Product names The name for this product is based on the concept that the female is in control and empowered.

This name connotes a powerful addiction to the fragrance.

This name reinforces the idea that you will be obsessed with this perfume.

This name suggests a perfume that stands out and surprises your senses.

This fragrance name possesses your senses with its empowering smell and takes over your mind and body.

This is suitable for my target audience as it is young, fun and carefree. The deliberate misspelling shows the fragrance is lively and spirited.

Brand namesI have chosen this name as it is my name and I am the creator of this new fragrance.

M.A.D I chose this name as it appeals to a young stylish audience.

I have chosen this name as KMD are my initials as it is powerful as the writing is in bold.

I have chosen the name addictive because it fits my product names of SHOCK, KRAZY, OBSESSED etc. It has a mysterious edge as it makes the audience want to know what part of it is addictive.

I have chosen overdose as it also suits my chosen product names. It also appeals to young audiences as many young adults are doing crazy things at that age.