product rate sheet 0707 - today's hospitalist

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2007 CLOSING DATES CLOSING DATES GENERAL INFORMATION Frequency: Circulation: Established: Publication dates: Editorial-to-advertising ratio: Bonus distributions January, February & March: March: April: May: October: Color Charges: Bleed: Premium Positions: Inserts: BRCs: ONLINE ADVERTISING Home Page: Other Pages: Duration: Frequency Discount: Run ad on 2 pages and get a 10% discount on second page. Specifications: Horizontal: 234 x 60 pixels (Home page only) Vertical: 120 x 600 pixels CONTACT 2007 PRODUCT ADVERTISING RATE SHEET ADVERTISING RATES 1X 6X 12X 24X 36X 48X Quarte r -p age (3 7/16 x 4 7/8” ) $1,800 $1,620 $1,530 $1,440 $1,350 $ 1 , 260 Half-page (7 1/4” x 4 7/8” ) $3,000 $2,700 $2,520 $2,400 $2,250 $2 , 100 Full-page (8 3/8” x 11 1/8” ) * $4,000 $3,600 $3,400 $3,200 $3,000 $2, 800 ��������������� ��� �� ���� ADVERTISING RATES Earned rates: Agency discount:

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Page 1: product rate sheet 0707 - Today's Hospitalist

2007 CLOSING DATESJanuary: December 1, 2006February: January 2, 2007March: February 1, 2007April: March 1, 2007May: April 2, 2007June: May 1, 2007July: June 1, 2007August: July 2, 2007September: August 1, 2007October: September 3, 2007November: October 1, 2007December: November 1, 2007

CLOSING DATES Insertion orders and ad material must be submitted by 5 PM Eastern Time on the dates specifi ed above.

Cancellations/changes must be received in writing by noon on closing date.

GENERAL INFORMATIONFrequency: Monthly

Circulation: 16,102 hospitalists as of July 1, 2007

Established: 2003

Publication dates: Issues mailed the last week of the month before the issue date.

Editorial-to-advertising ratio: 50% to 50%

Bonus distributions January, February & March: Spring 2007 Hospitalist CME Series March: Residents Bonus Distribution April: ACP Annual Meeting May: SHM Annual Meeting October: Residents Bonus Distribution

Color Charges: $400

Bleed: No charge

Premium Positions: In addition to earned B/W space rate, guaranteedpositions carry additional charges:• IFC & P3: 50% premium (must run as spread) at earned B/W page rate.• Covers 3 & 4: 50% of earned B/W page rate.• Facing First Editorial 10% of earned B/W rate.

Inserts: Charged at earned B/W page rate.

BRCs: Charged at 1x the earned B/W page rate.

ONLINE ADVERTISING Home Page: $500

Other Pages: $250

Duration: one month

Frequency Discount: Run ad on 2 pages and get a 10% discount on second page.

Specifi cations: Horizontal: 234 x 60 pixels (Home page only)

Vertical: 120 x 600 pixels

CONTACTMike Koehler, Vice President of Salesphone 866.695.3870, ext. 12fax 215.822.5659e-mail [email protected]

*With bleed

2007 PRODUCT ADVERTISING RATE SHEET

ADVERTISING RATES 1X 6X 12X 24X 36X 48X

Quarter-page (3 7/16” x 4 7/8”) $1,800 $1,620 $1,530 $1,440 $1,350 $1,260

Half-page (7 1/4” x 4 7/8”) $3,000 $2,700 $2,520 $2,400 $2,250 $2,100

Full-page (8 3/8” x 11 1/8”)* $4,000 $3,600 $3,400 $3,200 $3,000 $2,800

260

100

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ADVERTISING RATESEarned rates: Rates are based on total units used per calendar year (for example, 12 full pages and 12 half pages earn the 24x rate)

Agency discount: 15%

Page 2: product rate sheet 0707 - Today's Hospitalist

A look at the fastest growing U.S. medical specialty

Projected hospitalist growth

Why are hospitalists such a hot commodity in the U.S. health care system? The answer is simple: They not only help boost the bottom line of the hospitals where they work, but they improve the quality of patient care.

Hospitalists are often able to reduce length of stay by one day and save as much as $1,000 per patient. For hospitals facing stagnant reimbursements and patients with little to no health care coverage, that’s a signifi cant savings.

Because hospitalists spend all of their time in the hospital, they are an ideal group to tackle quality improvement projects and patient safety initiatives. Perhaps more than any-one, hospitalists see what needs to be fi xed in the hospital—and they have time to fi x it.

Source: Society of Hospital Society of Hospital Medicine

The challengeBecause hospitalists work in hospitals and often don’t have an offi ce to visit patients, they’re diffi cult to connect with. And because there’s no certifi cation process for hospitalists—for now, at least—there’s no comprehensive list of hospitalists that you can purchase to contact these physicians.

That’s where Today’s Hospitalist comes in. We reach 16,000-plus hospitalists every month with a publication that is the best-read in the fi eld. By putting your recruitment ad in our magazine, you’re taking advantage of our maximum market coverage.

Hospitalist demographics

Average age: 37

Gender: 62% male/38% female

Average years as a hospitalist: 3

Training: 75% Internal medicine

4% Internal medicine subspecialty 3% Family medicine 11% Pediatrics

Mean annual pay: $168,000

Source: 2005-06 Society of Hospital Medicine survey

Page 3: product rate sheet 0707 - Today's Hospitalist

CIRCULATION

The best list in the businessIf you’ve ever tried to fi nd a list of hospitalists, you know just how hard it is to track down these highly mobile and extremely busy physicians. Even the AMA’s master fi le of U.S. physicians, considered to be the gold standard of physician listings, offers little information on who is a hospitalist.

Today’s Hospitalist researchers constantly scour hospital directories and other public databases in search of information on hospital-ists. We then compare the names we fi nd through this process to a national directory of physicians to make sure we’re reaching them at their preferred address.

This exhaustive process has helped us create a list of 16,000-plus hospitalists, and we’re far from fi nished. Our researchers regularly update the Today’s Hospitalist database to make sure we’re reaching the entire hospitalist community. This is why we can boast that we have the best list of hospitalists in the business.

Circulation Distributed monthly to a circulation of 16,000-plus hospitalists.

Circulation includes over 1,600 hospitalist pediatricians

Bonus distribution to more than 700 nurses, NPs, PAs & administrators.

Spring and fall issues sent to internal medicine residents.

Bonus distribution at national & regional hospital medicine meetings.

FrequencyIssues mailed the last week of the month before the issue date. (For example, the February issue mails January 26.)

How Today’s Hospitalist connects you with hospitalists How Today’s Hospitalist connects you with hospitalists

why we can boast that we have the best list of

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Bonus DistributionJanuarySpring 2007 Hospitalist CME Series

MarchResident Bonus Distribution

MaySociety of Hospital Medicine Annual Meeting

AprilAmerican College of Physicians Annual Meeting

OctoberResident BonusDistribution

FebruarySpring 2007 Hospitalist CME Series

Page 4: product rate sheet 0707 - Today's Hospitalist

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New England 1,172 Maine 76 New Hampshire 97 Vermont 31 Massachusetts 638 Rhode Island 104 Connecticut 236 Middle Atlantic 2,100 New York 939 New Jersey 411 Pennsylvania 760 South Atlantic 2,795 Delaware 59 Maryland 401 Washington DC 55 Virginia 437 West Virginia 67 North Carolina 488 South Carolina 214 Georgia 408 Florida 666

East North Central 2,579 Ohio 580 Indiana 262 Illinois 748 Michigan 613 Wisconsin 376

West North Central 1,114 Minnesota 306 Iowa 76 Missouri 458 North Dakota 43 South Dakota 25 Nebraska 66 Kansas 140

Mountain 1,583 Montana 24 Idaho 16 Wyoming 5 Colorado 424 New Mexico 242 Arizona 670 Utah 81 Nevada 121

East South Central 700 Kentucky 195 Tennessee 340 Alabama 88 Mississippi 77 West South Central 1,399 Arkansas 63 Louisiana 193 Oklahoma 89 Texas 1,054

Pacifi c 2,633 Alaska 16 Washington 467 Oregon 383 California 1,674 Hawaii 47 Other 7 Puerto Rico 6 Pacifi c Islands 0 MP 1

Total 16,102

CIRCULATION

Circulation16,102 as of July 1, 2007.• Bonus spring and fall distribution to internal medicine residents.

• Bonus distribution at national & regional hospital medicine meetings.

FrequencyMonthly. Issues mailed the last week of the month before the issue date.

Contact Product AdvertisingMike Koehler, Vice President Salesphone [email protected]

Circulation by Region

Page 5: product rate sheet 0707 - Today's Hospitalist

Today’s Hospitalist Editorial Profi leEvery month, Today’s Hospitalist brings 16,000 plus U.S. hospitalists articles on the following topics:

Coding: Practical tips to make sure that readers thoroughly document their services to maximize their reimbursement.

Practice management: Feature stories address the nuts-and-bolts practice issues of hospital medicine, such as how to improve the discharge process, ensure the right staffi ng levels, and use incentives and bonuses.

Clinical coverage: Clinical topics that hospitalists encounter in their day-to-day practice, including diabetes management, deep-vein thrombosis, coronary syndromes, hospital-acquired infections, sepsis and surgical co-management issues.

The job market: From salary information to national employ-ment trends and contracting tips, Today’s Hospitalist gives readers the information they need to navigate the changing job market.

Q&A: We interview newsmakers of interest to get an in-depth look at clinical controversies and the latest in therapeutic strategies.

Analysis: Exploring the day-to-day practice of hospital medicine, such as hand-offs in the hospital and end-of-life care considerations.

What works: Practical, relatively easy-to-implement solutions that readers can use at the hospitals where they work.

Covering hospital medicine

EDITORIAL

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Editorial Board

Alpesh Amin, MD, MBAUniversity of California, Irvine

Vineet Arora, MD, MAUniversity of Chicago

Robert Bessler, MDSound Inpatient Physicians, Seattle

Martin B. Buser, MPHHospitalist Management Resources LLC, San Diego

Jeffrey A. Hay, MDMonarch HealthCare Inc., Irvine

Jeffrey J. Glasheen, MDUniversity of Colorado Health Sciences Center

Stacy W. Goldsholl, MDTeamHealth/Hospital Medicine Div., Knoxville

Ronald Greeno, MDCogent Healthcare Inc.,

Irvine

Stephen L. Houff, MDHospitalists Management Group, Canton, Ohio

Sylvia C.W. McKean, MDBrigham and Women’s Hospital, Boston

Steven A. Nahm, MBAThe Camden Group, El Segundo

Vikas I. Parekh, MDUniversity of Michigan Health System

Bradley A. Sharpe, MDUniversity of California, San Francisco

Adam Singer, MDIPC-The Hospitalist Company, North Hollywood

Vincenza T. Snow, MDAmerican College of Physicians, Philadelphia

Alan L. Wang, MDEmory University School of Medicine, Atlanta

Editorial Board

Planned clinical topics for 2007

January: Venous thromboembolic disease

February: Perioperative medicineMarch: Pain management April: Inpatient diabetes managementMay: Drug resistanceJune: COPDJuly: Alcoholic patients in the hospitalAugust: Nephrology for hospitalistsSeptember: Sepsis managementOctober: Arrhythmia managementNovember: Community-acquired pneumoniaDecember: GI bleeding

Page 6: product rate sheet 0707 - Today's Hospitalist

READERSHIP

Today’s Hospitalist is the leading publication for hospitalists

Promote your company with a publication that gets results!Reaching the right audience can have long-term effects on your recruitment advertising efforts. As the best-read publica-tion for hospitalists, Today’s Hospitalist will make sure your message reaches this infl uential group. A readership study conducted in April 2007 by PERQ/HCI identifi ed Today’s Hospitalist as No. 1 in 4 of 4 issues read, cover-to-cover (reading patterns), projected average issue readers and projected average issue ad exposure.

Survey methodologyThis custom survey included Annals of Internal Medicine; The Hospitalist; Internal Medicine News; New England Journal of Medicine; Journal of Hospital Medicine; and Today’s Hospitalist. It was mailed to 800 Today’s Hospitalist subscribers and contained a $5 incentive. A total of 109 hospitalists (14.4%) responded.

For more informationMike Koehler, Koehler, Koehler Vice President of Salesphone 866.695.3870, ext. 12; fax 215.822.5659; ore-mail [email protected]

“I just fi nished reading Today’s Hospitalist cover to cover.

As a busy hospitalist, I found every article very relevant to my

practice. I look forward to continuing to receive

this excellent journal.”

cover to cover.As a busy hospitalist, I found every

to my o

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Today’s Hospitalist 55%The Hospitalist 46%Annals of Internal Medicine 45%New England Journal of Medicine 43%Journal of Hospital Medicine 35%Internal Medicine News 29%

Read 4 of 4 Issues

Today’s Hospitalist 35%New England Journal of Medicine 33%The Hospitalist 31%Annals of Internal Medicine 29%Journal of Hospital Medicine 27%Internal Medicine News 11%

Cover-to-Cover

Today’s Hospitalist 33%The Hospitalist 27%New England Journal of Medicine 25%Annals of Internal Medicine 23%Journal of Hospital Medicine 21%Internal Medicine News 18%

Readership Survey Results

Custom survey conducted by PERQ/HCI April 2007.

Projected Average Issue Readers

Projected Ad Exposure

Today’s Hospitalist 15%Internal Medicine News 14%The Hospitalist 12%Journal of Hospital Medicine 10%New England Journal of Medicine 8%Annals of Internal Medicine 8%

Page 7: product rate sheet 0707 - Today's Hospitalist

INTEGRATED MARKETING

Increase your visibilitySupplements: Clinical topics, medical computing.

Interactive Web site: Online surveys, structured questions asking physicians to weigh in with their opinions;archived articles, collections and more.

E-mail alerts: Reaching hospitalists with breaking news, CME opportunities and more.

Educational CME: In the fast-paced fi eld of hospital medicine, educational conferences are an especially im-portant resource for hospitalists----- who work on the frontlines with the latest products, trials and quality control measures.

Today’s Hospitalist, in cooperation with Hospitalist Conferences USA and the University of Wisconsin School of Medicine and Public Health, offer a variety of educational programs through multiple media outlets includ-ing webinars, in-person meetings,online, print and DVD.

For more information

Mike Koehler, Koehler, KoehlerVice President of Salesphone 866.695.3870, ext. 12 fax 215.822.5659 or e-mail [email protected]