product life-cycle: new products, quality, substitutes and

Publications 12-2017 Product Life-Cycle: New Products, Quality, Substitutes and Product Life-Cycle: New Products, Quality, Substitutes and Advertising in the Theatrical Movie Markets Advertising in the Theatrical Movie Markets Jayendra S. Gokhale Embry-Riddle Aeronautical University, [email protected] Wesley Wilson University of Oregon Follow this and additional works at: https://commons.erau.edu/publication Part of the Economics Commons Scholarly Commons Citation Scholarly Commons Citation Gokhale, J. S., & Wilson, W. (2017). Product Life-Cycle: New Products, Quality, Substitutes and Advertising in the Theatrical Movie Markets. Journal of International Business and Economics, 17(4). https://doi.org/ 10.18374/JIBE-17-4.9 Please do it, When it is used, it must be cited the source/journal, This Article is brought to you for free and open access by Scholarly Commons. It has been accepted for inclusion in Publications by an authorized administrator of Scholarly Commons. For more information, please contact [email protected].

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Page 1: Product Life-Cycle: New Products, Quality, Substitutes and

Publications

12-2017

Product Life-Cycle: New Products, Quality, Substitutes and Product Life-Cycle: New Products, Quality, Substitutes and

Advertising in the Theatrical Movie Markets Advertising in the Theatrical Movie Markets

Jayendra S. Gokhale Embry-Riddle Aeronautical University, [email protected]

Wesley Wilson University of Oregon

Follow this and additional works at: https://commons.erau.edu/publication

Part of the Economics Commons

Scholarly Commons Citation Scholarly Commons Citation Gokhale, J. S., & Wilson, W. (2017). Product Life-Cycle: New Products, Quality, Substitutes and Advertising in the Theatrical Movie Markets. Journal of International Business and Economics, 17(4). https://doi.org/10.18374/JIBE-17-4.9

Please do it, When it is used, it must be cited the source/journal, This Article is brought to you for free and open access by Scholarly Commons. It has been accepted for inclusion in Publications by an authorized administrator of Scholarly Commons. For more information, please contact [email protected].

http://commons.erau.edu/

https://commons.erau.edu/publication

https://commons.erau.edu/publication?utm_source=commons.erau.edu%2Fpublication%2F694&utm_medium=PDF&utm_campaign=PDFCoverPages

http://network.bepress.com/hgg/discipline/340?utm_source=commons.erau.edu%2Fpublication%2F694&utm_medium=PDF&utm_campaign=PDFCoverPages

https://doi.org/10.18374/JIBE-17-4.9

mailto:[email protected]