product brochure: global online shopping snapshot 2016

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GLOBAL ONLINE SHOPPING SNAPSHOT 2016 PUBLICATION DATE: JUNE 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Global Online Shopping Snapshot 2016

Market Report

B2C E-Commerce

Global

Australia, Brazil, Canada, China, France, Germany, Japan, India,

Russia, South Korea, UK, USA

English

PDF & PowerPoint

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PRICES* Single User License:

Site License:

Global Site License:

€ 750 (exc. VAT)

€ 1125 (exc. VAT)

€ 1500 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How large is the B2C E-Commerce market worldwide?

How fast is it predicted to grow?

Which countries and regions stand out in terms of B2C E-Commerce market size and growth?

What are the major global online retail market trends?

Which are the leading B2C E-Commerce companies worldwide?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL ONLINE SHOPPING SNAPSHOT 2016

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GLOBAL B2C E-COMMERCE TO MAINTAIN DOUBLE-DIGIT GROWTH RATES

The global online shopping market has shown rapid growth rates over the past years and

is predicted to maintain double-digit growth over the next several years, according to a new

publication by yStats.com. Despite some advanced online retail markets showing first signs of

maturity and declining growth, on the global scale, B2C E-Commerce accounted for less than 10%

of total retail sales and has substantial room for further development.

Asia-Pacific has become the largest online retail market, taking over first place from North

America, and is predicted to increase its share of global sales through 2019. The yStat.com report

also shows that Germany, China, Japan, the UK and the USA are projected to be the world’s top

countries by B2C E-Commerce sales in 2016, while emerging markets such as India are expected

to show the fastest growth rates. Among the most prominent online shopping trends, pertaining

to both advanced and emerging markets around the globe, are the increasing share of global

online shoppers making purchases via mobile channels, the expansion of cross-border B2C E-

Commerce, and the strong influence of social media on the online shopping behavior.

Some other interesting facts revealed in the yStats.com report are that alternative

payment methods are challenging credit cards in usage by online shoppers and that free

shipping remains the most important delivery option in online shopping, though many

consumers in the BRIC countries are also eager to get faster shipping for additional delivery

charges. Furthermore, E-Commerce marketplaces such as Aliexpress, eBay and others were

slightly ahead of retailers’ websites in their reach of global online shoppers last year.


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MANAGEMENT SUMMARY

GLOBAL SALES & SHARES

B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and

in % Share of Total Retail Sales, in 2014 - 2019f

B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of

Total Retail Sales, 2014 & 2019f

REGIONAL COMPARISONS

Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f

Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015

Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015

COUNTRIES COMPARISONS

Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 – 2019

B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f

Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for

Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market

Attractiveness, 2015

Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using

Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014,

UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015

Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in %

of Population, 2014

Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015

Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015

TRENDS

Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015

Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of

Adults, by Regional and Global Medians, May 2015

Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015

Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015

Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f

Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f

Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015

Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone

Users, 2014

Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 &

2015


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TABLE OF CONTENTS (1 OF 2)

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TRENDS (Cont.)

Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015

Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age

Groups, in %, August 2015

Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,

by Global Average and Top 3 Countries, in %, August 2015

Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014

PRODUCTS

Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015

PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of

Consumers in Selected Developed Countries, June 2015

Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015

DELIVERY

Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014

Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4

2014

PLAYERS

Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank

among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of

Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014

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TABLE OF CONTENTS (2 OF 2)

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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR GLOBAL ONLINE SHOPPING SNAPSHOT 2016 REPORT

Report Coverage

This report provides a snapshot of the global B2C E-

Commerce market, including relevant information about global

B2C E-Commerce sales and trends, international comparisons,

products purchased by online shoppers worldwide, their

preferences regarding delivery and payment methods, as well as

a global ranking of the leading B2C E-Commerce market players.

Report Structure

The “Global Sales and Shares” chapter opens the report,

including B2C E-Commerce sales growth, forecasts and share of

total retail sales worldwide.

Next, the “Regional Comparisons” chapter compares

global regions with regard to their contribution to global sales,

B2C E-Commerce’s share of total retail sales in each region,

Internet users growth and penetration.

The “Country Comparisons” chapter follows with a

ranking of top countries by B2C E-Commerce sales, growth,

market attractiveness and online shoppers’ share.

The “Trends” chapter includes information related to

important global market trends, such as cross-border B2C E-

Commerce, M-Commerce, and social commerce.

Major product categories purchased by online shoppers

worldwide are revealed in the “Products” chapter.

The next two chapters, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used

by global online shoppers.

Finally, the “Players” chapter includes a global ranking of

top companies by B2C E-Commerce sales.


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UPCOMING RELATED REPORTS

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global Online Comparison Shopping Trend 2015 December 2015 € 950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

Omnichannel Trend In Global B2C E-Commerce and General Retail 2015 March 2015 € 950

Global M-Commere 2015: Smartphones & Tablets March 2015 € 950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

CIS B2C E-Commerce Market 2015 January 2016 € 1,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

South Africa B2C E-Commerce Market 2016 May 2016 € 750

Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750

Russia B2C E-Commerce Market 2015 December 2015 € 950

Canada B2C E-Commerce Market 2015 November 2015 € 750

Kazakhstan B2C E-Commerce Market 2015 November 2015 € 450

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

REPORT

PUBLICATION

DATE

PRICE*

Online Retail in Emerging Markets 2016

Global Clothing B2C E-Commerce Market 2016

Global Online Payment Methods: First Half 2016

June 2016

July 2016

July 2016

€ 3,450

€ 2,950

€ 1,950


product brochure: global online shopping snapshot 2016

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