prodano! is the team responsible · audience more than 13 million unique web visitors more than 100...
TRANSCRIPT
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Prodano! is the team responsible for all advertising at Meduza
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In five years, we’ve launched more than 1,500 promoted
content packages(and we’re just getting started!)
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• Five years in the business
• We publish everything from investigative reports to podcasts
• On all platforms in every format
• We’ve made native advertising the industry standard in Russia
• Each day, we’re transforming the country’s media market
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Meduza is young Russians’ top media source
69% of readers are younger than 45
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Meduza has an enormous audience More than 13 million unique Web visitors
More than 100 million Web views
400,000 active app users(they open our apps 29 times on average)
33% of our traffic is direct
* monthly averages in the fourth quarter of 2019
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2014 2015 2016 2017 2018 2019
1,900,000
3,410,000
5,400,000
8,700,000
11,100,000
13,900,000Audience growthMeduza’s readership expansion is the fastest in the Russian media
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0%
15%
30%
45%
60%
Lenta.ru Kommersant RBC A&F Motor Meduza
Direct visits
Social networks
Data: LiveInternet/Google Analytics, October 2019
A high-quality audienceMeduza’s main traffic sources are direct visits and social networks
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0%
20%
40%
60%
80%
Lenta.ru Kommersant RBC A&F Motor Meduza
Embedded Android apps and Google Discover
Yandex Zen
Yandex News
Google News
Data: LiveInternet/Google Analytics, October 2019
Certified organicMeduza doesn’t rely on “bulk” traffic from aggregators or recommendations services
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64% men 36% women
PREDOMINANTLY MEN
YOUNG ADULTS
73% Russia 27% everywhere else
30% in and around Moscow
10% in and around St. Petersburg
60% other regions of Russia
RESIDENTS OF RUSSIA
FROM THE BIG CITIES
Data: Google Analytics (fourth quarter, 2019)
A bit more about our readers
5% 18-24
24% 35-44
40% 25-34
13% 45-54
10% 55-64
8% 65+
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Meduza’s coverage of major events in Russia and around the world makes reading the news interesting again
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And Meduza also does its share of civic outreach
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YouTube
Spotify
Apple Podcasts
Google Podcasts
513 222Instagram
679 794
307 783Telegram
1 242 775Twitter
406 727Facebook
Vkontakte
We’re everywhere. You can find Meduza on all major platforms
Yandex.Music
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Meduza’s Instagram is the most popular account in the entire Russian mediaWe know what Instagram users love and we deliver the stories, photos, videos, texts, quizzes, and even games they demand
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Meduza’s YouTube channelNews, explanatory videos, documentary films, fun streaming content, and promoted clips that get everyone talking
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Our Telegram channel, “Meduza Live,” is Russia’s fastest and highest quality information sourceFaster than push notifications, run by a dedicated newsroom, and closer than anyone to the readers
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Meduza is Russia’s top podcast creator
In 2019, our podcasts were played nearly 2 million times. We discussed books, films, food, parenting, health, money, science, the future, and much more
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Meduza’s evening newsletter is Russia’s briefest, most non-annoying newspaper
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Prodano! creates and places the ads on all of Meduza’s platforms. Here’s how it works
Want to experience Meduza’s success?
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Lightweight, clever, and created quickly
Short formats
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Stories that evoke emotions
Long-reads
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ExplainersBullet points, instructions, and other explanatory formats pioneered by Meduza
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Video explainersWe ask the burning questions
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QuizzesA format perfected by Meduza
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And games, of course!It’s impossible not to get sucked in
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Less Meduza and more of your brand!
Promos
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Learn more about podcasts
PodcastsSmart people talking about absorbing things (and promoting you!)
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To guarantee that your audience stays hooked
And we offer additional promotional materials for podcasts
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Instagram You can be sure that readers will stay for the end of your stories on our feed
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Meduza’s evening newsletterShare your brand with our most loyal readers
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Promoted content is published alongside Meduza’s own reporting on all platforms
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12:34
Track your ads’ performanceEvery advertiser gets access to our “Insight” system, which collects real-time data
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Don’t want native ads for some reason? We’ve got banners, too!
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300px × 600px300px × 250px100% × 250pxaverage CTR — 0.12%average CTR — 0.1%
Desktop
average CTR — 0.27%
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100% × 250px 300px × 250pxaverage CTR — 0.4% average CTR — 0.3%
Mobile
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InFeed 640px × 320px
Our apps
average CTR — 0.71% average CTR — 0.67%
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Still not sure what you want? Let’s think of something together!
SUBMIT A DESIGN BRIEF
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+7 906 704-50-24 Prodano! commercial director
Maxim Novikov