inappropriate officials in trade negotiationswith limited technical expert support:
Pest risk assessment research anddocumentation limited:
The road network is in a poor condition,significantly adding to transportation costs:
South - South market opportunities:
Contra season opportunities (Australia andSouth Africa):
Free Trade Agreements:
Cluster development and specialization:
International supermarket chains entering themarket:
Other South exporting nations (China andIndia) and their Free Trade Agreements:
Punitive tariffs and protectionism:
Increasingly more stringent SPS measuresthat are enforced in existing markets:
Greater land fragmentation, Food milesrelating to the air freighting of mangoes:
Change of government policy away fromexport promotion: