product owners meetup - pivots for real
TRANSCRIPT
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Featured Project:The Wroclaw West Bypass, Poland
Trusted by the world’s largest projects
Pivots for real: how we've hacked up
some data to know we've hit the mark
Mark Smith @markjdsmith
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Obligatory Who am I
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BidContender
• Online Tender Management platform that has connected builders and subbies on $48 billion in projects this year
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Stories -> Hypothesis
120 Points = done
http://www.agileproductdesign.com/
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How to know what’s of value?
• Experiments, validated learning, testing things
Read it, loved it, but… when it came to it. How?
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Torres format hypothesis
http://www.producttalk.org/2014/11/the-5-components-of-a-good-hypothesis/
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Hypothesis Wall
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Geckoboard and DataHero shows the data
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Build until the number moves… or doesn’t.
2 weeks
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Fake it `til you make it.
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TV’s are essential
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An exampleHypothesis 2 X Transactions
Feat
ures
Outc
omes
$
Say, 20/ month
40/ month & growing
Many iterations of price, duration
offer, app, marcomm
s
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Further Reading
http://www.businessmodelgeneration.com/book
http://practicetrumpstheory.com/ http://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050
http://shop.oreilly.com/product/0636920033851.do
CONFIDENTIAL | 18 Seattle Tunnel State Route 99, U.S.A | US $1.4B Value
Thank You