product school final presentation
TRANSCRIPT
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Flickr
Photo routes featureAlfonso Muñoz
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Company context- Founded in 2004, was acquired by Yahoo Inc. in 2005 for $25M- Some numbers:
- 112M users (June 2015)- 1M images uploaded daily(Feb 2014)- 10 billions images hosted (May 2015)
- Main features:- upload your photos to your “photostream” with title, comments and metadata- option to comment, tag and share photos- access controlled by the uploader user- ordering by albums- three types of account: Free, AdFree and Doublr- filtering- licensing CC
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Competitors
Feature Audit
Geolocation YES YES YES YES NO
Organization YES NO YES YES YES
Share YES YES YES YES YES
Routes NO NO NO NO NO
Not considered:
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Photos with locations
- Maps based on geotagged photos
- Routes services - Social networks- Smartphones
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PersonaChiara Ferranti
- Young italian engineer who likes photography and travel
- She stores and shares her “professional”photo work in Flickr since years ago
- She uses Instagram daily- She travels around Europe every three months and
always carries with her camera
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Photo routes
- Create albums with favorites photos- Generate optimal tour- Active the route and follow the steps- Share the route
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MetricsCustomer lifecycle
- Acquisition: User clicks on the route tab (mobile or desktop)
- Activation: User generates a route
- Retention: User actually follows a route
- Referral: User shares a route and user 2 follows shared route
- Revenue: User keeps generating routes
Key Performance Indicators
- # routes generated by user- # routes followed by the user- # routes shared by user- # routes followed from other
users- # albums converted into routes
by user
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Go to market plan
Pre -Launch
LaunchPost-Launch
- Landing page- Email campaign- Beta for internal use and hard
users with feedback
- Blog posts, reviews
- SEO, SEM, ASO
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Other potential features related
- Partnership with art galleries, museums, parks, cities, touristic guide editors
- Partnership with sport apps like Runtastic, Nike+, Adidas miCoach