product catalog - horn and catalog.pdf · april 2013 > human nutrition product catalog 3...
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ContactsNorth America
BASF Corporation
Human Nutrition, North America
100 Park Avenue,
Florham Park, NJ 07932
USA
Phone: +1/800-527-9881
E-mail: [email protected]
Latin America
BASF S.A.
Human Nutrition, South America
Av. Das Nações Unidas, 14.171 / 10th fl oor – Torre Crystal
São Paulo – SP 04794-000
Brazil
Phone: +55/11 2039 2936
E-mail: [email protected]
Asia / Pacifi c
BASF East Asia Reg. Headq. Ltd.
Human Nutrition, Asia / Pacifi c
45th Floor Jardine House
No. 1 Connaught Place
Central Hong Kong, China
Phone: +852/273 11-238
E-mail: human-nutrition-asia-pacifi [email protected]
Europe
BASF SE
Human Nutrition, Europe
68623 Lampertheim
Germany
Phone: +49/621 60 28603
E-mail: [email protected]
EN
H-N
EW
-12
01-0
01-0
2-E
Product CatalogHuman Nutrition
DISCLAIMER: This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data, and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA, OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
Kankakee
Pasadena
JacareíSão Paulo
Hong Kong
Shanghai
Kuala Lumpur
Hutt LagoonWhyalla
Cheltenham
KitatoneFlorham Park
Tarrytown Boussens
Ballerup
Brattvag
IllertissenLudwigshafen
Gunsan
KalundborgSandefjord
Global & regional headquarterproduction site
Nutrition & Health headquarter
Regional headquarters
Application Centers
Production sites
Lampertheim
Our major global sites
Contents
Vitamins 4
Antioxidants 8
Carotenoids 8
Omega-3s 12
CLA, Sterols 12
Caffeine 14
Beverage Clarifi ers / Stabilizers 14
Food Performance Ingredients 14
Inorganic Compounds 18
www.newtrition.basf.com April 2013 > Human Nutrition Product Catalog 3
NewtritionTM is BASF’s dedicated brand for the human nutrition market — it is about thinking in
real foods and brands and about sounding out consumers’ unmet needs. As the genuine
partner along the human nutrition value chain, we want to help our customers create attractive
new products — products that people around the world really need, like and love, because they
perfectly fi t both regional culture and personal lifestyle. For our customers NewtritionTM is the
access to the source of unlimited opportunities — to relevant offers that make a difference in
their markets and strengthen their brands and business.
We create NewtritionTM for better lives, combining a relevant product portfolio with concept marketing, a
collaborative approach and unique R&D power. Our unique approach and competencies serve to strengthen
our customers’ brands and business:
Think B2C and act B2B.This is our approach to support our customers in fi nding concepts and solutions that can be used in products
perfectly fi tting consumer demands — today and in the future. Understanding consumers in order to better
serve our customers — that is the idea behind our marketing approach. Therefore, we constantly analyze
trends, buying behaviors, and consumer demands like eating habits to serve our customers with innovative
market solutions that focus on all relevant consumers’ benefi ts.
Our competencies: a powerful combinationWe extended our operational excellence and R&D power with inspirational strength and consumer thinking
to create a new and highly attractive and relevant offer for our customers.
Premium quality and local presenceOur expertise includes detailed ingredient knowledge, highly respected technical and engineering expertise,
as well as highly advanced knowledge and specialization in lipid technology and sensory assessment.
And our expertise is always at hand: With affi liates, labs and production sites in more than 180 countries,
we are part of our customers’ local culture — we are there, wherever our customers need us.
Innovation made by “one company”For our offering we combine our Verbund competence, R&D power and operational excellence with
extensive formulation and application know-how, as well as excellent safety standards and regulatory
services — worldwide.
Applied sustainability With SET, we offer a customer-oriented sustainability approach that enables our customers from the food,
beverages and dietary supplements industries to produce more sustainable and safer nutrition, helping
brand owners to differentiate in the marketplace with more sustainable products and brands.
Connected with peopleWe have a total commitment to our customers — with a clear orientation towards mega-trends and a
specifi c focus on customers’ desires and demands. Food is a matter dear to our hearts, and together with
our customers we want to create new, attractive products that people around the world really need, like
and love.
April 2013 > Human Nutrition Product Catalog 54 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Vitamin A
Dry Vitamin A-Acetate 500, 40 Mesh Powder 500,000 IU vitamin A per gram, 40 mesh, with gelatin, BHT stab.
30041009 25 kg bag in box 50050735
Dry Vitamin A-Acetate 500, 60 Mesh Powder 500,000 IU vitamin A per gram, 60 mesh, with gelatin, BHT stab.
30041011 25 kg bag in box 50050523
Dry Vitamin A-Acetate 325 GFP Powder 325,000 IU vitamin A per gram, with acacia gum, Toc. stab.
30056973 25 kg bag in box 50051212
Dry Vitamin A-Acetate 325 GFP/E Powder 325,000 IU vitamin A per gram, with acacia gum, Toc. stab.
30253192 (sold in the US and the EU only)
25 kg bag in box 50491815
Dry Vitamin A-Acetate 250 DC/GFP * Powder 250,000 IU vitamin A per gram, with acacia gum, Toc. stab.
30281866 25 kg bag in box 53285286
Dry Vitamin A-Acetate 250 FM Powder 250,000 IU vitamin A per gram, with modi fied starch, BHT stab.
30280824 25 kg bag in box 53253539
Dry Vitamin A-Palmitate 500 Powder 500,000 IU vitamin A per gram, with gelatin, BHT stab. 30041047 25 kg bag in box 50048562
Dry Vitamin A-Palmitate 250 Food Grade *
Powder 250,000 IU vitamin A per gram, with acacia gum, Toc. stab.
30041045 25 kg bag in box 50051265
Dry Vitamin A-Palmitate 250 MS CWD Powder 250,000 IU vitamin A per gram, with modi fied starch, BHT stab.
30363198 25 kg bag in box 50934737
Dry Vitamin A-Palmitate 250 GFP BG Powder 250,000 IU vitamin A per gram, with modi fied starch, BHT stab.
30193213 (sold in North America only)
50 kg fibre drum 52831340
Vitamin A-Acetate 1.5 Mio IU/g Oil 1.5 million IU vitamin A per gram, BHT stab. 30041021 5 kg plastic can25 kg plastic bucket
5579621455796108
Vitamin A-Palmitate 1.7 Mio IU/g Oil 1.7 million IU vitamin A per gram
30041032 5 kg plastic can25 kg plastic bucket
5585727055857164
Vitamin A-Palmitate 1.7 Mio IU/g Oil 1.7 million IU vitamin A per gram, BHT stab.
30041041 5 kg plastic can25 kg plastic bucket
5628323156283178
Vitamin A-Palmitate 1.7 Mio IU/g Oil 1.7 million IU vitamin A per gram, Toc. stab.
30041031 5 kg plastic can25 kg plastic bucket
5580029555800242
Vitamin A-Palmitate 1.0 Mio IU/g Oil 1.0 million IU vitamin A per gram, BHT stab.
30041040 5 kg plastic can25 kg plastic bucket
5579987155798705
Vitamin A-Palmitate 1.0 Mio IU/g Oil 1.0 million IU vitamin A per gram, Toc stab.
30041043 5 kg plastic can25 kg plastic bucket
5585689955856634
Vitamin A-Propionate 2.5 Mio IU/g Oil 2.5 million IU vitamin A per gram, BHT stab.
30041062 5 kg plastic can25 kg plastic bucket
5629722355796320
Oily Vitamin Blend 02-185 Oil 1.0 million IU vitamin A and 100,000 IU vitamin D3 per gram, in sunflower oil, Toc. stab.
30082219 5 kg plastic can25 kg plastic bucket
5605246956052416
B-Vitamins
Riboflavin Fine Powder (FP) Powder Crystalline vitamin B2
30519560 10 kg bag in box
25 kg bag in box5017443050174226
Riboflavin High Flow 100 (HF) Powder Crystalline vitamin B2
30519563 10 kg bag in box25 kg bag in box
5017505150175050
Calcium D-Pantothenate Powder Crystalline vitamin B5
30041195 25 kg bag in box 50011091
Vitamin B12
0.1% SD * Powder 0.1% vitamin B12
, with maltodextrin 30508686 12.5 kg bag in box 50151391
Vitamin B12
1% SD * Powder 1.0% vitamin B12
, with maltodextrin 30508688 12.5 kg bag in box 50151850
April 2013 > Human Nutrition Product Catalog 76 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Vitamin D
Vitamin D3 1.0 Mio IU/g Oil 1.0 million IU vitamin D
3 per gram,
in MCT, Toc. stab. 30070969 4 x 5 kg plastic can 56283443
Vitamin D3 1.0 Mio IU/g in Corn oil Oil 1.0 million IU vitamin D
3 per gram,
in cornoil, Toc. stab. 30506309 5 kg Jerrican 50149765
Dry Vitamin D3 50 GFP * Powder 50,000 IU vitamin D
3 per gram,
with acacia gum, Toc. stab. 30235889 25 kg bag in box 56682956
Dry Vitamin D3 100 Powder 100,000 IU vitamin D
3 per gram,
with gelatin, BHT stab. 30067769 25 kg bag in box 50144186
Dry Vitamin D3 100 GFP * Powder 100,000 IU vitamin D
3 per gram,
with acacia gum, Toc. stab. 30053529 25 kg bag in box 50051636
Dry Vitamin D3 100 HP Powder 100,000 IU vitamin D
3 per gram,
with gelatin, BHT stab.30204226 (sold in North America only)
25 kg bag in box 53151552
Dry Vitamin D3 100 GFP HP Powder 100,000 IU vitamin D
3 per gram,
with acacia gum, Toc. stab.30208576 (sold in North America only)
25 kg bag in box 53763345
Vitamin E
D,L-alpha Tocopherol derived products
DL-alpha-Tocopherol Oil 96% DL-alpha- tocopherol 30054571 4 x 5 kg plastic can25 kg plastic bucket
5543470155434224
Vitamin E-Acetate (DL-alpha-tocopheryl acetate)
Oil 96% vitamin E acetate 30041054 4 x 5 kg plastic can25 kg plastic bucket190 kg steel drum900 kg bulk container
55434595554341715742530057884121
Vitamin E-Acetate SD 50 Powder 50% vitamin E acetate, with lactose 30041058 25 kg bag in box 50047396
Dry Vitamin E-Acetate 50% CWD Powder 50% vitamin E acetate, with fish gelatin 30065483 25 kg bag in box 50023134 5
Dry Vitamin E-Acetate 50% DC Powder 50% vitamin E acetate, with gelatin 30041051 25 kg bag in box 50051053
Dry Vitamin E-Acetate 50% DC/GFP * Powder 50% vitamin E acetate, with modified starch 30253144 25 kg bag in box 50486886
Vitamin E 500 BG * Powder 50% vitamin E acetate, with modified starch 30176617 25 kg bag in box 57311006
Vitamin E 500 FG * Powder 50% vitamin E acetate, with modified starch 30079657 25 kg bag in box 52807491
D-alpha Tocopherol derived products, vegetable oil based
Covitol F-1000-2 7 Oil Free d-alpha tocopherol, min. 671 mg/g alpha-TE 30528149 10 kg plastic pail 190 kg metal drum
5022979850240440
Covitol F-1000-2 EU 8 Oil Free d-alpha tocopherol, min. 671 mg/g alpha-TE 30533896 10 kg plastic pail190 kg metal drum
5021026250230965
Covitol F-1300 7 Oil Free d-alpha tocopherol, min. 872 mg /alpha-TE 30531349 10 kg plastic pail190 kg metal drum
5022980050232193
Covitol F-1370 7 Oil Free d-alpha tocopherol, min. 919 mg/g alpha-TE 30531186 10 kg plastic pail190 kg metal drum
5020908450230822
Covitol F-1370 EU 8 Oil Free d-alpha tocopherol, min. 919 mg/g alpha-TE 30537019 10 kg plastic pail 50210931
Covitol F-1490 7 Oil Free d-alpha tocopherol, min. 960 mg/g alpha-TE 30536886 10 kg plastic pail190 kg metal drum
5021087850229912
Covitol 1100 7 Oil D-alpha tocopheryl acetate min. 736 mg/g alpha-TE
30528150 10 kg plastic pail190 kg metal drum
50229799 50238018
Covitol 1100 EU 8 Oil D-alpha tocopheryl acetate min. 736 mg/g alpha-TE
30533890 10 kg plastic pail190 kg metal drum
50210256 50230964
Covitol 1250 7 Oil D-alpha tocopheryl acetate min. 836 mg/g alpha-TE 30531350 10 kg plastic pail 50209174
Covitol 1360 7 Oil D-alpha tocopheryl acetate min. 874 mg/g alpha-TE 30528300 10 kg plastic pail 190 kg metal drum
5020745950229907
Covitol F350 GFP 7 Powder Free d-alpha tocopherol min. 235 mg/g alpha-TE, min. 59 mg/g mixed tocopherols
30539111 15 kg fibre drum 50211482
Covitol F80/20 M 7 Oil Free d-alpha tocopherol min. 537 mg/g alpha-TE, min. 190 mg/g mixed tocopherols
30528294 10 kg plastic pail190 kg steel drum
5020745550229908
Covitol 700 N 7 Powder D-alpha tocopheryl acetate adsorbate, min. 469 mg/g alpha-TE
30539078 25 kg fibre drum 50211478
Covitol 700 EU 8 Powder D-alpha tocopheryl acetate adsorbate,min. 469 mg/g alpha-TE
30533893 10 kg fibre drum 50210260
April 2013 > Human Nutrition Product Catalog 98 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Covitol 700 WD 7 Powder D-alpha tocopheryl acetate spray-dried, min. 469 mg/g alpha-TE
30528276 25 kg fibre drum 50207446
Covitol 700 WD EU 8 Powder D-alpha tocopheryl acetate spray-dried,min. 469 mg/g alpha-TE
30533894 10 kg fibre drum 50210261
Covitol 1210 7 Powder D-alpha tocopheryl succinate,min. 778 mg/g alpha-TE
30528277 10 kg fibre drum 25 kg fibre drum
5020744950207448
Covitol 1210 EU 8 Powder D-alpha tocopheryl succinate,min. 778 mg/g alpha-TE
30533891 10 kg fibre drum 25 kg fibre drum
5021025950210258
Vitamin K
Dry Vitamin K1 1% GFP * Powder 1% vitamin K1, with acacia gum 30041016 25 kg bag in box 50052166
Dry Vitamin K1 5% GFP * Powder 5% vitamin K1, with acacia gum 30041002 25 kg bag in box 50052325
Antioxidants / Natural mixed tocopherols
Covi-ox T 30 P 7 Powder Water dispersible powder on acacia gum min. 30% tocopherols
30528322 10 kg fibre drum25 kg fibre drum
5020746350207464
Covi-ox T 30 P EU 8 Powder Water dispersible powder on acacia gum min. 30% tocopherols
30534027 10 kg fibre drum25 kg fibre drum
5021030150210302
Covi-ox T-50 7 Oil min. 50% tocopherols 30528115 10 kg plastic pail 190 kg metal drum
5020739650229906
Covi-ox T-50 EU 8 Oil min. 50% tocopherols 30533885 10 kg plastic pail 190 kg metal drum
5021025350230963
Covi-ox T 70 7 Oil min. 70% tocopherols 30528313 10 kg plastic pail 190 kg metal drum
50207050 50229903
Covi-ox T 70 EU 8 Oil min. 70% tocopherols 30533886 10 kg plastic pail 190 kg metal drum
5021025450229913
Covi-ox T 90 7 Oil min. 90% tocopherols 30531183 10 kg plastic pail 190 kg metal drum
5020908150229911
Covi-ox T 90 EU 8 Oil min. 90% tocopherols 30533889 10 kg plastic pail 190 kg metal drum
5021025550221893
Controx VP 8 Paste Antioxidant blend, based on natural mixed tocopherols 30534138 1 kg tin drum 50210364
Carotenoids
Apocarotenal
Apocarotenal 2 CWD Powder 2% apocarotenal, with modified starch 30569426 (Not sold in Japan)
5 kg PE-bag 50327176
Apocarotenal Dispersion 20 MCT Oil 20% apocarotenal, dispersion in MCT 30078425 (Not sold in Japan)
4 x 5 kg aluminum bottle 51294498
Beta-Carotene
Beta-Carotene 10% DC Powder 10% beta-carotene, with gelatin 30061834 25 kg bag in box 50097700
Beta-Carotene 10% DC/GFP * Powder 10% beta-carotene, with modified starch 30255882 25 kg bag in box 50802978
Beta-Carotene 20% DC Powder 20% beta-carotene, with gelatin 30061292 25 kg bag in box 50094891
Lucarotin 1 CWD/Y * Powder 1% beta-carotene, with modified starch 30249105 20 kg bag in box 52574132
Lucarotin 10 CWD S/Y Powder 10% beta-carotene, with soy protein 30041166 2 x 5 kg bag in box 50046711
Lucarotin 10 CWD/O * Powder 10% beta-carotene, with modified starch 30218536 2 x 5 kg bag in box 55000153
Lucarotin 10 CWD F/O Powder 10% beta-carotene, with fish gelatin 30153296 2 x 5 kg bag in box 56976893 5
Lucarotin 10 CWD F/R Powder 10% beta-carotene, with fish gelatin 30167279 25 kg bag in box 50573434 5
Beta-Carotene 20% CWD/R * Powder 20% beta-carotene, with modified starch 30283190 25 kg bag in box 53387788
April 2013 > Human Nutrition Product Catalog 1110 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Lucarotin Emulsion 10 Emulsion 10% beta-carotene, with glycerol 30041144 4 x 5 kg aluminum bottle 50003146
Lucarotin 30 M Oil 30% beta-carotene, dispersion in maize/corn oil 30041157 4 x 5 kg aluminum bottle 50082735
Lucarotin 30 SUN Oil 30% beta-carotene, dispersion in sun flower oil 30085626 4 x 5 kg aluminum bottle 51988215
Mixed Carotenoids from Algae source
20% Natural Betacarotene Olive Oil 20% oil suspension 30531926 5 kg metal drum 50240494
30% Natural Betacarotene Soy 7 Oil 30% oil suspension 30531354 5 kg metal drum 50240468
30% Natural Betacarotene Olive Oil 30% oil suspension 30541322 5 kg metal drum 50240531
30% Natural Betacarotene in SFO Oil 30% oil suspension 30543553 5 kg metal drum 50222640
30% Natural Betacarotene MCT Oil 30% oil suspension 30535547 5 kg metal drum 50240469
Betatene 1% CWD N Powder 1% water dispersible powder 30528283 2 x 5 kg bag in box 50336934
Betatene 2.5% WDP N Powder 2.5% water dispersible powder 30535545 2 x 5 kg bag in box 50336931
Betatene 7.5% N 7 Powder 7.5% beadlet gelatin based 30528306 25 kg fibre drum 50240449
Betatene 10% N OU Powder 10% beadlet kosher, fish gelatin based 30531927 25 kg fibre drum 50240483 5
Betatene 10% N Powder 10% beadlet, gelatin based 30528274 10 kg fibre drum 50240474
Betatene 4% SOY 7 Oil 4% oil suspension 30528143 55 kg metal drum 50237975
Betatene 20% OLV Oil 20% oil suspension 30528286 5 kg metal drum 50240443
Betatene 20% SOY 7 Oil 20% oil suspension 30528140 5 kg metal drum 50237936
Betatene 30% OLV Oil 30% oil suspension 30528307 5 kg metal drum 50240467
Betatene 30% SOY 7 Oil 30% oil suspension 30528275 5 kg metal drum 50237937
Lycopene
LycoVit 10% DC Powder 10% lycopene, with gelatin 30075276 25 kg bag in box 50825236
LycoVit 10 CWD/S* Powder 10% lycopene, with modified starch 30276090 2 x 5 kg bag in box 52753643
LycoVit Dispersion 10% Oil 10% lycopene, dispersion in sun flower oil 30264388 4 x 5 kg aluminum bottle 51588703
Lutein
Lutein 5% DC Powder 5% free lutein, with gelatin 30267108 25 kg bag in box 51843209
Xangold 10% Powder 10% lutein ester, with gelatin 30530885 25 kg fibre drum 50237972
Xangold 10% GFB Powder 10% lutein ester, gelatin-free 30534824 25 kg fibre drum 50241042
Xangold 20% Powder 20% lutein ester, with gelatin 30535922 25 kg fibre drum 50231045
Xangold 15% 7 Oil 15% lutein ester in soyabean oil 30528305 10 kg plastic buckets 50241145
Xangold 15% OLV Oil 15% lutein ester in olive oil 30534032 10 kg PE-drum, Open head 50232481
Xangold 30% 7 Oil 30% lutein ester in soyabean oil 30535489 10 kg plastic buckets 50241512
Xangold 30% OLV Oil 30% lutein ester in olive oil 30535091 10 kg plastic buckets 50237948
Xangold 37% MCT Oil 37% lutein ester in MCT oil 30535490 10 kg plastic buckets 50241143
April 2013 > Human Nutrition Product Catalog 1312 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Omega-3s
Omevital 1812 TG Ultra Oil Fish oil, min. 30% Omega-3 30535875 190 kg metal drum 50210319
Omevital 1812 TG Ultra Lemon Oil Fish oil, min. 30% Omega-3 with lemon flavor 30537075 190 kg metal drum 50210941
Omevital 1118 TG Ultra Oil Fish oil, min. 30% Omega-3, DHA rich 30535893 190 kg metal drum 50222339
Omevital 0525 TG Tuna Oil Fish oil, min. 30% Omega-3, DHA rich 30538483 190 kg metal drum 50222351
Omevital 3322 EE Oil Fish oil ethyl ester concentrate,min. 60% Omega-3 as EE
30535905 190 kg metal drum 50222338
Omevital 3322 TG Ultra Oil Fish oil concentrate, min. 60% Omega-3 as TG 30535916 190 kg metal drum 50222336
Omevital 3426 EE Oil Fish oil ethyl ester concentrate,min. 62% Omega-3 as EE
30538368 190 kg metal drum 50222571
Omevital 3426 TG Ultra Oil Fish oil concentrate, min. 60% Omega-3 as TG
30539334 190 kg metal drum 50250989
Omevital 4510 EE Oil Fish oil ethyl ester concentrate,min. 55% Omega-3 as EE, EPA rich
30543630 190 kg metal drum 50222714
Omevital 4510 TG Ultra Oil Fish oil concentrate, min. 60% Omega-3 as TG, EPA rich
30535918 190 kg metal drum 50215536
Omevital 1050 TG Ultra Oil Fish oil concentrate, min. 61% Omega-3 as TG, DHA rich
30535921 190 kg metal drum 50222333
Omevital 1812 TG Gold Oil Fish oil, min. 30% Omega-3 30536849 25 kg metal drum 50210835
Omevital 1050 TG Gold Oil Fish oil concentrate, min. 61% Omega-3 as TG, DHA rich
30538365 25 kg metal drum/190 kg metal drum
50242277/ 50211372
Crystalpure EPA 28/12 TG Oil Fish oil natural concentrate, min. 50% Omega-3, EPA rich
30572344 190 kg metal drum 50305040
Maxomega DS 900 EPA EE Oil Fish oil ethyl ester concentrate, min. 90% Omega-3 as EE, EPA rich
30583237 190 kg metal drum 50332945
Maxomega DS 600/300 EE Oil Fish oil ethyl ester concentrate, min. 90% Omega-3 as EE, EPA rich
30583236 190 kg metal drum 50332929
Dry n-3 12 Food Powder Microencapsulated fish oil rich in Omega-3 (min 12%)
30521809 25 kg bag in box 50181376
Dry n-3 5:25 C Powder Microencapsulated fish oil rich in DHA (min 6.7%)
30056967 25 kg bag in box 50050099
Dry n-3 DHA 11 - D Powder Microencapsulated fish oil rich in DHA (min 10.5%)
30470218 25 kg bag in box 54610076
Conjugated Linoleic Acid CLA
Tonalin FFA 80 Oil Free fatty acids min. 78% CLA 30531864 25 kg steel drum185 kg steel drum
5020956150209560
Tonalin TG 80 Oil CLA in glyceride form min. 75% CLA 30531865 25 kg steel drum185 kg steel drum
5020956350209562
Tonalin 60 WDP Powder Water dispersible powder, min. 53% CLA 30534471 20 kg fibre drum 50222062
Tonalin 35 WDP Powder Water dispersible powder, min. 32% CLA 30535928 20 kg fibre drum 50210346
Tonalin SG 500 T FFA Soft-gelatin capsule
500 mg Tonalin FFA 80 (400 mg CLA), clear transparent shell
30533880 9 kg carton box containing 12500 capsules
50233208
Tonalin SG 750 T FFA Soft-gelatin capsule
750 mg Tonalin FFA 80 (600 mg CLA), clear transparent shell
30533881 8.8 kg carton box containing 8000 capsules
50233207
Tonalin SG 1000 T FFA Soft-gelatin capsule
1000 mg Tonalin FFA 80 (800 mg CLA), clear transparent shell
30533882 7.1 kg carton box containing 5000 capsules
50233209
Tonalin SG 1000 C Soft-gelatin capsule
1000 mg Tonalin FFA 80 (800 mg CLA), brown shell 30535544 6 kg carton box containing 6000 capsules
50230890
April 2013 > Human Nutrition Product Catalog 1514 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Plant Sterols and Plant Sterol Esters
Vegapure 95 FF 7 Viscous oil
Plant sterol ester, min. 59% plant sterols 30534784 25 kg steel drum180 kg steel drum
5021053250210531
Vegapure 95 E 8 Viscous oil
Plant sterol ester, min. 59% plant sterols 30534530 25 kg steel drum180 kg steel drum
5021044350210442
Vegapure 67 WDP 7 Powder Water dispersible plant sterol ester, min. 40% plant sterols
30533495 20 kg fibre drum 50210043
Vegapure 67 WDP E 8 Powder Water dispersible plant sterol ester, min. 40% plant sterols
30534614 20 kg fibre drum 50210457
Vegapure FS 7 Powder Free plant sterols, ultra fine powder, min. 98% plant sterols
30536165 15 kg cardboard box 50229900
Vegapure FS M 7 Powder Free plant sterols, ultra fine powder, min. 98% plant sterols
30537913 15 kg fibreboard boxes 50211265
Vegapure 867 G 8 Powder Free plant sterols, ultra fine powder, min. 99% plant sterols
30538254 20 kg carton 50232760
Vegapure F 90 ME 8 Powder Water dispersible plant sterol,min. 85% plant sterols
30536803 20 kg fibre drum 50210800
Vegapure F 40 WDP E 8 Powder Water dispersible plant sterol, min. 37% plant sterols
30535840 20 kg fibre drum 50210284
Other Ingredients
Caffeine Anhydrous Granular Powder Crystalline 30266245 50 kg fiber drum 500 kg big plastic bag
5176339153575461
Caffeine Anhydrous Granular S Powder Crystalline 30234997 50 kg fiber drum 56603668
Beverage Clarifiers/Stabilizers
Divergan F Powder Intended for single use
30034969 20 kg cardboard drum 50116237
Divergan HM Powder Intended for single use
30034975 10 kg cardboard drum 50270146
Divergan RS Powder Intended for re-use 30034968 20 kg cardboard drum 50116236
Crosspure F Powder Intended for re-use 30369409 25 kg bag in plastic drum 51404158
Crosspure XF Powder Intended for re-use 30369425 25 kg bag in plastic drum 51407179
Performance Ingredients/Enzymes
Emulsifiers: Mono- and Diglycerides
Lamemul K 2000 K Powder 90 % monoglyceride; iodine value < 2 30530609 25 kg plastic bags 50208651
Nutrisoft 55 Powder 90% monoglyceride; iodine value 20-28 30530744 25 kg plastic bags 50208711
Monomuls 90 -0 18 Paste 90% monoglyceride; iodine value 60-75 30531687 130 kg plastic drum 50207082
Monomuls 60-35 Powder 60% monoglyceride; iodine value < 2 30531679 25 kg plastic bags 50209448
Kirnol SV 45 Powder 45% monoglyceride; iodine value < 2 30530602 25 kg plastic bags 50208647
Kirnol CE 1089 Viscous oil
70% mono-and diglycerides; iodine value 75 30533433 25 kg plastic cans 50209994
Emulsifiers: Monoglycerides, esterified
Lamegin EE 50 Waxy-solid
ACETEM; medium acetylation 30532009 tank truck 50202835
Lamegin EE 70 Waxy soft
ACTEM; high acetylation 30532010 tank truck 50202836
Cegemett EE 66 Liquid ACETEM; full acetylation, unsaturated FA 30534026 200 kg, plastic drum 50210300
Lamegin GLP 2410 Powder LACTEM; lactic acid content 20-23% 30532012 25 kg paper bags 50209646
Lamegin WTP 353 Powder LACTEM; spray-dried, carrier 40%; cold dispersible 30533490 20 kg paper bags 50210039
April 2013 > Human Nutrition Product Catalog 1716 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Lamegin ZE 609 Powder CITREM; acid value 15-30 30530608 25 kg paper bags 50208649
Lamegin ZE 609 Pastille Kosher Pastille CITREM; acid value 15-30 30533467 25 kg paper bags 50210029
Lamegin ZE 618 Viscous liquid
CITREM; acid value < 30; iodine value 52-60 30533439 25 kg plastic drum 50210000
Lametop 300 Powder DATEM; medium esterification; carrier 20% 30531666 25 kg paper bags 50209443
Lametop 322 Powder DATEM; medium esterification; carrier-free 30533481 25 kg paper bags 50230698
Lametop 500 Powder DATEM; high esterification; carrier 20% 30533484 25 kg paper bags 50210036
Lamegin DWP 2000 Viscous liquid
DATEM; high esterification; carrier-free 30533609 130 kg, plastic drum1000 kg, IBC
5021010050210099
Lametop S 80 Powder DATEM; according to FDA specification 30531654 20 kg, paper bags 50209427
Lametop P 65 Viscous liquid
DATEM; according to FDA specification, carrier-free 30532006 190 kg, metal drum1000 kg IBC
5020963850286815
Lamegin DW 9000 Powder DATEM; spray-dried, carrier 40%; cold dispersible;no lumping
30530606 20 kg, paper bags 50232144
Emulsifiers: Miscellaneous Food Emulsifiers
Polymuls 4 G Pastille Pastille Polyglycerol ester; saponification value: 130-150 3534187 25 kg, paper bags 50210396
Polymuls PGPR Oil Polyglycerol-polyricinoleate; saponification value: 170-200 30531703 200 kg, metal drum 50215486
Prefera SSL 6000 Powder Sodiumstearoyl-2-lactylate; esterification value: 100-140 30532084 25 kg, paper bags 50215308
Lamesorb SMO 20 Oil Polysorbate 80 30532036 220 kg, plastic drum 50222330
Compounds: Aerating Cake Emulsifiers
Spongolit 542 Powder Universal type, basic performance, short whipping time, suited for fat-free and fat-containing recipes
30530826 20 kg, paper bags 50208777
Spongolit 283 Powder Universal type, superior performance, short whipping time, elastic crumb structure, suited for fat-free and fat-containing recipes
30530822 20 kg, paper bags 50208772
Spongolit 450 Powder Universal type, fast and strong aeration, for retail mixes
30530824 20 kg, paper bags 50208773 9
Spongolit 4040 Powder Universal type, high whipping tolerance, suited for fat-free recipes
30531718 25 kg, paper bags 50209467
Spongolit EP 320 Powder Fast aeration, suited for high-fat containing recipes 30534854 20 kg, paper bags 50210571
Lamemul GP 84-6 Powder Emulsifier compound for cake gel preparation. Creates softness and moisture, i.e. in muffins
30536968 20 kg, plastic bags 50232883
Compounds: Whipped Topping Concentrates
Lamequick CE 6630 Powder Universal product 30531660 25 kg paper bags 50209439 9
Lamequick CE 7273 Powder Universal product; very creamy mouthfeel, firm foams 30534178 25 kg paper bags 50210392
Lamequick CE 6068 Powder Universal product, high volume 30530619 25 kg paper bag 50208659
Lamequick CE 7203 Powder Universal product; based on non-hydrogenated fat 30534867 25 kg paper bags 50210578 9
Lamequick CE 2956 Powder Universal product, dairy cream like melting properties and mouthfeel
30532024 25 kg paper bags 50209656
Lamequick ME 1-30 Powder Universal product, milky and creamy taste 30532033 25 kg paper bags 50209662
Lamequick CP 643 Powder Universal type, creamy mouthfeel, smooth foams; based on non-hydrogenated fat
30537336 25 kg paper bags 50211035
Lamequick AS 342 Powder Universal product for low pH applications 30531658 25 kg paper bags 50209435
Lamequick AS 352 Powder Universal product for low pH applications, based on non-hydrogenated fat
30537394 25 kg paper bags 50211043
Lamequick BF 7318 Powder Based on milk fat 30534175 25 kg paper bags 50210390
Lamequick Sun 40 Powder Based on polyunsaturated fats (sunflower oil) 30538273 25 kg paper bags 50211370
April 2013 > Human Nutrition Product Catalog 1918 Human Nutrition Product Catalog > April 2013
Product Form Additional information1 Application2 Product no. Standard packaging
Article no. Vegetarian3 Kosher Halal Allergen free4
Glu ten free6 BSE/TSE free
Dietary suppl.
Beverages Food
Compounds: Fat Powder
Cegepal TG 186 Powder Sunflower oil (high linoleic); 70% oil on carrier; 30530475 20 kg, paper bags 50221269
Cegepal VF-HC 77 Powder Coconut oil, hydrogenated; 77% fat on carrier; 30531955 20 kg, paper bags 50209602
Sett P 55 Powder Palm-/Rapeseed oil, hydrogenated; 100%, carrier-free; 30532097 25 kg, paper bags 50209703
Baking Enzymes
Nutrilife CCX 10 Powder Xylanase, for dough tolerance and higher volume; non gmo
30535406 20 kg paper bags 50232520
Nutrilife CCX 12 Powder Xylanase, for dough tolerance and higher volume; gmo 30537605 25 kg paper bags 50211149
Nutrilife CS 30 Powder Enzyme blend, for dough stability and volume, for versatile applications and for frozen dough technology
30531686 25 kg paper bags 50207080
Nutrilife K C Powder Enzyme blend, for dough stability and volume in high sugar and high fat containing recipes
30532071 25 kg paper bags 50209691
Nutrilife AS 10 Powder Enzyme blend with amylase and xylanase, for volume as well as softer and more elastic crumb structure
30531683 25 kg paper bags 50209449
Nutrilife AS M-25 Maltogenic amylase; for softer, moisture and more elastic crumb structure
30539127 25 kg fiber drums 50211483
Nutrilife AM 17 Powder Alpha-amylase, 50 000 SKB/g 30531682 25 kg paper bags 50221232
Nutrilife AM 100 Powder Alpha-amylase, 100 000 SKB/g 30533553 25 kg cardboard box 50215373
Nutrilife EM L Powder Lipase, for volume and dough stability in emulsifier-free systems
30583025 25 kg fiber drums 50332142
Nutrilife R Powder Enzyme blend, for baked goods containing rye flour 30532622 25 kg paper bags 50209936
Nutrilife GOX Powder Glucoseoxidase 30533422 20 kg fiber drum 50209986
Lipids
Delios S Oil Caprylic-/capric acid triglyceride C8:C10 = 70:30 (MCT-oil)
305305153053051630530516
190 kg metal drum200 kg plastic drums925 kg IBC
50227838 50208567 50208568
Delios V Oil Caprylic-/capric acid triglyceride C8:C10 = 60:40 (MCT-oil)
30531572 25 kg plastic container190 kg metal drum 200 kg plastic drum925 kg IBC
50209345502093435020934450209346
Delios S Powder Powder Caprylic-/capric acid triglyceride (MCT-oil) spray-dried; carrier 30%
30530516 20 kg paper bag 50208569
Inorganic Compounds
Zinc oxide Powder Zinc oxide
30574889 25 kg paper bag 50311884
Abbreviations
BG Beverage
BHT stab. Stabilized with 3,5-di-tert-butyl-4-hydroxytoluene
BSE Bovine spongiform encephalopathy
CWD Cold-water dispersible
DC Direct compressible
EU European Union
FG Food grade
GFB Gelatin-free beadlet
GFP Gelatin-free product
HP High potency
HS Heat stabilized
MCT Medium-chain triglycerides
Toc. stab. Stabilized with DL-alpha-tocopherol
TSE Transmissible spongiform encephalopathy
/F Fish gelatin
/O Orange
/R Red
/S Starch
F/O Fish gelatin/orange
F/R Fish gelatin/red
S/Y Soy/yellow
Dietary supplements
Beverages
Food
Staple food fortification
Chewing gum
Infant and maternal nutrition
Beer
GTNet® is a registered trademark of Tracetracker Innovation AS, Norway.
Betatene®, Covitol®, Covi-ox®, Crosspure®, Delios®, Divergan®, Dry n-3®, Lamegin®, Lamequick®, Lametop®, Lucarotin®, LycoVit®, Nutrilife®, Omevital®, Spongolit®, Vegapure®, Xangold® and other registered trademarks are owned by BASF Group.
Tonalin® Conjugated Linoleic Acid CLA is an exclusively licensed product of the BASF Group.
* Universal formula: This product can be marketed universally in all major countries and for multiple applications. In addition, the product meets all of the following criteria: vegetarian3, kosher, halal, no GMO labeling, allergen free4, gluten free6, BSE/TSE free.
1 The contents indicated are minimum amounts of active substance.
2 Major application based on our experience. Other applications may be possible.
3 Suitable for a vegetarian diet; no animal products are added, except for some products that may contain dairy ingredients (e.g., caseinate, lactose) or vitamin D3, which is produced from wool grease.
4 No labeling requirements with regard to allergens according to Directive 2000/13/EC (as amended) and the US Food Allergen Labeling and Consumer Protection Act (FALCPA).
5 Contains fish gelatin, which requires labeling according to the US Food Allergen Labeling and Consumer Protection Act (FALCPA).
6 No ingredients used containing gluten. However, products are not explicitly tested on gluten.
7 pcr-negative, derived from genetically modified vegetable oil
8 derived from identity preserved not genetically modified raw materials
9 available in kosher on request, with corresponding lead-time and min. order size
Note: National regulations may vary and need to be considered prior to product use.
ContactsNorth America
BASF Corporation
Human Nutrition, North America
100 Park Avenue,
Florham Park, NJ 07932
USA
Phone: +1/800-527-9881
E-mail: [email protected]
Latin America
BASF S.A.
Human Nutrition, South America
Av. Das Nações Unidas, 14.171 / 10th fl oor – Torre Crystal
São Paulo – SP 04794-000
Brazil
Phone: +55/11 2039 2936
E-mail: [email protected]
Asia / Pacifi c
BASF East Asia Reg. Headq. Ltd.
Human Nutrition, Asia / Pacifi c
45th Floor Jardine House
No. 1 Connaught Place
Central Hong Kong, China
Phone: +852/273 11-238
E-mail: human-nutrition-asia-pacifi [email protected]
Europe
BASF SE
Human Nutrition, Europe
68623 Lampertheim
Germany
Phone: +49/621 60 28603
E-mail: [email protected]
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Product CatalogHuman Nutrition
DISCLAIMER: This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data, and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA, OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
Kankakee
Pasadena
JacareíSão Paulo
Hong Kong
Shanghai
Kuala Lumpur
Hutt LagoonWhyalla
Cheltenham
KitatoneFlorham Park
Tarrytown Boussens
Ballerup
Brattvag
IllertissenLudwigshafen
Gunsan
KalundborgSandefjord
Global & regional headquarterproduction site
Nutrition & Health headquarter
Regional headquarters
Application Centers
Production sites
Lampertheim
Our major global sites
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BASF goes food. Human Nutrition goes future.
BASF Customer Consumer
Think Business to Consumer: Understanding trends and consumer demands
Act Business to Business: Developing innovative market solutions
BASF Human Nutrition is the leading partner for market-oriented solutions and a driving force for modern nutrition. We believe that food provides people with the energy for life. That is why we create Newtrition™ for better lives — in food, beverages and dietary supplements.
Tomorrow’s nutrition poses new challenges with regards to quantity, quality, variety and sustainability. Therefore we think about recipes and ingredients in new ways and take a new approach: We connect with markets and consumers, listening carefully and sounding out consumers’ unmet needs. Newtrition™ is BASF’s dedicated brand for the human nutrition market — it is about thinking in real foods and brands.
As the genuine partner along the human nutrition value chain, we want to help our customers create attractive new products — products that people around the world really need, like and love, because they perfectly fit both regional culture and personal lifestyle.
We don’t stop at supplying our customers with nutritional ingredients that are of consistent and reproducible quality and meet highest safety standards and regulatory requirements worldwide: For our customers Newtrition™ is the access to the source of unlimited opportunities — to relevant offers that make a difference in their markets and strengthen their brands and business. Because at Human Nutrition, we are aware that brands are our customers’ most valuable asset. And we want to see our customers truly happy.
Connected for success: together with our customers we live Newtrition™
Think B2C and act B2B. This is our approach to support our customers in finding concepts and solutions that can be used in products perfectly fitting consumer demands — today and in the future. Understanding consumers in order to better serve our customers — that is the idea behind our marketing approach. Therefore, we constantly analyze trends, buying behaviors, and consumer demands like eating habits to serve our customers with innovative market solutions that focus on all relevant consumers’ benefits.
Our competencies: a powerful combinationWe extended our operational excellence and R&D power with inspirational strength and consumer thinking to create a new and highly attractive and relevant offer for our customers.
Premium quality and local presenceOur expertise includes detailed ingredient knowledge, highly respected technical and engineering expertise, as well as highly advanced knowledge and specialization in lipid technology and sensory assessment. And our expertise is always at hand: With affiliates, labs and production sites in more than 180 countries, we are part of our customers’ local culture — we are there, wherever our customers need us.
Innovation made by “one company“For our offering we combine our Verbund competence, R&D power and operational excellence with extensive formulation and application know-how, as well as excellent safety standards and regulatory services — worldwide.
Applied sustainability With SET, we offer a customer-oriented sustainability approach that enables our customers from the food, beverages and dietary suppelements industries to produce more sustainable and safer nutrition, helping brand owners to differentiate in the marketplace with more sustainable products and brands.
Connected with peopleWe have a total commitment to our customers — with a clear orientation towards mega-trends and a specific focus on customers’ desires and demands. Food is a matter dear to our hearts, and together with our cus-tomers we want to create new, attractive products that people around the world really need, like and love.
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To target the market more effectively, we derived three key market trends from the global major trends:
Growth shifting to emerging countries.
The strong growth of the emerging middle class in Asia and Latin America already leads to a tremendous growth in packaged foods and beverages in these markets.
Preference of natural ingredients.
The majority of consumers, especially in mature markets, are well aware of existing environmental issues. Manufac-turers that are able to translate the demand into products, that are more natural, are very likely to be successful.
Major market trends — opportunities for growth
Need for health, convenience, and wellness solutions.
The consumers of today and tomorrow don’t want to compromise. They look for convenient products that promote health and wellness and that are easy to use. Fostered by rising incomes, shifting demographics, and social transformation, health and wellness products are predicted to outgrow the market significantly.
We are going to harness these trends for our customers by offering complete solutions and concepts, including ready-to-market products and marketing claims that directly meet consumer demands and give our customers a competitive advantage. That is why BASF’s policy is to simultaneously launch new products globally and provide our customers access to in-house innovations.
Trends for the food industry — opportunities for business.
While BASF Human Nutrition’s business is essentially driven and shaped by major market trends, its products and concepts for the food market are based on trends that take their cue from people’s everyday lives and needs, for instance, health and prevention. In responding to these and other trends, BASF has created a highly relevant portfolio — and continues to develop it as new trends arise.
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food safety
special needs
crave
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fusi
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convenienceobesity
new sensation
org
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taste experience cult
ure
hunger
tren
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vari
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brands
Sustainability Aging population
Rise of the middle class
Growing urbanization
Food safety Food security Health & wellness
BASF is a market-oriented company — one that has deep understanding of its customers’ markets. We identified seven global major trends that will, and already do, affect the industry: sustainability, aging population, growing urbanization, rise of the middle class, food safety, food security, as well as health and wellness.
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With its products and product concepts, BASF Human Nutrition caters to all the various tiers of the pyramid of needs, an idea originating from Abraham Maslow, which describes human beings’ fundamental motivations. The tiers of the pyramid build on one another. In other words, people always strive to satisfy the next higher need.
BASF offers performance ingredients like Lamequick® whipping agents, Spongolit® cake emulsifiers and Nutrilife® bakery enzymes that all add feel-good factors to bakery products. Its vitamins, carotenoids, plant sterols, and sterol esters as well as BASF’s Dry n-3® powder omega-3 can be used in either liquid or solid form in foodstuffs such as fortified cereals, dairy products like yogurt drinks, infant and child nutrition products, spreads, dressings, and desserts, as well as ready-to-eat meals and snacks. In addition, BASF’s natural and nature-identical food colorants allow you to give your food products the color that your customers like most.
Our food ingredients offering: Products and concepts for consumer needs
Life- style
Health
Tasteful nutrition
Staple foods
In order to meet people’s lifestyle needs in every respect, BASF offers a range of product concepts that are applied in its customers’ innovative consumer goods, thus finding their way to consumers and providing them with a better quality of life. A number of these product concepts promote physical or mental fitness. Here, espe-cially caffeine and BASF’s vitamins B2, B5, and B12 are used to achieve these effects. Adding Tonalin® CLA to a physically active lifestyle can support the desire for a leaner body shape.
The desire for enhanced well-being is evident across the globe. BASF has long been exploring ways to improve people’s health using innovative product concepts — and can look back on many years of success. Our omega-3 oils and plant sterols, for instance, are to be found in dairy or spread products devoted to aspects of heart health such as high choles-terol levels. In turn, product concepts supporting the growth of infants and children contain vitamins (e.g., vita-min A and D), and omega-3. These nutrients are important for an optimal outcome of cognitive, visual and im-mune functions.
Above all, taste is key for consumers. Excellent taste, pleasant mouthfeel and texture as well as the desired appeal are the ingredients for success in foods. Our Spongolit® cake emul-sifier or our Lamequick® whipping agent provide an enjoyable texture and delightful mouthfeel, too. Our bakery enzymes enhance the volume and stability of crumb structure and shelf life of your breads and bread rolls. Our whipping agents and emul-sifiers for batters and creams give your cakes excellent stability, volume, crumb structure, and a light and creamy texture of the fillings.
Staple food fortification is a sustain-able way to improve the nutrition status in developing countries, where malnutrition is a severe public health problem. Enriching staple foods like edible oil, flour, milk, sugar and rice with micronutrients supports the physical and mental development of malnourished populations. It enables in particular children in develop ing countries to grow into an active life in their com munity. BASF offers solutions for fortification of staple foods and provides technical support to fortifying staple food producers. Our fortification products meet excep-tional requirements in stability and efficacy even under extreme climate conditions.
Solutions for better health Tasteful nutrition Staple foodsServing individual lifestyle needs
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Product group Products / product ranges Forms Typical applications***
Antioxidants Covi-ox®
Tocopherol-rich extract (E 306)Oil, powder Breakfast cereals, Flavor and color preparations,
spreads, fats and oils, savory, snack foods and processed foods in generalD,L-alpha-Tocopherol (E 307) Oil
Carotenoids Lucarotin® [Beta-carotene, E160a (ii)] Powder, emulsions, dispersions*
Spreads, creamers, baked goods, dairy products, desserts, savory products, ready meals, foods for specific nutritional purposeNatural Beta-carotene with
mixed-carotenoids from algae E160a (i)Powder, suspensions*
LycoVit® (Lycopene, E 160d) Oil, powder
Xangold® (Lutein, Lutein ester, E 161b) Oil, powder
Apocarotenal (E 160e) Oil
Emulsifiers Lamesorb® SMO 20 Polysorbate 80 (E 433) Liquid Flavor and color emulsions, emulsified sauces / dressing
Kirnol®, Lamemul®, Monomuls®
Mono- and diglycerides (E 471)Oil, paste and powder Baked goods, margarines, creamers,
processed foods in general
Lamegin®, Lametop®
Esters of mono- and diglycerides (E 472a/b/c/e)
Powder, liquid Baked goods, color and flavor emulsions, aerated desserts, creamers
Polymuls® Polyglycerol esters (E 475) Pellets, solid Fine baked goods and spreads
Polymuls®
Polyglycerol polyricinoleate (E 476)Liquid Low fat spreads, chocolate products
Propymuls® Propane-1,2-diol esters of fatty acids (E 477)
Pellets Spreads, fine baked goods, aerated desserts
Prefera®
Sodium stearoyl-2-lactylate (E 481)Powder Baked goods
Emulsifier performance systems
Lamequick®
Whipped toppingsPowder Aerated desserts, mousses, artisanal and soft serve ice-cream,
cake decoration and cake filling creams
Spongolit®
Cake aerating emulsifiersPowder Fine baked goods
(swiss rolls, sponge cakes, madeira cakes, muffins)
Enzymes for baked goods
Nutrilife® Xylanases, Amylases, Phospholipase, Cellulases, and others. Compounds for special solutions
Powder Yeast-raised baked goods applications (breads, rolls, buns, baguette, croissants, donuts, pizza, steam buns)
Health Ingredients & Lipids
Tonalin® Conjugated linoleic acid (CLA) Oil, powder Dairy products, sports nutrition and meal replacers
Delios® Medium chain triglycerides
Oil, powder Infant formula and clinical nutrition, flavor and color preparations, lubricant
Omevital™, Dry n-3®
Omega-3 long chain polyunsaturated fatty acids
Oil, powder Infant formula and clinical nutrition, dairy products, spreads, baked goods, meat products
Vegapure®
Plant sterols and plant sterol estersOil, powder Spreads, milk and fermented milks, baked goods
Others Caffeine Powder Confectionery products, energy milk products
Vitamins** Vitamin A Oil, powder Spreads, oils, staple foods fortification, infant formula and clinical nutrition, meal replacerVitamin A-Palmitate Oil, powder
Vitamin A-Propionate Oil
Vitamin B2 (Riboflavin) Powder Breakfast cereals and nutrition bars, Infant formula and clinical nutrition, desserts, baked goods, sports food, meal replacer, general vitamin fortified products
Vitamin B5 Powder
Vitamin B12 Powder
Vitamin D3 Oil, powder Spreads, dairy products, infant formula and clinical nutrition, meal replacer
Vitamin E D,L-alpha tocopheryl acetateD-alpha tocopheryl acetate
Oil, powder Infant formula and clinical nutrition, spreads, oils, breakfast cereals, dairy products, general vitamin fortified products
Vitamin K1 Powder Infant formula and clinical nutrition
Products
* Oils / dispersions are available for producers of colorant emulsions.
** Other vitamins (B5, B12, D3, K) as well as antioxidants (D,L-alpha-tocopherol, natural mixed-tocopherol) are available for use in beverages, other food applications, flavours and colorants.
*** Where regulations allow use.
Regional application centers
We operate application labs around the world that allow local testing of the product concepts we develop in close cooperation with our customers. Our highly trained com-mercial and technical teams combine a deep understanding of the market with regional application know-how.
Providing customized solutions
Due to our broad product range of emulsifiers, but also including vitamins and carotenoids, as well as our huge formulation database, we are able to cater to specific consumer needs in every region worldwide. We can offer you tailor-made solutions enabling better process handling, constant and reliable results, avoiding loss and leading to a beneficial cost-in-use ratio.
Lipid technology
With 160 years of knowledge and experience in lipid tech-nology, BASF is equipped to deliver tailor-made lipids. This expertise enables us to develop individual solutions with targeted effects, and thus fulfill any product need.
Western supplier
Western supplier is the watchword — and not just because the production of food ingredients is subject to strict regula-tions. Set in our memorandum of understandings as our basis for doing business, working with you is based on partnership. And because of our competitive intelligence, using BASF ingredients gives your products a valuable advantage in their respective markets.
Science-based health claims
BASF offers scientifically proven solutions. Our range of vitamins and carotenoids (including lycopene and lutein) can be used in order to label structure/function and nutrition claims dependent on the national requirements. Extensive clinical trials are the basis for specific health claims in many regions for plant sterols and highly concentrated omega-3.
Expertise and experience to count on
BASF has longtime experience in developing innovative products, formulations, and technical applications for the food market. The following specific competencies are only some of the reasons to work with us.
Jacarei
Kuala Lumpur
Ballerup
IllertissenLudwigshafen
Tarrytown
Brattvag
Kalundborg
10
North America
BASF CorporationHuman Nutrition, North America 100 Park Avenue, Florham Park, NJ 07932 USAPhone: +1/800-527-9881 E-mail: [email protected]
Latin America
BASF S.A.Human Nutrition, South America Av. Das Nações Unidas, 14.171 / 10th floor — Torre CrystalSão Paulo — SP 04794-000BrazilPhone: +55/11 2039 2936E-mail: [email protected]
Asia / Pacific
BASF East Asia Reg. Headq. Ltd.Human Nutrition, Asia / Pacific45th Floor Jardine HouseNo. 1 Connaught PlaceCentral Hong Kong, ChinaPhone: +852/273 11-238E-mail: [email protected]
Europe
BASF SEHuman Nutrition, Europe 68623 Lampertheim Germany Phone: +49/621 60 28603 E-mail: [email protected]
Our major food application labs
ContactsSET — Differentiate your products with applied sustainability
Sustainability as a journey
With SET we offer a customer-oriented sustainability approach that helps producers to measure the sustainability of their products and to identify specific improvement potential along the value chain — from “cradle to grave.”
Any product can be more sustainable over time — regard-less of if it is a synthetic, natural, or organic product. SET helps to set the product on a journey to becoming more sustainable. The improved sustainability record creates an additional value for the consumer product — and also for the customer and their brand.
Understanding market perceptions
SET helps to find out which sustainability topics matter most to the market, stakeholders, and consumers. This approach looks at every step along the value chain from raw material to final consumption and disposal. Regard ing the value chain of dietary supplement production, for exam-ple, issues like air pollution and packaging waste might be perceived as critical for sustainability. Having identified the market-relevant sustainability topics, SET evaluates how to optimize and position the product.
SET, the BASF initiative for applied sustainability, helps brand owners and our customers to differentiate with more sustainable products and brands in the market. Consumers as well as retailers are increasingly demanding products that are better for their future and that contribute to a more sustainable living.
Optimizing sustainability on product level
How do the perceived sustainability topics relate to the particular product? At this step SET undertakes enhanced life cycle assessments to evaluate the product performance regarding a range of environmental and economic impacts. As an outcome, the customer receives a decision-making tool and an improvement documentation based on quan-ti fiable results that can even be supplemented by an inde-pendent certification.
Creating value chain transparency
A whole chain traceability program is part of the SET offer. An improvement program and roadmap design for interoperable traceability helps to create value chain transparency and enables efficient recall management service. It also supports interoperable collaboration with value chain partners.
Brand and product positioning
The customer-tailored SET offer helps to optimize the customer’s use of resources, provides a proof of sustain-able practices, and even identifies potential for product innovation. SET enables our customers and brand owners to translate the results to their brand and product position-ing, making it brand-relevant and creating a new value dimension.
For more information please visit: www.set.basf.com
DISCLAIMER: This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data, and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABIL-ITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA, OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
SET an example with
sustainability.
EN
H-N
EW
-120
8-0
01-0
1-E
About BASF Human Nutrition
BASF is a leading supplier for all human nutrition markets including food, beverages, and dietary supple- ments. BASF offers products, concepts, and solutions to satisfy all relevant dimensions of consumers’ demands as taste, effect, convenience, and emotional perception, as well as sustainability. BASF is your preferred partner for modern nutrition, we offer health ingredients such as vitamins, carotenoids, sterols, CLA, and omega-3 oils, and food and beverage ingredients like emulsifiers, whip toppings, aerating agents, and enzymes, as well as processing aids for beer and wine. Furthermore, BASF combines technical service, application know-how, and scientific and regulatory expertise to meet the highest demands and to deliver the best value and innovations. Formulations based on outstanding quality produced with modern, state-of-the-art technologies are a key strength that has made BASF a global leader in the industry. BASF also offers comprehensive sustainability and traceability solutions throughout the value chain, from ingredients to consumer goods.
Further information can be found at: www.human-nutrition.basf.com
3
Think B2C and act B2B. This is our approach to support our customers in finding concepts and solutions that can be used in products perfectly fitting consumer demands — today and in the future. Understanding consumers in order to better serve our customers — that is the idea behind our marketing approach. Therefore, we constantly analyze trends, buying behaviors, and consumer demands like eating habits to serve our customers with innovative market solutions that focus on all relevant consumers’ benefits.
Our competencies: a powerful combinationWe extended our operational excellence and R&D power with inspirational strength and consumer thinking to create a new and highly attractive and relevant offer for our customers.
Premium quality and local presenceOur expertise includes detailed ingredient knowledge, highly respected technical and engineering expertise, as well as highly advanced knowledge and specialization in lipid technology and sensory assessment. And our expertise is always at hand: With affiliates, labs and production sites in more than 180 countries, we are part of our customers’ local culture — we are there, wherever our customers need us.
Innovation made by “one company“For our offering we combine our Verbund competence, R&D power and operational excellence with extensive formulation and application know-how, as well as excellent safety standards and regulatory services — worldwide.
Applied sustainability With SET, we offer a customer-oriented sustainability approach that enables our customers from the food, beverages and dietary suppelements industries to produce more sustainable and safer nutrition, helping brand owners to differentiate in the marketplace with more sustainable products and brands.
Connected with peopleWe have a total commitment to our customers — with a clear orientation towards mega-trends and a specific focus on customers’ desires and demands. Food is a matter dear to our hearts, and together with our cus-tomers we want to create new, attractive products that people around the world really need, like and love.
BASF goes food. Human Nutrition goes future.
BASF Customer Consumer
Think Business to Consumer: Understanding trends and consumer demands
Act Business to Business: Developing innovative market solutions
BASF Human Nutrition is the leading partner for market-oriented solutions and a driving force for modern nutrition. We believe that food provides people with the energy for life. That is why we create Newtrition™ for better lives — in food, beverages and dietary supplements.
Tomorrow’s nutrition poses new challenges with regards to quantity, quality, variety and sustainability. Therefore we think about recipes and ingredients in new ways and take a new approach: We connect with markets and consumers, listening carefully and sounding out consumers’ unmet needs. Newtrition™ is BASF’s dedicated brand for the human nutrition market — it is about thinking in real foods and brands.
As the genuine partner along the human nutrition value chain, we want to help our customers create attractive new products — products that people around the world really need, like and love, because they perfectly fit both regional culture and personal lifestyle.
We don’t stop at supplying our customers with nutritional ingredients that are of consistent and reproducible quality and meet highest safety standards and regulatory requirements worldwide: For our customers Newtrition™ is the access to the source of unlimited opportunities — to relevant offers that make a difference in their markets and strengthen their brands and business. Because at Human Nutrition, we are aware that brands are our customers’ most valuable asset. And we want to see our customers truly happy.
Connected for success: together with our customers we live Newtrition™
4 5
To target the market more effectively, we derived three key market trends from the global major trends:
Growth shifting to emerging countries.
The strong growth of the emerging middle class in Asia and Latin America already leads to a tremendous growth in packaged foods and beverages in these markets.
Preference of natural ingredients.
The majority of consumers, especially in mature markets, are well aware of existing environmental issues. Manufac-turers that are able to translate the demand into products, that are more natural, are very likely to be successful.
Healthprevention
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Major market trends — opportunities for growth
BASF is a market-oriented company — one that has deep understanding of its customers’ markets. We identified seven global major trends that will, and already do, affect the industry: sustainability, aging population, growing urbanization, rise of the middle class, food safety, food security, as well as health and wellness.
Need for health, convenience, and wellness solutions.
The consumers of today and tomorrow don’t want to compromise. They look for convenient products that promote health and wellness and that are easy to use. Fostered by rising incomes, shifting demographics, and social transformation, health and wellness products are predicted to outgrow the market significantly.
We are going to harness these trends for our customers by offering complete solutions and concepts, including ready-to-market products and marketing claims that directly meet consumer demands and give our customers a competitive advantage. That is why BASF’s policy is to simultaneously launch new products globally and provide our customers access to in-house innovations.
Trends for the dietary supplement industry — opportunities for business.
While BASF Human Nutrition’s business is essentially driven and shaped by major market trends, its products and concepts for the dietary supplements market are based on trends that take their cue from people’s everyday lives and needs, for instance, health and prevention. In responding to these and other trends, BASF has created a highly relevant portfolio — and continues to develop it as new trends arise.
Sustainability Aging population
Rise of the middle class
Growing urbanization
Food safety Food security Health & wellness
6 7
BASF offers vitamins, carotenoids, omega-3s for dietary supplements, plant sterols, MCT, and CLA. Direct-compressible vitamin and carotenoid powders for tablets are available as well as powders and liquids for hard and soft capsules, syrups, solutions, and suspensions — just any type of dietary supplement. Vegetarian, allergen-free, kosher, and halal formulations reliably match the preferences and needs of today’s consumers. BASF’s Universal Formula products can be used worldwide and in multiple applications — thus granting you greater flexibility, reducing complexity, and optimizing your supply chain.
Life- style
Health
Tasteful nutrition
Staple foods
Solutions for better health.
The desire for enhanced well-being is in evidence across the globe. It defined people’s behavior long before models such as the pyramid of needs played their part in further reevaluating the need for healthy living. BASF has long been exploring ways to improve people’s health using innovative product concepts — and can look back on many years of success. Our omega-3 oils and plant sterols, for instance, are to be found in product concepts devoted to all aspects of the heart, such as lowering blood pressure as well as reducing cholesterol levels or triglycerides. In turn, product concepts containing beta-carotene, lutein, vitamin A, vitamin B2 and DHA serve to improve people’s eyesight, while vita-min D and K are used to strengthen bone tissue. The result-ing consumer goods are highly relevant, notably for seniors. Product concepts for improving the immune system benefit people of all ages. Here, vitamins D, E, B2, B6 and B12 have an anti-inflammatory effect, promote the immune system, or protect against oxidative damage. Our ingredients thus provide essential nutrients and make a particularly valuable contribution to healthy aging and prevention.
With its products and product con-cepts, BASF Human Nutrition caters to all the various tiers of the pyramid of needs, an idea originating from Abraham Maslow, which describes human beings’ fundamental motivations. The tiers of the pyramid build on one another. In other words, people always strive to satisfy the next higher need. The segments of particular relevance for our offering to the dietary supple-ments market are the top two tiers of the pyramid of needs — health and lifestyle.
Our dietary supplements offering: Products and concepts for consumer needs
Serving individual lifestyle needs.
In order to meet people’s lifestyle needs in every respect, BASF offers a range of product concepts that are applied in its customers’ innovative consumer goods, thus finding their way to consumers and providing them with a better quality of life. A number of these product concepts promote body shaping, for example. Specifically, the ingredient CLA ensures that body fat can be reduced to the desired degree and muscle mass toned more effectively. In addition, beta-carotene, vitamin E, and lutein contribute to a more attractive appearance. These are the core ingredients for beauty from within and, for instance, serve to smooth and tauten the skin, leaving it looking young and healthy or simply pleasant to the touch. However, lifestyle needs relate not only to the body, but also the mind: with product concepts for enhancing performance and giving more energy, BASF satisfies people’s desire for greater mental alertness. Here, caffeine as well as vitamins B2, B12 and B6 are important ingredients for successfully positioning lifestyle products with value- added benefits for consumers in the marketplace.
8 9
Application services
We operate dietary supplement application labs around the world, backed by highly trained commercial and technical teams. Beside a distinctive analytical as well as tabletting expertise, we offer a comprehensive regulatory service that helps customers to reduce time to market.
Lipid technology
With 160 years of knowledge and experience in lipid technology, BASF is equipped to deliver tailor-made lipids. This expertise enables us to develop individual solutions with targeted effects, and thus fulfill any product need.
Western supplier
Western supplier is the watchword — and not just because the production of pharmaceuticals is subject to strict regulations. Trained and experienced BASF staff, in line with the highest Western quality requirements, produces our active ingredients, excipients, and exclusive ingredients.
Science-based health claims
BASF offers scientifically proven solutions. Our range of vitamins and carotenoids (including lycopene and lutein) can be used in order to label structure/function and nutrition claims dependent on the national requirements. Extensive clinical trials are the basis for specific health claims in most regions for plant sterols and highly concentrated Omega-3.
Pharma know-how
BASF accompanies the entire life cycle of products and projects in the pharmaceutical industry. In so doing, we consider the requirements of our customers as a challenge and stand for the highest quality and flexibility. BASF offers a wide range of pharmaceutical-grade excipients, which are used by pharmaceutical companies in their topical, oral, parenteral, and other formulations.
Product group Products / product ranges Forms Typical applications***
Vitamins** Vitamin A Oil, powder For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparationsVitamin A-Palmitate Oil, powder
Vitamin A-Propionate Oil
Vitamin B2 (Riboflavin) Powder For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparationsVitamin B5 Powder
Vitamin B12 Powder
Vitamin D3 Oil, powder For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparations
Vitamin E D,L-alpha tocopheryl acetateD-alpha tocopheryl acetate
Oil, powder For soft gelatin capsules and as an antioxidant, hard gelatin capsules, tablets, instant applications, and liquid preparations
Vitamin K1 Powder For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparations
Carotenoids Lucarotin® [Beta-carotene, E160a (ii)] Powder, emulsions, dispersions*
For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparations
Natural Beta-carotene with mixed-carotenoids from algae E160a (i)
Powder, suspensions*
LycoVit® (Lycopene, E 160d) Oil, powder For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparationsXangold® (Lutein, Lutein ester, E 161b) Oil, powder
Health Ingredients & Lipids
Tonalin® Conjugated linoleic acid (CLA) Oil, powder For soft gelatin capsules, instant applications, and liquid preparations
Delios® Medium chain triglycerides
Oil, powder For soft gelatin capsules, instant applications, and liquid preparations
Omevital™, Dry n-3®
Omega-3 long chain polyunsaturated fatty acids
Oil, powder For soft gelatin capsules, hard gelatin capsules, tablets, instant applications, and liquid preparations
Vegapure®
Plant sterols and plant sterol estersOil, powder For hard gelatin capsules, tablets,
instant applications, and liquid preparations
Others Caffeine Powder For hard gelatin capsules, tablets, instant applications, and liquid preparations
Expertise and experience to count on Products
* Powder or beadlet perfectly suitable for direct compression.
** Other vitamins (B5, B12, D3, K) as well as antioxidants (D,L-alpha-tocopherol, natural mixed-tocopherol) are available for use in beverages, other food applications, flavours and colorants.
*** Where regulations allow use.
BASF has longtime experience in developing innovative products, formulations, and technical applications for the dietary supplements market. The following specific competencies are only some of the reasons to work with us.
10 11
North America
BASF CorporationHuman Nutrition, North America 100 Park Avenue, Florham Park, NJ 07932 USAPhone: +1/800-527-9881 E-mail: [email protected]
Latin America
BASF S.A.Human Nutrition, South America Av. Das Nações Unidas, 14.171 / 10th floor — Torre CrystalSão Paulo — SP 04794-000BrazilPhone: +55/11 2039 2936E-mail: [email protected]
Asia / Pacific
BASF East Asia Reg. Headq. Ltd.Human Nutrition, Asia / Pacific45th Floor Jardine HouseNo. 1 Connaught PlaceCentral Hong Kong, ChinaPhone: +852/273 11-238E-mail: [email protected]
Europe
BASF SEHuman Nutrition, Europe 68623 Lampertheim Germany Phone: +49/621 60 28603 E-mail: [email protected]
Tarrytown
Shanghai
Ballerup
IllertissenLudwigshafen
Brattvag
Kalundborg
Our major global dietary supplement application labs
DISCLAIMER: This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data, and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABIL-ITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA, OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
SET — Differentiate your products with applied sustainability Contacts
Sustainability as a journey
With SET we offer a customer-oriented sustainability approach that helps producers to measure the sustainability of their products and to identify specific improvement potential along the value chain — from “cradle to grave.”
Any product can be more sustainable over time — regard-less of, if it is a synthetic, natural, or organic product. SET helps to set the product on a journey to becoming more sustainable. The improved sustainability record creates an additional value for the consumer product — and also for the customer and their brand.
Understanding market perceptions
SET helps to find out which sustainability topics matter most to the market, stakeholders, and consumers. This approach looks at every step along the value chain from raw material to final consumption and disposal. Regard ing the value chain of dietary supplement production, for exam-ple, issues like air pollution and packaging waste might be perceived as critical for sustainability. Having identified the market-relevant sustainability topics, SET evaluates how to optimize and position the product.
SET, the BASF initiative for applied sustainability, helps brand owners and our customers to differentiate with more sustainable products and brands in the market. Consumers as well as retailers are increasingly demanding products that are better for their future and that contribute to a more sustainable living.
Optimizing sustainability on product level
How do the perceived sustainability topics relate to the particular product? At this step SET undertakes enhanced life cycle assessments to evaluate the product performance regarding a range of environmental and economic impacts. As an outcome, the customer receives a decision-making tool and an improvement documentation based on quan-ti fiable results that can even be supplemented by an inde-pendent certification.
Creating value chain transparency
A whole chain traceability program is part of the SET offer. An improvement program and roadmap design for interoperable traceability helps to create value chain transparency and enables efficient recall management service. It also supports interoperable collaboration with value chain partners.
Brand and product positioning
The customer-tailored SET offer helps to optimize the customer’s use of resources, provides a proof of sustain-able practices, and even identifies potential for product innovation. SET enables our customers and brand owners to translate the results to their brand and product position-ing, making it brand-relevant and creating a new value dimension.
For more information please visit: www.set.basf.com
SET an example with
sustainability.
About BASF Human Nutrition
BASF is a leading supplier for all human nutrition markets including food, beverages, and dietary supple-ments. BASF offers products, concepts, and solutions to satisfy all relevant dimensions of consumers’ demands as taste, effect, convenience, and emotional perception, as well as sustainability. BASF is your preferred partner for modern nutrition, we offer health ingredients such as vitamins, carotenoids, sterols, CLA, and omega-3 oils, and food and beverage ingredients like emulsifiers, whip toppings, aerating agents, and enzymes, as well as processing aids for beer and wine. Furthermore BASF combines technical service, application know-how, and scientific and regulatory expertise to meet the highest demands and to deliver the best value and innovations. Formulations based on outstanding quality produced with modern, state-of-the-art technologies are a key strength that has made BASF a global leader in the industry. BASF also offers comprehensive sustainability and traceability solutions throughout the value chain, from ingredients to consumer goods.
Further information can be found at: www.human-nutrition.basf.com
EN
H-N
EW
-120
8-0
01-0
2-E
3
BASF Customer Consumer
Think Business to Consumer: Understanding trends and consumer demands
Act Business to Business: Developing innovative market solutions
Think B2C and act B2B. This is our approach to support our customers in finding concepts and solutions that can be used in products perfectly fitting consumer demands — today and in the future. Understanding consumers in order to better serve our customers — that is the idea behind our marketing approach. Therefore, we constantly analyze trends, buying behaviors, and consumer demands like eating habits to serve our customers with innovative market solutions that focus on all relevant consumers’ benefits.
Our competencies: a powerful combinationWe extended our operational excellence and R&D power with inspirational strength and consumer thinking to create a new and highly attractive and relevant offer for our customers.
Premium quality and local presenceOur expertise includes detailed ingredient knowledge, highly respected technical and engineering expertise, as well as highly advanced knowledge and specialization in lipid technology and sensory assessment. And our expertise is always at hand: With affiliates, labs and production sites in more than 180 countries, we are part of our customers’ local culture — we are there, wherever our customers need us.
Innovation made by “one company“For our offering we combine our Verbund competence, R&D power and operational excellence with extensive formulation and application know-how, as well as excellent safety standards and regulatory services — worldwide.
Applied sustainability With SET, we offer a customer-oriented sustainability approach that enables our customers from the food, beverages and dietary suppelements industries to produce more sustainable and safer nutrition, helping brand owners to differentiate in the marketplace with more sustainable products and brands.
Connected with peopleWe have a total commitment to our customers — with a clear orientation towards mega-trends and a specific focus on customers’ desires and demands. Food is a matter dear to our hearts, and together with our cus-tomers we want to create new, attractive products that people around the world really need, like and love.
BASF goes food. Human Nutrition goes future.
BASF Human Nutrition is the leading partner for market-oriented solutions and a driving force for modern nutrition. We believe that food provides people with the energy for life. That is why we create Newtrition™ for better lives — in food, beverages and dietary supplements.
Tomorrow’s nutrition poses new challenges with regards to quantity, quality, variety and sustainability. Therefore we think about recipes and ingredients in new ways and take a new approach: We connect with markets and consumers, listening carefully and sounding out consumers’ unmet needs. Newtrition™ is BASF’s dedicated brand for the human nutrition market — it is about thinking in real foods and brands.
As the genuine partner along the human nutrition value chain, we want to help our customers create attractive new products — products that people around the world really need, like and love, because they perfectly fit both regional culture and personal lifestyle.
We don’t stop at supplying our customers with nutritional ingredients that are of consistent and reproducible quality and meet highest safety standards and regulatory requirements worldwide: For our customers Newtrition™ is the access to the source of unlimited opportunities — to relevant offers that make a difference in their markets and strengthen their brands and business. Because at Human Nutrition, we are aware that brands are our customers’ most valuable asset. And we want to see our customers truly happy.
Connected for success: together with our customers we live Newtrition™
4 5
To target the market more effectively, we derived three key market trends from the global major trends:
Growth shifting to emerging countries.
The strong growth of the emerging middle class in Asia and Latin America already leads to a tremendous growth in packaged foods and beverages in these markets.
Preference of natural ingredients.
The majority of consumers, especially in mature markets, are well aware of existing environmental issues. Manufac-turers that are able to translate the demand into products, that are more natural, are very likely to be successful.
Major market trends — opportunities for growth
BASF is a market-oriented company — one that has deep understanding of its customers’ markets. We identified seven global major trends that will, and already do, affect the industry: sustainability, aging population, growing urbanization, rise of the middle class, food safety, food security, as well as health and wellness.
Need for health, convenience, and wellness solutions.
The consumers of today and tomorrow don’t want to compromise. They look for convenient products that promote health and wellness and that are easy to use. Fostered by rising incomes, shifting demographics, and social transformation, health and wellness products are predicted to outgrow the market significantly.
We are going to harness these trends for our customers by offering complete solutions and concepts, including ready-to-market products and marketing claims that directly meet consumer demands and give our customers a competitive advantage. That is why BASF’s policy is to simultaneously launch new products globally and provide our customers access to in-house innovations.
Trends for the beverages industry — opportunities for business.
While BASF Human Nutrition’s business is essentially driven and shaped by major market trends, its products and concepts for the beverage market are based on trends that take their cue from people’s everyday lives and needs, for instance, health or refreshing mind and body. In responding to these and other trends, BASF has created a highly relevant portfolio — and continues to develop it as new trends arise.
Sustainability Aging population
Rise of the middle class
Growing urbanization
Food safety Food security Health & wellness
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vent
ion
per
form
ance
relaxation-chill out natural
sup
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cool
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antioxidants
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6 7
BASF offers nutritionally valuable, natural, and nature-identical carotenoids for coloring beverages, caffeine, as well as polymers for the filtration and stabilization of beer and wine. Divergan® is a stabilization aid, which adsorbs haze-forming polyphenols and thereby stabilizes beer and wine for long-lasting clarity. Crosspure® is a 2-in-1 solution for beer filtration and stabilization all at once. Based on insoluble PVPP, both products are a highly economical and eco-friendly alternative to diatomaceous earth. In addition, BASF supplies vitamins that can be used in multivitamin drinks, and ingredients like high-quality omega-3 fatty acids for drinks targeting wellness, health, performance and beauty.
Life- style
Health
Tasteful nutrition
Staple foods
With its products and product con-cepts, BASF Human Nutrition caters to all the various tiers of the pyramid of needs, an idea originating from Abraham Maslow, which describes human beings’ fundamental motivations. The tiers of the pyramid build on one another. In other words, people always strive to satisfy the next higher need. The segments of particular relevance for our offering to the beverage market are the top three tiers of the pyramid of needs — tasteful nutrition, health, and lifestyle.
Tasteful nutrition
Above all, the visual appeal of beverages is key for consumers. Our broad range of colors will enhance the attractiveness of your beverage formulations. Our Crosspure® 2-in-1 solution for filtration and stabilization assures that beer and other beverages look clearer. Additionally, Divergan® can reduce turbidity of ready-to-drink teas or apple juice, making them appear more clear and more tasteful.
Our offering for the beverage market: Products and concepts for consumer needs
Solutions for better health
The desire for enhanced well-being is evident across the globe. BASF has long been exploring ways to improve people’s health using innovative product concepts — and can look back on many years of success. Our vitamins, like vitamin A and E for instance, are to be found in product concepts for all kinds of multivitamin drinks. Additionally, our natural and nature-identical carotenoids are to be found in product concepts for all kinds of juice drinks and antioxidant drinks.
Serving individual lifestyle needs
In order to meet people’s lifestyle needs in every respect, BASF offers a range of product concepts that are applied in its customers’ innovative consumer goods, thus finding their way to consumers and providing them with a better quality of life. For example, caffeine is an important ingredient for successfully positioning lifestyle beverage products promoting energy and mental performance in the marketplace. Besides mental alertness, BASF offers product concepts based on vitamins B2 and B12 supporting the physical fitness aspects in sports and wellness drinks. And, because joy and pleasure are equally as important as health and fitness, BASF’s natural and nature-identical colorants can give your beverages the visual twist consumers prefer.
8 9
Product group Products / product ranges Forms Typical applications***
Carotenoids Lucarotin®
[Beta-carotene, E 160a (ii)]Powder, emulsions, dispersions*
Soft drinks, juices & juice mixes, beer / beer mixes, instant powder drinks
Natural Beta-carotene with mixed-carotenoids from algae E160a (i)
Powder, suspensions* Soft drinks, juices & juice mixes, instant powder drinks
LycoVit® (Lycopene, E 160d) Oil, powder Soft drinks, juices & juice mixes, instant powder drinks
Xangold®
(Lutein, Lutein ester, E 161b)Oil, powder Soft drinks, juices & juice mixes, instant powder drinks
Beverage clarifiers / stabilizers
Divergan® Powder (used in filtration / clarification step, not used in end-product directly)
Wine and beer, ready-to-drink tea
Crosspure® Powder (used in filtration / clarification step, not used in end-product directly)
Wine and beer, ready-to-drink tea
Caffeine Caffeine Powder Soft drinks, juices & juice mixes, beer / beer mixes, instant powder drinks
Vitamins** Vitamin A Oil, powder Soft drinks, juices & juice mixes, instant powder drinks
Vitamin E Oil, powder Soft drinks, juices & juice mixes, instant powder drinks
Vitamin B2 (Riboflavin) Powder Soft drinks, juices & juice mixes, beer & beer mixes, instant powder drinks
Health Ingredients & Lipids
Tonalin®
Conjugated linoleic acid (CLA)Oil, powder Soft drinks, juices & juice mixes, instant powder drinks
Vegapure®
Plant sterolsOil, powder Soft drinks, juices & juice mixes, instant powder drinks
Products
* Oils / dispersions are available for producers of colorant emulsions.
** Other vitamins (B5, B12, D3, K) as well as antioxidants (D,L-alpha-tocopherol, natural mixed-tocopherol) are available for use in beverages, other food applications, flavours and colorants.
*** Where regulations allow use.
Application services
We operate beverage application labs around the world, backed by highly trained commercial and technical teams. Beside a distinctive processing expertise as well as state-of-the-art equipment, we offer a deep market under-standing combined with regional application know-how that helps our customers to reduce time to market.
Carotenoid experts
BASF offers the full range of carotenoids for beverages —from natural to nature-identical. The natural colorants for beverages originate from sustainable sources. Our color matching expertise as well as our formulation know-how ensure that BASF is able to serve specific customer requirements.
Western supplier
Western supplier is the watchword — and not just because the production of beverage ingredients is subject to strict regulations. Trained and experienced BASF staff, in line with the highest Western quality requirements, produces our active ingredients, excipients, and exclusive ingredients. As a result of high quality standards, BASF ingredients are long-lasting. Thus endowing our customers with cost advantages in their supply chain.
Science-based health claims
BASF offers scientifically proven solutions. Our range of vitamins, carotenoids and omega-3 fatty acid products can be used in order to label structure/function and nutrition claims dependent on the national requirements.
Expertise and experience to count on
BASF has longtime experience in developing innovative products, formulations, and technical applications for the beverages market. The following specific competencies are only some of the reasons to work with us.
10 11
North America
BASF CorporationHuman Nutrition, North America 100 Park Avenue, Florham Park, NJ 07932 USAPhone: +1/800-527-9881 E-mail: [email protected]
Latin America
BASF S.A.Human Nutrition, South America Av. Das Nações Unidas, 14.171 / 10th floor — Torre CrystalSão Paulo — SP 04794-000BrazilPhone: +55/11 2039 2936E-mail: [email protected]
Asia / Pacific
BASF East Asia Reg. Headq. Ltd.Human Nutrition, Asia / Pacific45th Floor Jardine HouseNo. 1 Connaught PlaceCentral Hong Kong, ChinaPhone: +852/273 11-238E-mail: [email protected]
Europe
BASF SEHuman Nutrition, Europe 68623 Lampertheim Germany Phone: +49/621 60 28603 E-mail: [email protected]
Tarrytown
Shanghai
IllertissenLudwigshafen
Brattvag
Kalundborg
Our major beverage application labs
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ContactsSET — Differentiate your products with applied sustainability
Sustainability as a journey
With SET we offer a customer-oriented sustainability approach that helps producers to measure the sustainability of their products and to identify specific improvement potential along the value chain — from “cradle to grave.”
Any product can be more sustainable over time — regard- less of, if it is a synthetic, natural, or organic product. SET helps to set the product on a journey to becoming more sustainable. The improved sustainability record creates an additional value for the consumer product — and also for the customer and their brand.
Understanding market perceptions
SET helps to find out which sustainability topics matter most to the market, stakeholders, and consumers. This approach looks at every step along the value chain from raw material to final consumption and disposal. Regarding the value chain of dietary supplement production, for example, issues like air pollution and packaging waste might be perceived as critical for sustainability. Having identified the market-relevant sustainability topics, SET evaluates how to optimize and position the product.
SET, the BASF initiative for applied sustainability, helps brand owners and our customers to differentiate with more sustainable products and brands in the market. Consumers as well as retailers are increasingly demanding products that are better for their future and that contribute to a more sustainable living.
Optimizing sustainability on product level
How do the perceived sustainability topics relate to the particular product? At this step SET undertakes enhanced life cycle assessments to evaluate the product performance regarding a range of environmental and economic impacts. As an outcome, the customer receives a decision-making tool and an improvement documentation based on quan- tifiable results that can even be supplemented by an independent certification.
Creating value chain transparency
A whole chain traceability program is part of the SET offer. An improvement program and roadmap design for interoperable traceability helps to create value chain transparency and enables efficient recall management service. It also supports interoperable collaboration with value chain partners.
Brand and product positioning
The customer-tailored SET offer helps to optimize the customer’s use of resources, provides a proof of sustain- able practices, and even identifies potential for product innovation. SET enables our customers and brand owners to translate the results to their brand and product positioning, making it brand-relevant and creating a new value dimension.
For more information please visit: www.set.basf.com
SET the pace and give your brand a market advantage.
About BASF Human Nutrition
BASF is a leading supplier for all human nutrition markets including food, beverages, and dietary supple- ments. BASF offers products, concepts, and solutions to satisfy all relevant dimensions of consumers’ demands as taste, effect, convenience, and emotional perception, as well as sustainability. BASF is your preferred partner for modern nutrition, we offer health ingredients such as vitamins, carotenoids, sterols, CLA, and omega-3 oils, and food and beverage ingredients like emulsifiers, whip toppings, aerating agents, and enzymes, as well as processing aids for beer and wine. Furthermore, BASF combines technical service, application know-how, and scientific and regulatory expertise to meet the highest demands and to deliver the best value and innovations. Formulations based on outstanding quality produced with modern, state-of-the-art technologies are a key strength that has made BASF a global leader in the industry. BASF also offers comprehensive sustainability and traceability solutions throughout the value chain, from ingredients to consumer goods.
Further information can be found at: www.human-nutrition.basf.com
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