procter gamble mobile marketing - touching lives, all the time, everywhere
DESCRIPTION
From Julia Martin Rovira, part of Procter & Gamble’s digital marketing team. Julia will present P&G’s views on what consumers want and don’t want from mobile marketeers. http://www.pg.com/TRANSCRIPT
P&G & Mobile MarketingTouching lives, all the time, everywhere
Julia MartinRovira, Digital Marketing ManagerEmail: [email protected]
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P&G & Mobile MarketingBack Up Slides
OVER $80 Billion in Sales
Approximately 86 brands in 180 countries
23 Brands are Billion Dollar Brands
We serve 4 billion consumers around the world today
P&G at a glance
Mobile Marketing can
support P&G in its
purpose to serve
more consumers,
in more parts of the world, more completely
Purposed Inspired
Mobile as part of a holistic campaign
Digital
Marketing
Elements
Digital
Marketing
Elements
• Supporting Role
• Lead character
• Hero
Mobile plays a different role
in consumers’ lives