Presented By ArushChandraprakashAnkurBhasker

Weakness: one of major weakness is a mainly target to the women which lacks unisex adjuration. Some of its variants has did not perform well in the market which has great impact on the minds of the customers. As it is most popular in urban areas it has no market share in rural areas because of the price of soap is higher consumers in the rural areas are not interested to buy this soap.

Higher Price: A single pack of soap their range 20 gm of LUX soap costs 20 INR which is relatively higher than the other competitor’s soap.

Declining Sale: Due to Economic Slowdown it sales were affected and for that reason consumers of the product have chosen to switch brand due high prices and they were searching for cheaper price soap as a result its sales were most affected on the Indian economy.