Windows Vista and the Optimized Desktop

Product Manager, Windows Client

Robert Geller

Need to differentiate from competitors

Customer complexity driving cost

Need new growth strategies

Difficult to convince customers of the value of Windows Volume Licensing

You Face Key Challenges

Windows Vista Now

Strong CustomerAdoption

Broad CustomerAwareness

Great Customer Experience

Aug 06 Oct 06 Dec 06 Feb 07 May 070%

20%

40%

60%

80%

100%

Awareness of Windows Vista

Strong CustomerAdoption

Broad CustomerAwareness

Great Customer Experience

Windows Vista NowHighest-quality, most-secure OS we’ve ever released

Compatibility is now at critical mass

Applications 70 applications representing 90% of deployment blockers now compatible Over 240K downloads and 900 enterprise IT administrators trained on Application Compatibility Toolkit 5 50 out of 50 of top selling consumer applications1,900+ Logo’d apps

Hardware Over 2.2 million devices supported Device Drivers: 40,000+ available14,000 in box 26,000+ through Windows UpdateRecord 10,000+ Logo’d hardware & devices

Great Customer Experience

Windows Vista NowCustomer adoption at record pace•Fastest selling OS in Microsoft’s history – 60 million Windows Vista licenses sold WW•EA and SA renewing at 70%•New agreements growing at 20% YoY

•Opportunity in a market that is ready: •54% of enterprise (44% of mid-size) customers surveyed in March are starting to or have plans to deploy within one year•75% intend to plan, evaluate and possibly upgrade – 13% will only use hardware refresh

Broad CustomerAwareness

Strong CustomerAdoption

Great Customer Experience

Optimized Desktop & Customer Value

70% of desktop TCO is labor related

$3,200-$3,300

Source: Leading Analyst Firm, December 2005; Note: Excludes server & network costs for centrally manages services

$4,600-$5,000

20%

30%

50%

HW/SW

IT CostsIT labor &administration

End-UserSelf-support & downtime

Desktop TCO per desktop, per year

Optimized Desktop

Optimized Desktop

DeployEasily deploy software

ManageRemove complexity

SecureSecure corporateassets

Optimized Desktop

Simplify image managementAccelerate large-scale deploymentsReduce application compatibility conflicts

Simplify system managementImprove reliabilityReduce desktop downtime

Help improve security and protect corporate dataIncrease control of desktop environmentSimplify compliance management

Boost in IT productivityUp to 80% reduction in IT labor costs from “Basic” to “Rationalized” (IDC)8

Boost in end-user productivityOrganizational agility & competitiveness

Desktop infrastructure optimizationOptimizing desktop infrastructure brings significant

benefits

Dynamic

Fully automated

management,

dynamic resource

usageStrategic asset

8IDC White Paper sponsored by Microsoft, Optimizing Infrastructure: The Relationship between IT Labor Costs and Best Practices for Managing the Windows Desktop, IDC #203482, October 2006

Rationalized

Managed and consolidated

IT Infrastructure

Business enabler

Standardized

Managed IT Infrastructure

with some automationEfficient cost center

Basic

Uncoordinated,

manualinfrastructure

Cost center

8

The path to desktop optimization5 best practices to optimize desktop

infrastructure*

*Assumes an identity -and access-management solution like Microsoft ® Active Directory® directory service has been implemented

BasicStandardiz

edRationalize

d Dynamic

1) Standardize desktop strategy and minimize images

5) Centrally manage PC settings and configurations

3) Automate software distribution

4) Virtualize applications

2) Implement comprehensive security & compliance tools

9

Optimized Desktop

Deploy

Manage

Secure

Windows Vista Benefits for Business

EasierFind and use information

More SecureImprove security and legislative compliance

Lower CostOptimize desktopinfrastructure

Better ConnectedEnable your mobile

workforce

Enabling the Windows Vista Business Value Discussion

These IDC ROI Tools can be used to quickly and easily build credible business cases for Windows Vista, based on 3rd party data.Grow your sales pipeline

Provide customer valueDrive your competitive advantageSell software and services

For more information on these tools and on how to get them, visit

https://partner.microsoft.com/windows

vista

New

System CenterVirtual AppServer

System Center DEM Operations

Manager 2007

Translating software inventoryinto business intelligence

Enhancing group policy throughchange management

Dynamically streaming software as a centrally managed service

Proactively managing application and operating system failures

Powerful tools to accelerate desktop repair

ALERT: Application Xhas failed

AppApp

AppApp

AppAppApp App

AppAppApp

InventoryAssets

ManageGroup

Policies

Virtualize and Stream

Apps

Monitor Crashes

RepairDesktops

Windows Vista Certified

Partner services

Major PC purchas

e

Optimized Desktop Essentials

Windows Partner Solutions - for VARs and SIs

+

Several Images – mix applicationAsset management and controlCash flow management and cost

Customer Pain Points

Your Windows Solution

√ Reduce Images

√ Manage Applications

√ Control Assets

√ Cash flow and cost

MS Financing available for hardware, software,

and services!

=Reduced deployment costs

Standardize images and keep fewer on hand (SoftGrid)

$2

Increased sale of new services

Sell sequencing and deployment services each time a SoftGrid user installs a new application (SoftGrid)

$15=

Increased sale of additional products

New features will drive increased customer adoption (Software Assurance and MDOP)

$9=

Optimized Desktop Essentials Meets Your ChallengesValue of

features Benefit to you $ per PC

$26 per PC!

All Numbers are estimates by Microsoft

Outsourced desktop

management

Managed Optimized Desktop

Other Microsoft services including:

Helpdesk supportOS & systems managementSecurity managementCapacity planningData application migration

+

Windows Partner Solutions - For SI’s and Outsourcers

Data SecurityIncrease uptime / reduce onsite timeFlexible user rightsApplication management & control

Customer Pain Points

Your Windows Solution

√ Data Security

√ Uptime & Costs

√ User Rights

√ Application Control

MS Financing available for hardware, software,

and services!

Reduce deployment costs

Standardize images and keep fewer on hand (SoftGrid)

$45

Reduce support costs

Centralize application support and eliminate app. to app. Conflicts (SoftGrid)

$60

Speed support resolution

Monitor errors to prevent potential crashes from ever occurring (DEM and DART)

$25

Managed Optimized Desktop Meets Your ChallengesValue of

features Benefit to you $ per PC

$130 per PC!

=

=

=

All Numbers are estimates by Microsoft

Grow with Windows Vista and the Optimized Desktop

Win New Customers

Drive Bigger Deals

Lower Costto Serve

Measurable &differentiated value

Deeper integration with other solutions

Customer-ready collateral, tools &

solutions

Customer complexity driving cost

Need new growth strategies

Volume Licensing

Need to differentiate from competitors

Desktop as a services upsell opportunity

New technology and service expertise

Differentiated offerings and new tools for selling

Technology to reduce complexity and costs and enhance margins

Windows Partner Solutions Helps Meet Your Challenges

Next Steps:

• Try the Windows Vista Business Value Assessment Tool

• Review the customer sales presentations• Leverage MS Financing in your deals • Register for MDOP Training• Review “The Road to Desktop Optimization” white

paper • Take advantage of hardware promotions for partners

- www.lenovo.com/mspartners/ca . Password = mspartners

• Enroll in Windows Desktop Deployment Specialization - https://partner.microsoft.com/40029236

Visit https://partner.microsoft.com/windowsvista

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.