Davis EyeCare Update Quarterly Bulletin44

Today’s lenses are made fromhigh-technology polymers with

advanced coatings. Never use anykind of soap or detergent on anti-reflective coated lenses. The coat-ings will break down, and this willdamage the lenses beyond repair.

Never wipe your lenses whenthey are dry. Always rinse the lenseswith lens cleaner first to removeabrasive particles that couldscratch them. Wash the lenses andthe frame as often as necessarywith Clarity and a lens cloth, toremove oil and dirt. Avoid rubbingprescription lenses with rags, facialtissues or paper towels, as theycould scratch your lenses. And def-initely avoid using householdcleaners, acetone or soaps withcream—as chemicals may damageyour frames.

Clarity® towelettes were devel-oped to care for high-tech and pre-cision optics. They’re convenient,effective and an easy way to get acrystal-clear surface withoutstreaks or smudges. Users just openthe foil, wipe the surface with oursafe, soft cloth and toss it away.

“Clarity Clean”…it is theONLY formulation for superhydro-phobic AR lenses. It instantly wetsany lens surface, lifting dirt andskin oils on contact. It’s safe for alllenses and coatings, including allanti-reflective and mirrored coat-ings. There is never any haze,residue or streaking.

Unlike watery sprays or greasywaxes, Nanofilm's nanotechnologyresearchers, developed Clarity tospread an ultra-thin, invisible,sponge coating onto a lens surfacethat absorbs moisture. Fog micro-droplets are absorbed into the coat-ing and are instantly spread acrossits surface, and evaporate back intothe air before smudges can form.

Use Clarity to allow your lensesto perform optimally all day long.Clarity is made of non-abrasivecellulose-fiber specially designedfor delicate surfaces such as youreyeglass’ lens. If you have anyquestions call Davis EyeCare. Weoffer the very best to keep yourEyeCare needs performing.

NANOFILMTECHNOLOGIES

The staff of Davis Eyecare Associates has chosen to give our charitablesupport to Ronald McDonald House near Advocate Hope Children's

Hospital here in Oak Lawn. We invite you to join with us in our manyupcoming events.

Ronald McDonald House provides a home away from home for familiesof children receiving treatment at hospitals such as Advocate Hope. When achild needs special medical treatment, no distance is too great to travel.Nothing can make medicine taste better or take away fear from a sick child.

However, it has been shown that family support helps in the healingprocess. As Al Roker has said, “In the time of a child's illness, nothing ismore important than to have the family unit together to support one another.”Joan Kroc has stated, “When you change a child's life you change thefamily’s life. You then change the community and on to the world.”

We at Davis Eyecare Associates care about your vision, but that is onlypart of what we do. We care about you, your family, your community.We invite you to join us in our support of Ronald McDonald House andshare the care.

Join us in giving back to our community by donatingJoin us in giving back to our community by donatingto the Ronald McDonald House Charities in Oakto the Ronald McDonald House Charities in Oak

Lawn. It provides a “Home away from home” for theLawn. It provides a “Home away from home” for thefamilies of hospitalized children.families of hospitalized children.

Every cent matters.Every cent matters.

DONATOR

Air Optix AquaMultifocal is

the latest addition tothe bifocal contactlens market in theUnited States. Thisbifocal lens system

has three ADD powers designed to successfullyfit and smoothly transition you through thedifferent stages of presbyopia requiring clearand precise near vision so that you can stay incontact lenses longer throughout your life.

With a number of innovations such as thenew Precision Transition Design and the uniqueplasma surface treatment, Air Optix Aqua Multi-focal contacts promise to provide improvedvision, superior comfort and wettability. A30% lower contact angle increases the lens’

feeling moist. For additional wearing comfort,a unique wetting agent lets the eyelid easilyglide over the lens.

The unique Aqua Moisture System allowsup to five times more oxygen through the lensthan traditional hydrogel soft multifocal lenses.The result? Whiter, healthy looking eyes.

Air Optix Aqua Multifocal provides asmooth transition from close-up to distancevision in real-world situations. An asphericback surface design provides optimal centra-tion and excellent fitting characteristics. Theplasma-treated lens surface resists deposits anda unique moisture agent binds with the lenssurface to create a more silky layer.

Multifocal contact lenses offer theconvenience of distance and near vision with-out the aid of glasses…No more searching for

glasses; no more asking for a pair of glasses ata restaurant to read the menu. Multifocal con-tact lenses return your vision to the time whennear vision tasks were easy to perform.

Come in to Davis EyeCare to see if you are acandidate for these lenses. If you are, DavisEyeCare will fit you with a trial pair to test yourvision at home or at work. Seeing is believingand the only method to experience the clarityand comfort of these lenses is to wear them.

We have many options for bifocal contactlens patients. Air Optix is only one type ofbifocal design. SynergEyes™, with a rigidcenter and soft skirt, a new bifocal designimported from France, and a new daily bifocaldisposable lens, are only a few lens designsthat have enabled patients’ vision at near anddistant to be pristine with contact lenses.

Air Optix Aqua Multifocal Contact Lenses: Features & Benefits

Wearing contact lenses is always analternative for those patients who

are wearing glasses. Those who like thefreedom of glasses find daily disposablesthe way to go.

Proclear 1 Day daily disposable contactsare a perfect choice for patients who wearlenses occasionally. They are also con-venient for people who play sports and/ortravel often, as well as those who have abusy social life.

A clean, fresh pair of contacts everyday offers good visual clarity and hygieneall day long. No need to clean, sterilize orstore lenses overnight or to invest in lenssolutions. At the end of the day, removethe lenses and just throw them away,thus reducing risk for lens contaminationand eye infection.

Comfort has a clear advantage withdaily disposable lenses. Other contactlenses need to be properly cleaned and

disinfected to maintain comfort, or therisk of eye infection increases. Prolongeduse of a lens can also expose the eyes tobacteria. Protein and lipids in the eye canbuild up on the lenses and if not cleanedproperly, can result in a painful red eye. Inaddition, if the lenses are not stored indisinfecting solution bacteria can colonizeon the lens which in turn might harmyour eyes.

By using Proclear 1 Day disposablecontact lenses, you are using completelysterilized lenses out of the box. There areno deposits or contamination to worryabout. After you are through wearing thelenses, throw them away.

If you are wearing monthly disposablecontacts, cleaning and disinfecting must beperformed daily. Even if you are not wear-ing the lenses every day, they still need tobe cleaned and disinfected daily. Skipping aday of cleaning and disinfecting gives

pathogens anopportunity tocolonize.

However, byusing Proclear 1Day disposablecontact lenses,you can just usethem once andthen throw themaway, with no extra time or risk taken. Dailydisposable contact lenses are also great forthose who do not wear contact lenses everyday. For example, some people prefer usingglasses at work and contact lenses for certainoccasions like sports or going out at night.

Daily wear disposables are also economical.For occasional wearers, a 180-lens supply cancost approximately $150 a year. Ask yourdoctor at Davis EyeCare for a sample of ournew Proclear 1 day wear single-use disposablecontact lenses.

Proclear 1 Day: For Patients Who Want the Ultimate in Convenience and Comfort

GIVING BACK TO THE COMMUNITY

Davis EyeCareAssociates4663 West 95th StreetOak Lawn, Illinois 60453

www.daviseyecare.com

Phone: (708) 636-0600Fax: (708) 636-0606E-mail: daviseyecare@daviseyecare.com

address correction requested

DAVIS

A Quarterly bulletin on new developments in the field of eyecare from Davis EyeCare–Your EyeCare Specialists

With innovative technology, excellent service and a caring team, we at Davis EyeCare havea responsibility to make our patients aware of what total eye health really means.

We do this with great pride and commitment.

EyeCare UpdateWinter 2009 Vol 10, No. 1

With innovative technology,excellent service and a caring

team, we at Davis EyeCarehave a responsibility to makeour patients aware of what

total eye health really means.We do this with great pride

and commitment.

Special points of interest:

Visit us at our new website:daviseyecare.comYou can make an appointment, orderyour contact lenses and solutions, findout information about important newdevelopments in eyecare and get gen-eral knowledge about your eye health.

On Call 24 HoursPhone: 708-636-0600Cell: 708-935-7375In an emergency situation don’t panic…just pick-up the phone and call someoneyou can trust. Treatment of all types ofocular infections, removal of foreignbodies from the eye, such as wood ormetal, treatment of allergies or dry eye,patient advocate for laser visionconsultation, and in a pinch, contactlens and eye glass replacements. DavisEyeCare is now proud to have at itsdisposal the most sophisticated instru-mentation for glaucoma diagnosis andtreatment. Don’t worry, call theEyeCare Specialist—Davis EyeCare.

Loaner LensesLost and broken contact lenses shouldnot create a panic. In the event of alost or damaged lens we will supply animmediate replacement for uninter-rupted lens wear. Eyeglasses can alsobe replaced immediately. DavisEyeCare can fabricate a replacementfrom our large inventory. If you are inneed of an immediate replacementvisit our office or website atwww.daviseyecare.com and communi-cate your requirements. Professionalcontact lens care makes the difference!

Welcome to the new DavisEyeCare Associates OnlineOptical Store!

It is our mission to provide you with the mostcomplete eye care possible.

In our office, you receive personal attentionfrom our optical experts for all your vision needs.In our online store, you can choose from anexcellent selection of name brand eyewear and shopat your convenience.

Our online optical store also has an accurate prescription lensservice and a streamlined ordering process. After passing our6-step quality test, your new eyewear will be delivered to yourdoor. Our online optical store makes it simple and convenient tofind eyeglasses that fit your lifestyle and your budget. Whetheryou’re searching for a particular frame style or simply browsing,you’re sure to find eyewear that’s ideal for your face and yourprescription in our Online Optical Store.

When selecting eyeglasses or sunglasses online, it’s helpful toknow what size frame you wear. You can find this informationeasily by looking at a pair of frames you currently own or byasking one of our opticians. If you aren’t sure what style of framewould look best on you, our Online Optical Store lets you virtuallytry on glasses. Visit FrameFinder™, upload your photo anddiscover the best look for you. Once you find the perfect pair,

Davis Eyecare Opens On-Line Optical Shopwww.daviseyecare.onlineopticalstore.com

simply click “Buy Now” and you’ll be redirected to themodel you were last trying on. You can checkout

from there. It really is that easy. Browse ourcatalog and choose one of the designer frames.Then proceed to checkout. We’ll walk you

through the simple ordering process.You’ll be asked about your lens preference

and prescription. Information about various typesof lenses is provided to help you make the correct

decision about which lens will work best for you andyour lifestyle. We think choosing a lens is just as important

as picking the frame shape, color or size. The lens choice willdetermine the thickness and visual accuracy of your prescription.We have access to all the top quality name brands and neveruse inferior generic lenses.

All lenses come standard with scratch protection and polishededges at no additional charge and include our 100% accuracyguarantee. You can add a variety of lenstreatments to your eyeglasses like coloredtints, coatings that provide ultravioletprotection and photochromic coatingsthat will turn your glasses from clear todark in the sun. Take a walk through onour on line optical store. I am sure youwill find something that interests you.

Vision is Priceless

Have you ever experienced apersistent twitching of your

eyelid? There are many differentcauses of eye twitching andthey are rarely serious. However,they can be quite bothersomeespecially if you're doing a lot ofread-ing or writing. In some casesthey could also be an indicationof serious neuro-logical problems.If you're experiencing othersymptoms you should call DavisEyeCare immediately for adiagnostic exam.

Eye twitching is a slight,involuntary movement of theeyelid every few seconds overthe course ofa minute ortwo. Some-times thespasm is

strong enough to make youreyelid close completely beforere-opening. Eye twitching cancome and go unpredictably for afew days, weeks or months.The spasms don't hurt, but theycan be annoying. In its mostcommon form, which is harm-less, eye twitching stops on itsown, although it may reoccuroccasionally.

Eye twitching occurs clinicallyand seems to arise as a conse-quence of the foods we eat orat times of increased stress.The most common causes arelack of sleep, stress, fatigue,

screens (as incom-puter/TVscreens), vita-min deficiency,eye strain, aller-

gies, caffeine, and compressednerves. In order to determinewhich of these is the cause ofyour particular eye twitching youneed to examine your lifestyleand recent events in your life.Patients may be aware or unawareof their bodies emotional fluctua-tions, physical fatigue or illness.

These episodes may also beconnected to increase stimulationof the nervous system by cigarettesmoking, caffeinated drinks,sports drinks, energy-boostingsupplements and medications.The episodes are generally tran-

sient, lasting from one to 10minutes, and can occur one timeor multiple times during the dayfor weeks to months. If youhave recently begun taking newmedication, investigate themedication for side effects.

Treatments may includethings as simple as removingthe provoking stress, reducingcaffeine consumption, discontin-uing a medication, rest, coldcompresses and consumingtonic water with quinine. Inextreme cases it may requiremedical intervention including

topical antihistamines, topicalbeta blockers, anticonvulsants,or local injections of botulinumtoxin. If both of your eyes aretwitching you probably haveblepharospasm, which is a moreserious condition and should beevaluated immediately. If you haveany symptoms of eye twitching,call Davis EyeCare to identify.

Why is My Eyelid Twitching?

Now, you can grow longer, fuller, darker lashes. It’snot an illusion. It’s your own lashes—only better.

Latisse™ (bimatoprost ophthalmic solution 0.03%) isthe first and only prescription treatment approved by theFDA for inadequate eyelashes. The treatment stimulatesthe lashes to grow longer, fuller and darker. Latisse is alash enhancer that’s clinically proven to make lashes 25percent longer, 106 percent thicker and 18 percent darkerafter 16 weeks of use.

Latisse™ treats the diagnosis of hypotrichosis (anothername for inadequate eyelashes) by enhancing eyelash prominence. After you stop usingthe drug the eyelashes will slowly go back to normal with your next eyelash growth cycle.

Latisse™ is an offshoot of another drug called Lumigan, which we use for glaucoma.Latisse™ shares the same active ingredient as Lumigan, although Latisse™ has only 5percent of that ingredient and is applied only to the upper eyelid, not into the eye itself.Iris pigmentation was not reported for Latisse™, but in less than 1 percent of Lumiganusers, permanent brown iris pigmentation was reported. Latisse™ may cause darkeningof the skin. Some of the effects of using a prostaglandin may include dryness of theeyes, irritation and itching.

Latisse™ makes lash growth possible because of its active ingredient: bimatoprost.Although the precise mechanism of action is not known, research suggests that thegrowth of eyelashes occurs by increasing anagen or growth phase — the cells of the hairfollicle dividing rapidly, adding to the hair shaft. Lashes can grow longer, thicker anddarker because bimatoprost can also prolong this growth phase.

Latisse™ fulfills a significant and previously unmet need in the medical aestheticmarketplace with a product approved by the FDA that increases the growth of eyelashes,making them longer, thicker and darker, when dabbed daily on the lash line of the lidswith a disposable wand. The procedure usually nets results in two to four months.

Potential Side Effects:• Some 4 percent of users experience eye itching and redness• Temporary darkening of the skin of the eyelid• Increased brown iris pigmentation has occurred when similar

medications were instilled directly into the eye to treat elevatedintraocular pressure/glaucoma; although this pigmentationwas not reported in clinical studies with Latisse™, patientsshould be advised about the potential for increased brown irispigmentation, which is likely to be permanent.

Polaroid is an establishedworld leader in optics and lenstechnology and is the inventor ofthe first polarizing sunglass lens.Ordinary sunglasses are typicallyjust tinted plastic.

While tinted lenses reducebrightness, only polarized lenseshave glare reducing capabilities.They do this because, in additionto the lens color or tint, highquality polarized lenses have athin film molded into the lens.This film filters out glare. Imagesare sharper, and depth perceptionis better.

Glare is a major cause of caraccidents. Polarized lenses are the

only lenses that significantlyreduce glare. So if you drive duringthe day, especially in the morningor at sunset, polarized lenses are asmart safety-conscious choice.

Polarized lenses protect youreyes from the sun’s harmful UVrays. Eighty percent of exposureto UV occurs by the age of 18, soeven young children need polar-ized lenses. While most peoplepurchase all purpose grey orbrown lenses, polarized lensescome in many colors. You maywant a specific color for its lookor vision benefits Ask your pro-fessional at Davis EyeCare whichcolor may be right for you.

T H E P O W E R O F P O L A R O I D S

LATISSE: For Longer, Darker Eyelashes22

Davis EyeCare is one of the firstpractices in the United States to

prescribe a revolutionary new contactlens design – SynergEyes HybridContact Lens. The lens is comprised ofa highly oxygen permeable central rigidsection and a soft, hydrophilic peripheral

section. The result is a lens that provides sharp vision due tothe rigid portion and excellent comfort due to the soft portion.

Other hybrid lens designs have been developed previously;however, they suffered from low oxygen permeability andwere fragile, with tearing between the rigid and soft portions.SynergEyes has developed the “Hyperbond” technology thatcreates an exceedingly strong bond between the soft andrigid portions of the lens. The high oxygen permeability ofSynergEyes provides an extremely healthy contact lensenvironment which results in excellent all-day comfort.

Patients who would be excellent candidates for SynergEyeslens are quite varied and include those who are nearsighted,farsighted, and people with the most common forms of astig-matism. Even people who have problems with reading at near(presbyopes) may benefit with the use of a very new Synerg-Eyes design called the SynergEyes bifocal contact lens. DavisEyeCare is one of a small select group of practices who havebeen selected to evaluate the performance of the SynergEyesbifocal prior to its launch to other eyecare practices.

Finally, SynergEyes has developed designs to use forpatients who suffer from corneal diseases like keratoconus, orwho have had distortion to their vision induced by trauma, orfollowing eye surgery. Davis EyeCare is one of the leadingpractices in the United States that has fit alarge number of patients with SynergEyeslenses for the treatment of various eye dis-eases and abnormalities. Call DavisEyeCare for an opportunity to try theseunique lenses.

An importantpart of eye

disease assessmentand management is the ability toquickly diagnose pathology toprevent vision loss.

We have a new device calledOptical Coherence Tomography orOCT, which allows our doctors toview the layers of the retina andoptic nerve in a quick, non-invasiveway. This devise is similar to anMRI, only of the retina. The OCTmedical instrument is necessary forearly diagnosis of debilitating eyedisease such as glaucoma, maculardegeneration and diabeticretinopathy.

Glaucoma is a disease thatdamages the optic nerve, resultingin irreversible vision loss. Withthis device we are able to view the

optic nerve in very fine detail andnote small changes that wouldotherwise go unnoticed until thereis vision loss.

Patients who have developedDiabetic Retinopathy or MacularDegeneration benefit from anOCT because small but damagingfluid leaks that develop in theretina can cause severe visionloss. These leaks are not visiblewith direct observation, and canbe easily overlooked. This type ofleakage can only be viewed whenthe leakage percolates up throughthe layers of the retina.

Prior to the advent of thisinstrument, doctors looked intothe eye and viewed the retinal sur-face. The OCT device can lookinbetween the layers of the retinaand view damaged areas before

they affect neighboringtissue. With an OCT,the progression of thedisease can be moni-tored and further treat-ment can be prescribedbefore irreversible

vision loss occurs.Having such a pow-

erful diagnostic tool inour office greatlyincreases the chancethat we can protectand preserve our

patients’ precious sight. Make anappointment to experience thisrevolutionary diagnosticinstrument so that therapy canbe administered before anyvision loss.

OCT– Optical Coherence Tomography:A New Diagnostic Tool

SynergEyes Hybrid BifocalContact Lenses

Provide the Best of Both Worlds!

See it all with Crizal—the advanced eyeglass lensesthat change the way you see life. Crizal lenses are

unlike any other anti-reflective coating because theycan help you not only see better, but feel better andlook better while wearing your eye-glasses. You spendso much time choosing the right eyeglass frames—shouldn’t your lenses be just right for you, too?

These virtually invisible lenses are extremelydurable, scratch resistant, and easy to clean. State-of-the-art, no-glare properties are combined with double-sided scratch resistance and a finish that repelswater. Crizal lenses eliminate reflections that causeeyestrain and fatigue, especially from fluorescentlighting and computer screens. They resist dirt andsmudges, so you do not have to clean them as oftenusing “Scotchgard Protector” technology.

• With regular lenses, up to 18% of light nevergets through to your eyes.

• Crizal lenses let up to 99% of light through, soyou see more detail, sharper images, and everythingmore clearly.

• The latest generation of Crizal no-glare lensesdoes more than provide clearer vision—they practi-cally take care of themselves.

• Resist scratches, fingerprints, dust, and dirt.• Hydrophobic technology allows water to run

right off and leave no mark.• Easier to clean than any other available lenses.Glare affects how you live and work. Long hours

in front of a computer and harsh artificial lightingcan make your eyes tired and stressed. Have youever seen halos around lights at night? Do thewords on your computer screen begin to blur whileyou’re working? If you answered yes, then glare isimpacting your vision. Since Crizal lenses reduceglare, they also reduce the problems that interferewith the way you live…Reducing eye fatiguecaused by fluorescent lights and computer screens;reducing glare from headlights, taillights, and evenoverhead lights, so you see more clearly; providingunparalleled comfort while driving, to help keepyou and your passengers safe.

Protective Coatings for Your Lenses:New Advances in Anti-Reflective Technology

Lutein and zeaxanthin serve as accessorylight-gathering pigments to protect

organisms against the toxic effects of ultra-violet radiation and oxygen. They alsoappear to protect patients against phototoxicdamage. They are thought to play a role inprotection against age-related maculardegeneration (ARMD) and age-relatedcataract formation. They may also beprotective against some forms of cancer.

Food sources of lutein and zeaxanthin,include corn, egg yolks and green vegeta-bles and fruits, such as broccoli, green beans, greenpeas, brussel sprouts, cabbage, kale, collard greens,spinach, lettuce, kiwi and honeydew.

Epidemiological data has found a relationshipbetween low plasma concentrations of lutein andzeaxanthin, and the risk of developing age-relatedmacular degeneration (AMD). In a multi-center

study of 356 subjects all diagnosed withadvanced stage AMD, a high dietaryintake of carotenoids was associated witha 43% lower risk for AMD compared withthose consuming low quantities of thesecarotenoids. Lutein and zeaxanthin weremost strongly associated with reducedAMD risk.

Epidemiological evidence further showsthat an increase in lutein and zeaxanthin inthe diet are associated with lower risk ofcataract development. In one epidemio-

logical study, those found to have the highest intakeof lutein and zeaxanthin had a 22% decreased riskof cataract extraction compared with those whoconsumed the least. Make an appointment with oneof our doctors and discuss the benefits of nutrition-al supplements and risk factors to protect fromcataracts and adult onset macular degeneration.

Vitamins Provide Protection from Eye Disease

Uncoated Standard AR Easy to Clean Crizal Avancé withScotchgard Protector

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