product management intro
TRANSCRIPT
Product ManagementIntro
Product Manager
Product
• What is product?
• Product VS project
• Why product?
The Book
The Product Manager's Desk Reference 2E by Steven Haines
http://www.amazon.com/Product-Managers-Desk-Reference-2E/dp/0071824502/
What Is a Product Manager?• The product manager is a business manager,
appointed to be a proactive product or product line “mini-CEO,” business leader, or general manager.
• The product manager leads a cross-functional product team.
• The product team’s responsibility is to optimize the product’s market position and financial returns, consistent with corporate, business unit, or division strategies.
Product Manager• Integrates, synchronizes, leads and influences cross-
functional teams, solves problems and makes decisions
• Does financial planning and analysis, assesses the industry and competition, segments markets, identifies target customers, and uncovers customer needs
• Formulates product and marketing strategies, forecasts product and market future
• Leverages the Product Management Life Cycle Model
The Pitfalls
• Product Janitor
• “Happy families are all alike; every unhappy family is unhappy in its own way.” (c)
Product Management
Real Life
Examples
• PoP
• 10 problems of Product Managers
How to Become a Product Manager
• Typically come from BA, UX, Support, Marketing, Sales, Project Management, etc.
• Product Manager is a pill?
References
• Books
• Pragmatic Marketing Framework - http://pragmaticmarketing.com/about-us/framework
• The 280 Group Optimal Product Process Framework - https://280group.com/product-management-methodology/optimal-product-process-framework/
• Inspired: How To Create Products Customers Love by Marty Cagan - http://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408
• The Product Manager's Desk Reference 2E by Steven Haines - http://www.amazon.com/Product-Managers-Desk-Reference-2E/dp/0071824502/
• Web
• http://productcamp.ru & http://digest.productcamp.ru
• http://www.mindtheproduct.com
• Google It!
