Product Research - Analysis of 3 Advertisements

-Mr T Snickers Radio Advert

http://www.youtube.com/watch?v=N1CRJAySsqA&feature=related

This is an advert for the “Snickers” chocolate bar featuring a very famous character, Mr T from a

1980’s TV show and modern remakes of “The A Team”. The narrative of the advertisement is that a

man is on the phone with problems regarding putting together a kitchen unit. The listener is tricked

into thinking everything is normal until Mr T stops putting on a fake, sappy voice and engages with a

flurry of patronising words performed in the stereotypical overly manly voice which his fits in

perfectly with Mr T’s public persona. At the very end of the advert a narrator gives a brief outro to

the advert, in a stereotypical, manly voice fitting in with the theme of the Snickers theme of

manliness. The product contains nuts therefore the play on words “Get some nuts” relating to men

and confidence is used to bring across a particular ethos to the chocolate bar.

-KFC Radio advertisement

http://www.youtube.com/watch?v=yRODqCQqBjw

The radio advertisement is based on a parody of an old Dracula-style horror film. The main narrator

is a rather comical-sounding evil vampire from Transylvania along to a very stereotypical soundtrack

of storms and dark ominous music. There are other characters involved that pop up with comical

statements about chicken, said in a funny overly-stereotypical horror film victim. The entire advert

has a rather Scooby-doo meets Dracula feel to it.

There is a very loose narrative to it, about an innocent group of people searching for food, yet the

script is more based on describing the new chicken, how it looks, tastes and the “low prices”.

I think that the comedic value mixed with the attractiveness of price + taste is more than suitable for

KFC’s usual young audience ranging from teens to young adults. As they are old enough to get the

references yet still young enough to enjoy the humour.

-Corn Nuts Radio Advertisement

http://www.youtube.com/watch?NR=1&v=3BzxfEEd1DQ&feature=endscreen

The Corn Nuts advert consists of one large Corn Nuts themed song surrounded by two short pieces

of narration. The song itself surrounds the idea that you can eat a great tasting snack and eat it

anywhere. The song has a very upbeat, cheesy jingle-type melody and beat to it; this suits the

stereotype of a fast paced cheesy Radio Advertisement. The song involves how the customer can

eat the nuts in school, this clearly addresses the advertisements main target audience of young

students.

This is a very controversial advert that went viral due the enormous amount of sexual innuendos

involved, especially regarding the phrase “bust a nut”. This works very well in the adverts favour as

many people will enjoy shock-humour; the way in which the video went viral helped gain the

advertisement many more views than most generic radio adverts.