product photography guidelines by eshopbox

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Post on 20-May-2015




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This presentation is a guideline on product photography by eshopbox


  • 1. Product Photography Guidelines

2. Great product photography helps your products sell, It isntrocket science, product photographs are often the only waycustomers get to interact with the product before a purchase.Showcasing your products with high-quality images can alsobe the winning difference between a conversion and no saleat all. This is particularly true if youre also distributing yourproducts on marketplace sites like Myntra where they aredisplayed alongside those of your competitors. 3. Guidelines Make sure theyre high qualityHigh quality is an absolute must. You want your customers to get the clearest picture possible, both literally andfiguratively, when it comes to your products, and high quality photos are an integral part of achieving that. Incorporate alternate viewsProduct photos showcasing alternate views are another must-have. Remember: You want to be able to recreatethe experience of a customer walking into a store and being able to pick up a product and look at it. Showcaseyour product by displaying pictures from different angles and from different proximities. Product DetailingFor your product photos to be their very best, youll want to make sure that its easy to zoom-in on them. Thephoto should remain clear, even when zoomed in on, and really highlight your products detailing. ConsistencyIn order to enhance your brand and give the most cohesive ecommerce shopping experience, your product photosshould be consistent. Whether you use Flash or no Flash, a background or no background or a model or amannequin, the important part is that whatever creative decisions you make, you apply them across the board. 4. Image SpecificationsDimension (Aspect Ratio) Resolution Format Angles1:1.5 72dpi .jpg Front, Side, Back, Detail The images should be centre aligned Background color remains white until there is a requirement. All images to be in vertical orientation Soft natural shadow on the left of the image, not too away from the model Posing must be aesthetically nice and it should enhance the USP of the product. 5. Example of Cropping Size for Bottom Wear in Image FrameThe margin to be kept from left and right should be fixed for the complete shoot.Note: The Waist line and the bottom line remains constant in all the images 6. * Please note that the dimensions (aspect ratio) of the images may vary from websiteto website depending upon the prototype/design of the website. 7. Thank You!