A bigger view of UX(doesn’t need a bigger screen)

Eric Reiss

@elreiss

Product Camp Poland

June 10, 2017

Gdynia, Poland

So what is UX?

UX is the net impression of a customer

journey across a range of touchpoints.

And not just onscreen!

UX

ID SD IA CS

Eric’s 1st Law of UX:

If you define UX as a discipline,

you will always leave someone

out. And they will attack your

definition.

Eric’s 2nd Law of UX:

If a site/app/product/service does

not solve your user’s problems, it

will not solve your company’s either.

Eric’s 3rd Law of UX:

User experience is the sum of

a series of interactions between

people, devices, and events.

Eric’s 4th Law of UX (CARE):

UX design represents the conscious

act of :• coordinating interactions

we can control

• acknowledging interactions

we cannot control

• reducing negative interactions

• examining the journey

between these interactions

Can influence

Cannot influence

Business

critical

Screw

it

UX vs. CX

Gus the Cat

A customer is always a user.

But a user is not always a customer

UX

CX

CX

UX

“Usability isn’t sexy. I can’t sell

usability, but I can sell UX.”

UX is a new discipline…

NO! It has been around

since the dawn of time!

The BIG myth

The wedding at Cana

Well, at least the tools are new...

NO! The tools and techniques

have been around since

the dawn of time, too!

The BIG myth #2

50-year-old wearable

150-year-old infographic

170-year-old sitemap

220-year-old SEO project

250-year-old knowledge map

300-year-old taxonomy

A 400-year-old content inventory

650-year-old personas

5000-year-old wireframe

15000-year-old storyboard

Gestural interfaces - 1935

� You represent Poland’s future.

� You are unique!

� You can change the world!

Some of you will…and thank goodness for that!

A few parting words

Dziękuję!

Eric Reiss can (usually) be found at:

The FatDUX Group ApS

Strandøre 15

2100 Copenhagen

Denmark

Office: (+45) 39 29 07 07

Mobil: (+45) 20 12 88 44

Twitter: @elreiss

info@fatdux.com

www.fatdux.com