product discovery - 10 , 11 sept
TRANSCRIPT
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Product Discovery Christopher McCann
September 10-11, 2015
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Product Management ‘This is taking a long time’
Research spikes
Some stories taking very long to complete
Stories generating other Stories
Things I observed…
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Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User Research
Product Mgm
Ideas
DeliveryDiscoveryCompetitors
Product Opportunity
Backlog
User Stories
User Story
Better to iterate here ..then here
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Why is our business building this ?
Who is it for ?
How will we know if we succeed?
Frame the idea
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Clear summary of business problem
Summary of any risks or assumptions
Identify metrics used to measure success
Frame the idea
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Understand the Users Identify their needs
How they work today
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Simple user profiles or personas
Map the ‘Jobs to be Done’
Scenarios of how people do things today
Communication of any user research
Understanding the Users
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User Story Mapping
Design Studio
Play ‘What about…?’
Envision a Solution
Completeness
Refine Design
Technical Considerations
…that solves the customers problems
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Sketches, wireframes and story boards
Prototypes
Technical sketches
Story Maps
Envision a Solution
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Identify a small viable solution - not always ‘lovable’
Plan: estimate a realistic budget
Maximise value and minimise risk
Focus on Outcomes
Minimise, Prioritise and Plan
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Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User Research
Product Mgm
Ideas
DeliveryDiscoveryCompetitors
Product Opportunity
Backlog
User Stories
User Story
Better to iterate here ..then here
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Does this work …
Yes, sort of…
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Discounts…a story
Frame the idea
Understand Users
Envision a solution
Minimise and Plan
User Research
Product Mgm
Ideas
DeliveryDiscoveryCompetitors
User Stories
User Story
MRD Better to iterate here ..then here
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Frame the ideaMarket Requirement Document
Expert Service Assignments
PM Feedback
MRD
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The Users
‘Discounts scare me’
Emily
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Envision Solution
25Design Studio
2Story Mapping
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Design Iteration
‘The Wizard’
Present design - Lo Fi
Prototype
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User Story Delivery Improvements
More extensive Story Startup
Extensive Design review at start
Technical ‘What-if’ discussion - critical
Frequent ‘Discovery’ sessions during delivery
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Summary
Business Strategy
Users
Goals and Activities
Features
Use
to choose
use their
to design