product information page makeamends - nu skin · molecules binds to the hair fiber, creating a...

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1 www.nuskin.com Positioning Statement A clarifying shampoo that deep cleanses hair and removes build-up. Concept Restores radiance to dull, lifeless hair. MakeAmends ® Clarifying Shampoo deep cleanses hair and removes excess build-up with extracts of grapefruit and pineapple, restoring fullness and body. This protein-packed formula contains Ceregen ® and protein-rich quinoa to help prevent and repair hair damage. For best results, use once a week. Not recommended for semi-permanent, color- treated hair. Target Audience Both men and women who use a variety of styling products and desire a deep cleansing shampoo to clarify and restore radiance. Product Claims • Deep cleanses hair and removes build-up. • Restores luster and fullness to hair. • Strengthen hair shaft to repair damage and prevent breakage. • Safety-allergy-dermatology tested. Key Ingredients Pineapple and grapefruit extracts—naturally deep clean hair and remove excess build-up. Quinoa—a protein-rich grain that helps supplement the hair’s protein content to help prevent and repair damage. Ceregen ® an exclusive wheat complex of conditioning protein molecules binds to the hair fiber, creating a protective network to improve the mechanical properties of hair. Penetrates the shaft to support inside and also fortifies outside to strengthen and repair damaged hair. Usage/Application Massage shampoo into hair and scalp with fingertips. Rinse thor- oughly, and follow with conditioner of choice. For best results allow shampoo to stay on hair for 2–5 minutes before rinsing. Use once a week or whenever needed. Not recommended for color-treated hair. Global Media Marie Claire (Japan), circulation 150,000 The May 2003 issue of Marie Claire features MakeAmends ® Clarifying Shampoo in the beauty section. The article reads, “Our hair is damaged by frequent perming and coloring. Chemical ingredients clog pores of scalp, therefore we especially have to take care of scalp troubles. Let’s clean up pores with Nu Skin ® MakeAmends ® Clarifying Shampoo. You feel refreshment after using this shampoo.” FYI • Ceregen ® is a proprietary wheat complex of protein molecules in a variety of molecular weights ranging from high to low, meaning the protein molecules are different sizes. The low molecular weight protein molecules are able to penetrate the hair shaft and fortify within. The higher molecular weight pro- tein molecules wrap around the hair shaft, creating a protec- tive network to strengthen and repair hair. • Quinoa is a protein-rich grain grown high in the Andes and an important food of South America. Quinoa is known as the “mother grain,”has excellent reserves of protein, and unlike other grains, is not missing the amino acid lysine, so the protein is more complete. Complementary Products MakeAmends ® Deep Conditioning Treatment—a deep condi- tioning hair treatment positively charged with conditioning NU SKIN ® PRODUCT INFORMATION PAGE MakeAmends ® Clarifying Shampoo

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Page 1: PRODUCT INFORMATION PAGE MakeAmends - Nu Skin · molecules binds to the hair fiber, creating a protective network ... (peppermint) leaf extract, ananas sativus (pineapple) fruit extract,

1

www.nuskin.com

Positioning StatementA clarifying shampoo that deep cleanses hair and removes build-up.

ConceptRestores radiance to dull, lifeless hair. MakeAmends® Clarifying

Shampoo deep cleanses hair and removes excess build-up with

extracts of grapefruit and pineapple, restoring fullness and body.

This protein-packed formula contains Ceregen® and protein-rich

quinoa to help prevent and repair hair damage. For best results,

use once a week. Not recommended for semi-permanent, color-

treated hair.

Target AudienceBoth men and women who use a variety of styling products and

desire a deep cleansing shampoo to clarify and restore radiance.

Product Claims• Deep cleanses hair and removes build-up.

• Restores luster and fullness to hair.

• Strengthen hair shaft to repair damage and prevent breakage.

• Safety-allergy-dermatology tested.

Key Ingredients• Pineapple and grapefruit extracts—naturally deep clean hair

and remove excess build-up.

• Quinoa—a protein-rich grain that helps supplement the hair’s

protein content to help prevent and repair damage.

• Ceregen®—an exclusive wheat complex of conditioning protein

molecules binds to the hair fiber, creating a protective network

to improve the mechanical properties of hair. Penetrates the

shaft to support inside and also fortifies outside to strengthen

and repair damaged hair.

Usage/ApplicationMassage shampoo into hair and scalp with fingertips. Rinse thor-

oughly, and follow with conditioner of choice. For best results

allow shampoo to stay on hair for 2–5 minutes before rinsing.

Use once a week or whenever needed. Not recommended for

color-treated hair.

Global MediaMarie Claire (Japan), circulation 150,000The May 2003 issue of Marie Claire features MakeAmends®

Clarifying Shampoo in the beauty section. The article reads, “Our

hair is damaged by frequent perming and coloring. Chemical

ingredients clog pores of scalp, therefore we especially have to

take care of scalp troubles. Let’s clean up pores with Nu Skin®

MakeAmends® Clarifying Shampoo. You feel refreshment after

using this shampoo.”

FYI• Ceregen® is a proprietary wheat complex of protein molecules

in a variety of molecular weights ranging from high to low,

meaning the protein molecules are different sizes. The low

molecular weight protein molecules are able to penetrate the

hair shaft and fortify within. The higher molecular weight pro-

tein molecules wrap around the hair shaft, creating a protec-

tive network to strengthen and repair hair.

• Quinoa is a protein-rich grain grown high in the Andes and

an important food of South America. Quinoa is known as the

“mother grain,”has excellent reserves of protein, and unlike

other grains, is not missing the amino acid lysine, so the protein

is more complete.

Complementary Products• MakeAmends® Deep Conditioning Treatment—a deep condi-

tioning hair treatment positively charged with conditioning

NU SK IN ® PRODUCT INFORMAT ION PAGE

MakeAmends®

Clarifying Shampoo

Page 2: PRODUCT INFORMATION PAGE MakeAmends - Nu Skin · molecules binds to the hair fiber, creating a protective network ... (peppermint) leaf extract, ananas sativus (pineapple) fruit extract,

2

MakeAmends®

Clarifying Shampoo

©2004 • Nu Skin® Product Information Page • www.nuskin.com04030304

agents to repair and restructure the hair shaft where needed.

Formulated to follow MakeAmends®, Clarifying Shampoo.

Frequently Asked QuestionsIs MakeAmends® Shampoo safe for chemically treated hair?MakeAmends® Shampoo is a deep cleaning shampoo that may

not be suitable for some chemical hair treatments.

How often should I use MakeAmends® Shampoo?MakeAmends® Shampoo should be used as often as your hair

needs a deep cleaning treatment. For most hair types it is recom-

mended to use MakeAmends® Shampoo once a week, but people

with oily hair, those who use strong styling products, or those

who swim frequently in chlorine may choose to use it more often

to keep their hair free of build-up.

Which conditioner should I use with MakeAmends® Shampoo?Any Nu Skin® conditioner can be used after MakeAmends®

Shampoo; for a deep moisturizing conditioner follow with

MakeAmends® Conditioner; for a light moisturizing conditioner

follow with DailyKind® Conditioner; for a rich moisturizing condi-

tioner follow with HydraKind® Conditioner.

What is the difference between MakeAmends® Shampoo andother deep cleansing shampoos?MakeAmends® Shampoo is fortified with Nutricentials.™MakeAmends® Shampoo contains quinoa, a protein-rich grain

grown high in the Andes. Quinoa is infused in MakeAmends®

Shampoo and helps prevent and repair damaged hair.

MakeAmends® Shampoo deep cleanses the hair without stripping

the hair of the strengthening proteins needed for healthy hair.

IngredientsWater (aqua), ammonium laureth sulfate, cocamidopropyl betaine,

sodium lauroyl sarcosinate, cocamide MEA, PPG-5-ceteth-20,

menthol, panthenol, urtica dioica (nettle) extract, mentha piperita

(peppermint) leaf extract, ananas sativus (pineapple) fruit extract,

citrus grandis (grapefruit) fruit extract, hydrolyzed quinoa, biotin,

citric acid, butylene glycol, PEG-150 distearate, fragrance (parfum),

propylparaben, methylchloroisothiazolinone, methylisothiazolinone.