PRODUCT DEVELOPMENT

Jess Britton

I decided that for my second advert idea I needed to find an image that would fit in

with the copy that I was going to use. I decided that I needed an image that

represented Scotland, and I found this image that worked well. I decided on using this

image for my advert because it clearly shows what the focus of the advert is about. I

found a font that blended in with the image, and I believe that making this look like

part of the image works best, because its quite subtle. However looking at the finished

product, I can see that I could find an image that is more complicated. The aspects

that worked best in this advert however was the fact that I could tell a story without

too much going on. However if this was a real advert, people won’t take much notice of

it. If I was to use this image again I would edit it, I would change the overall colours,

the sky and I would also cut out the image of the mountain and put it on a different

image.