product development - from vision to execution
DESCRIPTION
Thoughts about the process from the vision and strategy to execution and design. Based on my experiences and attempt to structure the building of the new social platform Conferize for all the conferences in the world.TRANSCRIPT
Product development
Vision > strategy > execution
Initial searchscattered ideas
VisionOne united idea
StrategyJump?
StrategyCatapult?
StrategyFly?
StrategyNew path + new machine
ExecutionHow do we build this?
ProductThe engine that will make us fly
Product
How do we enhance the machine to grow better?
We look at:What users do, like and request
1. We build something 2. Measure the effect3. And get wiser about what to build
Product development
1. What to do?Based on company strategy, user behavior and requests.
2. Define problemWhat is the basic problem? To whom? And how do we know it when it’s solved?
3. Suggest, test and iterate conceptHow do we solve the problem?
4. Design, prototype and codeHow do we implement the solution?
5. Ship itPublish and spread the word!.
6. EvaluateDid it solve the problem?
Process: Build - Measure - Get wiser
Let’s do it!
Jesper VestergaardProduct Director & Co-founder at [email protected] twitter.com/jespervegaIcon credits: Ben Cunningham, Jakub Ukrop , Jason Peters and Oleg Frolov from The Noun Project