BY JA S O N , O L L I E , PAT R I C K A N D L A N I

PRODUCT PITCH – OCELOT

WHO?

Our group includes Jason, Pat, Ollie and Lani. Our company name is aPex, this was decided due to the meaning of apex- top and/or the best. Our slogan is lets get started.

PRODUCT NAME – WHY?

We decided to call our deodorant Ocelot. This is because Lynx had influenced our ideas already and therefore we thought it would fit if we were to call our deodorant another cat name – Ocelot.

PRODUCT SLOGAN – WHY?

Be Fresh For The Day With Our Deodorant And Body Spray. Our slogan is completely unimaginative; it just states what our product does!

Product Influences

Our main influences were Lynx and Right Guard, this is because they are both leading brands of deodorant, but also specialise in different areas. Lynx specialises in attracting the opposite gender with their fragrance, whereas Right Guard specialises in antiperspirant. So, for our product we decided to use both USP’s and create a fragrant antiperspirant.

TARGET AUDIENCE

We have designed our product to appeal to male teenagers to mid-40’s, we have done this by using simple yet eye-catching packaging, using a variety of age groups in our promotions and pages.

Our Print Adverts (magazine, bus, train and website banner)

Lani’s Bus Print Ad

Ollie’s Website Banner

Patrick’s Magazine Print Ad

Jason’s Train Print Ad

MARKETING CAMPAIGN

• Where and how you plan to advertise the product• What sorts of shops would you like your product in• Any competition or promotions you might run with it• Any other ways you can get your product out there?

• We aim to create nationwide awareness for our deodorant by creating bus, train, website and magazine adverts. We will advertise our unique selling point (antiperspirant and fragrance), this will also create business as well as awareness. We aim to sell our product in pharmacies and sport outlets e.g. Boots and Sports Direct. Selling our product in these shops will tie in with our beginning promotion (buy 3 cans of deodorant and get a Nike rucksack worth £20 for free). For our deodorant we will also create an online competition. To raise further awareness for our product we will also make a Facebook page, this will immediately draw attention to our product as over 750 million people across the world have it.

Examples of competitions and marketing campaigns;

This example is something we could do for our online competition.

PAT’S VIDEO ADVERT

OLLIE’S VIDEO ADVERT