product rd session 6 - determinants of scientists performance - jan 2013

7/29/2019 Product RD Session 6 - Determinants of Scientists Performance - Jan 2013

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Product Research & DevelopmentSession 6

Department of Chemical Engineering

2nd

Semester 2012-2013

V. M. Naik

Soft Learnings from the Case Study,

and Determinants of Scientists Performance


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Cusslers 4 Stage Model ofProduct Design

Important Framework

But the Process of Product R&D Is Far More

Complex and Non Linear, in Real Life

Need

Identification

Idea

Generation

Idea

Selection

Design &

Manufacture


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Clarity of Purpose

+ IndicatorsSees the whole picture of business opportunities/constraints as well asscience/technology scenario and identifies a goal

Clearly grasps what needs to be done to achieve a goal

Sees different aspects of the problem and then focuses on the key issues

Reduces complexity of situations to clear action plans

Develops plans which significantly change or redefine the business-game/technology-solutions

Ensures there is clarity in complex R&D planning, and clear understanding ofpriorities

Can effectively manage more than one project at a time

- ve IndicatorsOver concern about data; lost in data; does not understand essence of the goal[eg case of prawn feed development]

Does not attempt to simplify complexity

Prepares shortsighted plans without foreseeing the future needs [ eg the case ofcoconut tissue culture]

Delivers issues with no plans for how to move forward

Can manage only one project at a time


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Entrepreneurial Drive

+ ve Indicators

Sets to oneself stretching goals/targets

Is highly motivated towards achievement and has a bias for action, withoutthe guaranty of success

Actively seizes opportunities

Translate decisions in to action

Is persistent and resilient. Takes many actions over time, to reach a goal,

changing directions and tactics to overcome obstaclesTakes initiative often involving calculated risks

Is restless in pursuit of goals

Is part of solution; Makes things happen

- ve Indicators

Satisfied with status quo

Sees problems as opportunities but takes no action

Starts initiative but gives up when met with resistance

Is part of problem


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product rd session 6 - determinants of scientists performance - jan 2013

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