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PRODUCT GUIDE
Teamwork Makes theSocial Machine WorkHow Sprout Social Powers Agencies
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
01TEAMWORK MAKES THE SOCIAL MACHINE WORK
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
One-to-Many
AGENCY
CLIENTS
AGENCY
CLIENT
Collaborative
AGENCY
CLIENT
Many-to-One
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
01TEAMWORK MAKES THE SOCIAL MACHINE WORK
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
Invite users. Group these users based on
profile access.
Configure permission settings
for the user.
PROFILE ACCESS
INVITE USERS
FIRST NAME LAST NAME EMAIL ADDRESS
Sprout Social@SproutSocial
Sprout Support@SproutSupport
SproutChat@SproutChat
Sprout SocialCompany Page
Sprout SocialGoogle+ Page
SEND INVITEScancel
Keenan G [email protected]
Sprout Social@SproutSocial
Approve
OthersPublishing
No-Access
›
No-Access
›
Full-Publishing ›
Full-Publishing ›
Needs-Approval ›
Read-Only
›
No AccessUser cannot see profile.
Read OnlyUser can see profile but not post.
Needs ApprovalUser can see profile and submit for approval.
Full PublishingUser can publish without restriction.
Edit All Profiles
BASIC REPORTSAccess to standard reports, excluding those defined below.
ALLOW TO MANAGE TAGSCan add and edit tags.
ALLOW TO MANAGE MESSAGE STATUSAllow users to control whether items are marked as ‘complete’ in the inbox.
ALLOW TO INVITE OTHERSAble to invite new people to the team.
GRANT MANAGER ACCESSManagers can edit user permissions and connect profiles.
ENGAGEMENT REPORTView responsiveness metrics across social profiles.
Control access to additional features
TEAM REPORTView all team member metrics and activity.
Everybody gets access to the Smart Inbox, Tasks and the Publishing calendar.
Choose from these other features to share with your new team memeber.
Additional administrative options:
Keenan G. has been invited!
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
03
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Busines Settings
Users & Social Profiles
Security
Helpdesk Integration
Personal Settings
Sprout Queue
Configure VIPs
Billing
Referral Program
Utilities & Goodies
Report Settings
Schedule Delivery
Tagging
Asset Library
Customer Care
Publishing Settings
Bots
Sprout Co�ee Co.Nate T.
SAVE CHANGES
Damen PRManage Groups & Profiles
+ invite new team members + connect social profiles
Manage profiles & permissions [?]
Invite other users
Manage message status [?]
Create & edit tags [?]
Tag messages [?]
Manage Queue settings [?]
YOUR COMPANY
YOUR TEAM
FEATURE PERMISSIONS
COMPANY PERMISSIONS
Reporting (All Reports)
Amy W.Assigned to 10 profiles
Nate [email protected]
Greg C.greg@sproutco�ee.com
Ti�any B.ti�any@sproutco�ee.com
Darryl [email protected]
GROUPS
PROFILE PERMISSIONS
Profiles
Sprout Co�ee Co. Jade Athletics Damen PR
Permissions Approve Others
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Features (Standard)Busines Settings
Users & Social Profiles
Security
Helpdesk Integration
Personal Settings
Sprout Queue
Configure VIPs
Billing
Referral Program
Utilities & Goodies
Report Settings
Schedule Delivery
Tagging
Asset Library
Customer Care
Publishing Settings
Bots
Sprout Co�ee Co.Nate T.
SAVE CHANGES
Damen PRManage Groups & Profiles
+ invite new team members + connect social profiles
Manage profiles & permissions [?]
Invite other users
Manage message status [?]
Create & edit tags [?]
Tag messages [?]
Manage Queue settings [?]
YOUR COMPANY
YOUR TEAM
FEATURE PERMISSIONS
COMPANY PERMISSIONS
Reporting (All Reports)
Amy W.Assigned to 10 profiles
Nate [email protected]
Greg C.greg@sproutco�ee.com
Ti�any B.ti�any@sproutco�ee.com
Darryl [email protected]
GROUPS
PROFILE PERMISSIONS
Profiles
Sprout Co�ee Co. Jade Athletics Damen PR
Permissions Approve Others
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Features (Standard)
CREATE NEW GROUP
Groups help you organize profiles and team members for your company. You can create a group with a new or existing profile.
Start a group with a Twitter profile. Please make sure you are logged in with the proper account when you authorize Twitter to Sprout.
Twitter Profile
Name of Group
FROM NEW PROFILE FROM EXISTING
PROCEED
Facebook Page
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
04
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
Reporting:
Basic Reports
Engagement Report
Team Report
Inbox:
Manage Message Status
Tag Messages
Publishing:
No Access
Read Only
Needs Approval
Publish
Approve
Asset Library:
No Access
Viewer
Contributor
Collaborator
Admin
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
Admin:
Grant Manager Access
Allow to Invite Others
Create & Edit Tags
Manage Queue Settings
SAVE CHANGES+ invite new team members + connect social profiles
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co Chi@ChiSproutCo�ee
Damen PRManage Groups & Profiles
YOUR COMPANY
YOUR TEAM
Nate [email protected]
Greg C.greg@sproutco�ee.com
Ti�any B.ti�any@sproutco�ee.com
Darryl [email protected]
PROFILE PERMISSIONS
Profiles
Sprout Co�ee Co Chi@ChiSproutCo�ee
Sprout Co�ee Co ChicagoCompany Page
Approve OthersPublishing
No-Access ›
No-Access ›
No-Access ›
Full-Publishing ›
Full-Publishing ›
Full-Publishing ›
Full-Publishing ›
Needs-Approval ›
Can-Reply ›
Read-Only ›
No AccessUser cannot see profile
Read OnlyUser can see profile but not post
Needs ApprovalUser can see profile and submit for approval
Can ReplyUser can see profile, request approval and reply
Full PublishingUser can publish without restriction
Edit All Profiles
Busines Settings
Users & Social Profiles
Security
Helpdesk Integration
Personal Settings
Sprout Queue
Configure VIPs
Billing
Referral Program
Utilities & Goodies
Report Settings
Schedule Delivery
Tagging
Asset Library
Customer Care
Publishing Settings
Bots
Sprout Co�ee Co.Nate T.
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
05
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
43 min
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Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
06
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
FULL-SERVICE SOLUTIONS
FILTERS
PROFILES
DATE RANGE
MESSAGE TYPES
TAGS
@ChiSproutCo�ee
@MySprout Co�ee
Sprout Co�ee Co.
@MySprout Co�ee
06/24/2018 06/30/2018
Queued Messages
Scheduled Messages
Sent Messages
Refine tags list
E XPORT
Sprout Co�ee Co.
Sprout Co�ee Co.
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Sprout Queue
Drafts
Find Content
Calendar
Post via RSS
Needs Approval
Rejected
Asset Library
Notifications
Week of June 24
SUN 24 MON 25 TUE 26 WED 27 THU 28 FRI 29 SAT 30
We have a new line of snacks...
10:43AM
Interested in working at Sprout...
10:18AM
Why live streaming...
9:21AM
Should a marketing exe...
8:04AM
Good morning, everyone! :)
8:54AM
Holiday Marketing Guide
9:15AM
Enjoy a cup of co�ee with a...
8:43AM
Flash sale! Bring in your receipt after...
9:30AM
Our new co�ee flavor revealed...
10:30AM
Yum! Wake up this morning with a...
10:02AM
7 8 9 10 11 12 137 8 9 10 11 12 13 7 8 9 10 11 12 13
WeekList Month
140
MySproutCo�ee Sprout Co�ee Co. Sprout Co�ee Co.Sprout Co�ee Co.
SCHEDULE
We will be running a sale this Friday for half o� drinks purchased
after 3pm!
S M T W T F S
21 3 4 5 6 7
98 10 11
1615 17 18 19 20 21
2322 24
3029
25 26 27 28
February Post Times
Feb 5 AM
Feb 10
Feb 13
Feb 16
12 13 14
7:30
7:35
5:40
7:45
PM
AM PM
AM PM
AM PM
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
07
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
ExportThis Month+ 3 moresprout co�eetime sproutco�ee
Share of Volume
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
20
40
60
80
0
5.2K
sproutlife
% VOLUME TREND
co�eetime
44%
23%
(▲ 6.2%)
(▼ 2.0%)
sproutlife co�eetime sproutco�ee sproutco�eefail
About this ReportTwitter Keyword
Keyword Volume
Internal Reports
Cross-Channel
Your Reports
Reports Home
LinkedIn Pages
Advocacy Reports
Customize Branding
Twitter Profiles
Lift by Sprout Social
Trends Report
Twitter Comparison
Twitter Keyword
Twitter Feedback
Twitter Bots
COMPOSETASKS FEEDS PUBLISHING REPORTSMESSAGES LISTENINGLISTENING
Twitter Keyword
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
08
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
CAMPAIGN SOLUTIONS
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Refine Tags List...
Refine Authors List...
TAGS
Tier 1 Support
Match All Selected
Tier 2 Support
Summer Campaign
AUTHOR
Sales
Amy W.
Nate T.
Greg C.
Ti�any B.
Darryl V.
Asset Library + Upload
Sort Assets ›ASSETS
STORAGE
209MB / 1TB Used
VIEW
Sprout Queue
Drafts
Find Content
Calendar
Post via RSS
Needs Approval
Rejected
Asset Library
Notifications
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
09
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
Sent Messages March 30–April 5
Date Sent ▼ Reach Responses Impressions
MySproutCo�ee
Bring a buddy and get 10% o� both your
co�ees every #TGIFriday
(Tweet) by Darryl V. Mar 29 at 10:29 am
5k 250 1m
3k 100 899k
1k 120 456k
3k 50 880k
MySproutCo�ee
@JohnMayer will be playing out our SF
co�ee house bit.ly/aFSD83/
(Mention) by Darryl V. Mar 28 at 6:29 pm
MySproutCo�ee
It’s #SpringSale time! All mugs and travel
MySproutCo�ee
Check out our daily coupon deals
bit.ly/aFSD83/
(Tweet) by Darryl V. Mar 26 at 5:45 pm
All-Clicks 3k
Likes 4k
Responses 50
Retweets 175
Replies 34
Potential-Reach 880k
Impressions 103k
COMPOSETASKS FEEDS PUBLISHING REPORTSMESSAGES LISTENINGLISTENING
Include DMs
@MySproutCoee
@MySproutCoeeNYC
Google+
TOTALS FOR THIS WEEK
Clicks 113,000
Retweets 345,000
Impressions 3,400,000
Sent Messages
Export
Internal Reports
Your Reports
Cross-Channel
Reports Home
LinkedIn Pages
Advocacy Reports
Customize Branding
Group Report
Sent Messages
Tag Report
Google Analytics
Sent Messages
Send PDF
Export PDF
EXPORT REPORT AS. . .
Export CSV
Manage Scheduled Delivery
Schedule PDF
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
10
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
CONTENT STRATEGY SOLUTIONS
FILTERS
PROFILES
DATE RANGE
MESSAGE TYPES
TAGS
@ChiSproutCo�ee
@MySprout Co�ee
Sprout Co�ee Co.
@MySprout Co�ee
06/24/2018 06/30/2018
Queued Messages
Scheduled Messages
Sent Messages
Refine tags list
E XPORT
Sprout Co�ee Co.
Sprout Co�ee Co.
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Sprout Queue
Drafts
Find Content
Calendar
Post via RSS
Needs Approval
Rejected
Asset Library
Notifications
Week of June 24
SUN 24 MON 25 TUE 26 WED 27 THU 28 FRI 29 SAT 30
We have a new line of snacks...
10:43AM
Interested in working at Sprout...
10:18AM
Why live streaming...
9:21AM
Should a marketing exe...
8:04AM
Good morning, everyone! :)
8:54AM
Holiday Marketing Guide
9:15AM
Enjoy a cup of co�ee with a...
8:43AM
Flash sale! Bring in your receipt after...
9:30AM
Our new co�ee flavor revealed...
10:30AM
Yum! Wake up this morning with a...
10:02AM
7 8 9 10 11 12 137 8 9 10 11 12 13 7 8 9 10 11 12 13
WeekList Month
QUEUE NEXT QUEUE LAST
SUBMIT FOR APPROVAL
140
MySproutCo�ee Sprout Co�ee Co. Sprout Co�ee Co.Sprout Co�ee Co.
MESSAGE APPROVAL
Brian Cordonnier
Eric Cecchi
Jordan Balkin
Arnita Hayden
Light co�ee actually has more ca�eine than dark co�ee!
#themoreyouknow
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
11
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
Any plans to open stores in London? I drink Sprout Co�ee
Co while in the States and love it!
Discovered: 8 minutes ago
I’m having problems redeeming my gift card on your online
store @MySproutCo�ee. Help!
sent 50 minutes ago
Interesting article on the CEO of @MySproutCo�ee and
how he built the largest co�ee brand bit.ly/1wv2v0P
commented on post 52 minutes ago
Sarah M. replied
Sarah M. is replying...
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Smart Inbox
Saved Messages
My Inboxes
Asset Library
Hide Completed Items
FILTERS TAGS
Smart Inbox
@MySproutCo�ee
PROFILES
Mentions
MESSAGE TYPES
Sprout Co�ee, Co.
Sprout Co�ee, Co.
Sprout Co�ee, Co.
MySproutCo�ee
103 Items remaining from the past 90 days
1 hour ago
Enjoy a daily (heavenly) cappuccino
from Sprout Co�ee. #sproutco�ee
#co�ee #nofilter
I just saw that you guys opened a location down the street from me!
Justin S. > Sprout Co�ee Co. 2 hours ago
Comment on Post: “Introducing our new\...today to try them.”
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
12
CONTENT MANAGEMENT SOLUTIONS
justinhowrad 1 hour ago at Sprout Co�ee Co
Just enjoying a (heavenly) cappuccino
from Sprout Co�ee. #sproutco�ee
#co�ee #nofilter
ti�anybrick 2 hour ago
It’s latte art time! check out this lovely
from #sproutco�ee. Wonder what the
training process is like for the Baristas?
jsadn 2 hour ago at Sprout Co�ee Co
Don’t forget to start the day o� with a
balanced breakfast #sproutco�ee
#breakfastofchamps
Smart Inbox
Saved Messages
My Inboxes
Asset Library
TASKS FEEDS PUBLISHING REPORTSMESSAGES
COMPOSELISTENING
Add Keyword
sproutco�ee
Twitter Keyword
NAME KEY WORD
Enter an Instagram hashtag. We'll pull matching media into your Smart Inbox.
Instagram Hashtag
Instagram Location
SAVE KEY WORD
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
13
COMPOSETASKS FEEDS PUBLISHING REPORTSMESSAGES LISTENINGLISTENING
ExportThis MonthChiSproutCo�ee MySproutCo�ee 2 More...BosSproutCo�ee
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
AUDIENCE GROWTH, BY DAY
0
5
10
15
20
APR
FACEBOOK TWITTER INSTAGRAM LINKEDIN
About this ReportGroup Report
Activity Overview
8,431,458Total Impressions
6,328,104Total Engagements
4,456Link Clicks
Internal Reports
Your Reports
Cross-Channel
Reports Home
LinkedIn Pages
Advocacy Reports
Customize Branding
Group Report
Sent Messages
Tag Report
Google Analytics
Group Report
Audience Growth
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
14
ANALYTICS SOLUTIONS
ExportThis Month
COMPOSETASKS FEEDS PUBLISHING REPORTSMESSAGES LISTENINGLISTENING
SproutSocial Bambu 3 More...SproutSupport
Audience Growth
FOLLOWERS GAINED, BY DAY
0
30
60
90
120
ORGANIC FOLLOWERS GAINED
About this ReportLinkedIn Company Pages
Activity Overview
14,873Impressions
43,116Engagements
12,736Clicks
Internal Reports
Your Reports
Cross-Channel
Reports Home
LinkedIn Pages
Advocacy Reports
Customize Branding
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
15
TASKS DISCOVERYFEEDS PUBLISHING REPORTSMESSAGES
COMPOSE
Arnita Hayden6 minutes ago
It’s latte art time! Check out this lovely
from #sproutco�ee. Wonder what the
training process is like for the Baristas?
Support Issue
Sales Lead
General Task
online
online
TASK TYPE
ASSIGN TO
Mark High Priority
Create Helpdesk Ticket
online
o�ine
o�ine
Amy W.
Darryl V.
Patrick C.
Jen J.
Justyn H.
Your comment (viewable only to team members)
Close Task CREATE TASK
LEAVE AN ‘ INTERNAL’ COMMENT
TASK ACTIVITY
Would you mind following up with Arnita?
Assigned to Peter S. by Amy W. 1 day ago
CREATE NEW TASKSmart Inbox
Saved Messages
My Inboxes
Asset Library
Show Internal Thread Only ▼
onlinePeter S.
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
TEAMWORK MAKES THE SOCIAL MACHINE WORK
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
16
CUSTOMER SERVICE SOLUTIONS
COMPOSETASKS FEEDS PUBLISHING REPORTSMESSAGES LISTENINGLISTENING
ExportThis Month
Total Tasks Completed 864
Total Tasks Assigned 922
TOTALSTASKS METRICS
TASKS BY DAY
0
10
20
30
40
ASSIGNED COMPLETED
Since Last Month
The number of tasks assigned
increased by
▲ 2.4%
All Users in Your Account
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
About this ReportTask Performance
Assigned vs. Completed
Internal Reports
Your Reports
Cross-Channel
Reports Home
LinkedIn Pages
Advocacy Reports
Customize Branding
Engagement Report
Team Report
Task PerformanceTask Performance
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.
TEAMWORK MAKES THE SOCIAL MACHINE WORK 17
Getting Set Up in Sprout
Getting your agency up and running in Sprout is quick and easy. It’s important
to set parameters from the beginning so everyone understands their roles and
responsibilities, and how they work together as a unit.
To add social representatives:
Social Media Engagement, Advocacy & Analytics Solutions
Sprout Social o�ers social media management, analytics and
advocacy solutions for leading agencies and brands, including
Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web
browser, iOS and Android apps, Sprout’s engagement platform
enables brands to more e�ectively communicate on social
channels, collaborate across teams and provide an exceptional
customer experience.
Bambu by Sprout Social, a platform for advocacy, empowers
employees to share curated content across their social networks
to further amplify a brand’s reach and engagement.
Headquartered in Chicago, Sprout is a Twitter O�cial Partner,
Facebook Marketing Partner, Instagram Partner Program Member
and LinkedIn Company Page Partner.
Implement your agency's social initiatives with Sprout Social.
Agencies of All Sizes
Today's agency landscape is as varied as the brands and client
engagements they represent. From advertising and PR to
dedicated content production or community management teams,
agencies of all types are brought on to handle a multitude of
responsibilities within a business' social program.
Whether providing full service social solutions or stepping in for a
specific campaign or project, agencies understand how to deliver
results. And within a single agency, each client engagement can
call for a distinct setup—whether that’s one-to-many, many-to-one
or collaborative.
When agency teams need tools to implement these social
initiatives for their clients, they use Sprout Social. With Sprout’s
publishing, engagement and reporting toolsets, agencies can
utilize one or combine all to meet their needs. In addition, as client
portfolios grow and objectives change, Sprout’s flexible account
structure and custom permissioning make scalable client
management a reality.
Users
Each Sprout user has a designated role and di�erent responsibilities on social.
You can provide administrative and Asset Library access, assign to certain
profiles and Groups, and limit functionality in terms of publishing and reporting.
Groups
You can grant team members and client-side contacts access to specific
profiles, depending on their responsibilities, then organize those profiles into
Groups. Using the flexible Group structure to set up separate, secure client
environments makes managing a large client portfolio in Sprout safe and easy.
Groups ensure publishing security and align individual users to applicable
reporting insights.
User Settings & Permissions
Setting permissions at the user level ensures the right person is handling the
right message and assets. You have two opportunities to configure
permissions: when inviting a new user or by going to individual settings screens
for Users & Social Profiles and Asset Library. You can configure permissions
based on publishing, reporting and administrative access to align with your
agency’s and client’s responsibilities.
To get the most out of published content, Community Managers use the
Scheduler to publish time sensitive messages at a specific time; or use
ViralPost® to ensure your client’s audience sees content at the optimal time for
engagement.
Monitor and engage with incoming messages across all client profiles and
networks using the Smart Inbox. Filter the inbox to concentrate on certain
profiles, networks or message types, and mark messages as complete as you
work towards inbox zero.
The mobile apps enable each Community Manager to stay connected even
while on the go; team members can publish and engage right from their
phone.
Campaign Solutions
Agency type:
Campaign marketing/Campaign management
Client engagement:
Many-to-one
Agency set up:
A large global agency with a portfolio of international brands works in teams
that are responsible for the creation and execution of through-the-line
campaigns, including social, on behalf of each brand.
How Sprout powers the agency:
Social-driven campaigns are, by nature, high-touch from strategic planning
through execution. Sprout enables teams to gather strategic insights during
the planning phase, manage customer engagements during execution and
analyze results post-campaign.
Before your team starts ideation for a client campaign, the analyst uses the
Twitter Keyword Report to measure keyword volume in order to inform the
campaign’s hashtag and creative strategy. Client approvals are streamlined
using the Message Approval workflow, where stakeholders can approve or
reject with feedback.
When executing the campaign, the team uses the Asset Library, Message
Tagging and Content Calendar to plan and organize outgoing social posts.
Throughout the lifecycle of the campaign, the team also uses Message
Tagging to categorize incoming messages, like those using the dedicated
hashtag.
Once the campaign wraps, the analyst uses the Tag Report to track volume,
determine sentiment and analyze overall campaign performance to report
back to the client.
As your content team starts to create content, they use Compose to draft
messages, including imagery from the Asset Library, then apply audience
targeting to ensure the client’s messages reach the right audience.
Client approvals are streamlined using the Message Approval workflow,
where stakeholders can approve or reject with feedback. Once the messages
are approved and scheduled, the team can identify publishing gaps using the
Content Calendar, and repeat the process to fill those holes.
The Sent Messages Report enables the team to analyze the content’s
performance and adjust the content strategy as needed. Export the report to
PDF for a presentation-ready version for your client or select the CSV file to
further analyze specific KPIs and data points.
Community
Management Solutions
Agency type:
Community management and engagement
Client engagement:
One-to-many/Collaborative
Agency set up:
A niche agency focuses on multi-location businesses and manages a portfolio
of 25 franchise brands which maintain hundreds of local, regional and national
social profiles. Each project team is responsible for managing customer care
on behalf of the client’s entire portfolio of social properties.
How Sprout powers the agency:
Reactive communication and customer care is vital to building and maintaining
social relationships. Agencies use Sprout’s engagement toolset to discover,
manage and address incoming messages on behalf of their clients.
The Smart Inbox is where your account team will monitor and engage with
incoming messages across profiles and networks. Set up Brand Keywords to
expand monitoring beyond direct mentions so Community Managers can find
and engage in conversations that are important to their client's social strategy.
Brand keywords can include campaign hashtags, location check-ins or even
competitor names.
As messages stream into the inbox, Community Managers collaborate with
each other, or with the client, by assigning Tasks to ensure the right person is
responding to each messages. Community Managers mark messages as
complete as the account team works toward inbox zero.
Analysts use the Engagement Report to track response rates and times to
meet the client’s engagement KPIs, as well as report on those e�orts.
The Group Report is a high-level overview that provides aggregate data
across social networks so your client has a better understanding of social
e�orts as a whole.
Pair the Group Report with the network profile reports—Twitter Profiles,
Facebook Pages, Instagram Profiles and LinkedIn Company Pages—for an
in-depth look at specific social channels. Use these reports to demonstrate
growth and audience behaviors across all channels and profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
The Smart Inbox is where advocacy teams monitor and engage with incoming
messages across profiles and networks. As messages stream into the inbox,
the Customer Advocate Lead collaborates with the Customer Advocates or the
client by assigning messages as Tasks to ensure the right person is
responding to the message.
Account Directors use the Task Performance Report to analyze Tasks usage
and completion between teams and advocates. Account Directors use the
Team Report in conjunction to track their team’s social performance with reply
metrics by individual, across all profiles and across specific profiles.
Export the reports to PDF for a presentation-ready version for your client or
select the CSV file to further analyze specific KPIs and data points.
Full-Service Solutions
Agency type:
Full service social media marketing
Client engagement:
One-to-many
Agency set up:
A mid-sized agency with a client portfolio of local and regional brands works in
teams of social strategists and Community Managers. Each Community
Manager is responsible for fully managing social programs on behalf of four
client brands each.
How Sprout powers the agency:
Managing social media for all your clients is easy using Sprout. Your team can
publish, engage and analyze all from one platform.
Content Strategy
Solutions
Agency type:
Content marketing
Client engagement:
Collaborative
Agency set up:
An agency with a portfolio of national brands appoints a content marketing
team to each client project. Each content team is responsible for planning,
creating and executing content marketing strategies on behalf of each client.
How Sprout powers the agency:
Content, context and audience are the keys to a successful content strategy.
Sprout’s publishing toolset enables agency teams to create and publish
content tailored to specific platforms and audiences.
Analytics Solutions
Agency type:
Social analytics
Client engagement:
Many-to-one
Agency set up:
An agency with a client portfolio of national brands appoints one team of
analysts per client account, which is responsible for setting and analyzing
social strategy on behalf of each client.
How Sprout powers the agency:
If your agency drives social strategy and execution for your clients, you need
data to enforce its e�ectiveness. Sprout’s suite of reports enables your agency
to prove its worth and use insights to tweak your strategy.
Customer Service
Solutions
Agency type:
Customer service
Client engagement:
One-to-many
Agency set up:
A mid-sized customer service agency with a client portfolio of national brands
appoints Customer Advocate teams to manage customer care around the
clock for each client.
How Sprout powers the agency:
Creating a wonderful customer experience is important for agencies focusing
on customer service. Sprout’s customer service toolset enables you to execute
and analyze your e�orts.
The Solution for Agencies
In today's world, social campaigns and client engagements vary
greatly; Sprout thrives in all types of agency environments.
Agencies use Sprout to work on behalf of—and collaborate
with—their clients. Sprout enables agencies and teams to plan
and publish campaigns, manage social communities and
conversations, and measure performance to demonstrate real
results so they can win new business.