PRODUCT LATEST NEWS

Sr. Mustafa Can Ödezmir

Data Visualization Expert

King e-Clienthttp://king-eclient.com

@king_eclient

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Modular Data Visualization Model by

KEC & Tableau

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Index

1. Introduction

2. Who we are

3. Looking Back

4. The Power of Data

5. How to Merge Concepts?

6. Tableau – “A mission that matters”

7. Why do we use Tableau?

8. Examples – KEC Project

9. Conclusion

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1. Introduction

We as KEC, will be presenting the use of a concept in terms of Website Analytics, Website

Metrics and User Experience.

It is a service which combines all the crucial information of

websites all in just one dashboard!

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2. Who we are

King-eClient is an eBusiness UX consultancy

firm with a section specialized on digital

consultancy.

Our mission is to guide and walk our clients to

their objectives thanks to our expertise and

innovative methodology in the online sector.

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3. Looking Back

For some time, we had been using traditional methods for presenting the Website

Analytics to our clients.

Our data included;

• Pageviews

• Sessions

• Average session

duration

• Country/City of

access

• Bounce Rate

• New/Returning

Visitor

• Device Type

• . . .

Direct63%

Referral20%

Organic Search

12%

Social4%

Other1%

Email0%

Traffic Sources

Direct

Referral

Organic Search

Social

Other

Email

165 160

109

6025 19 7 6 5 4

0,00%

20,00%

40,00%

60,00%

80,00%

0

50

100

150

200

Explore - By Skills Theme

Page View Bounce Rate

Spain28%

Greece18%

Belgium10%

Italy9%

Russia10%

Poland7%

France5%

United Kingdom

5%

United States

4%Germany

4%

Geographical Location

Spain

Greece

Belgium

Italy

Russia

Poland

France

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4. The Power of Data

Data Intelligence

UserDecision makingData Visualization

High value opportunities

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5. How do we join the concepts?

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6. Tableau - “A mission that matters”

“We help people see and understand their data. Eight words that

drive everything we do. And they’ve never been more important”

Tableau is business intelligence software that allows anyone to easily connect to data, then

visualize and create interactive, shareable dashboards.

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7. Why do we use Tableau?

What are the main benefits of this tool?

But most importantly;

• Very quick load and connections to data sources

• Simple drag and drop functions

• High-performance Data Engine

• Effortless and pleasant

• Fun and interactive

Requires minimum IT skills, making it suitable for almost anyone!

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8. KEC Project Example

.

What will we include in the dashboards?

• Pageviews

• Sessions

• Time on Page

• Bounce Rates

• Geographic Locations

• Device Category (Mobile, Desktop, Tablet)

• New vs Returning Visitor

• Top Referrals

• Top Website Content

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9. Conclusion

The main perks of such a concept is that it can explain so much in just a very simple

and easy manner while also giving much more detail in terms of information.

All in all, it is a vital concept to understand the website analytics in a

more detailed, interactive and informative way!

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If a picture is worth than a 1.000 words,

a good data visualization is worth than a 1.000 pictures!

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Thank you !