Product and Design Process

Current Product Sprint

Current Product Sprint

1

Problem definition (topdown)

2Solutiondefinition

(team)

Design3

4Implementation

5

Bug

Product Sprint

Product Sprint

1

Understand

3 Diverge

Prototype5

6Build

Define

ConvergeValidate

Learn

UnderstandMethods user needs, business need and technology capacities

• User Interviews• Competitive overview• Stakeholder map• Lightning talks• Quantitative survey• Metrics analysis• CSD

OutcomesDefinition the strategy and focus

Methods

DivergeMethods explore all ideas the team

• Sketch (individually then all together)• Storyboard

OutcomesSelect an idea or part of some

Methods

PrototypeMethods Create an artifact that allows to test the idea

• Mockups• Paper prototype• Functional

OutcomesValidation the idea prototyped

Methods

ValidateMethods How to test the idea

• User test• Stakeholder feedback• Technical validation

OutcomesValidation the idea prototyped

Methods

BuildMethods developing the idea for launch

• Visual design• Code

OutcomesLaunch and keep learning about what was developed

Methods

LearnMethods Keep learning

• Metrics Analysis• Heatmap• Scrollmap• Quantitative Survey• Reviews

OutcomesLaunch and keep learning about what was developed

Methods

Product Sprint

Where we want to go?

Consumer Journey

Story mapping

Roadmap Product

Product Sprint

How do we get?

Analyze user workflow

Roadmap AB testing

Product and Design Process