Procter & GambleBy Catherine Cook & Vivianne Dimitrakopoulos

Introduction

• Procter & Gamble also known as P&G; is an American multinational corporation that manufactures a wide range of consumer goods. It was founded in 1837.

History

• William Procter, a candle maker, and James Gamble, a soap maker emigrated from England and Ireland. Their father-in-law called a meeting and persuaded his son-in-laws to become business partners. On the 31st of October the Procter & Gamble company was created.

• They began by supplying the Union Army with soap and candles.

Brands

Controversies

• Procter and Gamble's original logo was created in 1851 as a large crude cross. This later changed to a man in the moon overlooking 13 stars which is said to remember the 13 colonies. This logo caused a lot of media publicity in the 1980's when rumours spread that the moon and stars logo was a satanic symbol.

Controversies

• There is a passage in the Bible which states "And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of 12 stars which also caused a lot of media publicity.

• The company officials denied this as there was no evidence that it was linked to the Church of Satan or any other organisation.

Controversies

• From 1995 to 2003 Procter & Gamble unsuccessfully sued Amway over these rumours. Then in 2011 the company successfully sued individual Amway distributors for reviving and propagating the false rumours.