product line of nestle
TRANSCRIPT
PRODUCT LINE
INTRODUCTION
PRODUCT LINE:A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges
PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale
OTHER TOPICS DISCUSSED:
PRODUCT LINE LENGTH:STRETCHING
: FILLING
PRODUCT MIX:WIDTH
:LENGTH
:DEPTH
PRODUCT LINE OF NESTLE
MILK AND NUTRITION PRODUCTS
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INFANT PRODUCTS
BEVERAGES
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BEVERAGE SYSTEMS
PREPARED DISHES AND COOKING
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CHOCOLATES AND CONFECTIONERY
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VENDING AND FOOD SERVICES
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FOOD SERVICE PRODUCTS
CULINARY
TOUCH POINTS
PRODUCT MIX
PRODUCT MIX OF NESTLE
Milk products and nutrition
Beverages
Prepared dishes and cooking aids
Chocolates and confectionary
Vending and food services