product presentation april 2017 - scuba diving - us · pdf filescuba diving industry at a...

Scuba diving

Product Presentation – April 2017

Introduction

on scuba diving

Scuba diving

at Club Med

Best scuba diving

Club Med resorts

SCUBA DIVING INDUSTRY AT A GLANCE

Today, scuba diving is one of the fastest growing extreme sports with around

6 million active scuba divers worldwide

Scuba (abbreviation for Self Contained Underwater Breathing Apparatus) diving

is mainly done for the attraction of the unattainable undersea world.

It is one area of nature that mankind has not been able to fully control as we simply

are not able to breathe underwater.

Scuba diving gives an opportunity to be part of that underwater world,

and is the opportunity to create a unique, memorable, and exciting experience !

Market size

FOCUS ON US SCUBA DIVING TRAVELERS

- Around 3 million active scuba divers in

the US - About 11 million snorkelers

- Age: between 38 and 53 years old

- 76% are mens

- Household income between $75,000 and

$100,000

- 71% are married

- 17% have kids under 18 yr.

- US newly certified scuba divers are

mainly from :

1. California

2. Florida

Clientele

profile

Source: http://c.ymcdn.com/sites/www.dema.org/resource/resmgr/imported/Diving%20Fast%20Facts-2013.pdf

http://c.ymcdn.com/sites/www.dema.org/resource/resmgr/imported/Diving Fast Facts-2013.pdf





FOCUS ON CLUB MED SCUBA DIVING GM PROFILE IN OUR NAM RESORTS

47,9 years old in average

24%

46%

30%

Family Couples Single andFriends

46%

54%

Recruitment

Repurchase

In our NAM resorts, 6% of GMs are scuba divers

Others = 11%

28% 27%

34%

12%

% of GMs that have purchased a scuba

diving package in 2016

8%

7% 3%

Source: ISIS data 2016 individuals only

Both heavy users and

new GMs

Mostly from USA

Scuba diving attract the most

GMs at Turkoise

Mainly couples More men (58%) than

women (42%)

https://en.wikipedia.org/wiki/Flag_of_the_United_States

https://www.google.fr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwij44P2tJDTAhXDWRQKHVdOCnAQjRwIBw&url=https://en.wikipedia.org/wiki/Flag_of_Canada&bvm=bv.152174688,d.d2s&psig=AFQjCNFrNuHj_5wyIUSeCaROvPwQ14mLWA&ust=1491588090533935

https://www.google.fr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjdxt6HtZDTAhWB7RQKHQ-vAxAQjRwIBw&url=https://en.wikipedia.org/wiki/Flag_of_France&bvm=bv.152174688,d.d2s&psig=AFQjCNGKmi5321IVlW0XdgSwseGDD28fuA&ust=1491588149772433

Introduction

on scuba diving

Scuba diving

at Club Med

Best scuba diving

Club Med resorts

CLUB MED SCUBA DIVING PROMISE & KEY SELLING POINTS

Resorts located in top scuba diving destinations worldwide (Caribbean, Maldives, Mauritius…) Numerous dive sites, all offering world-class diving experience

Opportunity to dive on some of the world’s top wall-diving destinations Kabira Ishigaki awarded best resort hotel for divers by Marine Diving (from 2008 to 2010), Columbus Isle consider as #4

best diving resorts in Bahamas according to Trip Advisor

A seamless scuba diving experience to discover an incredible aquatic paradise ! Group lessons for all skill levels and for adults & children ; Qualified instructors ; State-of-the-art equipment ; diving

sites easily accessible from the resorts ; Trips provided from the resort

A tailored experience with customized services Private boat rental available for groups at additional cost

The benefit of Club Med all inclusive vacations for a worry-free experience Kids clubs, other sports & activities for the family, Spa, etc.

Club Med offers the ideal scuba diving schools for divers of all levels

with a wide range of personalized services to cater to their needs

Come to discover water wonders’ with Club Med world-class diving offerings !

PRODUCT PROOFS IN RESORTS

- Tuition: PADI (Professional Association of Diving Instructors) is the largest

international recreational Scuba diving organization in the world - PADI

provides instruction (theory and practice) for all levels, from beginners to

experts

- The following courses are available at Club Med resorts:

PADI Bubble Maker (children’s 1st diving experience, from 8 to 10 – a

marvelous way of introducing kids to dive, at a maximum depth of 6.5 ft, in a

protected zone)

PADI Discover Scuba Diving (for beginners 1st diving experience, no

certification)

PADI Open Water (for beginners, 1st diving experience with certification)

Advanced accompanied or independent diver packages* (you must have a

CMAS 1 or 2 starts, PADI Open Water or equivalent, prerogative according to

local ruling)

- Size of groups at Club Med:

For lessons in the sea or pool, 1 instructor for 4 to 6 GMs

For open water dives, 1 diving guide for several buddy pairs (4 maximum)

All resorts with scuba diving use outside specialists that comply with

Club Med standards

- PADI courses include full equipment

(cylinders, wetsuit, lead belt, stab jacket,

dive regulator, flippers, mask and snorkel),

pro-instructions and boat trips

- Courses do not include the PADI kit (PADI

diploma certificate and handbook), at

extra cost, available on site

- In certain resorts, wetsuits and dive

computers are also available for rental

- Brands: Scubapro, Aqualung

Equipment

Group lessons for all levels from 8 yr.

*For these packages, a scuba diving Insurance is required (can be purchased on-site by day, week or year)

OVERVIEW OF CLUB MED WORLDWIDE SCUBA DIVING OFFER

18 scuba diving destinations worldwide

Cancun Yucatan, MEXICO

Columbus Isle, BAHAMAS

Turkoise, TURKS & CAICOS

Buccaneer's Creek, MARTINIQUE

Kani, MALDIVES Finolhu Villas, MALDIVES

Phuket, THAILAND

Albion Plantation, MAURITIUS

Albion Villas, MAURITIUS

CAPTION

Our top picks (9 resorts)

Other scuba diving resorts

Introduction

on scuba diving

Scuba diving

at Club Med

Best scuba diving

Club Med resorts

AMERICAS,

CARIBBEAN & MEXICO

COLUMBUS ISLE SCUBA DIVING OFFER

San Salvador offers a wealth of attractions to divers of all abilities and experience.

The island’s waters are famous for their healthy coral and fauna as well as the stunning visibility and the dramatic wall that

surround San Salvador. There are sites with exceptionally well preserved and protected flora and fauna: coral, sponges, all

kinds of tropical fish, barracuda, rays, turtles, reef and hammer sharks, dolphins, etc.

Most of San Salvador’s dive sites are located inside National Marine Park.

Sea Center | PADI Open Water Course | Dive Packages | SCUBAPRO rental equipment | Dedicated classroom | Guest lockers

for personal equipment | On-site recompression chamber & hyper-baric specialized doctor | Nitrox available

Key facts

- Type of dive: mooring to dive spot

- Considered as one of the best sites in the

world, exceptional site with ‘walls’*,

canyons, coral heads

- 30 diving sites (from 5 to 40 min from the

resort)

- Depth: 6 to 40 m / 20 to 130 ft

- PADI courses from 11 years old

- Partner: Seafari

Target Offer NA code Price

(W18)

Min.

Age

Service

duration

Min. level

(if any) Package description

Min.

stay

Beginner

divers

PADI

Discover

scuba

diving

COLPD1 € 123 /

$ 135 10 1 day

- 1 pool or shallow water (dockside) lesson

- 1 ocean dive from snorkel boat

- Equipment*

2

days

PADI

Scuba

diver

beginner

course

COLD04 € 345 /

$ 380 10 3 days

- 2 confined water dives and 2 supervised ocean dives

- 3 academic lessons/videos and final exam

- Certification card

- Equipment*

- Not included:

PADI material and PADI crew pack (mandatory

and may be purchased on site 80 USD)

E-Learning : academic learning maybe completed

at your convenience prior to your arrival to the

Club (PADI.com e-learning; use store number

2797)

4

days

Confirmed

diver

6 dives

package COLD06

€ 355 /

$ 390 10 3 days

CMAS 1 Star or PADI

scuba diver or

equivalent

- 6 dives incl. boat trips

- Not included:

Required scuba diving insurance (can be

purchased on-site by day, week or year)

In water supervision (obligatory for CMAS1* and

PADI Scuba Diver)

Equipment not included - tank and weights only)

4

days

10 dives

package COLD10

€ 500 /

$ 550 10 5 days

CMAS 1 Star or PADI

scuba diver or

equivalent


- Not included:




PADI Scuba Diver)


6

days

*Equipment includes: Tank, weights, fins, mask, snorkel, BCD, regulator with octopus, SPG, LP inflator, wetsuit.

COLUMBUS ISLE PRE-BOOKING PACKAGES

TURKOISE SCUBA DIVING OFFER

With an average of 350 days of sunshine annually, Turks & Caicos is a great place to dive year-round.

Turks & Caicos is one of the world’s top wall-diving destinations with more than 25 dive sites boasting breathtaking drop-

off walls and a wide range of marine species. A large portion of the coast is protected by the National Parks Ordinance,

which results in pristine dive sites with abundant marine life: Caribbean reef sharks, spotted eagle rays, hawksbill turtles,

eels, grouper, horse-eyed jacks and a variety of tropical fish.

Sea Center | PADI Open Water Course | Dive Packages | SCUBAPRO rental equipment | Dedicated classroom | Guest

lockers for personal equipment | Nitrox available

Key facts

- Type of dive: mooring to dive spot

- Vast and thriving coral reef ecosystem and

lots of walls

- 20 diving sites (average of 60 min from

the resort)

- Depth: 10 to 40 m / 30 to 130 ft


- Partner: Seafari

TURKOISE PRE-BOOKING PACKAGES


(W18)

Min.

Age

Service

duration

Min. level


Min.

stay

Beginner

divers

PADI

Discover

scuba

diving

TURPD1 € 123 /

$ 135 18 1 day

- 1 pool or shallow water (dockside) lesson

- 1 ocean dive from snorkel boat

- Equipment*

2

days

PADI

Scuba

diver

beginner

course

TURD04 € 340 /

$ 380 18 3 days

- 2 confined water dives and 2 supervised ocean dives

- 3 academic lessons/videos and final exam

- Equipment*

- Certification card

- Not included:

PADI material and PADI crew pack (mandatory

and may be purchased on site 80 USD)

E-Learning : academic learning maybe completed

at your convenience prior to your arrival to the

Club (PADI.com e-learning; use store number

2797)

4

days

Confirmed

diver

6 dives

package TURD06

€ 355 /

$ 390 18 3 days

CMAS 1 Star or PADI

scuba diver or

equivalent


- Not included:




PADI Scuba Diver)


4

days

10 dives

package TURD10

€ 500 /

$ 550 18 6 days

CMAS 1 Star or PADI

scuba diver or

equivalent


- Not included:




PADI Scuba Diver)


7

days


CANCUN YUCATAN SCUBA DIVING OFFER

Key facts

- Type of dive: anchor

- Wrecks and reefs crowded with marine

life nearby Cancun

- More than 30 diving sites (Cancun,

Cozumel, Cenotes)

- Depth: : 6 to 40 m / 20 to 130 ft


- Partner: Phocea Mexico

Mexico’s Yucatan Peninsula offers stunning beaches with pure white sand bathed by warm clear Caribbean water,

the second longest barrier reef in the world.

Diving in Cancun is not limited to the ocean: this region is renowned for its remarkable cenotes. These unique

underground springs create sunbeam-filled caverns flooded with crystal clear fresh water. Some lead to extensive

underwater cave systems and are the realm of the technical diver, but divers of all levels can easily explore others.

The Riviera Maya is a world-class dive destination and a whole lot more.

CANCUN YUCATAN PRE-BOOKING PACKAGES

Target Offer NA code Price (W18) Min.

Age

Service

duration

Min. level


Min.

stay

Beginner

divers

PADI discover

scuba diving CANPAI € 100 / $ 107 10 1 day

- 1 theory lesson

- 1 pool dive and 1 boat dive

- Equipment*

2 days

PADI scuba diver CANSCD € 246 / $ 264 10 2 days

- 1 theory lesson

- 2 pool dives and 2 boat dives

- Equipment*

- Beginners have to pay for student kit (certificate,

course material, PADI manual) locally after

successful completion of the course

4 days

PADI open water

diver CANPPO € 419 / $ 450 10 3 days

- 1 theory lesson

- 5 pool dives and 4 boat dives

- Equipment*




5 days

Confirmed

diver

accompanied

PADI advanced

open water CANPPA € 373 / $ 401 14 3 days

CMAS 1 Star

or PADI

Open Water

Diver or

equivalent

- 6 dives incl. boat trips if needed

- Equipment*

- After successful completion of the course, the

students have to pay PADI kit locally (certificate,

PADI manual)

5 days

2 dives

package

Cancun CANPLC € 117 / $ 126

12 1 day

CMAS 1 Star

or PADI

Open Water

Diver or

equivalent


(Equipment not included – tank and weights only) 2 days Cozumel CANCOZ € 160 / $ 172

Cenotes CANCEN € 174 / $ 187

6 dives

package

Cancun CANSPG € 317 / $ 340 10 3 days


(Equipment not included – tank and weights only) 4 days

Yucatan CANYUC € 399 / $ 428

8 dives package CANFAJ € 438 / $ 470 10 4 days - 8 dives incl. boat trips


10 dives package CANMAY € 580 / $ 623 12 5 days - 10 dives incl. boat trips



BUCCANEER'S CREEK SCUBA DIVING OFFER

Key facts


- 11 diving sites (from 10 to 40 min from

the resort)

- Depth: 6 to 40 m / 20 to 130 ft

- PADI courses from 10 years old (except

PADI Bubble Maker dedicated to children

from 8 to 10 years old)

- Partner: Boucaniers Diving

Martinique is one of the Caribbean islands that is surrounded by both the Atlantic Ocean and the Caribbean Sea.

For divers, this means that there are many numerous, and diverse, underwater habitats to explore.

The coast is surrounded by beautiful reefs teeming with tropical fish. Ships and boat wreck sites are numerous off the

coast of Martinique, many of which sank when Mt. Pele erupted in 1902.

Scuba divers in Martinique can avail themselves of fascinating dive sites, ideal water temperatures, abundant marine life

and interesting shipwrecks.

BUCCANEER'S CREEK PRE-BOOKING PACKAGES


(W18) Min. Age

Service

duration

Min. level


Min.

stay

Beginner

divers

PADI Bubble

Maker BUCBPB € 70

8

(max 10) 1 day

- 1 discovery dive in a protected zone

- Equipment* 2 days

PADI discover

scuba diving BUCPSD € 165 8 2 days

- 2 boat/shore dives incl. boat trips if needed

- Equipment* 3 days

PADI scuba diver BUCPDD € 255 10 2 days

- 4 boat dives incl. boat trips if needed

- Equipment*




3 days

PADI open water

diver BUCPOW € 460 10 4 days

- 7 boat dives incl. boat trips

- Equipment*




5 days

Confirmed

diver

accompanied

5 dives package BUC5PE € 310 12 3 days

CMAS 1 Star or

PADI scuba

diver or

equivalent


- Equipment* 4 days

10 dives package BUC11P € 535 12 5 days

CMAS 1 Star or

PADI scuba

diver or

equivalent

- 1 orientation/ refreshment dive if not been diving for

the past 3 months (free of charge)


- Equipment*

6 days

PADI advanced

open water - 5

dives of which 2

with obligatory

theme

BUCPAA € 320 12 3 days

CMAS 1 Star or

PADI Open

Water Diver or

equivalent


- Equipment*



PADI manual)

4 days

Confirmed

diver

autonomous

10 dives package BUCPCO € 515 12 5 days

CMAS 2 Stars or

PADI Open

Water Diver or

equivalent




(Equipment not included – tank and weights only)

6 days

ASIA

& INDIAN OCEAN

KANI & FINOLHU VILLAS SCUBA DIVING OFFER

The Maldives offer unique diving sports to practice this activity in the best conditions,

either for beginners or experienced divers.

Come to discover a fabulous wealth of aquatic flora and fauna, with 200 species of coral and 1000 species of fish

including sharks groupers, lion fish, moray eels, manta rays, stingray, turtles, etc.

Key facts

- Type of dive: drift

- The Maldives are internationally renowned

for the quality of its diving sites

- 20 diving sites (average of 40 min from

the resort)

- Depth: 6 to 30 m / 20 to 100 ft

- PADI courses from 11 years old (12 years

old at Finolhu Villas)

- Partner: Eurodiver


(W18)

Min.

Age

Service

duration

Min. level


Min.

stay

Beginner

divers

3 dives - PADI

discover scuba

diving

KAN3PD € 273 11 1-2 days

- 1 lagoon dive, 2 boat/shore dives incl. boat trips

if needed

- Equipment*

3 days

5 dives - PADI

scuba diver KAN5PD € 365 11 2 days

- 3 theory lessons, 3 lagoon dives


- Equipment*

- Beginners have to pay for student kit

(certificate, course material, PADI manual)

locally after successful completion of the course

4 days

9 dives - PADI

open water

diver

KAN9PD € 678 11 3-5 days



- Equipment*

- Beginners have to pay for student kit

(certificate, course material, PADI manual)

locally after successful completion of the course

5 days

Confirmed

diver

accompanied

5 dives package KAN5CA € 455 11 3-5 days

CMAS 1 Star or

PADI scuba

diver or

equivalent

- 1 orientation/ refreshment dive if not been

diving for the past 3 months (free of charge)


- Equipment*

4 days

10 dives package KAN10C € 844 11 4-7 days

CMAS 1 Star or

PADI scuba

diver or

equivalent




- Equipment*

6 days

PADI advanced

open water - 5

dives of which 2

with obligatory

theme

KAN5PC € 600 11 3 days

CMAS 1 Star or

PADI Open

Water Diver or

equivalent


- Equipment*



PADI manual)

4 days

Confirmed

diver

autonomous 10 dives package KANC10 € 661 11 4-7 days

CMAS 2 Stars

or PADI Open

Water Diver or

equivalent




KANI PRE-BOOKING PACKAGES


(W18) Min. Age

Service

duration

Min. level


Min.

stay

Beginner

divers

3 dives - PADI

discover scuba

diving

KVIPD3 € 315 12 1-2 days

- 1 lagoon dive, 2 boat/shore dives incl. boat trips

if needed

- Equipment*

3 days

5 dives - PADI

scuba diver KVIPD5 € 456 12 2 days


- 2 boat / shore dives incl. boat trips if needed

- Equipment*




4 days

9 dives - PADI

open water

diver

KVIPD9 € 778 12 3-5 days



- Equipment*




5 days

Confirmed

diver

accompanied

5 dives

package KVICA5 € 525 12 3-5 days

CMAS 1 Star or

PADI scuba

diver or

equivalent




- Equipment*

4 days

10 dives

package KVIC10 € 967 12 4-7 days

CMAS 1 Star or

PADI scuba

diver or

equivalent




- Equipment*

6 days

PADI advanced

open water - 5

dives of which

2 with

obligatory

theme

KVICPA € 665 12 3 days

CMAS 1 Star or

PADI Open

Water Diver or

equivalent


- Equipment*


students have to pay PADI Kit locally (certificate,

PADI manual)

4 days

Confirmed

diver

autonomous

10 dives

package KVIA10 € 754 12 4-7 days

CMAS 2 Stars

or PADI Open

Water Diver or

equivalent


(Equipment not included – tank and weights only 6 days

FINOLHU VILLAS PRE-BOOKING PACKAGES

PHUKET SCUBA DIVING OFFER

Phuket is the gateway to the best scuba diving in Thailand, with world-class scuba diving spots and rated amongst the

top diving destinations in the world.

Both beginners and experienced divers will appreciate the underwater scenery at Phi Phi, the fascinating King Cruiser

wreck close to Anemone Reef, and the exciting diving at Shark Point.

The waters offer very good visibility and pleasant water temperature year-round

Key facts


- Thailand is an amazing dive destination

and there is a lot to explore underwater

in this tropical paradise

- 10 diving sites (15 min from the resort or

2h by boat)

- Depth: 6 to 30 m / 20 to 100 ft




(W18)

Min.

Age

Service

duration

Min. level


Min.

stay

Beginner

divers

3 dives - PADI

discover scuba

divING

PHU3PL € 169 11 2 days

- 1 swimming pool dive, 2 boat/shore dives incl. boat

trips if needed

- Equipment*

3 days

5 dives - PADI

scuba diver PHUBP5 € 268 11 2 days

- 3 theory lessons, 3 swimming pool dives


- Equipment*




5 days

9 dives - PADI

open water diver PHUPL9 € 383 11 4 days

- 5 theory lessons, 5 pool dives

- 4 boat / shore dives

- Equipment*




7 days

Confirmed

diver

accompanied

4 dives in 2

complete days – 2

full day excursions

with 2 dives

PHUPCA € 264 11 3 days

CMAS 1 Star

or PADI

scuba diver

or

equivalent

- 1 orientation/ refreshment dive if not been diving

for the past 3 months (free of charge)


- Equipment*

4 days

PADI advanced

open water - 5

dives of which 2

with obligatory

theme

PHUPCB € 351 11 3 days

CMAS 1 Star

or PADI

Open Water

Diver or

equivalent


- Equipment*


students have to pay PADI Kit locally (certificate,

PADI manual)

5 days

PHUKET PRE-BOOKING PACKAGES


ALBION SCUBA DIVING OFFER

Mauritius is a wonderful place to discover scuba diving with some of the world’s finest coral reefs and marine life ever

to be seen as well as clear underwater visibility. Teeming with hundreds of gaily-colored fish, the underwater world of

Mauritius can be deemed a natural wonder in its own right.

There are numerous dive sites strewn all over the island from beginners to experienced divers with about 430

different underwater creatures and along with it there are 200 different spices of coral which makes retreat for all the scuba diving lovers.

Key facts


- Mauritius is a magnificent turquoise

underwater playground for divers

- 15 diving sites (5 to 40 min from the

resort)

- Depth: 6 to 30 m / 20 to 100 ft

- PADI courses from 11 years old (except

PADI Bubble Maker dedicated to children

from 8 to 10 years old)


ALBION PRE-BOOKING PACKAGES


(W18) Min. Age

Service

duration

Min. level


Min.

stay

Beginner

divers

PADI Bubble

Maker ALBPD1 € 50

8

(max 10) 1 day

- 1 discovery dive in a protected zone

- Equipment*

2

days

3 dives - PADI

discover scuba

diving

ALBDSD € 149 11 2 days

- 1 lagoon dive, 2 boat/shore dives incl. boat trips if

needed

- Equipment*

3

days

5 dives - PADI

scuba diver ALBPD3 € 240 11 3 days

- 3 pool dives


- Equipment*


course material, PADI manual) locally after successful

completion of the course

4

days

9 dives - PADI

open water diver ALBD5 € 389 11 5 days

- 5 pool dives


- Equipment*


course material, PADI manual) locally after successful

completion of the course

6

days

Confirmed

diver

accompanied

5 dives package ALBP06 € 220 11 5 days CMAS 1 Star or

PADI scuba

diver or

equivalent




- Equipment*

6

days

10 dives package ALBP11 € 419 11 5 days




- Equipment*

6

days

PADI advanced

open water - 5

dives of which 2

with obligatory

theme

ALBPL5 € 279 11 3 days

CMAS 1 Star

or PADI Open

Water Diver or

equivalent


- Equipment*


students have to pay PADI kit locally (certificate, PADI

manual)

4

days

Confirmed

diver

autonomous

10 dives package ALBPAU € 369 11 5 days

CMAS 2 Stars

or PADI Open

Water Diver or

equivalent


(Equipment not included – tank and weights only)

6

days

product presentation april 2017 - scuba diving - us · pdf filescuba diving industry at a...

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