processes management - dynamics

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    12

    AFTER STUDYING THIS UNIT, YOU SHOULD

    BE ABLE TO:

    1. Explain retail process effectiveness in terms of

    sigma level

    2. Describe retail process assessment approaches.

    3. Create retail processes leveraging the retail

    industry process standards.

    4. Improve retail process performance using

    performance improvement methods.5. Avoid pitfalls of process management

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    Process Effectiveness

    A business process should always be customeroriented and customer focused

    The customer can be an internal customer or an

    external customer

    Internal customers are employees and external

    customers means buyers

    A business process is effective only when it

    meets the needs of a customer.This unit discusses some effectiveness

    indicators, which measure the quality of a

    business process.13

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    What is Six Sigma?

    Six Sigma is a comprehensive system for achieving,

    sustaining and maximizing business success.

    Six Sigma is driven by close understanding of

    customer needs, disciplined use of facts and data, and

    statistical analysis

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    Six Sigma

    Many retail business run at 3 sigma level or

    below.To gain market share, the retailers process

    effectiveness needs to be higher

    Six sigma processes are the process results inonly 3.4 defects per million opportunities

    (DPMO)

    Sigma is a mathematical term which measures

    how much a process varies from perfection,based on the number of defects per million

    opportunities.

    15

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    Six Sigma cont

    The 6 sigma was deployed in manufacturingindustries to reduce wastage due to defects

    and rework and additional costs.

    The focus was to do it right the first time,

    hence saving expenditure and increasingprofitability.

    Approach equally applicable in service

    industries

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    Sigma LevelsSigma Level DPMO Percentage

    Defective

    Percentage Yield

    1 691,462 69% 31%

    2 308,538 31% 69%

    3 66,807 7% 93%

    4 6,210 1% 99%

    5 233 0% 100%

    6 3.4 0% 100%

    7 0.019 0% 100%

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    Sigma levels

    Yield DPMO

    30.9% 690,000

    69.2% 308,000

    93.3% 66,800

    99.94% 6,210

    99.98% 320

    99.9997% 3.4

    100 Rounds of golf peryear

    Miss 6 putts

    Per roundMiss 1 putt

    Per round

    Miss 1 putt

    Every 9 rounds

    Miss 1 puttEvery 2.33 years

    Miss 1 putt

    Every 163 years

    Sigma

    1

    2

    3

    4

    5

    6

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    Six Sigma in Service Industries

    1. Service industries like airlines operate at 12sigma levels

    2. Customers would not like to fly with an airline at

    6 sigma process effectiveness levels, i.e. in

    every million take-offs and landing process, 3.4times the flight may crash

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    Process Assessment Approaches

    1. Processes can be assessed at the following

    stages: -

    Approach of the process development

    Deployment of the process

    Method of recording the learning fromthe process

    Integrating the learning from the

    process to improve process Results of the process compared to the

    best in class benchmarks

    Acronym: ADLIR

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    Approach

    1. The approach refers to the technique ofmethods used to create the process.

    2. Is the approach appropriate to the requirement

    of achieving business results?

    3. The approach needs to be affectively utilisingthe methods deployed.

    4. The approach should be repeatable and

    predictable5. Repeatability and predictability are the hall mark

    of a robust process led organisation

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    Approach cont...

    1. In the first phase of existence, organisation arereacting to problems experiences.

    2. In the second phase, they are adopting systematic

    approaches in key areas that create a significant

    influence on the business3. Only 20% of the processes are created using a

    systematic approach

    4. In the third phase, organisations align all their

    processes to achieve their leadership position5. The final phase is when organisations are leaning

    from their mistakes and learning from the outside

    world. It is the ideal state.

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    Deployment

    1. Deployment refers to the extent to which theapproach is implemented to address the retail

    business environment.

    2. It also refers to if the approach is deployed

    consistently across all relevant processes.3. Sometimes you may find an approach is applied

    consistently in one department but not across

    other departments with relevant processes

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    Learning

    1. This refers to improvising the approach by

    continuous evaluation and improvement efforts.2. Finding unique game changing solutions (game

    changers) through innovation.

    3. E.g. no body now likes shopping behind thecounter, but to pick and compare products

    4. Are such efforts of creating game changing

    solutions encouraged?

    5. If you encourage only then do you learn and createthem.

    6. Leaning should also be shared from one

    department to another (Knowledge management)

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    Integration

    1. Integration refers to the extent to which the

    approach created is aligned to organisationalneeds

    2. This refers to the extent to which measures,

    information and improvement systems are

    complementary across processes and work

    units.

    3. Finally it refers to the plans, processes, results,

    analysis, learning and actions being uniformlymeshing across processes and departments or

    work groups to enable organisation goal

    achievement

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    Results

    1. Service industries like airlines operate at 12sigma levels

    2. Customers would not like to fly with an airline at

    6 sigma process effectiveness levels, i.e. in

    every million take-offs and landing process, 3.4times the flight may crash

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    Benchmarking

    Is a continuous process of comparing ormeasuring processes of manufacturingproducts, selling products, providing serviceswith competitors considered as leaders

    Is the process of finding out the best processorganizations anywhere in the world

    Benchmarking is the way of the organisationsaying it is willing to learn

    Existing or new retail business can directlybenchmark and create processes that are of5th generation (leapfrogging from 1st or 2ndgeneration)

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    Retail Industry Process Standards

    1. GSI2. eCom

    3. ARTS

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    1. GSI

    GSi (formerly EAN European Article Number)offers universal product code (UPC)

    Barcodes have brought tremendous gains in

    efficiency to many retail businesses as machine

    readable fontGSI has expanded beyond barcodes to include:-

    Radio Frequency Identification (RFID)

    Product Data Synchronization

    A company works with a GSI member that islocated in the country it is located

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    2. eCom

    GSI eCom encompasses a group ofstandards that address common business

    processes in the supply chain

    These processes tend to be well suited for

    consumer products & retail trade industriesThis is where most of the adoption of eCom

    has occurred to date

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    3. ARTS

    Association of Retail Technology Standards (ARTS) isa standard organisation dedicated to the retail industry

    ARTS tend to focus on Application-to-Application (A2A)standards

    ARTS has developed 4 Standards:

    The Retail Data Model Unified Point of Service (UnifiedPOS)

    IXRetail XML schemeas to integrateapplications within the retail enterprise &

    Standard RFPs to guide retailer selection ofappliocations and provide a developmentguide for vendors

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    Process Improvement Methods

    1. Six Sigma2. Lean Thinking

    3. ISO 9000 Quality Standards

    4. TQM

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    1. Six Sigma

    Refers to the standard Deviation from theMean of the performance data

    The more the variation, the more thebusiness sales is unpredictable

    Ideally, predictability needs to be created byprocess improvements

    Predictability ensures lesser loses on accountof:-

    Higher inventory & carrying costs Stock out resulting in loss of business

    opportunities

    Six Sigma is all about reducing variation

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    Six Sigma Process (DMAIC)

    1. D Define2. M Measure

    3. A Analyze

    4. I Improve

    5. C - Control

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    DMAIC Problem Solving MethodologyMeasureMeasureDefineDefine AnalyzeAnalyze ImproveImprove ControlControl

    Define the goals and customer requirements

    Measure the process to determine current performance

    Analyze and determine the root cause(s) of the defects

    Improve the process by eliminating defects

    Control future process performance

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    2. Lean Thinking

    Lean is about focus, removing waste, andincreasing customer value

    Lean is only about value added processes &

    elimination of non-value added processes

    Another way to look at lean is focus onrevenue generating activities

    Eliminate or minimize cost and effort on non

    revenue generating activities

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    Steps of Assessing Lean Operations

    Identify value added or value creating

    services.Determine the value stream (sequence of

    activities)

    Eliminate non value adding activities

    Allow customers to pull products/services

    E.g.

    picking up their products on their own

    Assisting in the billing of their own product

    Taking the purchased merchandise to their

    homes

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    3. ISO 9000 Quality Standards

    ISO asks to DOCUMENT what you DO andDO what you DOCUMENT.

    It has a simple PDCA cycle

    Plan

    Do Check

    Act

    Repetition of this cycle brings incrementalimprovements and does not let the process

    performance slip

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    4. TQM

    TQM integrates all the retail organizational

    functions (Inventory, Merchandising, Sales,etc) to focus on meeting customer needs andthe goals and objectives of the retailer.

    TQM empowers every employee of the

    organisation with the responsibility ofensuring quality in their respective areas

    TQM aims to get it right the first time everytime

    TQM seeks to identify the source of eachdefect, and prevent it from entering the finalproduct or service

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    TQM cont.

    TQM enforces quality assurance to meet

    changes in products and servicesTQM identifies root causes and offers

    processes to eliminate and mitigate the root

    causes of a defect

    TQM is essentially a people dependant

    process

    To derive full benefit of TQM, people in any

    organisation should be synergizedQuality is not the job of a department but

    every employee of the organiosation

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    Process Pitfalls & its Consequences

    1. Ahead of time2. Piecemeal approach

    3. Workforce reduction

    4. Quick fix solutions

    5. Not enabling end-users

    6. End users should not be ignored

    7. Not celebrating

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    1. Ahead of Time

    Process improvements using technology appear

    to be an easy solution to become a retailbusiness leader

    While technology can promise visibility,

    productivity, and fast results; do not invest ahead

    of time.

    Take the time to get the business, process and

    management dimensions in place before you

    attack the technology

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    2. Piecemeal Approach

    Dont think about process improvements in a

    piece meal manner.Look at improving processes but also ensure that

    there are cross functional solutions cutting

    across all departments

    Think about how the value chain comes together

    in the organisation

    Create a separate team who will be responsible

    for driving the process improvements

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    3. Workforce reductionDo not use process management or improvement

    as a tool for a hidden agenda of workforce

    reduction. This will guarantee failure

    Employees will not re-engineer processes to find

    themselves eventually redundant and getting laid

    offProcess management and improvement is to get

    higher productivity and gains

    If the business grows then it is not necessary that

    employees need to be laid off.

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    4. Quick Fix Solutions

    Dont teach your team how to do a quick fix and

    one-time solutionConduct the training that will teach the team

    about process improvements for life

    Figure out ways to encourage continuous andsustaining change

    Include senior management, IT staff and the end

    users in the process design and improvement

    stage

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    5. Not enabling end users

    Empower process users and support them with

    the policies, authority, rewards and recognition,compensation, and other means of facilitation.

    Dont overlook the need to make this happen

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    6. End Users Should Not Be Ignored

    Dont overfund technology & infrastructure at the

    expense of the doors/end usersTreat end-users as customers

    Allow them to add more value

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    7. Not Celebrating

    Remember to celebrate key successes and

    achievementsMotivate others to improve processes and get

    recognition and rewards

    Improvements may be incremental orexponential but celebrate

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    *END*