product design: integrating design into your business - mars best practices
DESCRIPTION
Good design can add value to product and service innovation and, ultimately, help lead to the successful commercialization of those products and services. This seminar, presented by the Design Industry Advisory Committee (DIAC), covers the critical steps entrepreneurs must take to connect business strategy and design. Start to integrate design into every stage of product development and adopt the design best practices of other innovation focused companies. DIAC Product Design seminars are supported in part by the City of Toronto. http://www.marsdd.com/events/details.html?uuid=771f3665-138c-4ed6-ab0d-bada6032e0c1TRANSCRIPT
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An Introduction to the Strategic Design Process Product Design!
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The Experts!
Arlene Gould MBA, RGD, FRSA
Tim Poupore ACIDO
Glenda Rissman RGD
Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC and ACIDO. As a researcher, educator and business consultant, she has extensive experience in demonstrating the strategic value of design to business and other stakeholder groups.
Tim Poupore, ACIDO, is a Past-President of ACIDO and currently Chair of DIAC. He is the President of Ove Industrial Design Ltd., a leading industrial design consultancy based in Toronto, and has over thirty years of practical experience.
Glenda Rissman is co-founder and principal of q30 Design Inc., a Toronto-based graphic design and communications consulting firm. Her work has been recognized by The Smithsonian Institute, The American Institute of Graphic Arts, The Mead Annual Report Show, Applied Arts Magazine, The Advertising and Design Club of Canada and The New York Art Director’s Club.
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Who Is DIAC?!
The Design Industry Advisory Committee is a cross-disciplinary design think tank that conducts research and develops strategies for leveraging Ontario’s design capability to improve economic, social and environmental outcomes.
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DIAC Pop-Up Design Incubator!
A design support seminar series for innovation-focused
entrepreneurs.
Supported in part by the City of Toronto
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Designers in the Workforce
North America’s Top Design Centers!
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• Ontario is Canada’s manufacturing hub
• Ontario is also Canada’s design hub with 40,000 designers in the region
• The GTA is the third largest centre for design employment in North America
Designers in the Workforce!
source: DESIGN MATTERS: DIAC Design Industry Study 2004
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The Design Equation!
STRATEGIC DESIGN MEANS TURNING THE ASSETS OF THE COMPANY TO THE NEEDS OF
THE MARKET.
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The Design Equation!
INNOVATION +
STRATEGIC DESIGN =
SUCCESS
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Design Adds Value!
• Unique and Compelling
Garbo by Umbra
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• Unique and Compelling
• User-centred
Design Adds Value!
Staxi
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Design Adds Value!
• Unique and Compelling
• User-centred
• Simplified and Cost-effective
Z-Box, GE Water and Process Technologies
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• Unique and Compelling
• User-centred
• Simplified and Cost-effective
• Sustainable
Design Adds Value!
Biowall Guelph University Nedlaw Living Walls
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Design Tells Stories!
Intellectual properties are not appreciated until design makes them tangible.
Design helps to:
• Brand Embedded Technologies
• Visualize Future Applications
• Make an Emotional Connection University Avenue Design
Charrette, DIAC 2009
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HOW ARE YOU USING DESIGN?
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The Design Ladder!
Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010 c DIAC 2011
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WHERE ARE YOU?
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HOW CAN YOU GET TO WHERE YOU NEED TO BE?
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The Integrated Design Process!
The Integrated Design Process developed by: DIAC and ACIDO
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• Universally applicable to all design challenges
• Applicable to all design disciplines
• Cyclical and iterative
• Process for sustainable product development
The Integrated Design Process!
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The Design Advisory Service!An introduction to Strategic Design for innovation-focused entrepreneurs.
Images courtesy of Design Engineering Magazine, Sept. 2010.
Injection Molding Process, Nu-Co Plastics
• Supported by IRAP
• Design Audit
• One Week of Design Services
• Strategic Design Recommendations
• Case Study
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Who is ACIDO?!
The Association of Chartered Industrial Designers of Ontario is the accreditation body that represents industrial design in the province of Ontario, fosters high standards of professional conduct and supports best practices in design business and design education.
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Ove Industrial Design and Spark Innovations.
• risk awareness • unmet need • vision
Opportunity!
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• assess resources • design research • business plan
Strategize!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
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• ideation • mock-ups • evaluation
Conceptualize!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
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• modeling • prototype & testing • refinement
Develop!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
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• specification • production • coordination
Implement!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
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• promotion • distribution • assessment
Launch!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
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• risk awareness • unmet need • vision
Opportunity!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
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Who is ACIDO?!
Thank you.
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Who is RGD?!
The Association of Registered Graphic Designers of Ontario was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research and theory and ethics through successful completion of a written test and portfolio interview.
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5 STEPS TO STRATEGIC DESIGN.
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Five Steps to Strategic Design!
1 CONNECT TO THE RIGHT DESIGNERS.
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2 FOCUS ON A USER-CENTRED APPROACH.
Five Steps to Strategic Design!
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3 USE DESIGN TO ADD VALUE.
Five Steps to Strategic Design!
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4 ADOPT THE INTEGRATED DESIGN PROCESS.
Five Steps to Strategic Design!
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5 REPEAT: INVEST IN THE VIRTUOUS CYCLE OF DESIGN.
Five Steps to Strategic Design!
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The Design Equation!
INNOVATION +
STRATEGIC DESIGN =
YOUR SUCCESS
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For More Information!
www.DIAC.on.ca
www.ACIDO.info
www.RGDOntario.com
contact: [email protected]
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Questions?!
