product hunt france - birdly - @ numa - 07092016
TRANSCRIPT
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M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
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September 2016
Birdly - @MarwannAS
How to make a successful launch on Product Hunt?
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Summary
1. What’s Birdly?
2. Product Hunt Launches
3. Startup Side Projects
4. Recommendations
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The bridge between and
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Birdly
ANALYTICS
Receive smart info & schedule customized
reports
CUSTOMER INFO
Access customer data through Slack
SMART ALERTING
Get warned when something abnormal
happens
TEAM MOTIVATION
Celebrate closed deals & make business more
transparent.
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Our first Product Hunt Launch
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When we launched
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200 teams
Results
6.5k visits
645+ upvotes
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Launch Preparation
RESPECT
Hunters are humans...
PREPARATION
Launch time, tagline, landing page, special
offer...
ENGAGEMENT
Reach out to Numa alumni, Slack
communities, answer comments, ask for
help...
TIMING
Surf trends, launch when the topic is still
hot...
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Product Hunt Trends (simplified)
iOS Keyboards
Emojis
Slack Bots
Curated Directories
Messenger Bots
Pokémon Go Birdly
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Reproducing our success
Creating “Backdoors” to our main product
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Reproducing our success
Pulling strings? Not useful enough?
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So what did we do instead ?
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Side Projects as the new marketing
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Giving back to the Product Hunt Community
Useful Trendy Next Launch
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6.3k upvotes
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500 leads
Results
20k visits
1.1k upvotes
250 teams
15 articles
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PR
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3.2k upvotes
835 upvotes
528 upvotes
1.2k upvotes
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In a nutshell
Be Useful to the PH
Community
Engage people from
the start
Timing is key
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THANKS! Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph
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M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr