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Sparkling Beverages
3
#1 selling
sparkling
beverage in
the U.S.1
Brand Attributes
• World’s most valuable brand2
• Coca-Cola received the
highest scores for “goes well
with food” from consumers3
Consumer Target
• Those 12-49
• Males 19-34
Diet Coke is
ranked as the #1
diet soft drink in
the world.1
Brand Attributes
• Diet Coke is the favorite diet soft
drink brand among adults3
• Caffeine Free Diet Coke provides
same great taste and refreshment as
Diet Coke except without the
caffeine
Consumer Target
• Adults 20+
#1 selling
lime flavored
soft drink
in the U.S.1
Brand Attributes
• 100% natural flavors, no
caffeine, and perfectly clear
• Teens rate Sprite #1 among
sparkling brands for being “thirst
quenching” and “refreshing”7
Consumer Target
• Multicultural Youth 13-24
Brand Attributes
• An intensely flavored and
refreshing spicy cherry soft
drink
Consumer Target
• Teen/young adult 16-29
The most
successful soft
drink launch of
the decade4
Brand Attributes
• Real Coca-Cola taste and zero
calories
Consumer Target
• Males 18-34
Brand Attributes
• The original caffeinated
citrus beverage
• Citrus is 2nd largest
sparkling soft drink
category5
• Showed double digit growth in
Convenience Retail in 20106
Consumer Target
• Teens 13-19
Brand Attributes
• Great lemon-lime
taste of Sprite with
zero calories, zero
carbs, zero sugar,
zero caffeine
Consumer Target
• Multicultural Youth 13-24
#1 selling
orange soda in
the U.S.1
Brand Attributes
• Caffeine free, 100% natural
flavors
Consumer Target
• Teens 13-19
Brand Attributes
• Sophisticated adult
soft drink with a
distinctive
grapefruit taste
• Unique diet sparkling drink with
no caffeine, calories or carbs
Consumer Target
• Adults 35+
#1 selling root beer
in the U.S.4
Brand Attributes
• Unique root beer with an authentic,
bold taste
Consumer Target
• Teens 15-18
• Young Adults 19-24
2011s fastest
growing
ginger ale
brand10
Brand Attributes
• Crisp, clean, with natural
flavors and no caffeine
Consumer Target
• Adults 35-49 who prefer
adult beverages in adult dining
contexts
1-Beverage Digest Factbook-2010. 2-Interbrand. 3-B Cubed June 2010. 4-Beverage Digest Factbook-2010 and Nielsen. 5-Nielsen CSD Segment Volume Change 2003-2007. 6-Nielsen CR Channel YTD May 2010. 7-BBB Jan-Dec 2008. 8-Nielsen FDM sales data, Jan-Dec 2011.
Brand Attributes
• Great tasting,
stevia* & cane
sugar sweetened
cola
Consumer Target
• Millennial Moms with young
children
20 oz.
PET
20 oz.
PET
20 oz.
PET
Diet Coke®Coca-Cola®
Sprite®Coke ZeroTM
20 oz.
PET
Sparkling (Core)
Cherry Vanilla Caffeine
Free
Lime Cherry
Cherry
Zero
Vanilla
Zero
Sprite Zero
240Cals
200Cals
200Cals
0Cals
0Cals
0Cals
240Cals
0Cals
0Cals
0Cals
0Cals
0Cals
Sparkling
20 oz.
PET
20 oz.
PET
20 oz.
PET
20 oz.
PET
20 oz. PET and 12oz Aluminum
Barq‘s®
Mello Yello®Fresca® Fanta®
Pibb Xtra®
Pibb Xtra
Zero
Pibb Xtra Diet
Barq‘s
Mello Yello
Zero
Mello
Yello
20 oz.
PET
Ginger Ale Tonic
Water
Club
Soda
Seltzer
Water
Seagram's®
250Cals
0Cals
270Cals
0Cals
220Cals
0Cals
210Cals
0Cals 290
Cals0
Cals
OrangeOrange
Zero
StrawberryPineapple
Grape
0Cals
270Cals
300Cals
300Cals
0Cals
300Cals
300Cals
Berry Mango
300Cals
8 oz. Glass
Specialty Packaging (Aluminum, Glass, Mini Cans)
8.5 oz. Aluminum Bottles• Coca-Cola Classic
• Coke Zero
• Diet Coke
• Sprite
• Ginger Ale
12 oz. Glass
• Coca-Cola Classic
• Coke Zero
• Diet Coke
• Sprite
• Coca-Cola Life
• Coke de Mexico
• Sprite de Mexico
• Fanta de Mexico
100Cals
100Cals
0Cals
0Cals 100
Cals100Cals
0Cals
0Cals
140Cals
140Cals
160Cals
160Cals
160Cals
160Cals
60Cals
Juices and Juice Drinks
(1) Source Euromonitor International Limited; total volume sales including retail volume sales plus foodservice sales in litres based on 2011 data, (2) 2013 Orange Juice Image & Awareness Custom Report as of April 22, 2014 (3) Nelsen AMC, 52 w/e 07.04.15
Brand Attributes
• Premium, all-natural, not-from-concentrate juices and drinks
• Simply Beverages® offer consumers premium, great-tasting products in a unique and iconic carafe
Consumer Target
• Higher income, higher educated adults who enjoy premium beverages
• Affluent women 35-54
Brand Attributes
• FUZE® is a delicious line of fruit flavored drinks and tea beverages infused with vitamins B6 and B12 and a healthy dose of optimism
Consumer Target
• Young Flavor Enthusiasts (16-25 and 55% male)
Brand Attributes
• Low calories, essential vitamins and no sodium
• Perfect for school lunches, birthday parties, sporting events, sleepovers and more
• Great tasting, fun, nutritious drink that comes with a
spill-proof cap
Consumer Target
• Children
#1 chilled juice/juice drink brand in the U.S. in dollars3
Brand Attributes• A line of great tasting and
refreshing, low calorie sparkling juice drinks
• Made with real fruit juice• Only natural flavors• Low in calories
Consumer Target
• Women 25-49 and families with kids of all ages
Launching in 2016!
Minute Maid Sparkling
Minute Maid is the #1 Fruit & Vegetable Juice Brand in the World 1
Brand Attributes
• Minute Maid is the “Preferred Juice Brand” 2
• "98% of consumers are aware of the Minute Maid Brand 2.
• Nearly 1 in 2 Households enjoy a Minute Maid Product“2
Consumer Target
• Millennials (25-39) looking for purposeful replenishment at home or on the go
Brand Attributes
• Great tasting juice drinks that are made with juice
• Comes in a variety of products including Lemonades and Punches, and Fruit and Vegetable Blends
Consumer Target
• Millennials (25-39) looking for purposeful replenishment at home or on the go
• Over-index with multi-cultural consumers
Brand Attributes
• A shelf stable BIB juice and juice drink solution
• Provides customers with juice and juice drink variety including juices, juice drinks and bar mixers
Consumer Target
• Core target adults 25-34
• 18-64 year old male and females and family with kids.
Brand Attributes
• A line of non-alcoholic frozen fruit beverages that are available in frozen & shelf stable mixes
• Made with real fruit and fruit juices and produce high quality fruit smoothies
Consumer Target
• Adults 18-54 and families with kids
Brand Attributes
• Great tasting better for you juices and juice drinks
Consumer Target
• Adults (25-39) looking for better for you options
Brand Attributes• Non-GMO verified fruit smoothies
in unique flavor combinations, most with 100% juice, for convenient nutrition
• Great-tasting protein shakes to satisfy the on-the-go snacking occasion
Consumer Target
• Health-conscious adults aged 18-34, affluent, educated, 50/50 male/female
Juice, Juice Drinks and Fruit Flavored Drinks
Lemonade Pink
Lemonade
Fruit
Punch
Orangeade
20 oz.
Minute Maid®
Orange
15.2 oz.
Apple Cran/Apple/
Raspberry
Cran/Grape Ruby Red
GrapefruitFruit
Punch
Pineapple
Orange
Minute Maid®
Strawberry
Passion
Lemonade Pink
Lemonade
16 oz.
220Cals
210Cals
230Cals
270Cals
240Cals
220Cals
220Cals
210Cals
200Cals
260Cals
270Cals
200Cals
260Cals
270Cals
16.9 oz.
MINUTE MAID SPARKLING
~35Cals
~35Cals
~35Cals
~35Cals
EmergingIsotonic and Energy Drinks
1-Nielsen Total U.S. CR Channel, YTD April 2011. 2-YTD thru latest M/E Nov. 25, 2011. 3-DASANI DROPS consumer product test, March 2012
Brand Attributes
• The POWERADE ION4®
advanced electrolyte system helps replenish four electrolytes lost in sweat
Consumer Target
• Teen, multicultural males with goal oriented mindset. Strong focus on Hispanic American and African American consumers.
Brand Attributes
• Features Full Throttle’s “No-Choke Mixture” 100mg caffeine, 100mg D-Ribose and 100% DV Niacin per serving
Consumer Target
• 25-34 year old male skew
Brand Attributes
• #1 Energy Brand in the U.S. in eq. volume and eq. share1
• Monster continues to grow its portfolio and share of the energy category by launching stellar innovation such as Nitrous and Import.
Consumer Target
• 18-34 year old male skew
Brand Attributes
• NOS features the CMPLX6™ formulation (which contains Caffeine, Taurine, Guarana, B6, B12 and L-Theanine)
Consumer Target
• 18-24 year old daily energy drink consumers
Brand Attributes
• ZICO is the #2 coconut water brand and growing rapidly2
• Zero fat, zero cholestorol and no added sugar
Consumer Target
• Female age 30s, Active Lifestyle
Brand Attributes
• Core Power starts with real milk, natural ingredients and great taste
• Has a 9 month shelf life from date of production
Consumer Target
• Health and wellness enthusiasts
Brand Attributes
• Liquid flavor enhancer backed by a recognizable and trusted brand
• More concentrated formula allowing 50% more servings based on 12oz. Serving size3
Consumer Target
• Impulse purchasers, variety seekers and are on-the-go
Brand Attributes
• Premium Italian Espresso Coffee Drink
• 3 11.5oz PET Flavors (cappuccino , latte, vanilla) 1 6.8oz can (café)
• Has a 9 month shelf life from date of production
Consumer Target
• Millennial 19-34
• Target millennials & foodies who don't compromise on quality with coffee truth in a stylish, convenient package
Brand Attributes
• 50% more protein & 50% less sugar by filtering real milk
Consumer Target
• Millennial momsRole of Dairy Category
• Provide pure nutrition for the whole family from a trusted source
Brand Attributes
• Badge Value / Taste Lead
• Discover Healthier Aspects
Consumer Target
• Big Kids 12-24
Energy Drinks
Toffee
Original Blue Agave
Absolutely
Zero
Lo-carbRegular
16 oz.
Irish
Blend
Vanilla
LightKona
Blend
Loca
Moca
Mean
Bean
15 oz.
16 oz.
Rehab
Lemonade
Monster® Java Monster®
Full Throttle®
Ultra
Blue
Coffee Vanilla Chocolate
188Cals
Per Can
220Cals
230Cals
Ultra
Zero
0Cals
0Cals
93.75Cals
0Cals
20Cals
20Cals
200Cals
220Cals
220Cals
220Cals
15.5 oz.
Monster Rehab®
Muscle Monster®
15.5 oz.
Rehab
Green TeaRehab
Rojo
Rehab
Protean
20Cals
20Cals
20Cals
Rehab
Pink
Lemonade
20Cals
Isotonic Drinks
Fruit
Punch
Mixed
Berry
Grape
Fruit
Punch
Lemon
Lime
Grape Strawberry
Lemonade
OrangeMountain
Berry Blast®
20 oz.
POWERADE®
POWERADE ZEROTM
20 oz.
12 fl oz.32 oz.
Melon White
Cherry
32 oz.
Lemon
Lime
Orange
Strawberry
Mountain
Berry
Blast®
Fruit
Punch
Grape Orange
130Cals
200Cals
80Cals
Available in all 20oz.
flavors, plus 2
additional flavors.
0Cals
Available in all 20oz.
flavors, plus 3 additional
flavors.0
Cals
Enhanced Water
power-c
drangonfruitessentia
l
orange
orange
focus
kiwi
strawberry
energy
tropical
citrus
revive
fruit
punch
xxx
acai -
blueberry
pomegranat
e
power-c
drangonfruit
revive
fruit
punch
xxx
acai -
blueberry
pomegranate
20 oz. 16.9 oz.
focus
kiwi
strawberry
glow
strawberry
guanabana
go-go
mixed
berry
revive
fruit
punch
xxx
acai -
blueberry
pomegranat
e
rise
orange
xxx
acai -
blueberry
pomegranate
rise
orang
e
vitaminwater®
vitaminwater zero®
20 oz.16.9 oz.
refreshmango
Tea
vital-ttea
squeezedlemonade
power-c
dragonfruit
squeezed
lemonade
squeezed
lemonade
120Cals
120Cals
120Cals
120Cals
120Cals
120Cals
120Cals
120Cals
120Cals
100Cals
100Cals
0Cals
0Cals
0Cals
0Cals
0Cals
0Cals
0Cals
0Cals
0Cals
0Cals
0Cals
100Cals
Tea
Coffee
Water & Enhanced#1 Favorite, Best Tasting, and Highest Quality national branded water1
Brand Attributes
• PlantBottle made with up to 30% plant-based materials and 100% recyclable
Consumer Target
• Male and female 19-49
#1 selling enhanced bottled water2
Brand Attributes
• vitaminwater® is a nutrient enhanced water beverage with electrolytes
Consumer Target
• Appeals to adults 25-49 who want to feel good and live healthier
Brand Attributes• Gold Peak’s ‘Favorite
Brand’ attribute is 4x that of primary competitor1
Consumer Target
• Adults 25-49 who drink RTD or fresh-brewed iced tea and are willing to pay a bit more for quality
Brand Attributes
• High-quality roast and ground coffee known for its smooth aroma and well-rounded taste
• Made from 100% Arabica beans that deliver the authentic consistent taste
Consumer Target
• 35-64; skews slightly male
Brand Attributes
• A rich, high-quality shelf stable liquid coffee concentrate made from 100% % Arabica beans
Consumer Target
• 35-64; skews slightly male
Brand Attributes• Fusion of Tea and Fruit Flavors• Naturally flavored and low in
calories
Consumer Target• Skews male, multicultural and
millenial variety seekers
#1 selling premium bottled water3
Brand Attributes
• smartwater is vapor distilled and electrolyte enhanced for refreshment and hydration
Consumer Target
• 19-34 year old men and women aiming to stay ahead of the curve, take an active interest in looking good and feeling their best, and seeking brands that deliver style and substance
1-Bev360, 3MMT July 2015. 2-Enhanced water brand ranking EQ Volume AMC (2015 YTD). 3-Nielsen ScanTrack, AMC, YTD 7/3/15. 4-Nielsen AMC YTD thru w/e May 30 2015).
Roast & Ground and Liquid Coffee Concentrate
Brand Attributes
• smartwater sparkling delivers a refreshing combination of pure sparkling taste, carbonation, vapor distillation and electrolytes
Consumer Target
• male and female (26-34)
• healthy meals/snacks, and breaks
Launching Jan. 2016!
Fastest growing unsweetened sparkling water 4
Brand Attributes
• Dasani Sparkling leads key competitors in incidence
• By leveraging the Dasani TM, Dasani Sparkling had higher brand awareness than key competitor La Croix
Consumer Target
• Adults 25-49, Higher HHI, Health and Wellness Focused
Strongest growth in favorite LWE1
Brand Attributes
• 6 zero-calorie varieties made with natural fruit flavors
Consumer Target
• Adults 25-49, Kids <18 in the home, over-index multicultural
Brand Attributes• Real Brewed tea• Certified organic• Certified fair trade• Just a tad sweet
Consumer Target
• Females, over-indexing 25-45, who are educated and seeking to incorporate healthier steps into their lifestyle
Tea
18.5 fl. oz.
Gold Peak®
Sweet Diet Lemon Green Unsweetened
190Cals
0Cals
180Cals
180Cals
0Cals
Lemonade/Iced Tea
220Cals
Not Too Sweet Tea
16.9 fl. oz.
Honest®
tea
Half & Half
HoneyGreen
Tea
80Cals
70Cals
100Cals
80Cals
100Cals
100Cals
0Cals
100Cals
80Cals
100Cals
Unsweet Lemon
Tea
Peach White
Tea
RaspberryTea
LemonTea
Pomegranate Blue
OrangeMango
CranberryLemonade
Tea
20 fl. oz.
FUZE®
1 liter
Lemon Green Tea with Honey & Ginseng
120Cals
130Cals
Strawberry Red
Peace Tea®
Georgia Peach
50Cals
Sweet Lemon
Tea
50Cals
Razzleberry Tea
50Cals
50Cals
50Cals
50Cals
50Cals
50Cals
50Cals
Caddy Shack
Green Tea
Tx Style Sweet
Tea
Sno-Berry
Pink Lemonade
Tea
Viva Mango
23 fl. oz.
70Cals Per
12 fl. oz.
20 fl. oz.
Coffee
Gold Peak
Roast &
Ground CoffeeAvailable Varieties • Light Roast
• Dark Roast
• Decaf
Water
LimePlant
Bottle
700 mL20 fl. oz.
1 Liter
20 fl. oz.
DASANI® smartwater® Gold Peak Coffee®
1 Liter
Berry
Georgia
Express-
Liquid Coffee
ConcentrateAvailable Varieties • Dark Roast
• Decaf
0Cals
Per Bottle
0Cals
Per Bottle
0Cals Per
8 fl oz
5Cals Per
8 fl oz
1.5 Liter
Strawberry
Kiwi
Pink
LemonadePineapple
CoconutMixed
Berry
Account Set-Up
Documents needed• Contact Person/s Information• Tax Identification Number• Credit Application – Sent
Electronically Via Email.• W9
Contact List• Rick Rangel – Mobile #: 817-320-4809 Email: [email protected] Manager
• Adam Stack – Mobile # 817-475-4365 Email: [email protected] Development Leader
• Lauren Carr- Mobile # 682-216-4932 Email: [email protected] Manager
• Joe Ramirez – Mobile # 817-475-9219 Email: [email protected] Development Leader
• Ty Johnson – Mobile # 940-257-4531 Email: [email protected] Sales Manager