product mix dabur
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Product Portfolio of Dabur India Ltd
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Dabur India- Milestone
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Dabur - 125 Year Old4th largest FMCG Company in India
Revenues of US$910 Million (Rs 4110 Crore)
Market Capitalisation of US$4 Billion (Rs 20,000 Crore).
350 + brands
Largest Indian Personal and health Care Company
1884-Established by Dr. S.K. Burman at Kolkata.
1896-First production unit established at Garhia.
1936-Dabur pvt. Ltd. Incorporated.
1972-Shifts base to Delhi from Kolkata.
1979-Dabur Research Foundation set up.
1988Launches Pharmaceutical medicines.
1992-The company developed Dab 10, an anticancer drug named Taxol. 2005- Dabur aquired Balsaras businesses for Rs. 1.43bn.
2006 - Approves FCCB/GDR/ADR up to $200 million.
2007 - Foray into organised retail.
2007 - Dabur Foods merged with Dabur India.
2008 - Acquires Fem Care Pharma .
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Dabur India Milestone 2010 - Dabur makes its first overseas acquisition.
2010 - Dabur acquired 100% equity in Namaste Lab . 2010 - Dabur Chyawanprash Launched Orange & Mango flavours.
2010 - Dabur Amla Hair Oils enters Limca Book of Records.
2011 - Dabur enters professional skin care market .
2011 - Dabur launches its first-ever online shopping portal .
2011 - Dabur India acquired 30-Plus from Ajanta Pharma .
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Dabur - SBU Structure
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Manufacturing units of Dabur -India
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World-wide presence of Dabur
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FMCG Market in India
The Indian FMCG sector is the fourth largest in theeconomy and has a market size of US$13.1 billion.
It has been predicted that the FMCG market will reach to US$ 33.4
billion in 2015 from US $ billion 11.6 in 2003.
Constitutes2.15% of Indias GDP
The middle class and the rural segments of the Indian population are themost promising market for FMCG, and give brand makers the opportunityto convert them to brand
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FMCG Market -SWOT
Lower Operational Cost -
World Class Manufacturing
Techniques
Over 2.8 Million retailer and
Distributors
11 brands of over 1 billion
each
Build up markets for export
and also explore new
International markets
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Food products is the largest consumption category in India, accounting fornearly 21 per cent of the countrys GDP.
Sales
baby care
Fabric care
food Product
Hair care
House
OTC product
Others
Personal Care
12%
2%
43%
8%
4%
4%
5%
22%
FMCG Market Segments
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Penetration levels: Sufficient headroom
Low penetration levels offer room for growth across consumption categories
Rural penetration catching up with urban penetration levels
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Product Mix
Personal Care Division
Healthcare Division
Hair care,soaps,skincareAyurvedic medicines and
OTC products
Home care Division
Food Division
Fruit beverages & kitchen products
CCD 68%
FOOD
11%
IBD
13%
CHD 7%
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Hair Oils Shampoo Skin care Soaps
Dabur Amla HairOil Dabur VatikaShampoo
(root strengthening &dandruff)
Uveda fairnesscream Fem fairness soap
(oxy bleach,herbalbleach)
Vatika Hair Oil Uveda moisturizingcream / face wash
Fem dual care
Dabur Anmol Gulabari facecream and lotions
SAKA
Fem liquid soap
Width
Lengt
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Personal Care Division Products
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Personal Care DivisionKey
Products
Hair Oils
Shampoo
Dabur has 12% market shareKey brands:
-Dabur amla hair oil-vatika hair oil-Anmol coconut oil
Herbal offerings under vatika brandNo.4 position,6% market share3 variants
-Vatika Root Strengthening
- Vatika Dandruff Controll-vatika menthol cool effect
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Dabur ayurvedic range of productsDabur has 07% market share
Key brands:- Uveda fairness cream- Uveda moisturizing & face wash- Gulabari face cream and lotions
Skin Care
SoapsDabur ayurvedic range of soapsDabur has 07% market shareKey brands:
- Fem fairness soap- Fem dual care- SAKA
- Fem liquid soap
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Healthsupplements
Oral care Digestives OTC
Daburchawanprash
(junior,suarfree,mango,orange)
Dabur red hajmola Dabur's HonitusCough Syrup
Dabur glucose-D meswak pudinhara Dabur Badam Oil
Dabur honey promise Dabur Balm
babool Dabur ShankhaPushpi
Width
Lengt
h
Health Care Division Products
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Dabur has 67% market shareChyawanprash & its variants
Glucose& other nutrition supplements Honey
health supplements
oral careDabur ayurvedic range of tooth pasteDabur has 13% market shareDabur Red Toothpaste : traditional
equity Babool Toothpaste: herbal equity &value
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Dabur has 56% market shareHajmola and its variants
Pudinhara
health supplements
OTC
Key brands:- Dabur's Honitus Cough Syrup
-Dabur Badam Oil-Dabur Balm-Dabur Shankha Pushpi
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Insect repellants Air fresheners Cleaners
Odomos cream Odonil solid fresh Dazle floor cleaner
Odomos liquid Odonil air freshnerspray
Sani fresh toilet cleaner
Odomos coil Odopic dishwasher
Width
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h
Home Care Division Products
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Air Fresheners
InsectRepellants
KEY BRANDS
Dabur has 69% market share leader in mosquito creams
Key brands--odomos coil--odomos cream
Wide range of fresheners even for
automobiles
-----odonil solid freshner with variants-----odonil spray freshner with variants
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Cleaners
Market share:40%
Key brands--odopic dish washer---sani fresh toilet cleaner----dazzl foor cleaner
KEY BRANDS
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Fruit juice Kitchen products
Real Homemade-ginger garlic
Activ Homemade coconut milk
Burst Homemade Tomato puree
Capsico sauce
Lemoneez
Width
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Kitchen products
Fruit juiceKEY BRANDS
Key brands
-real-activ-burst-lemoneez
Key brands-Homemade-ginger garlic-Homemade coconut milk
-Homemade tomato puree-Capsico sauce
Dabur Marketing Mix
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Dabur Marketing Mix
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Consumer Care SBU- Overview
Health Care SBU- Overview
130 Billion in size
15% growth expected
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International Business SBU- Overview
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FinancialPerformance - Overview
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in Rs. crores FY02* FY03 FY04** FY05 FY06# FY07^ FY08 FY09 FY10 FY11^^
Operating Results:
Sales 1,200 1,285 1,236 1,417 1,757 2,080 2,396 2,834 3,416 4,110
Other Income 12 7 9 9 13 26 34 47 48 65
Tax Rate (%) 16.6 13.3 12 10.8 11.7 12.1 13.4 12.1 16.7 19.6
PAT Margins (%) 5.4 6.6 8.6 11 12.2 13.5 13.9 13.8 14.7 13.8
Financial Position:
Fixed Assets (Net) 371 257 250 295 512 379 465 559 677 1542
Current Assets, Loans & Advances 504 522 340 408 471 640 774 951 1106 1853
Current Liabilities & Provisions 183 241 294 400 436 452 732 805 920 1458
Net Working Capital 322 281 46 8 35 189 42 146 186 395
Total Assets 705 640 433 543 624 670 749 1060 1129 2465
Share Capital 29 29 29 29 57 86 86 87 87 174
Reserves & Surplus 365 388 257 335 440 393 531 732 848 1217
Shareholders Funds 393 417 286 364 497 480 618 819 935 1391
Loan Funds 304 964 132 164 121 160 99 230 179 1051
Total Capital Employed 705 640 433 543 624 670 749 1060 1129 2465
Return Ratios:
ROCE (%) 12.6 16.1 28.6 31.3 39 45.7 47.6 39.4 45.7 33.2
RONW (%) 16.6 20.6 38.1 43.5 46.1 61.3 55.3 47.7 53.5 48.9
Equity Share Data:
Earnings Per Share (Rs) 2.3 3 3.7 5.4 3.7 3.3 3.9 4.5 5.8 3.3
Dividend Per Share (Rs) 0.5 1.4 2 2.5 1.8 1.4 1.5 1.8 2 1.3
No of Shares (In Crs) 28.6 28.6 28.6 28.6 57.3 86.3 86.4 86.5 86.9 174.1
FinancialPerformance Detailed( Last 10 Yrs)
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Keyfindings and Strategic initiatives
17 World Class manufacturing plants
30% Sales from Overseas; Huge potential to leverage expertiseand grow in emerging markets( Africa)
Localize manufacturing , Supply Chain and product offeringsto suit Geographic needsSustained investments in Brand building and MarketingAcquisitionof Hobys Group(Turkey) Personal Care
Robust Distribution Network - 3 million Retail Outlets
OTC and Ethical
Expected growth of OTC (Chawanprash)
15% Strong Distribution Network of Chemist + Vaidya +Ayurvedic pharmacies Focus on varied therapeutics areas Inorganic expansion- Thirty Plus from Ajanta Pharma-2011Differentiate on Herbal and Ayurvedic platform
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Keyfindings and Strategic initiatives
Investment in RnD - InnovationAcquisition of Namaste Labs for 100 mil 2011Namaste is leading hair care and color business in Europe and South-westAsiaMarket size of hair care and color business - 15. billionTooth power to Toothpaste
ExpansionStrengthening the presence in existing categories and and entering new
geographies and markets Maintain dominant status as leader in Health supplements(No 1)
Professionally managed - Awarded Corporate Governance award Identity transformation from Red Dabur to Greenwith Celebrate Life tagline Replace Old It system with ERP( SAP); Switch to E-Procurement
Moved away from Umbrella Branding and retained Dabur as Corporate Brand Rural Brand Ambassador- Big B and Rani Mukherjee- mass appeal (Rural) South India only 7% Sales- Focus on South India ( Sivappu Pal Podi ) 1 Re Sachet