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DoubleClick Digital Marketing

Product Roadmap

Google Confidential & Proprietary 2

1 Unified Platform

2 3 4Inventory & Audiences

BrandAppsCreative 5

6 Performance Optimization

7 DoubleClick Search

Google Confidential & Proprietary

Unified Platform Vision

3

Planning

● New media planning workflow

● Recommendations and forecasts across all media

● Introducing new “Campaign” object, with frequency capping across IOs

Execution

● Tag Guarantee● Workflow Redesign● Assist Intelligence● Publisher View

Build the foundation of the unified workflow across DDM

Measurement

● Unified Data Transfer● Report Builder in DBM● DBM metrics in DCM● Verification in DBM● Offline Conversions

API● Next Year: Next Gen

Visual Reporting

Creative

● Authoring with Google Web Designer

● Creative Management & Workflow

● Insights & benchmarks

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DoubleClick’s Programmatic Vision for Tomorrow

4

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VideoBrand Safety and Measurement

Programmatic Direct

Mobile Programmatic TV

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Modern measurement is more than just collecting data

Validation

Action

Optimization

Simulation Analysis

Sharing

Measurement

Organization

Google Analytics 360

Suite

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2016

A shift to transact all media buys through Programmatic pipes

Open auction Private auction Preferred deals Guaranteed

Programmatic Direct deals

Hundreds of buyers competing

Invitation only auctions

Fixed price, one-to-one deals

Programmatic, guaranteed

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90% of consumers switch devices throughout the day

has 7 properties with +1B users

*Gmail has 900M users. Source: Google data, 2015

Our cross-device graph ensures reach, accuracy and user privacy

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Consumers connect with brands through video

High impact inventory39%

Ads are

more engaging when shown with online video vs. shown on TV

Source: Biometric

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Programmatic TV to account for $10B of TV budgets by 2019

Other mediums to follow

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Thank you

© Google Inc. 2016. All rights reserved.