producing consistent content with limited resources for small … · 2020. 6. 1. · 6. content...
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Producing Consistent Content with Limited Resources for Small Businesses
Liz Wassmann
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Hi!
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My background
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Intro to Farmer’s Fridge
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- 400 Fridges around Chicago, NY, NJ, Indy, Milwaukee and Philadelphia- Fresh, healthy meals packed in our kitchen facility in Chicago - Pivot to home delivery starting in March
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Social Media
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Content Calendar
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Content Calendar
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Addressing the gaps
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Graphics
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Apps: CanvaUnfoldWhitagramGoogle SlidesInstagram Create
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Graphics
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Graphics
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Photos
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Apps: SnapseedVSCO
Amazon backgrounds
Block direct light
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Photos
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Photos
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Videos
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Apps
InshotSplice
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Videos
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Regrams / pulling inspo
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Stories
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Reporting
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2020 GOALS
Positive MoM numbers
2% growth of total followers (IG)
(ie 300 followers/month per 15,900 followers)
1.5% engagement rate
(ie 250 likes/post per 15,900 followers)
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Adjust, adjust, adjust
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Thank you!
https://www.linkedin.com/in/lizwassmann/
@liz_wassmann@farmersfridge