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TRANSCRIPT
Product Review Guide
(ZC550KL)
The ASUS ZenFone Max (ZC550KL) features a new
powerful Snapdragon 615 octa-core processor and a
high-capacity 5000mAh battery that can also function as a
built -in power bank to charge other electronic devices.
Additionally, has an increased internal memory of 32GB,
RAM combinations of 2GB or 3GB, an IPS display and a
13MP camera with laser auto focus technology for a
nearly-instant focusing time of just 0.03 seconds.
Getting Started
Before you begin to test ZenFone Max (ZC550KL), please
make sure that the pre-loaded Android M 6.01 OS, ASUS
system software, and
ASUS ZenUI apps available in the Google Play store are up
to date.
Questions?
If you have additional questions, or if you experience any
technical difficulties during the review process, please
contact your local ASUS PR or marketing representative.
We‘ll be happy to assit you.
TABLE OF CONTENTS
Features
Page 3-6........Technical Specifications
Page 7-8........External Buttons and Connectors
Page 9-10......Display, Weight and Dimensions
Page 11-12....Internal Slots
Page 13-14....Key Product Features
Page 15-16....Design
Page 17-18....Battery Life
Page 19-20....Power Bank and USB OTG
Page 21-22....ASUS ZenUI — Power Saver App
Page 23……….Processor and Memory
Page 24-25....PixelMaster 2.0 Camera
Page 26-27....Hands-on with PixelMaster 2.0 Camera
Page 28-29….Specs Sheet
Page 30..........Contact
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Technical Specifications* (All configuration options are listed)
Finish / Color
Leather-like finish: Black/ Orange/ Blue
Capacity
Internal storage: 32GB
Micro SD: Up to 64GB
ASUS WebStorage: 5GB free for life
Google Drive: 100GB free space (2 years)
Weight / Dimensions
202 g (with battery) / 77.5 x 156 x 5.2 ~ 10.55 mm (LxWxH)
Display
5.5-inch
HD (1280 x 720) IPS display with full-screen lamination
ASUS TruVivid technology
450nits brightness
Bluelight Filter for Eye Care
Touch
Industry-leading 60ms touch response time
Fingerprint and smudge-resistant oleophobic coating
Support glove touch
Processor
Qualcomm® Snapdragon™ 615 octa-core ARM® Cortex™ A53 at up to
1.5 GHz per core; 32-bit and 64-bit capable
Adreno 405 GPU
Memory
RAM: 2GB/3GB LPDDR3
PixelMaster Camera
Front :
5MP Camera f/2.0, 85° wide-viewing angle
Rear:
13MP Camera f/2.0, 5P Largan lens
Laser Auto Focus (0.03 sec
focusing) Dual-LED real tone flash
PixelMaster Camera Modes:
HDR (up to 400% brightness), Low Light (up to 400% better light
sensitivity), Manual (DSLR-like) , Real Time Beautification, Super
Resolution (52MP), Night, Depth of Field, Photo Effect, Selfie Panorama,
Selfie, GIF Animation, Panorama, Miniature, Time Rewind, Smart Remove,
All Smiles, Slow Motion, Time Lapse
*Specifications, content and product availability varies by countries and regions. 3 4
Network Sensors WCDMA/TD-SCDMA/FDD-LTE
Accelerator Data Rate:
E-Compass DC-HSPA+: UL 5.76 / DL 42 Mbps
Proximity sensor LTE Cat4:UL 50 / DL 150 Mbps
Hall sensor
3G : Ambient light sensor
WCDMA : Operating System 850MHz(5)/900MHz(8)/1900MHz(2) /2100MHz(1)
Android M 6.0.1
4G :
FDD-LTE: User Interface 2100MHz(1)/1900MHz(2)/1800MHz(3)/850MHz(5)/2600MHz(7)/900MHz
ASUS ZenUI 2.0 with over 1000+ software enhancements : (8)/800MHz(20)
Themes Store FDD-LTE: (CN/IN version Only)
Easy / Kids /SnapView modes 2100MHz(1)/1800MHz(3)
ZenMotion / Tap tap to wake up and sleep TDD-LTE: (CN/IN version Only)
24/7 ZenUI apps Instant update from Google Play Store 2600MHz(38)/1900MHz(39)/2300MHz(40)/2500MHz(41)
ZenUI apps with over 30 Million users
(ASUS phone 4G/LTE band compatibility varies by region. Please check SIM Cards compatibility with local carriers if intending to use your ASUS phone
Dual SIM Dual Standby outside the original purchase region.)
SIM1 Support 2G/3G/4G
Wireless & Location SIM2 Support 2G/3G/4G
LTE Cat4 Ports
802.11 b/g/n Wi-Fi
Micro USB Bluetooth 4.0 with A2DP
3.5mm audio jack GPS, aGPS, GLONASS,BDS
Battery Audio
Built-in Mono speaker 5000 mAh Li-Polymer (non-removable)
Dual internal mic with ASUS NoiseZero Talk Technology Standby time 38 days
3G talk time 37.6hrs
WiFi web browsing 32.5hrs
Video playback 22.6hrs 5 6
(Depending on testing conditions, results may vary.)
External Buttons and Connectors
3.5mm headphone
jack
Built-in speaker
Volume up/down
On/Off
Sleep/Wake
Microphone
USB connector
7 8
Display, Weight and Dimensions
77.5 mm
5.5”HD
156 mm
5.2 - 10.55 mm
Weight: 202g
9 10
Internal Slots
SIM1 Support 2G/3G/4G
SIM2 Support 2G/3G/4G
Micro SD: Up to 64GB
11 12
Introducing ZenFone Max
(ZC 550 KL )
Key Product Features
Powerful Processor and Increased Memory
- Qualcomm® Snapdragon™ 615 octa-core processor
- RAM: 2GB/3GB LPDDR3
- Capacity:
o Internal storage: 32GB
o Micro SD: Up to 64GB
o ASUS WebStorage: 5GB free for life
o Google Drive: 100GB free space (2 years)
Ultimate Energy
- 5000 mAh Li-Polymer battery
- Standby time: up to 914.4 hours = 38.1 days
- Serves as a power bank for other devices
Stunning, Strong Display
- IPS Display with up to 178˚ viewing angle
- Fingerprint and smudge-resistant oleophobic coating
Premium Camera
- 13MP main camera with dual-LED flash
- 0.03 sec laser auto focus technology
- Multiple camera modes for various scenarios and effects
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Classy Design, Compact Body
Even with an ultra-powerful internal battery, ZenFone Max still keeps a
slim profile of just 5.2mm at its thinnest edge. The surrounding metal-like
edge is stylish and smooth to the touch.
ZenFone Max is available in three colors and textures –
Black, Orange and Blue with the look and feel of
embossed leather.
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See Your World with Ultimate Energy
ZenFone Max’s sleek frame packs a 5000mAh cell custom- crafted
lithium-polymer battery. This large-sized battery provides enough power
while on-the-go for long hours and heavy usage.
Energy For Every Scenario
Here are some initial results from our own lab testing*:
• Standby time: up to 914.4 hours • Talk time (3G): up to 37.5 hours
• Internet use time (Wi-Fi): up to 32.5 hours
• Audio playback (local): up to 72.9 hours
• Video playback (local): up to 22.6 hours
*Depending on testing conditions, results may vary.
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Below we showcase the comparison in battery life performance to the new
iPhone 6s+ which Apple claimed in their website specs.
18
More Than Just a Smartphone
With a 5000mAh power capacity, ZenFone Max can serve as a power bank
to charge other devices. Just connect the second device with the bundled
USB on-the-go (OTG) cable and begin charging.
19
Tip: By default, ZenFone Max will keep charging a connected USB OTG
device even in sleep mode. To change this setting, go to System Settings
> Power Management > Reverse charging
Try It: In addition to charging another smartphone or USB,Try It
OTG device, the bundled USB OTG cable can also do other
useful things. For example, we used it to charge an ASUS
ZenPad and even to connect to an SD card reader and view
the photos it contained on ZenFone Max. We encourage you
to experiment for yourself to find out even more ways to
maximize ZenFone Max’s utility.
20
ASUS ZenUI — Power Saver App for
Battery Optimization
As with all new ZenFone Series smartphones, ZenFone Max comes with
Android M 6.0.1 and ASUS ZenUI. ASUS ZenUI includes advanced
features to satisfy power users.
One useful ASUS ZenUI app for ZenFone Max users is Power Saver, which
manages and extends the battery life even more. Please note that the
Power Saver app currently is updated via ASUS system updates. It will be
integrated into Google Play store updates in early 2016.
In Power Saver, there are five battery modes and two smart switches that
users can configure to make their own battery optimization settings. By
default, ZenFone Max is set to “Normal” mode, where the system smartly
adjusts the phone’s CPU performance and display brightness.
If users want even more battery efficiency, “Power saving” mode lets the
phone make and receive calls as normal, but disables the data network
when the device is asleep and re-enables it when awake. In this mode,
users will still receive notifications — such as from apps like WhatsApp
and Facebook — but only when the device is awake.
The “Extend standby” setting improves battery efficiency even further by
letting users select apps that they want to deliver notifications less
21 frequently, while others still deliver them in real time. 22
Experience Speed and Efficiency
Now available with the powerful, Qualcomm Snapdragon 615 Octa-Core
processor, the new Zenfone Max is able to perform tasks with increased
efficiency. Provided with two options for RAM – 2GB and 3GB, the new
specifications have made multi-tasking easier. Installed with Android M
6.0.1, the Zenfone Max lets you enjoy the true Android experience and
makes using the Zenfone Max an empowering experience!
Never Run Out of Space!
The new Zenfone Max comes with an internal memory of 32GB and an
expandable memory slot that can accommodate Micro SD cards of up to
64GB. This coupled with 5GB free for life ASUS WebStorage and 100GB
Google Drive space (for 2 years) means that no picture, no selfie and no
video needs to be deleted for lack of space.
23
PixelMaster 2.0 – The ASUS exclusive camera technology
ZenFone Max is packed with the latest PixelMaster 2.0, which is an ASUS-
exclusive camera technology that ensures incredible photo and video
quality through intelligent design, and premium hardware and software.
Rear Camera ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with dual-
LED flash for natural-looking photography. It also features Laser Auto
Focus technology that enables instant focus on an object in as fast as 0.03
seconds. With the help of the laser, the lens can rapidly detect close
range objects, especially in dim lighting conditions . Conventional
cameras would take longer to focus in these conditions due to the longer
route the lens would need to travel.
Front Camera ZenFone Max’s front camera is a 5MP, f/2.0-aperture camera with 85 ̊
wide-viewing angle for getting more information and details into the
picture.
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5MP front camera w/ 85° wide angle view
13MP rear camera
Dual-LED flash Laser Auto Focus
25
Hands-on with the ASUS PixelMaster
2.0 Camera
Below is a diagram to see all the button functions in our camera app.
Flash Switch front/rear camera Shutter button
Camera mode status
Picture preview
Video record button
Advanced setting Menu camera modes
Try It To activate the camera, you can also use ASUS ZenMotion.
While in sleep mode, just swipe the letter “C” on the screen to
open the main camera or swipe “S” to activate the front
camera.
26 27
SPECS SHEET Zenfone Max ZC550KL
Processor Qualcomm Snapdragon 615 1.5 GHz, Octa-Core
Modem GSM/GPRS/EDGE; WCDMA/HSPA+/DC-HSPA+; FDD-LTE, DSDS
Peak Data
Rate DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/50 Mbps
RF Band
Support
IN
GSM: 850/900/1800/1900
WCDMA: 1/2/5/8 ; TDD-SCDMA: 34/39
FDD-LTE Band: B1, B3, B5
TD-LTE: 38/39/40/41(2555-2655MHz only)
OS Android M 6.0.1
Display
5.5" TFT LED Backlight (Typ 450 nits ) ; 1280 x 720 HD IPS
16:9 , Wide active matrix; Glare type
GFF Touch panel (Directly Bonding): Capacitive touch panel with 10 points multi-touch with 60ms response time
Dimensions 156*77.5*10.55
Weight 202g
Battery Pack
& Life Typ:5000mAh, non-emovable polymer battery
Memory LPDDR3 2GB/3GB
Storage eMMC 32GB
Micro SD Card Support (Up to 64GB)
Sensor
1. Accelerator
2. E-Compass
3. Proximity
4. Hall sensor
5. Ambient light sensor
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WLAN Integrated 802.11b/g/n; WiFi-Direct
Bluetooth Bluetooth V 4.0 (EDR + A2DP)
Bluetooth Profile: A2DP + AVRCP + HID + PAN + OPP
FM Radio Support
GPS Support GPS, aGPS, Gloness
Interface Micro USB
Front
Camera 5M wide view F2.0 / 85 degree
Main Camera 13M auto focus F2.0/ 75 degree,
Flash LED Dual Flash Real Tone LED & laser focus(40cm)
Vibrator Yes
Audio Codec integrated into PMIC
Microphone Microphone*2 (one for de-noise)
SIM Micro SIM*2
Button Power and Volume Up/Down
Accessories
in Gift Box Standard USB Cable , Adaptor, User Manual, Warranty Card, OTG cable
Color Black/ Orange/Blue
Adaptor 5W
Support ─ Power Bank, ASUS Zenflash, USB flash disk, USB Keyboard, USB mouse.
OTG
Contact us
Thank you for taking the time to read about the features of ASUS
ZenFone Max (ZC550KL). We hope that this brief overview has been
helpful. If you have any additional questions, please contact your local
ASUS PR or marketing representative.
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