product analysis of reliance net connect with reference to usb modem and data cards

8/7/2019 Product Analysis of reliance Net Connect with reference to USB Modem and Data Cards

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A

PROJECT REPORT

ON

A comparative study on Reliance Netconnect with Reference to USB Modem and Data

Cards

Project Report Submitted to SIBAR

In Partial Fulfilment of Requirement for the Award ofMMM

BY

Ujjwal Chandra Chand

PGDM (MMM)-A

Roll No-44

ACADEMIC YEAR 2010-2012

Under the Guidance of

Prof. Sachin Deshmukh

SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & RESEARCH

KONDHWA, PUNE- 48


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STUDENT DECLARATION

I, Ujjwal Chandra Chandra hereby declare that this Research report entitled, A comparative

study on Reliance Netconnect with Reference to USB Modem and Data Cardsis carried

out with the guidance of Prof. Sachin Deshmukh for partial fulfilment for the award of the

degree of Master of Marketing Managemnt at Department of Management SIBAR.

Ujjwal Chandra ChandPlace

Date


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AKNOWLEDGEMENT

The completion of Research Report entitled, A comparative study on Reliance

Netconnect with Reference to USB Modem and Data Cardsgive us an opportunity to

convey our gratitudes to all those who have helped me to complete this research work

successfully and well within time.

I would like to express our deep sense of gratitude to Prof. Sachin Deshmukhto give

us an opportunity to do my project work .We are sincerely thanks to Our guide for his ideas

and suggestion during my project work which inspired us to put in best our efforts in the

research work.

In the last, we would like to thank all individuals known who have helped us directly

or indirectly during the research fellowship period.

We must say that all of these great people have done their social job, which we will

also like to oblige others in form of similar or even better support throughout our life.

Date:-

(Name & Signature of students)


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CERTIFICATE

This is to certify that the Project Report titledA comparative study on Reliance

Netconnect with Reference to USB Modem and Data Cards. which is being submitted

here with for the award of Master Of Marketing Management, Pune is the result of the

original research work completed by Ujjwal Chandra Chand under my supervision and

guidance and to the best of my knowledge and belief the work embodied in this Project

Report has not formed earlier the basis for the award of any degree or similar title of this or

any other University or examining body.

Prof. Sachin Deshmukh Prof. AvadhootD.Pol

Project Guide Director


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EXECUTIVE SUMMARY

I would like to make you well known with my project Product Analysis of Reliance Net

Connect with reference to USB Modem and Data Cards in Jhalda, Purulia (W.B) with the

help of executive summary. The main objective of my research is to identify the potential of

Reliance Netconnect with reference to other USB modem and Data Card. Internet is now a

day very much well known because of its uses in different-different purpose. So the concept

of data card comes here. Growth of Data Cards especially because of when business

travellers, academicians as well as other professionals need to access emails and corporate

applications as well as personal requirements during urgent trips and travels. So to know the

potential of reliance netconnect in Jhalda region I conducted a research. The research is

basically comparing the quality and features of reliance with other data cards and USB

modem.

Reliance Communication is a confident and smart company that was able to enter a

saturated and highly competitive industry, and emerge at the top. The project aims to identify

the problems faced by Reliance in the internet data card market. Customers often feel that

service providers do not deliver what they promise. I have suggested a marketing plan for

Reliance data card along with other service provider to face the competition in the near future

and the long run. In the company profile segment I bring forth detail about Reliance

Communication, Vodafone, Tata Indicom, and BSNL. I would also speak about the various

aspect of the company to how it making plan or marketing strategy to tab the rural market. In

the introductory chapter I have considered about the telecom sector involve in data sharing.


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Table of Content

Sr No. Chapter page

1. Introduction 06

2. Objective 31

3. Research Methodology 32

4. Company Profile 34

5. Data Presentation 37

6. Finding and Suggestion 49

7. Conclusion 50

8. Limitation 51

9. Bibliography 52

10. Annexure 53


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Introduction

An overview of internet and wireless connectivity

The Internet is a worldwide, publicly accessible series of interconnected computer networks

that transmit data by packet switching using the standard Internet Protocol (IP). It is a

"network of networks" that consists of millions of smaller domestic, academic, business, and

government networks, which together carry various information and services, such as

electronic mail, online chat, file transfer, and the interlinked web pages and other resources of

the World Wide Web (WWW).

Common uses of the Internet

E-mail

World Wide Web

Remote Access

Collaboration

Streaming Media

File Sharing

Voice Telephony

Driving Growth of Internet Data Card

Growing business in all segments, necessity to access emails and corporate applications

during urgent business trips and the urge for some entertainmentwhile on the move are some

drivers increasing the demand for data card usage. Apart from these factors, as the name of

Tata Indicoms data card, Plug 2 surf,Suggests, ease of use with plug and play factor is also

a driver for growth, S P Shukla, president, Personal Business, Reliance Communications,

says that faster surfing and higher download speeds, convenience of surfing the Internet while

on the move, simple to use, and affordable tariff are among the key reasons for the data card


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growth, in both the laptop and desktop segments. While the broadband connections are yet to

penetrate the vast semi-urban and rural parts of the country, where entrepreneurs,officials,

students, etc. have need to surf the internet for various purposes. Though the laptop

penetration in these areas has not made a significant mark, desktop penetration is

comparatively more. With the data cards offering convenient access to the Internet, a number

of companies have started to tie up with service providers to avail network connections for

their employees on the go and allow them to utilize their time during business travels. Since

data cards can be used with desktop also, it cuts down the office infrastructure costs as well.

With the data card segment witnessing steady growth, affordability will go up, which, in turn,

will drive growth. As the data card growth increases, speed evolves and prices come down,

affordability will go up and more users can begin to think of data card as an affordable

solution, says an Airtel spokesperson. And growth of mobile telephony in India has created

users with specific needs like m-commerce that require wireless Internet, driving the wireless

data card growth. Once the concept of mobile wallet and its applications hit the market in

India in the near future, the wireless data card segment is also expected to witness an

exponential growth. Apart from this, Internet charges in costly hotels are very high. With the

availability of data cards and USB modems, frequent business travellers who stay in costly

star hotels can access the internet and corporate applications on their laptops and avoid using

the Internet facility at hotels, savings on high Internet charges.

The Deterrents

All players are competing with each other to give affordable tariff rates for their data cards.

But still the rates are very high when compared to countries like the UK. In the UK, wireless

broadband connection through 3G technology costs about 10 per month and that too with a

data download speed faster than 256Kbps. International travelers who have used data cards

with faster speed are not satisfied with data cards and USB modems services offered in India.

So, in India, data cards mean accessing a bare minimum net connectivity only for a sizable

population. That is why it is said that data cards have not exactly taken off in India.


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Telecom Sector-An Outlook

Industry Analysis

Indian Telecom industry is one of the fastest growing telecom markets in the world. In

telecom industry, service providers are the main drivers; whereas equipment manufacturers

are witnessing growth and decline in successive quarters as sales is dependent on order

undertaken by the companies. Airtel, Reliance, Tata and Vodafone are some of the companies

that are expected to spur the growth in AMJ08, as compared to AMJ07. According to Cygnus

estimates, telecom industry is expected to grow by 25% in AMJ 09 as compared to AMJ 08,

in terms of sales. EBDITA and PAT are expected to grow by 32% and 34% respectively in

AMJ09 as cost expenses are being control by major companies like Airtel and Reliance. The

major booster is the wireless mobile subscriber base; crossing over 261m in March 2009.

Other services like Internet subscriber base has also provided significant impetus with its

subscriber base reaching over11m in March 2009.

Peer Comparison

CompanyMarket Cap

(Rs. in Cr.)

P/E

(TTM)

(x)

P/BV

(TTM)

(x)

EV/EBIDTA

(x)

ROE

(%)

ROCE

(%)

D/E

(x)

BhartiAirtel 138,799.36 16.01 3.78 8.25 29.3 28.5 0.20

Rel. Comm. 35,748.83 0.00 0.71 18.38 0.9 2.2 0.54

Idea Cellular 25,051.63 26.17 2.19 8.48 9.0 9.2 0.62

Tata Comm 9,338.03 19.03 1.28 9.31 4.5 3.2 0.35

Tata Tele. Mah. 4,410.99 0.00 -6.62 14.94 0.0 0.0 0.00

M T N L 4,009.95 0.00 0.34 0.00 2.2 5.1 0.00

Tulip Telecom 2,478.78 9.37 2.67 5.74 34.1 22.2 1.44

OnMobile Global 2,091.71 37.32 2.89 19.77 7.6 9.0 0.14

HFCL Infotel 479.40 0.00 -0.92 18.79 0.0 0.0 0.00

Nettlinx 10.50 0.00 0.57 9.16 0.5 3.8 0.30

Vital Comm.

3.95 0.00 0.10 0.00 0.0 0.0 0.03

Reliance Netconnect is Indias fastest growing Internet connectivity service which touched a

user base of over350,000 subscribers in less than seven months since its launch. The

highlight of the offering is that subscribers can connect to Internet on the move at data speeds

of up to 144 kbps from their laptops or any other mobile computing device.


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About Internet Data Cards

An Internet Data card is a modem which can be connected to the PCs or Laptops anywhere

any time to get connected with the internet. A data card comes with different verities and

models, some of the models of data cards of different service providers are mentioned below.

Reliance Communication

The magic of mobile surfing

Reliance Netconnect Data and Voice Card

Now we dont need to frantically search for a cyber caf while on tour. Reliance Netconnect

gives us the freedom of mobile surfing anywhere in the country. Slip the Reliance Netconnect

Data & Voice Card into your laptop and you're ready to go. This pocket-size wonder packs

quite a punch it works both as a modem and a mobile phone, so you can surf at high

speeds as well as make and receive calls and SMSes from your laptop.

Reliance's cutting edge CDMA2000 1X technology offers pan-India coverage, giving you

wireless Internet access even from the remotest part of the country. Experience it all at a cost

that's incredibly affordable.

Reliance Netconnect Key Benefits:

Working while travelling had never been simple like this. Reliance Netconnect offers you

benefits that make it easy to connect to work or catch up with friends, no matter wherever we

go.

Coverage

Surf seamlessly across India in over20,000 towns and 4.5 lakh villages and counting.

Speed

Access files and download information at speeds up to 144kbps

Emails

Stay in touch by accessing mail while we're on the move.


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Calls

Make and receive calls to any number in the world from our laptop.

SMS

Send and receive SMS messages from our laptop. Even multiple SMS is possible.

Address Book

Synchronise your address book with Outlook Express.

Convenience

Say goodbye to bothersome copper wires and the problem of dial-up connections like

timeouts, blackouts and frequent disconnections.

Easy to Install

Follow simple instructions after installing the software from the CD provided .

Unlimited Internet Surfing

Stay online always at just Rs 650 per month (up to 1 GB data transfer) without bothering

about running up huge phone bills.

i. Reliance Netconnect MG880 USB Modem

A revolutionary product from Reliance willallow a customer to access Internet anytime from

anywhere. This product is a unique sleek modem which can be attached to the USB port

directly and helps one to do the Internet, talk and send SMS.


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Features: Connectivity

y Wireless Internet access across 20000 towns and 4.5 lakh villages and countingy Enhanced download & surfing speed with cutting-edge CDMA 1X technologyy Internet browsing and download speed upto 153.6 kbpsy Compatible with Windows 2000, Windows XP & Vistay High-speed wireless data access for laptop or tablet PC.

Voice and SMS Compatible:

y Make and receive voice callsy Send and receive SMS.

Price:Rs 2490/- for the device

ii. Huawei EC-121 USB Modem

First time in India a revolutionary product from Reliance that allows a customer to access the

internet anytime anywhere. This product is a unique modem which can be attached to the

USB port directly and helps to do the internet, talk and send SMS.

Features: Connectivity

y CDMA 1x RTT 800Mhz.y Inner Antenna.y Auto Installation.


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Voice Supported.

y Packet Data Service supported.y Supports Incoming and Outgoing SMS.y Laptop/PC Speaker &Mic / Head Jack can be used for voice calls.y Windows 2000 (SP4), Windows XP (SP2), Windows Vista32/64bits, MAC OS

Price: Rs 2500/- for the device

iii. PCMCIA card (Personal Computer Memory Card International Association)

A revolutionary product from Reliance Netconnect that lets us access the Internet anytime

anywhere.

Price: Rs. 2500/- for the card.

Tariff Plans

Postpaid Plans

Tariff Plan Monthly Rental Rs. Free Usage Usage Charges

Beyond Free Usage

Pay as you go 174 Nil 60 p/min day

30 p/min night

Swift 30 300 40 hrs day 50 p/ min


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40 hrs nigh

Swift 40 Plus 400 Night unlimited 50 p/ min

Freedom 650 1 GB/ month Rs. 2.00/ MB

Freedom plus 900 1.5 GB/ month Rs. 2.00/ MB

Platinum 1500 Unlimited

Netconnect Prepaid Data Vouchers

5 Hour Pack 10 Hour Pack 25 Hour Pack Unlimited Pack

Prepaid Data

RCV (in Rs.)

Rs. 111/- Rs. 202/- Rs. 404/- Rs. 1099/-

Validity (in

Days)

0 0 30 30

Free SMS 50 100 300 300

Minutes of

usage (If entire

usage is in Peak

Hours)

300 600 1500 Unlimited

Minutes of

usage (If entire

usage is in Off

Peak Hours)

600 1200 3000 Unlimited


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i Netconnect B oadband Pl

R li C i ti has launched the Netconnect B oadband+ (Plus) service which

they call the Fastest internet broadband service and that also wireless.According to

Reliance Communications, the Netconnect Broadband+ (Plus) service will offer up to 3.1

Mbps download and up to 1.8 Mbps upload speed.NetconnectBroadband Plus service will be

available in 35 cities with seamless handover to high speed 1x (C MA Data card) service

covering 20,000 towns and 4.5 lakh villages.

Charges:Rs 3500/

Tari Plans

Plan Name Monthl

Rental

B ndled Usage Usage Charges

beyond Free

Usage

Roaming

Pay As you Go Rs. 299/ Nil Rs. 2/ perMB Nationwide*

Broadband+

10GB @Night

Rs. 499/ 10GB@ Night 50 paisa per

minute during

day

Nationwide*

Broadband+ 1 GB

Plan

Rs. 650/ 1 GB Rs. 2/ perMB Nationwide*

Features

Wireless Broadband forlaptops & desktops 20 times faster with speed upto 3.1 Mbps Simply plug & play Fastest uploads at a speeds of upto 1.8 Mbps Seamless network across 20,000 towns and 4.5 lac villages


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Broadband+ 2.5

GB Plan

Rs. 850/- 2.5 GB Rs. 2/- per MB Nationwide*

Broadband+ 5 GB

Plan

Rs. 1099/- 5 GB Rs. 2/- per MB Nationwide*

Broadband+

Citywide 10GB

Plan

Rs. 1099/- 10GB Rs. 2/- per MB Citywide

Broadband+

10GB Plan

Rs. 1750/- 10GB Rs. 2/- per MB

Nationwide

Broadband+10GBNight Add-on

Pack**

Rs. 199/- 10GB Rs. 2/- per MBAs per Planchosen

Day Usage: 6 AM to 10 PM; Night Usage: 10 PM to 6 AM


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Vodafone

Vodafone has few models in the data card category, these are:

i. Vodafone Mobile Connect EDGE data card

Features of this Vodafone Data Card

y Gives us high-speed connectivity through the Vodafone EDGE network in India andabroad.

y Easy VPN connectivity, to give us secure access to our company server and intranety Keeps us connected even while travelling in India or abroady Saves our from high internet charges on your hotel billsy Is easy to install & simple to use no wires, phones lines or cable connections

required

y Comes with a choice of tariff plans, so one can pick the one that suits you besty Supports SMS


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Tariff Plans

Monthly

rental (Rs)

499 699

i. Vodafone Mobile Connect USB Modem

Gives wireless Internet anywhere, anytime. With the Vodafone Mobile Connect USB

Modem you get real-time access to information. Plus, the Vodafone Internet USB stick

comes without any installation hassles. Just plug the Vodafone USB modem into our

laptop and get connected to the internet and even your company server, at a speed thats

three times faster than our wired dial-up connection. Thats not all this Vodafone USB

Modem gives us 3G Broadband speeds while roaming abroad.

Features

y High-speed connectivity through the Vodafone EDGE networky Works with your preferred VPN software, to give us secure access to our

company server and intranet

y Keeps us connected even while travelling in India or abroady Saves us from high internet charges on your hotel billsy Easy to install & simple to use no wires, phones lines or cable connections

required

y Comes with a choice of tariff plans, so we can pick the one that suits best\


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Charges

Vodafone Mobile Connect USB Stick costs: Rs 2599

Tariff Plans

Monthly

rental (Rs)

499 699

Free data 500MB 1GB

Usage

charges

5p /

10KB

5p / 10KB

ii. Vodafone Mobile Connect 3G USB Stick

Now you can make the most of a mobile internet connection for our laptop or desktop.

With the Vodafone Mobile Connect 3G USB Stick one can work from anywhere with

real-time access to information without any installation hassles. Just plug it into your

laptop and get connected to the internet and even your company server, at a speed that's

faster than our traditional dial up connection.

Thats not all the Vodafone Mobile Connect 3G USB Stick also gives us 3G Broadband

speeds while roaming abroad.

y Gets us high-speed connectivity to the internet through the Vodafone EDGE network.y Is easy to install just plug in and is ready, no CDs required.


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y Gives 3G Broadband speeds when we travel abroad.y Works with your preferred VPN software, to give us secure access to your company

server and intranet.

y Have many different tariff plans, so we can choose the one that meets ourrequirements.

y Saves from high internet charges on our hotel bills.y Supports SMSy Supports Micro SD card upto 2 GB.

Price

For Mumbai and Maharashtra except Goa Rs 6599

For rest circles including Goa Rs 5499


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Bharat Sanchar Nigam Limited (BSNL)

Why BSNL?

i. First thing is the tariff?

While other service providers charge Rs.1500 + tax for the same service, BSNL charge

only Rs.400+tax that also including voice rental!! And it is truly unlimited. No caps at all.

No hidden charges, no strings attached anything. Now isn't it a cool reason?

ii. The subscriber need not buy the card!

No other service provider allows you to take the data card on rental basis. Bharat Sanchar

Nigam, Limited - BSNL - has option to take the card on rental, that also just Rs.150 a

month.

iii. Unmatched CoverageThe user is never away from a BSNL CDMA tower. If the subscriber have WLL coverage

or FWT coverage in your area, the data card will work perfectly.

iv. Internet in rural areasAs only Bharat Sanchar Nigam, Limited - BSNL - has coverage in lot of places which are

very remote and rural areas, this service is best suited for people there. A very affordable

internet facility for the people there.

v. Discontinue when there is no need of itAll other service providers ask us to purchase the data card and we do not have any

alternatives if you wish to discontinue. There is no way one can return the data card to get

your money. But for BSNL one can give the data card back after the minimum rental

period and will get the security deposit back.

vi. Truly Unlimited InternetNo caps, no limits. We can go online 24x7. Need not worry on the bills and we know

how much to pay every month as it is NOT based on the monthly traffic or hourly usage.

No confusing tariff tables and nothing complicated.

vii. Cutting Edge Technology


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BSNL EVDO is a Wireless Based Broadband Service on CDMA network.

It offers Internet at 2.4 Mbps data rate. EVDO (Evolution Data Optimize, 3G service in

CDMA) is a technology for providing high Speed Internet on CDMA network (Latest

version of EVDO provides up to 7.2 Mbps Internet, but its not available with BSNL

now). As 3G is officially launched, BSNL is providing this service on testing and

unofficial basis like Reliances and Tatas WIMAX. BSNL EVDO comes as both USB

Modem (Pen Drive like) and PCMCIA Card form factor. BSNL started this service from

small towns and some rural places in South India and gradually expanding to all major

cities in India. BSNL is currently in upgrading phase of its CDMA towers to EVDO

enabled. The availability of2.4 EVDO connections depends on the city and the area in

the city where EVDO tower is present. Depending on the availability of the tower in your

area or your wish, you could choose between two speeds either EVDO (2.4 Mbps) or

CDMA 1x (144Kbps). Please note whatever you choose, the card or modem will require

beingpre-configured at BSNL exchange for that. The service totally depends on the areaof availability and the signal you are getting. The maximum practical speed is 1.5 Mbps

(which I consider is very good). However if the tower (in your area or the area you

move) is not EVDO enabled, the connection automatically switches to the CDMA 1x and

provides speed of144 Kbps. BSNL EVDO provides roaming also however its available

in the state only, nationwide will be soon launched.

Rate and Tariff Plans

EV-DO Device cost Rs7,500, Either USB Modem or PCMCIA card cost Rs. 3500 on

outright purchase. For rental basis, you will have to give Rs. 1500 deposit (Rs. 1000

refundable) and the monthly modem rent will be Rs. 200. Minimum commitment is 3

months. 250 Rs / Month (only if u buy the device for7,500 Rs at the Beginning) 600 Rs /

Month (On rental for device) Tariff for EVDO (2.4 Mbps) is Rs. 550 + Tax/month

unlimited download Tariff for CDMA 1x (144 Kbps) is Rs. 250(reduced from 350) +


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Tax/month unlimited download. Only above two tariff plans are available and Yes its too

cheap than Internet offered by other companies. So at starting, for Outright Purchase we

will have to pay 3500 + 550 or250 plus tax. For Rental Basis we will have to pay 1500 +

550 or250 plus tax.

Tata Indicom

STAY CONNECTED WHEREVER YOU ARE

Now, stay connected to the internet from the comfort of your homes, offices, or wherever

you are with Tata Indicom. Presenting theVdata Card and Plug 2 Surf (USB Modem), two

innovative solutions that functions as a wireless network connection and mobile phone

and a modem.All in one and that too, with attractive tariff plans.

ITS FAST. ITS EASY. ITS CONVENIENT.

y Easy Installation & maintenance.y Now Surf the internet, intranet or the extranet with consistent & high speeds.y Send/Receive SMS or use voice capabilities. (Plug2Surf Whiz does not support Voice

calls)

y Stay connected across the Tata indicom network20 circles & 3500 citiesy Actual internet speed will be dependent on multiple factors like time of the day,

number of simultaneous users, web page accessed etc.


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THE 3-IN-1 ADVANTAGE

The Internet Advantage

y The Plug 2 Surf / Vdata card offers data transfer and access at high speeds. Justswitch on your PC / laptop and get connected, so don't miss out on any critical

information even while we are on the move.

y Connects directly to the Tata Indicom network with the minimal user steps and fastestnetwork registration.

The Voice Advantage

y Now you can make and receive voice calls without any hassles. All you need to do isconnect the earphone jack provided with the Plug

2

Surf / Vdata card. (Plug2

SurfWhiz does not support Voice calls)

y Provision of caller Id.y Voice calls at attractive call rates.

The SMS Advantage

y Two way messaging facility available on both devices.y Send messages while we are connected on our voice call or internet mode.y Useful for being online, and being able to send and receive message.

Plug 2 Surf-Unparalleled Features

Features Data-for

Laptops

Photon for PCs

& Laptops

Photon Whiz for

PCs & Laptops

Speeds Upto 153.6kbps Upto 153.6kbps Upto 153.6kbps

Antenna External

retractable

Internal Internal


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SMS Capacity 1000 msgs in

inbox and outbox

1000 msgs in

inbox and outbox

10 msgs in inbox

and outbox

Phonebook

Capacity

1000 entries 1000 entries 250 entrie

Type T-SIM Based T-SIM Based T-SIM Based

Interface PCMCIA USB USB

Supported OS Windows 2000/

Windows XP/

Windows Vista

Windows 2000/

Windows XP/

Windows Vista

Windows 2000/

Windows XP/

Redhat

Enterprise Linux

3 & 4/

Fedora Core 5 &

6/

SUSE Desktop

Linux 9 & 10/

Debian Linux5

& 6/

Ubuntu Linux 5

& 6

Supported OS Windows 2000/

Windows XP/

Windows Vista

Windows 2000/

Windows XP/

Windows Vista

Windows 2000/

Windows XP/

Redhat Enterprise

Linux 3 & 4/

Fedora Core 5 &

6/

SUSE Desktop


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Tata Photon+ USB Modem

Tata Photon Plus is a new Mobile Broadband Service. Tata Photon+ - the next generation

technology offers a great mobile internet connectivity solution. With Tata Photon Plus we

now have access to the internet at never before speeds.

Never before speeds

With Tata Photon+ - Mobile Broadband Service you now have access to internet at super-

fast speeds using the new USB modem.

Internet on the go

With the new USB Modem we also now have the convenience of being able to access

Tata Photon+ service (Mobile Broadband Service) from wherever we are.

Plug and Play

All we now need to do is just plug the USB Modem into your Laptop/Desktop PC and we

are ready to access a whole new world of High speed internet connectivity.

Style statement

With Tata Photonsnew sleek and stylish USB Modem, you are now completely free from

wires.

USB interface

With the USB port interface one can now simply plug the USB Modem device into either

a Laptop or your Desktop PC & get ready to access high speed internet connectivity.


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Feature Specifications

Speed Upto 3.1 Mbps Downlink speed. Actual

internet speed will depend on multiple

factors like time of the day, number of

simultaneous users, web page accessed,

etc.

NON-RUIM Non-RUIM based programmed device is

provided to customers.

OS Win 2000, Win XP, Win Vista

Antenna External

Price: Rs 3500/- for the device.


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Airtel

Airtel USB Modem

Airtel USB Modem can be inserted along with a SIM card in your laptop/desktop (in USB

Slot). It works on GPRS/EDGE and gives you Anytime Anywhere Connectivity through

internet WIRELESSLY.

Airtel USB Modem advantages are:

y Large International Roaming GPRS coveragey Technical Call Centre Supporty Customized for Airtel GPRS/EDGE usage (APN is customized to Airtel)y Pan India Presence of Airtel Networky Attractive plans to choose fromy 1 years warranty

Features

y uad bandy EDGEy Plug & Playy Data, SMSy FOR USB PORTy EDGE/ GPRS/GSM(SMS)y SMS facilities


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y For Notebooks and PCsy Fully Customizedy International Roaming

Price: Rs 2,999/-

Tariff Plans

Standard

Plan

Plan I Plan II Surf

Unlimited

Airtel Data Card Rental Rs.49

Rs.35

0 Rs.599

Rs.999

Free Bundled Usage NIL 500 MB 1 GB Unlimited

Additional Data Usage (per MB) Re.0.10p/10

KB

Rs. 5/- Rs. 3/- NA

Free SMS per Month NA Nil 100 100

Voice Plan Additional

Any Plan

Voice

Rental

Inclusive*

Voice

RentalInclusive*

Voice

RentalInclusive*


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y Number of people aware about the data cardy Number of data card usersy Number of people favouring different categories of data card.y Number of people aware about the Vodafone data card.

Secondary data

y Reviews of literatures are used to get relevant theories. Printed literatures are articlesand books in telecom sectors providing data card.

y Homepages are used for information about competitors. The information about thedifferent product launched by different players along with their tariffplans; cost, etc.

were collected from different websites.

Secondary data has given answer in following questions in each of the studied markets:

y Information about competitorsy Information about marketing methods


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About Reliance Communication

Reliance Communications (NSE:RC M, BSE: 532712), formerly known as Reliance

Infocomm, along with Reliance Telecom and Flag Telecom, is part of Reliance

Communications Ventures (RCoVL). Reliance Communications Limited, founded byDhirubhai H Ambani (19322002), is the flagship company of the Reliance Anil

DhirubhaiAmbani Group. The Reliance Anil DhirubhaiAmbani Group currently has a net

worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8

billion), and a net profit of 8,400 crore ($1.8 billion). TheEquity Shares ofRC M are listed

on Bombay Stock Exchange Limited and National Stock Exchange Limited. The Global

Depository Receipts and Foreign Currency Convertible Bonds are listed on Luxembourg

StockExchange and Singapore StockExchange respectively.

Background

It ranks among the top 5 telecommunications companies in the world by number of customers

in a single country. Reliance Communications corporate clientele includes 2,100 Indian and

multinational corporations, and over 800 global, regional and domestic carriers. The company

has established a pan-India, next-generation, integrated (wireless and wire line), convergent

(voice, data and video) digital networkthat is capable of supporting services spanning the

entire communications value chain, covering over 24,000 towns and 600,000 villages.

Reliance Communications owns and operates the next-generation IP-enabled connectivity

infrastructure, comprising over 190,000 kilometres of fiber optic cable systems in India,

USA, Europe, Middle East and the Asia Pacific region.

Main subsidiaries

Reliance Telecommunication Limited (RTL

In July 2007, the company announced it was buying US-based managed ethernet and

application delivery services company Yipes Enterprise Services for a cash amount of 1200

crore (the equivalent of US$300 million). The deal was announced of the overseas

acquisition, the Reliance group has amalgamated the United States-based Flag Telecom for


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$210 million (roughly 950 crore). RTL operates in Madhya Pradesh, WestBengal, Himachal

Pradesh, Orissa, Bihar, Assam, Kolkata and Northeast, offering GSM services.[2]

Reliance Globalcom

RGL owns the worlds largest private undersea cable system,[3]

spanning 65,000 km

seamlessly integrated with Reliance Communications. Over 110,000 km of domestic optic

fiber provides a robust Global Service Delivery Platform, connecting 40 key business

markets in India, the Middle East, Asia, Europe, and the U.S.

Reliance Internet DataCentre (RIDC)

RIDC provides Internet Data Centre (IDC) services located in Mumbai, Bangalore,

Hyderabad and Chennai. Spread across 650,000 sq ft (60,000 m2

) of hosting space, it offers

IT infrastructure management services to large, medium and sma ll enterprises. Itis one ofthe

leading data centre service providers in India and provides services like colocation, managed

server hosting, virtual private server and data security. It has launched cloud computing

services, offering product underits infrastructure as a server (Iaas) and software as a service

(Saas) portfolio, which enables enterprises, mainly small and medium, a cost-effective IT

infrastructure and application on pay-per-user model.

Reliance Big T Limited

Reliance Big TV launched in August 2008[5] and thereafter acquired 1 million subscribers

within 90 days of launch,[6]

the fastest ramp-up ever achieved by any DTH operator in the

world. Reliance Big TV offers its 1.7 million customers DVD-quality pictures on over 200

channels using MPEG-4 technology.

Reliance InfratelLimited (RITL)

RITLs business is to build, own and operate telecommunication towers, optic fiber cableassets and related assets at designated sites, and to provide these passive telecommunication

infrastructure assets on a shared basis to wireless service providers and other communications

service providers underlong-term contracts.


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Data presentation and

Interpretation


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1. Do you use internet Yes No

Yes 100%No 0%

Interpretation and Analysis: - My research paper basically to compare qualities of

Reliance Netconnect with other data card that is why I approach those people who are

currently using data card to access internet for their day to day purpose so I got 100%

customer using internet.

100%

0%Yes No


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3. Do you use any NetConnect or Data Card?Yes No

Yes 100%

No 0%

Interpretation and Analysis: - My research paper basically to compare qualities of

Reliance Netconnect with other data card and for that is why I approach those people who

are currently using data card to access internet for their day to day purpose so I got 100%

customer using Data Card.

100%

Data given in per cent

Yes

No


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4. Which Data card are you using?Reliance Tata Vodafone BSNL

Other (Specify)...

Reliance 19

TATA 7

Vodafone 3

BSNL 5

Others 6

Analysis of the graph: -For the primary data I have taken a sample si e of 40 and when I

asked which data card are you using? Then most ofthe respondent answered that they are

using Reliance Netconnect forthe access ofinternet. AfterReliance TATA is the big player

in the Jhalda region and which is followed by BSNL and Vodafone.Out of 40 customers, 19

said thatthey are using Reliance Netconnect. So from this data we can imagine thatthere is a

big market ofReliance Netconnectin rural areas.

19

7

3

56

0

2

6

8

10

12

1

16

18

20

Reliance TATA Vodafone BSNL Other

Data in no.of per on


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5. From where did you getthe information aboutthe Data Card?Friend family TV PrintMedia

Other (Specify)...

Friend 7

family 3

TV 24

PrintMedia 6

Analysis: -With the help of the above graph we can conclude that television plays an

important role making people aware aboutthe product i.e. Data card. However other mediaalso plays a major role buttelevision is very much significant among ofthose.There would

be one more reason why television has a much impactin the mind of consumer. It so simple

that because of small market print media is not play a significant role and second family

member are not aware aboutthe data card.

7

3

2

6

0

10

1

20

2

30

Friend Family TV Print Media

Given in no. of people


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6. Whatis yourinitial setup cost?(in Rs.)Below 1500 1500 to Rs 2000 2000 to3000

3000 and above

Below 1500 27

1500 to Rs 2000 7

2000 to3000 4

3000 and above 2

Interpretation and Analysis: -Out of 40 customer 27 customer said they have paid below

Rs. 1500 as a set up cost. Set up cost basically the costincurred when a customer purchase a

data card. Out of 40 customers 7 customers have paid between Rs 1500 to Rs 2000 and so on.

And also find outthat out of 27 customers who have paid below Rs 1500 most ofthem are

Reliance customer. So it could be one of the reasons why there is a large number of

customers ofReliance Netconnect.

27

7

4

2

0

10

1

20

2

30

below Rs 1

00 Rs 1

00 to Rs 2000Rs 2000 to Rs 2

00 2

00 & above

Data is given in no. of person


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9. Are you satisfied with the provided speed ofinternet?Yes No

Company Name Yes No

Reliance 13 6

TATA 7 0Vodafone 3 0

BSNL 3 2

Others 4 2

Interpretation and Data analysis: -If I compare the service provided by different companies

with the help ofthe above graph then itis very easily understood thatReliance customers are

more satisfied than others. Itis very obvious from the graph that out of nineteen customers of

Reliance Netconnectthirteen are satisfied whereasrest six customers are not satisfied. On the

other hand TATA which have low customer base in Jhalda region are very much satisfied

with the service. So atlastif I compare the product on the basis of service levelthen TATA is

ahead in this race and which is followed by Vodafone.

13

7

3 34

6

0 0

0

4

6

8

10

1

14

Relian e TATA odafone BSN Other

Ye

No


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10.Do you find tariff plans are betterthan other?Yes No

Company Name Yes No

Reliance 19 0

TATA 3 4Vodafone 1 2

BSNL 5 0

Others 6 1

Interpretation and Data analysis: - If I compare the tariff plansof different data cards then I

found that reliance has very good tariff plans as compare to other. The good thing aboutthe

tariff plans ofReliance Netconnecti.e. variety. There is variety of choice in tariff plans. You

can choose any of the plans according to your choice however there is no such kind of

freedom with othertypes of data cards.

19

3

1

56

0

4

2

01

0

2

4

6

8

10

12

14

16

18

20

Relian e TATA ! odafone BSN " Other

Yes

No


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1. Are you satisfied with the overall services provided?Yes No

Interpretation and Data analysis: -With the help ofthe above graph itis easily understood

that customer using Reliance Netconnect are more satisfied as compare to customers who are

using other data cards. Out of the nineteen customers of Reliance Netconnectonly two of

them are dissatisfied with the service provided by them which is great achievement for

Reliance Communication.

17

7

3

2 22

0 0

3

4

0

2

4

6

#

10

12

14

16

1#

Relian$ e TATA % odafone BSN& Other

Ye '

No

Company Name Yes No

Reliance 17 2

TATA 7 0

Vodafone 3 0

BSNL 2 3

Others 2 4


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Limitations

The main limitations of the study are:-

o The study is based on only in the Jhalda town.o Due to constraints of time and money the study is based only on 40 sample size which

is comparatively a smaller sample size in consideration to the size of the population.

o The conclusion of the study have been drawn on the basis of information divulge bythe sample respondents. The information of the sample can be influenced by the

subjectivity.


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Annexure

QUESTIONNAIR

Name: - Gender:-

Occupation: - Mob. No.:-

E-mail Address:-

1. Do you use internet?Yes No

2. In a month, on an average how many hours do you use internet?10 - 15 hrs or >500 MB 15 - 30 hrs or 500 MBto 1 GB

30 - 45 hrs or 1- 2.5 GB 45 hrs& above or 2.5 GB and above

3. Do you use any NetConnect or Data Card?Yes No

4. Which Data card are you using?Reliance Tata Vodafone BSNL

Other (Specify)...

5. From where did you getthe information aboutthe Data Card?a. Friend family TV PrintMedia


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b. Other (Specify)...

6. What is your initial setup cost?(in Rs.)a. Below 1500 1500 to Rs 2000 2000 to3000

3000 and above

7. Is it costlier?Yes No

8. Is it user friendly?Yes No

9. Are you satisfied with the provided speed of internet?Yes No

10.Do you find tariff plans are better than other?Yes No

11.Are you satisfied with the overall services provided?Yes No

Any Suggestion:-

Thank youfor your cooperation!

product analysis of reliance net connect with reference to usb modem and data cards

Documents