BAJAJ GROUP

SUBMITTED TO :Prof.(Dr) Meeta Munshi Submitted by:

Priyanka Thakkar Sneha MenonDeep BajajHarshit PatelIshita Salot

INTRODUCTION

PRODUCT MIX

CONCEPTS OF…

LINE STRETCHING

LINE FILLING

LINE PRUNING

WIDTH

DEPTH

LENGTH

CONSISTENCY

AGENDA

INTRODUCTION OF BAJAJ GROUP

An Indian conglomerate founded by Jamnalal Bajaj in 1926, Mumbai comprises 34 companiesIts flagship company Bajaj Auto is ranked as the world's fourth

largest two & three wheeler manufacturerKey people: Rahul Bajaj (Chairman & MD)Products :

Automobile Financial services Home appliances Electrical Iron and Steel Insurance

Revenue: 30,000 crore (US$5.7 billion)Employees: 36,000 (as of 2010)Subsidiaries: Bajaj Auto, Bajaj Electricals ,Mukand Ltd & Bajaj

Hindusthan Ltd

BAJA

PRODUCT MIX OR PRODUCT ASSORTMENT

“Set of all products and items a particular seller offers to sale”

WIDTH LENGTH

DEPTH CONSISTENCY

CONCEPTS

PRODUCT CLASSES

BAJAJ AUTO

TWO WHEELERS

COMMERCIAL VEHICLES

BAJAJ HERBAL

HAIR CARE SKIN CARE ORAL CARE PERSONAL CARE

BAJAJ ELECTRICALS

APPLIANCES FANS LIGHTING

WIDTH=2

WIDTH=4

WIDTH=3

PRODUCT-WIDTH OF PRODUCT LINES

TWO WHEELERS

BAJAJ KRISTAL

BAJAJ PLATINA

BAJAJ DISCOVER

BAJAJ PULSAR

BAJAJ AVENGER

BAJAJ NINJA

COMMERCIAL VEHICLES

GOODS CARRIERS

AUTORICKSHAW

LENGTH OF PRODUCT LINE

BAJAJ AUTO

TOTAL LENGTH=8

PRODUCT LINE: TWO WHEELERS (TOTAL DEPTH=13)

BAJAJ KRISTAL BAJAJ PLATINA:PLATINA 125 CC PLATINA 100 CC

DEPTH=2

BAJAJ DISCOVER:DISCOVER 150DISCOVER 125DICCOVER 100

DEPTH=3

PRODUCT DEPTH

BAJAJ AVENGERAvenger 220 DTS-I

BAJAJ PULSARPULSAR 135 LS =Rs 61600PULSAR 22O DTS-I =Rs 84300PULSAR 180 DTS-I =Rs 74300PULSAR 150 DTS-I =Rs63100

DEPTH=4

BAJAJ NINJANINJA 250-RNINJA 650-R

DEPTH=2

CONTINUE…

COMMERCIAL VEHICLES

LINE STRECHING

The Avenger : 220CC Rs.72,500

NINJA : 650CC Rs.3,00,000

1)UP MARKET STRETCH

2)DOWN MARKET STRETCHING

CT100: 100CC Rs.32000

PLATINA: 125CC Rs.39300

3)TWO WAY STRETCHING:PULSAR 135CC (Rs.61600)

PULSAR 150CC (Rs.63100)

PULSAR 220CC (Rs.84300)

LINE FILLING

DISCOVER ( Launched in April 2011)Discover 125cc Drum brake version – Rs.44,000Discover 125cc Disc brake version - Rs.47,000Discover 150cc – Rs.48,000

XCD 125CC (Rs.44000)135cc DTS-Si (Rs.45000)

BAJAJ ULC800CC1.5 LACS( LAUNCH IN 2012

LINE PRUNNING

BAJAJ SUPER SCOOTER

BAJAJ SUNNY

BAJAJ CHETAK SCOOTER

CONSISTENCY

CONSISTENCY

In terms of product requirement , the product classes are less consistent as they perform different functions for buyers.

Ex: Bajaj auto ( transport fuction ) Bajaj Herbals ( personal care)

In terms of SUPPLY CHANNEL ….HIGH CONSISTENCY in between TWO WHEELERS & COMEERCIAL VEHICLESLOW CONSISTENCY In between BAJAJ AUTO (MOTORCYCLES)

& BAJAJ HERBALS (BAJAJ ALMOND OIL)

THANK YOU