product design and organization design: two sides of the same coin (1)
TRANSCRIPT
Product Design &Organization Design
@MATTBARCOMB #WUDCLE2016 [email protected]
Two Sides of the Same Coin
Product Design
Organization Design
The design problem
Organizations as ecosystems
Some O.D. techniques
What we’ll cover...
The Design Problem
Intentional process of
creating or modifying a
system to
What is design?
meet a need.
When doesn’t it work well?
How do you sense it?
How are the outputs affected?
Product design process
Skills & Tools
Interest & Well-being
Encompassing Ecosystem
Impacts to a creative process
Conway’s Law
“Organizations which design systems are
constrained to produce designs which are copies
of the communication structures of these
organizations.”
-- M. Conway, 1967
Organizations As Ecosystems
Organizations can be intentionally modified
to meet a need
Organizations are ecosystemsthat amplify or dampen the
creative product design process
Organization Design
Intentionally influencing a social system
so that its processes and structures,
both explicit and implicit,
are better configured to achieve desired outcomes.
Work, Flow & Metrics
Work Breakdown& Specification
TechnicalPractices
(…)
TeamworkCadence &
Improvement
Multi-teamCoordination
Flow-basedRoad Mapping
StrategyDesign
StrategyDeployment
People-focusedTalent Development
Product/ServiceOrientationService-driven
Sales & Marketing
PortfolioPlanning &
Prioritization
Value-basedOrganization Design
InternalCoaching
Product Design &Definition
Influence Themes
Organization Design
Better designed organizations
increase the likelihood
of better designed products.
Some O.D. Techniques
Physical environment
Collaborative Spaces
Variable Spaces
Seating Alignment
Leadership Structures
Executive Product Role
CIO vs. CTO
Report to CFO vs COO vs CEO
Dev Team
Reporting Patterns
VP Prod Dev
CEO
CPO
VP Sales
Dir Marketing
PM &BA
ChiefArchitect
DevManager
Engineer& Tester
TechLead
Org Purpose Map
InvestmentReturn
SocialIdeal
WorkerWell-being
CustomerValue
Unsure/Not Aligned
Org NetMap
Reporting
Assignment
Exchange
Influence
Value Flow Diagram
NetMap Value Flow Overlay
Reorganization
Small Batches
Self-Organizing
Questions?